eWOM Quality Research Articles

The Mediating Role of Brand Trust in the Influence of E-WOM and Product Quality on Purchase Decisions for Natural Cosmetics in Bali

The Mediating Role of Brand Trust in the Influence of E-WOM and Product Quality on Purchase Decisions for Natural Cosmetics in Bali

The Influence of Social Media Branding, E-WOM and Service Quality on Customer Loyalty through Customer Experience of Honda Brand Motorcycles Type of Automatic Scooter in Sidoarjo Regency, East Java

The Influence of Social Media Branding, E-WOM and Service Quality on Customer Loyalty through Customer Experience of Honda Brand Motorcycles Type of Automatic Scooter in Sidoarjo Regency, East Java

The Influence of TikTok EWOM on Purchase Intentions for The Originote Skincare Products

The aim of this research is to examine the impact of electronic word-of-mouth (eWOM) on TikTok regarding consumer purchase intentions for The Originote skincare products. The research targeted TikTok users interested in The Originote skincare products, with the total population being unknown. Utilizing the Cochran formula, the study sampled 273 respondents through purposive sampling to complete the questionnaire. The raw data were processed and analyzed utilizing SPSS version 23. The results reveal that The purchase intention for The Originote skincare products is significantly influenced by the quality of eWOM on TikTok. Similarly, the credibility of electronic word-of-mouth influences purchase intention, and The volume of electronic word-of-mouth on TikTok also exerts a significant influence on consumers' purchase intentions, Furthermore, the quality, credibility, and quantity of electronic word of mouth on the TikTok application collectively exerts a simultaneous influence on the purchase intention for The Originote skincare products. Given the rapid expansion of Indonesia's skincare industry and the growing importance of social media platforms such as TikTok, understanding how eWOM quality, credibility and quantity influence purchase intentions for The Originote skincare products, is critical.

Factors’ influence of E-WOM on travel intentions of tourists: A study on tourist places located in Bangladesh

Purpose: This study aimed to determine the effects of electronic word-of-mouth (e-WOM) on tourists’ travel intentions. Research Methodology: The researchers collected 302 data points using a five-point Likert-scale questionnaire. For this study, a descriptive research technique or methodology was used based on quantitative data. The sampling method was a non-probabilistic convenience sampling method. The SPSS 26.0 version was used for descriptive statistics analysis, reliability testing, and regression analysis. Results: Four independent variables out of five (positive online reviews, negative online reviews, source credibility, and e-WOM quality) had a favorable impact on travelers' plans to travel. Only one variable (e-WOM quality) had no favorable results. Limitations: The study's use of a non-probability convenience sampling strategy was constrained to a certain limited geographic area. There were also issues related to time and money in this investigation. Contribution: This research will help travel organizations understand and acknowledge e-WOM and its significance, as well as develop strategies to manage its effects. In addition, it will help tourists select their tour destinations. Novelty: This study addresses the impact of e-WOM on tourist decision making and explains the complex factors that affect tourists’ decisions to visit a tourist place.

Factors’ influence of E-WOM on travel intentions of tourists: A study on tourist places located in Bangladesh

Purpose: This study aimed to determine the effects of electronic word-of-mouth (e-WOM) on tourists’ travel intentions. Research Methodology: The researchers collected 302 data points using a five-point Likert-scale questionnaire. For this study, a descriptive research technique or methodology was used based on quantitative data. The sampling method was a non-probabilistic convenience sampling method. The SPSS 26.0 version was used for descriptive statistics analysis, reliability testing, and regression analysis. Results: Four independent variables out of five (positive online reviews, negative online reviews, source credibility, and e-WOM quality) had a favorable impact on travelers' plans to travel. Only one variable (e-WOM quality) had no favorable results. Limitations: The study's use of a non-probability convenience sampling strategy was constrained to a certain limited geographic area. There were also issues related to time and money in this investigation. Contribution: This research will help travel organizations understand and acknowledge e-WOM and its significance, as well as develop strategies to manage its effects. In addition, it will help tourists select their tour destinations. Novelty: This study addresses the impact of e-WOM on tourist decision making and explains the complex factors that affect tourists’ decisions to visit a tourist place.

