Abstract
The awareness and importance of consumer reviews in the food delivery app market is increasing as users herein actively participate in providing reviews. This study aimed to verify the effects of Electronic Word-of-Mouth (e-WOM) quality on information satisfaction and purchase intention among food delivery app consumer reviews. A survey was conducted with consumers who had experience with ordering food through delivery apps by referring to consumer reviews, with 205 copies being empirically analyzed. The findings indicate that usefulness and accuracy among e-WOM quality factors in consumer reviews of food delivery apps had a positive (+) effect on information satisfaction. In addition, usefulness and reliability among the e-WOM quality factors also had a positive (+) effect on purchase intention. Finally, information satisfaction was also found to have a positive (+) effect on purchase intention. The findings of this research could be utilized in delivery app operation management strategies to make them as effective as possible.
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