The statement that the technological progress of civilization began only at the end of the 19th - the beginning of the 20th century is not quite true. Technologies have penetrated into all spheres of society in the modern world, radically changing our worldview, thinking and consciousness. This contributes to the emergence of new needs, which, in turn, necessitate the search for new ways to solve the Company with the necessary inventive material values. The reason contributes to the search for new technical means as a method for implementing an arising problem in this situation. It gradually changes the lifestyle and consciousness of individuals and becomes the reason for the search for new needs, which arise on their basis in the future. This relationship can be traced from the period of the formation of protomarketing relations, which arose in the Archaic Epoch of the Company's Development. Technological means of production were improved with a parallel evolution of human consciousness and needs as social and production relations were developed. This contributed to the emergence of public division of labor and the variety of financial relations that are inherent in modern economic systems. At this time, human needs are not limited to the diversity of commodity and material values that are available in the presence of modern civilization, and contribute to the search for new and new technical solutions. The latter are introduced into production and change the consciousness of people as they use, increasing the practicality and functionality of their application, contribute to the emergence of new ideas and new needs as a result. This causal process can last indefinitely, but with different intensity, which is determined by the degree of progress of human consciousness and factors, which determine its development at this stage. The transition between the stages of the public division of labor occurred is not hoping but smooth, as the evolution of human consciousness and needs. Therefore, the composition of the technological method of production is a continuous circuit of causal bonds, in which the cause becomes a consequence, and the consequence is the cause.