Pengaruh Social Media Marketing, E-Wom Dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Study Di Kaekopi Lamongan)

This study aims to determine the effect of Social Media Marketing, E-WoM and Service Quality on Purchasing Decisions with a quantitative approach. The population in this study were Kaekopi Lamongan customers and the sample used was 180 respondents. The sample technique used purposive sampling using the Hair formula. Based on the results of the validity and reliability tests of the Social Media Marketing, E-WoM and Service Quality variables, it can be concluded that they are valid and reliable. Based on the results of hypothesis testing, it can be concluded that the variables of Social Media Marketing, E-WoM and Service Quality partially or simultaneously have a significant influence on Purchasing Decisions at Kaekopi Lamongan. The Service Quality variable is the most dominant independent variable in influencing the dependent variable.

PENGARUH PROMOSI ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN STAYCATION DI UBUD DAN CANGGU


 
 
 This study aimed to determine whether E-WOM had an influence on staycation decisions in Ubud and Canggu. This study determined the sample by purposive sampling method with a total sample of 100 respondents. Data collection used a questionnaire, literature study, and documentation. The data analysis technique in this research is descriptive quantitative with validity test, reliability test, classical assumption test, linear regression analysis, t test, and coefficientdetermination test. This study used the IBM SPSS statistics 25 for Windows program to carry out research tests. The results of the analysis showed that E-WOM quality had t count 2.027 > t table 1.988 with a significance value of 0.047 > 0.05, then E-WOM quantity had t count 2.113 > t table 1.988 with a significance value of 0.037 <0.05 then Sender’s expertise variable had t count 3.447 > t table 1.988 with a significance value of 0.001 <0.05. These results showed that the variables E-WOM quality, E-WOM quantity and Sender’s expertise influence the staycation decision. The results of this study also showed that E-WOM has a significant simultaneous effect on staycation decisions in Bali with a coefficient of determination of 65%.
 
 

The impact of electronic word-of-mouth on patients’ choices in online health communities: A cross-media perspective

Despite extensive research into electronic Word-of-Mouth (eWOM) in the healthcare sector, its impact on patients’ choice of online consultation in Online Health Communities (OHCs) remains largely unexplored. The current study aims to fill this research gap by investigating the heterogeneous effect of different eWOM characteristics on both OHCs and Social Networking Sites (SNSs) from a cross-media perspective. Drawing upon the Elaboration Likelihood Model (ELM) and cognitive cost model, a research model is proposed and hypotheses are examined employing data gathered from 8,472 physicians across two platforms. The findings indicate that both the quality and quantity of eWOM in OHCs positively affects patients’ choice of online selection, eWOM on SNSs is also positively related to patients’ choice. Additionally, eWOM on SNSs negatively moderates the relationship between eWOM quality in OHCs and patients’ choice, while eWOM on SNSs exhibits a U-shape moderating influence on the relationship between eWOM quantity in OHCs and patients’ choice.

The Effect Of E-Wom, Price And Service Quality On Purchasing Decisions Mediated By Marketing Strategy (Thrift Shop Empirical Study On Tiktok Social Media)

This study aims to determine the effect of EWOM, Price, and Service Quality on purchasing decisions mediated by marketing strategy (thrift shop empirical study on Tik Tok Social Media). The research data was obtained from distributing questionnaires via the Google form by providing twenty questions. Samples were taken using a purposive sampling technique with a total of 220 respondents. This research was distributed in the Banten area, namely Tangerang Regency, Tangerang City and South Tangerang by looking at the high level of internet usage. This study uses quantitative analysis techniques and is processed using AMOS. The purpose of this study is to see how EWOM, price and service quality can influence purchasing decisions. The results of this study indicate that EWOM and service quality have a positive and significant influence on purchasing decisions. However, Price do not have a positive and significant influence on purchasing decisions.

