Event Tickets Research Articles

Figure Skating Tickets Under Digital Marketing

With the holding of the Beijing Winter Olympics and the vision of "300 million people on ice and snow", figure skating has received more and more attention, and the audience and market are also growing, so the research on figure skating ticket marketing is more meaningful. This paper takes figure skating event ticket marketing as the research object, adopts literature data method, system analysis method, combined with marketing theory, to sort out the whole process of figure skating ticket marketing. This paper finds out the main factors affecting the Chinese figure skating event ticket market by referring to the relevant literature on the key word "sports event ticket marketing" at home and abroad. Understand the current situation of ticketing market development of other sports events, and make a horizontal comparison of ticketing marketing. Find out and analyze the similarities and differences with figure skating event ticket marketing, and then explore the sales strategy suitable for figure skating event tickets to improve the attendance rate of figure skating event tickets.

How Does Scarcity Marketing Influence Consumer Behavior in Ticket Sales for The Live Entertainment Industry?

Ensuing the surge of the global live music industry, demand for concerts has escalated and led to the phenomenon of ticket wars—displayed through hypercompetition between consumers when purchasing tickets. By nature, concerts and music festivals have a state of scarcity due to the quota for the attendees to ensure safety protocols in venue occupancy. Scarcity marketing tactics are displayed through the implementation of price tiering in ticket sales. In recent years, the market in Indonesia has shown drastic growth as shown through the demands of consumers from multiple sold-out shows. Scarcity marketing plays a significant role in the succession of ticket sales for many concerts held. In understanding consumer behavior, several questions are raised: How does specific implementation of scarcity marketing influence consumer behavior and perception of the value and urgency in live event ticket sales? Does the application of scarcity marketing raise any unethical concerns related to the fairness of ticket sales for consumers? How do emotions triggered by scarcity marketing link to consumer behavior in live event ticket purchases? This paper aims to understand further consumer behavior regarding live event ticket sales and how they perceive the value of the ticket through qualitative research. Findings through literature review and interviews have shown the correlation between scarcity, consumer behavior, and the emergence of scalpers. Scarcity seemed to influence consumer perception, resulting in a higher perceived value and desirability/demand. Although high enthusiasm brings revenue for the promoters and event organizers, this prompts unethical practices through the presence of scalpers and unauthorized ticket resellers, acknowledging the opportunity to resell tickets for a higher price. Thus, to respond to this issue, suggestions are made to prevent unethical concerns and provide recommendations for promoters and event organizers in the effective utilization of scarcity marketing tactics.

Sistem informasi manajemen ticketing event dengan payment gateway berbasis Node.js dan Next.js

University of Merdeka Malang, which is a private university in Malang City, is one of the music concerts held by one of the faculties, namely FTI Fest. However, in managing this event, various manual methods are still used and tend to be less effective in carrying out transaction processes, especially in terms of ticket sales. Therefore, a management information system is needed that suits your needs. In designing this information system using the waterfall method. The research stages were carried out starting from system requirements analysis, system design, implementation, system testing to maintenance. The results of this research make it easier for admins or event managers to carry out event and ticket management, simplify the process of recording transactions, apart from that, with the existence of a payment gateway, buyers can carry out event ticket purchase transactions anywhere and at any time.

Implementation and Optimization of Digital Ticket Applications Using Java in Online Sales Systems

Online digital ticket sales have become one of the main methods of distributing tickets for various events, from concerts to transportation. Although many digital ticketing applications are available, there are significant challenges regarding performance, security, and integration with payment systems. This research aims to implement and optimize a digital ticket application using Java in an online sales system to increase efficiency and security. This research methodology includes the development of Java-based applications with a microservices architecture approach, which allows separation of functionality and increases scalability. This application is designed to manage the ticket purchasing process, including event selection, payment, and electronic ticket delivery using QR Code technology for verification. In the implementation process, Spring Boot technology was used for server-side development and JavaFX for the user interface. The results of this research show that the Java-based digital ticket application developed can manage transactions efficiently and safely, and can handle high user volumes without significant performance degradation. These findings provide an important contribution in the field of digital ticket application development and can be used as a reference for implementing similar systems in various sectors.

