The article examines the peculiarities of a person’s social choice in an everyday situation. Against the back-ground of global transformations, daily life is the most sustainable social education. However, information technologies in various spheres of society have also affected the daily existence of a person, which has led to an interest in an area that previously acted as a background for more significant processes. The study of the phenomenon of social choice in everyday life is interdisciplinary in nature due to its multidimensional and mul-tilevel nature. Analyzing everyday life allows for the identification of the principles governing decision-making processes. The article highlights both the negative and positive consequences of these choices in the context of human activity: anonymity, avoidance of responsibility, and stereotyping. Furthermore, it examines the influ-ence of everyday life as an essential attribute of social existence on the stages of individual decision-making.