Influence of e-WOM, Promotion, Product Image, Price, and Product Quality on Consumer Buying Interests with Mediation of Product Brand Image Mie Instant in Social Commerce

The aim of this research is to find out the influence of e-WOM, promotions, product images, prices, and product quality on consumer buying interests through the mediation of product brand images in social commerce. This research uses quantitative and qualitative methods with non-probability sampling techniques. Research uses primary data sources using questionnaires. The research data was analyzed using reliability validity tests, multicolinearity, and as a data quality test, then hypothetical testing with pathway analysis, determination tests with R-square, and F-square. Test results showed that there was a significant influence between E-Wom, promotion, product image, and product quality on purchase intention. This study found that the relationship between promotion and product image to purchase intention, mediated by brand image, had a significant effect of 0.248 on the brand image. Purchase intention was influenced by the variables E-WOM, promotion, price, and product quality at 81.8%, while 18.2% was affected by other factors. Further researchers are expected to add other variables that affect purchase intention and expand the scope of the research. Then, for the company, it is recommended that it be able to maintain and improve the quality of the product, as well as the product image, and promote the product wisely.

Peran e-Wom dalam Memediasi Pengaruh Kualitas Website dan Kualitas e-Service terhadap Niat Membeli Kembali

The aim of the research is to analyze the influence of website quality, e-service quality, e-WOM, the role of e-WOM in mediating the influence of website quality and e-service quality on repurchase intentions. Case in purchasing service tickets and expeditions for users of the PT PELNI site. This research is an associative quantitative research using a questionnaire distributed to 100 respondents. The research results found that website quality, e-service quality and e-WOM had a significant positive effect on repurchase intention, e-WOM did not act as a mediator in the influence of website quality on repurchase intention, while e-WOM played a role as a mediator in the influence of e-WOM quality. service on repurchase intentions. The research findings have implications for the development of marketing management science, and practical implications in efforts to increase repurchase intentions. The next suggestion is to make efforts to improve the quality of the website by designing a website appearance that is easier to understand.

Examining Social Media Usage, Brand Image and E-WOM (Quantity, Quality and Credibility) as Determinants of Purchase Intention

Social media took over the world in no time and proved to be a game changer for better connectivity, shared information, global integration and consumption. On one hand consumers became more enthusiastic about their social media image, products or services they consumer and perception of influencers towards brand, on another brand managers became more proactive about what their consumers are putting and seeking out in this dynamic world of choices. The traditional factors influencing purchase intention become less relevant and the modern factors like social media, E-wom, global trends become more important to analyse. This study aims at identifying social media usage, brand image and E-WOM (quality, quantity and credibility) as the determinants of purchase intention. The research is causal and descriptive in nature. For data collection, self-administered questionnaire was developed and data collection was via convenient sampling method. To check the reliability and data validity, exploratory factor analysis and confirmatory factor analysis was run using SPSS and AMOS.