Using Artificial Intelligence to Detect the Relationship Between Social Media Sentiment and Season Ticket Purchases

Sport marketing researchers and practitioners have suggested that sport organizations that effectively engage in social media conversations with fans are likely to influence fan behavior. Few prior studies have empirically examined the relationship between social media engagement and sport product purchases, particularly event tickets. The current study utilized artificial intelligence to examine eight user sentiments on official sport organizations’ Twitter accounts, then determine if those sentiments were related to season ticket sales. Three years of season ticket data were obtained from 62 NCAA Division I men’s basketball teams and utilized in a regression model, which also identified Twitter sentiment scores from 176,439 posts captured from the official Twitter account of those programs. A final model, which included several control variables, explained 65.7% of the variance in season ticket sales, with the lagged sentiments of “joy” (positive) and “sadness” (negative) having a statistically significant relationship with season tickets sold.

Pengembangan Aplikasi Penjualan Tiket Acara Berbasis Website dan Mobile

This research presents innovation in the form of web-based and mobile event ticket sales applications using the PHP and Kotlin programming languages. The goal is to provide convenience to users in booking event tickets and registering events themselves from their homes. The application is designed to simplify the ticket booking process, improve accessibility, and provide an optimal user experience. Key features include a responsive user interface, being able to register new events, book desired events, view booked events, view registered events. By combining the advantages of PHP and Kotlin programming languages, this research has the potential to provide a more efficient and satisfying event ticket booking and sales experience for users.

Impact of Social Media Marketing on Purchase Intention: The Moderating Role of Perceived Enjoyment

The purpose of this study is to the effect of social media marketing on the purchase intention as the mediating role of perceive enjoyment. This study used the Theory of Planned Behavior (TPB) to examine the variables that influenced participants’ decisions about whether or not to buy tickets to events using social networking sites. This study presented an online survey disseminated through social media based on TPB, using a quantitative research approach. Controllers of events pages on Facebook, Twitter, and Instagram formed the sample population of the study. Convenience sampling technique use for this study and select ample of N= 125. The review showed that all research protocols were accepted. Among all the independent variables of event fans intention, event fans behavior EWOM and brand loyalty had a significant positive effect on the dependent variable of intention to purchase event tickets. This study provided statistical support for the performance of the TPB when it comes to event marketing and social media activities. This suggests a deeper understanding of rational decision-making and social influences in the formation of behavioral intentions and intentions. The model also included a component of subjective pleasure. While there was perceived interest, the event’s social media pages were well received. This emphasizes the importance of presenting information and content in an engaging and simple way. When it comes to promoting events, perceived enjoyment seems to be an important influence. This highlights the need to create a great user experience for the product page, emphasizing customer feedback, information sharing through their engaging product-related stories and experiences between social media, for customers connect, communicate, share with their friends and help, that’s a brand new marketing strategy. Event marketers should use social media to help create, promote and organize events. If the marketing goal is to spark broad interest in the event, social media is a great way to reach a core group of customers, members and donors.

PERCEPTION OF ONLINE EVENT TICKET PURCHASING AMONG YOUNG ADULTS IN MALAYSIA

Online shopping has ingrained itself within Malaysian society's contemporary lifestyle, with a particular emphasis on its prevalence among young adults. In contrast to traditional purchasing methods, the purchase of event tickets through online channels offers heightened convenience and time efficiency. This advantage stems from the virtual nature of transactions, which effectively caters to consumers with time limitations. Consequently, a noteworthy demographic within Malaysia's online community comprises predominantly of young adults who frequently engage in digital retail practices. Therefore, the main objective of this study is to explore the perceptions of young adults regarding purchasing event tickets online. The study also aims to provide insight on the numerous factors that affect young adults' decision-making processes when it comes to buying event tickets online. To achieve this, a purposive sampling approach was employed, leading to the selection of 150 participants as the study's subjects. The primary data collection method involved the administration of a structured questionnaire, facilitated through a Google Form link, to the selected respondents. The findings of this study show that convenience, trustworthiness, and website usability positively influence online event ticket purchasing among young adults. The outcomes of this initial investigation illuminate the pivotal roles played by convenience, trustworthiness, and website usability in shaping favorable consumer perceptions concerning the acquisition of event tickets through online avenues. Consequently, these findings serve as a foundational framework for e-ticketing service providers to gain insight into customer perceptions and expectations pertaining to the realm of online event ticket transactions. By leveraging this knowledge, the events industry can enhance and refine their online purchasing platforms to better align with consumer preferences and requirements.

