The use of adsorbent materials in powder form presents significant challenges for industrial wastewater treatment due to their poor regeneration after use. Our research described here aimed to prepare a low-cost and eco-friendly film with excellent regeneration capabilities for the efficient removal of Telon Orange dye (TO) from water. The film was fabricated by incorporating a natural clay, DD3, into a poly (vinyl alcohol) (PVA) matrix using the solvent casting method. The prepared film was characterized using Fourier transform infrared spectroscopy (FTIR), X-ray diffraction (XRD) and thermal gravimetric analysis (TGA) techniques. The characterization results confirmed that the DD3 interacts and disperses within the PVA matrix. The influence of film dose and composition, pH, contact time, and initial concentration were studied in batch adsorption. Response surface methodology (RSM) using the Box-Behnken design matrix was then used to find the best conditions for dye adsorption. An ANOVA analysis approved the proposed quadratic model with a high correlation coefficients (R2 = 0.98). The F-value of the model was 46.39, indicating that the model was significant. The PVA/DD3 composite film achieved a 93.45% efficiency in removing TO dye under optimal conditions. The recyclability studies showed a removal efficiency of 90.13% after five uses of the film, making it suitable for large-scale applications and adaptable for use in water purification systems.