SERIAL MEDIATION OF PERCEIVED USEFULNESS AND EWOM ADOPTION IN VIRTUAL COMMUNITIES AND THE MODERATING EFFECT OF GENDER

Purpose – This study analyzes the adoption behavior of eWOM information from the consumer’s perspective. In virtual communities, this study examines the serial mediation of perceived usefulness and adoption of eWOM between eWOM characteristics (credibility, quality, and vivacity) and the intention to visit a tourist destination and gender as a moderator. This study makes a significant theoretical and practical contribution by the purpose of an integrative model, according to the ELM model, and by examining the moderating effect of gender. Design/Methodology/Approach – This study tests the hypothesis using an experimental scenario simulation method. Signals embedded in various components of the eWOM (stimuli/ scenarios) were used, such as interactivity with the message (Like number, comment, sharing) or the content of the message (Text, Visual, Video). The new model (based on the ELM model) was validated by PLS-SEM based on an online survey of 548 members of the virtual consumption communities where content shared is about tourism and hospitality, tourism experiences, and recommendations of Algerian tourist destinations. Findings – The results confirm that perceived usefulness and adoption are two serial mediators between the relationship between eWOM characteristics and visit intention. Finally, gender moderates the indirect effect between eWOM quality and the intention to visit. Originality of the research – This study proposes to develop an integrative model by testing the serial mediating effects of perceived usefulness and information adoption for the first time regarding the influence of the three eWOM characteristics on behavioral intention and investigates the role of gender as a moderator.

Pengaruh Ewom Quality, Ewom Quantity, dan Customer Relationship Terhadap Kepuasan Pembelian di Toko Rizal Aluminium dan Kaca

The purpose of this study was to determine: (1) The effect of Ewom Quality partially on customer satisfaction at the Rizal Aluminum and Kaca Store (2) The effect of Ewom Quantity partially on customer satisfaction at the Rizal Aluminum and Glass store (3) The effect of partial Customer Relationship on customer satisfaction at Rizal Aluminum and Glass Stores (4) The influence of Ewom Quality, Ewom Quantity, and Customer Relationship simultaneously on customer satisfaction at Rizal Aluminum and Glass stores. The population in this study were all customers of Rizal Aluminum and Glass Stores. The number of samples based on the Non Probability sampling technique and also using the Slovin formula was 85 respondents with the data distribution technique using the Accidental Sampling technique. The data were analyzed using the Multiple Linear Regression method, to partially test the hypothesis using the t test, while simultaneously using the F test to test the hypothesis. The results of this study are (1) Ewom Quality has a partial (individual) effect on customer satisfaction (2) Ewom Quantity no partial (individual) effect on customer satisfaction (3) Customer Relationship has no partial (individual) effect on customer satisfaction (4) Ewom Quality, Ewom Quantity, and Customer Relationship influence simultaneously (together) on customer decisions at Rizal's shop Aluminum and Glass.

Pengaruh Media Sosial, E-wom, Citra Merek, Kualitas Pelayanan terhadap Kepuasan Pelanggan di R Hotel Rancamaya

This study aims to partially and simultaneously analyze the various independent variables used for research such as Social Media, E-WOM, Brand Image, and Service Quality to Customers at R Hotel Rancamaya. This research study uses quantitative methods and uses a purposive sampling technique for respondents. Researchers distributed questionnaires to 100 respondents by holding random sampling. This research uses Multiple Linear Regression technique. With the results obtained indicate that if Social Media has a significant and positive effect on customer satisfaction, E-WOM also has a significant and positive effect on customer satisfaction, Brand Image has a significant and positive effect on customer satisfaction and Service Quality is quite significant and worthy of the satisfaction obtained by the customer. It can be said that the media needs to be improved and interact more actively with consumers, most people see the ratings and reviews owned by R Hotel Rancamaya

Impact of Word of Mouth Communication on Consumer Purchase Decision

Corporate executives are searching for new ways to make consumers aware of a product or service as the market is highly competitive. They adopt different methods to achieve this goal. Consumers make decisions using a variety of methods, including word of mouth. Therefore, this study was done to investigate the effect of WOM communication (word of mouth) on the outcome of a brand or the brand image effect on the decisions of consumers to purchase a television. The study focuses on television brands mainly. A sample of 552 was collected from Karaikal, Puducherry State, using the questionnaire method. The data thus generated was analysed with the help of PLS-SEM. The findings reveal that offline WOM, online WOM, E-WOM quality, and information consumption all have a significant impact on the brand image, whereas the brand image has a direct influence on the consumer purchase decision of television. The impact of prior purchase satisfaction and expertise of the sender was found to be not significant.