NFTKART - A NFT Market place

A non-fungible token (NFT) is a new kind of blockchain-based token that is unique and indivisible. They were first introduced in late 2017. Fungible tokens have pioneered new use cases such as initial coin offerings, but the value of his NFTs as a component is still unknown. This study fills a gap in theoretical and practical knowledge by demonstrating the effectiveness of NFTs in the event ticketing arena. Using a rigorous design science research approach, we design, build, and extensively evaluate a prototype event ticket system based on NFTs. As a result, we demonstrate how NFTs can be used to tokenize digital products, reduce fraud, and increase control over secondary market transactions. We also provide generalizable information on the benefits and challenges of NFTs and their implications for researchers and practitioners. Key Word :NFTs, Blockchain, Polygon Testnet, Hardhat, Ethereum, NextJS, IPFS

Blinded by Attachment: Examining the Overconfidence Bias of Sports Fans’ Intertemporal Ticket Purchase Decisions

Optimally deciding on the best deal for sport event tickets requires the ability to evaluate risk and make informed decisions in uncertain environments. This study examines how individual trait factors, such as experience, expertise, and involvement, influence consumers' decision-making process when purchasing tickets online for sporting events. To examine and test the study hypotheses, 640 respondents from a Qualtrics survey panel were recruited from geographically confined subjects of New York City sports fans over a ten-day data collection period. The research subjects were surveyed to assess their perception of the expected likelihood of obtaining event tickets at a lower rate (ELR) and the expected likelihood that tickets would remain available (ETA) as the event day approached. MANOVA showed that there was a significant effect of the time period on the participants' ETA and ELR risk assessments [Λ = 0.954, F (18, 1262) = 1.653, p < 0.05]. The ETA was highest ten days before the event and lowest the day before the event, with a similar pattern observed for the ELR. The mediation path analysis showed that fan involvement had a strong positive correlation with confidence (B = 0.496, p < 0.001). Confidence, in turn, was a significant predictor of the ELR (B = 5.729, p < 0.05) but not for the ETA (B = 1.516, p = 0.504). The positive mediation of confidence between fan involvement and the ELR indicates that consumers with higher fan involvement tend to have overconfidence in their ability to evaluate the uncertain purchase environment, which ultimately impacts their risk perception and decision-making. The study highlights the importance of considering both temporal and psychological factors when assessing the likelihood of ticket purchases and provides behavioral insights for sports marketers and ticket distributors.

Primary-Market Auctions for Event Tickets: Eliminating the Rents of “Bob the Broker”?

Economists have long been puzzled by event-ticket underpricing: underpricing reduces revenue for the performer and encourages socially wasteful rent-seeking by ticket brokers. What about using an auction? This paper studies the introduction of auctions into this market by Ticketmaster in the mid-2000s. By combining primary-market auction data from Ticketmaster with secondary-market resale value data from eBay, we show that Ticketmaster’s auctions “worked”: they substantially improved price discovery, roughly doubled performer revenues, and, on average, nearly eliminated the potential arbitrage profits associated with underpriced tickets. We conclude by discussing why, nevertheless, the auctions failed to take off. (JEL D44, D47, L82)

Rancangan Aplikasi Pengelolaan Event, Pemesanan E-Tiket dan E-Sertifikat di Politeknik Negeri Sriwijaya

State Polytechnic of Sriwijaya currently uses the conventional method of distributing information, such as posting event pamphlets on campus bulletin boards. However, this method has proven ineffective because many students rarely see the bulletin boards, resulting in some failing to register for events because they are unaware of them. In addition, the procedure for registering event participants is still inefficient, as participants' information is handwritten on the registration form paper, which might result in the paper being lost or damaged. Then, the event certificate issuing system still in physical form will necessitate a lengthier issue procedure. Therefore, an event management system must be created to facilitate the distribution of information about upcoming events at the State Polytechnic of Sriwijaya. This system also incorporates ticket purchasing and certificate issuance using Android and the Laravel website, allowing for more efficient event ticket purchase and issuing electronic certificates (e-certificates). The prototype method is used in the application development method and the Unified Modeling Language (UML) system was used in the system design phase, while MySQL was employed as the database. This study reveals that the designed application system can efficiently support the online distribution of information, ticket purchasing, and issuance of electronic certificates. The findings of system testing via the blackbox method demonstrate that all of the designed application system's features operate correctly and effectively. From the results of the UAT test, this system is included in the very feasible category. Supported by the results of software testing of each factor: variable functionality 96.2% (very feasible), variable Efficiency 97.2% (very feasible), variable Usability 96.2% (very feasible).

Exploring the use of self-sovereign identity for event ticketing systems

Ticket fraud and ticket scalping activities often cause high costs as well as trust concerns for fans buying event tickets, especially in the secondary ticketing market. To address these issues, several publications and projects have proposed using blockchain technology to enable digital trust and ticket verifiability and thus to improve event ticketing systems. However, these approaches exhibit considerable privacy challenges and fall short concerning reliable, efficient visitor identification, which is necessary for controlling secondary market transactions. We demonstrate how a novel paradigm for end-user digital identity management, called self-sovereign identity (SSI), can be utilized to gain secondary market control. To do so, we follow a rigorous design science research approach to build and evaluate an SSI-based event ticketing framework. Our findings demonstrate that SSI-based event ticketing can enable efficient secondary market control by facilitating a practical implementation of the centralized exchange model. To generalize our results, we derive design principles for the efficient, reliable, and privacy-oriented ticket and identity verification and the use of revocation registries.

DeTi: A Decentralized Ticketing Management Platform

Event tickets being sold in their electronic instances are subject to counterfeiting, profiteering, and black markets. Therefore, suitable service management mechanisms are required to overcome such deficits. This work designs, develops, and evaluates the approach of a Decentralized Ticketing platform—called DeTi—for managing the distribution of electronic event tickets and “regulating” the aftermarket. DeTi offers a dedicated service management functionality by operating through Smart Contracts of Ethereum, such that users can verify tickets’ validity for a given event. Especially, a new mechanism for users to detect fraudulent events is introduced, too. The evaluation performed indicates that DeTi invalidates or validates tickets efficiently via its decentralized and BC-based service management approach. By securing technically a set of underlying processes, DeTi obviates forging, replication, and scalping of tickets, allowing for a well-managed resale ecosystem of tickets based on and limited to the organizers’ initial pricing.

Design of Machine Learning Algorithm for Tourism Demand Prediction.

Unused hotel rooms, unused event tickets, and unsold items are all examples of wasted expenses and earnings. Governments require accurate tourism demand forecasting in order to make informed decisions on topics such as infrastructure development and lodging site planning; therefore, accurate tourism demand forecasting becomes vital. Artificial intelligence (AI) models such as neural networks and security violation report (SVR) have been used effectively in tourist demand forecasting as a result of the fast advancement of AI. This paper constructs a tourism demand forecasting model based on machine learning on the basis of the existing forecasting model research. The completed work is as follows: (1) It introduces a large number of domestic and foreign literatures on tourism volume forecasting and proposes the research content of this paper. (2) It is proposed to stack the long short-term memory- (LSTM-) based autoencoders deeply, by adopting a hierarchical greedy pretraining method to replace the random weight initialization method used in the deep network and combining this pretraining stage and fine-tuning network together to form the SAE-LSTM prediction model for improving the performance of deep learning models. (3) This paper uses the monthly search engine strength data of city A's monthly tourist volume and its related influencing factors as the data set; processes the data set to make the model adapt to the data input; uses mean absolute error (MAE), root mean square error (RMSE), MAPE, and other model evaluation indicators; and uses LSTM and the constructed SAE-LSTM model to conduct comparative experiments to predict the number of tourist arrivals in four years. The prediction results of the models proposed in this paper are better than those of the LSTM model. According to the experimental results, the superiority of the proposed LSTM-based unsupervised pretraining method is demonstrated.

SID: Powering the Display Industry for 60 Years

SID: Powering the Display Industry for 60 Years

A Review Paper on Non–Fungible Tokens (NFT)

Non-fungible tokens (NFTs) are a new sort of blockchain-based token that is unique and indivisible. They were first introduced in late 2017. While fungible tokens have opened up new use cases such as Initial Coin Offerings, the value of NFTs as a component is still unknown. This research fills in the theoretical and practical knowledge gaps by demonstrating the efficacy of NFTs in the event ticketing area. We design, create, and comprehensively evaluate a prototype of an event ticketing system based on NFTs using a rigorous design science research approach. As a result, we show how NFTs may be used to tokenize digital products, reduce fraud, and strengthen control over secondary market transactions. We also provide generalizable information of the benefits and challenges of NFTs, as well as consequences for both researchers and practitioners.