EXAMINING THE EFFECT OF ELECTRONIC WORD OF MOUTH (EWOM) COMMUNICATION ON PURCHASE INTENTION: A QUANTITATIVE APPROACH

In the digital age, electronic word-of-mouth (eWOM) communication has grown to be the most powerful influence on customer behaviour. However, the growing body of evidence raises concerns about credibility and eWOM quality. Various factors related to the source, message, medium and receiver of eWOM were collected by an extensive literature review. Aiming to synthesise existing research, this study seeks to determine the factors that contribute to eWOM's success as a wholesome construct. It also operationalises eWOM's measure. The research design of this study is quantitative and uses a structured questionnaire to collect data from eWOM givers and seekers in the online environment. The scale items were gathered from previous research and tested for dimensionality using „Factor Analysis‟ to validate the eWOM construct. There is evidence to show that eWOM effectiveness can be measured to determine purchase intention. E-commerce has developed rapidly, and it is time to take advantage of this growth by measuring the eWOM construct comprehensively from a customer‟s perspective.

E-wom's Role in Driving Purchase Intention during Covid-19 Pandemic

Testimonials are one of the marketing tools that can have a big impact on consumers. Testimony is a form of electronic word of mouth (E-wom) where the information contained in E-wom will be very important as a reference for consumers when they want to make a purchase of a product. This research aims to find out the influence of E-wom quality, E-wom quantity, and E-wom credibility on the purchase intention of fashion products on the online marketplace. The population in this study are people who have visited marketplaces such as tokopedia, shopee, and bukalapak in Surabaya. The sampling method used is purposive sampling, with the number of samples being 385 respondents. Respondent data is collected by distributing questionnaires online. This study used multiple linear regression analysis in SPSS 22 as an analysis tool. The findings of this analysis show that E-wom quality affects purchase intention, E-wom quantity affects purchase intention, and E-wom credibility affects purchase intention.

음식 배달앱 소비자 리뷰에서의 온라인 구전 품질이 정보 만족과 구매 의도에 미치는 영향

The awareness and importance of consumer reviews in the food delivery app market is increasing as users herein actively participate in providing reviews. This study aimed to verify the effects of Electronic Word-of-Mouth (e-WOM) quality on information satisfaction and purchase intention among food delivery app consumer reviews. A survey was conducted with consumers who had experience with ordering food through delivery apps by referring to consumer reviews, with 205 copies being empirically analyzed. The findings indicate that usefulness and accuracy among e-WOM quality factors in consumer reviews of food delivery apps had a positive (+) effect on information satisfaction. In addition, usefulness and reliability among the e-WOM quality factors also had a positive (+) effect on purchase intention. Finally, information satisfaction was also found to have a positive (+) effect on purchase intention. The findings of this research could be utilized in delivery app operation management strategies to make them as effective as possible.

The Influence of Digital Influencer, e-WOM and Information Quality on Customer Repurchase Intention toward Online Shop in e-Marketplace during Pandemic COVID-19: The Mediation Effect of Customer Trust

Pandemic COVID-19 brought an impact on the decline of the economy in Indonesia. However, in the pandemic COVID-19, a lot of retailers switch their business to online shops that use e-marketplace. The study aims to empirically investigate factors that build customer repurchase intention toward Indonesia's online shop in the e-marketplace and explore the mediating impact of trust on repurchase intention. This study employs quantitative analyses. The respondent from this study is customers of online shop that use e-marketplaces in Indonesia. This study used SEM-PLS to analyze the research model and data. The model was empirically tested using 407 respondents’ data. The result showed that customer trust, digital influencer influence, social e-WOM, information quality positively impacted customer repurchase intention. The result also showed that customer trust mediates the relationship between variable digital influencer influence, information quality, and social e-WOM with customer repurchase intention. Moreover, social e-WOM and information quality are essential predictors in building customer repurchase intention. This study tries to reduce the gap in the marketing literature by providing empirical evidence about the influence of digital influencers on customer decision-making.