FORT: Right-Proving and Attribute-Blinding Self-Sovereign Authentication

Nowadays, there are a plethora of services that are provided and paid for online, such as video streaming subscriptions, car-share, vehicle parking, purchasing tickets for events, etc. Online services usually issue tokens that are directly related to the identities of their users after they sign up to a platform; users need to authenticate themselves by using the same credentials each time they use the service. Likewise, when using in-person services, such as going to a concert, after paying for this service, the user usually receives a ticket, which proves that he/she has the right to use that service. In both scenarios, the main concerns surround the centralization of these systems and that they do not ensure customers’ privacy. The involved service providers are trusted third parties—authorities that offer services and handle private data about users. In this paper, we designed and implemented FORT, a decentralized system that allows customers to prove their rights to use specific services (either online or in-person) without revealing sensitive information. To achieve decentralization, we proposed a solution where all of the data are handled by a blockchain. We describe and uniquely identify users’ rights using non-fungible tokens (NFTs), and possession of these rights is demonstrated by using zero-knowledge proofs—cryptographic primitives that allow us to guarantee customers’ privacy. Furthermore, we provide benchmarks of FORT, which show that our protocol is efficient enough to be used in devices with low computing resources, such as smartphones or smartwatches, which are devices commonly used in our use case scenario.

СИСТЕМА ІНТЕРАКТИВНОГО ГОЛОСОВОГО УПРАВЛІННЯ ГОТЕЛЬНИМ НОМЕРОМ

The article analyzes such a modern hotel innovation as a voice room control system, and also investigates the implementation of this system in hotel management. Existing examples of the implementation of this innovation in the world and in Ukraine were analyzed. The prospects for its development have been determined. Global companies that provide hotel room voice control services are considered. The characteristic features of the operation of the hotel, which has the function of voice control of the room, have been determined. The main possibilities and advantages of the most modern technologies of voice control of the number from those available on the market are considered. A set of voice control functions, which are necessary for solving many tasks in the management of a hotel enterprise, has been studied. It is determined under what conditions the company can receive additional income from the voice control system. The advantages of implementing innovation in hotel management and the benefits for the hotel administration and customers are summarized. The voice control system consists of a smart speaker and smart devices controlled by specialized software. With the help of voice commands, guests will be able to control the temperature and air conditioning of the room, audio-visual systems, order food in the room and tickets for events or transport, leave audio feedback about the stay to the hotel administrators. Also, this system will help to conduct analytics based on the services provided, conducted surveys and feedback. Voice control system can include voice concierge functions so that guests can instantly receive the necessary information related to their stay at the hotel, as well as the ability to quickly contact the administrator. This system also helps free the staff from routine issues and pay more attention to the processes that need their attention. The system is built on a modular basis and the hotel can independently choose the functions that should be in this software, as well as create new ones together with a team of specialists according to its own requirements. For example, an enterprise can choose a module for ordering meals from a hotel restaurant using voice commands.

Improving multi-sport event ticketing accounting information system design through implementing RFID and blockchain technologies within COVID-19 health protocols

To run a multi-sport event, it is necessary to have a design of accounting information system for ticket sales that can run efficiently and can reduce opportunities of fraudulent acts. A case study during the 18th Asian Games 2018 shows that there were problems of inadequate ticket sales facilities for prospective spectators due to vendor diversion to the frictional problems such as venues located in various regions and protection of spectator rights in accordance with the purchased tickets. Some cases found in the multi-sport event were false seats and fictitious spectators allowed entrance to some arenas they did not have the right to enter, although they have gone through verification measures using line-of-sight barcoding technology. Some cases were also found during the 18th Asian Games 2018, in which there was a problem of inadequate ticket sales facilities for prospective spectators due to a change of vendor. There were also frictional problems on venues which are spread in various regions and regarding protection of spectators’ rights per their purchased tickets. Moreover, it is fundamental that we take concern in the current pandemic situation, all event organizers are obliged to consider implementing health protocols issued by the World Health Organization (WHO) for safety to break the chain of COVID-19 infection. This study is conducted to identify the core of those problems and offer a solution by implementing radio-frequency identification (RFID) and blockchain technology to optimize the services applied in the multi-sport event, especially during and post-pandemic. Ticketing effectiveness for spectators are also challenged by budgetary and eco-friendliness issues.