In addition to the organic-rich shale in the Chang 7 Member (Ch7 shale) of the Ordos Basin, the shale hosted in the Chang 9 Member (Ch9 shale) is another source rock and potential unconventional target. However, there is a general lack of consensus on the features and potential of the Ch9 shale. In order to determine the potential of the Ch9 shale, this study analyzes its paleoenvironment and sedimentary setting based on the integrated analysis of geochemistry and sedimentary facies. A comparison of geochemical features between the Ch9 shale and the organic-rich Ch7 shale is made to evaluate the factors controlling organic matter (OM) enrichment of the Ch9 shale. The results show that the Ch9 shale has good hydrocarbon potential, and terrestrial OM is important component of the OM in the Ch9 shale. The Ch9 shale was deposited in climatic transition period from cold and dry to warm and humid, when the water body was suboxic-anoxic and freshwater. The relatively cold and dry climate and suboxic-anoxic water condition in the Ch9 period could not provide the same excellent conditions for OM enrichment as that in the Ch7 period. The Ch9 shale is composed of sediments mixed with felsic rocks that originated from continental island arcs and active continental margins. The active tectonic setting resulted in event deposition (e.g. turbidity flows and hydrothermal fluid activity) during the deposition of Ch9 shale. The input of terrestrial OM carried by turbidity flows also promoted OM enrichment, however, the very high depositional rates caused by turbidity flows diluted the OM, which probably offset the effect of hydrothermal on OM enrichment. Our results are helpful to revealing the source potential of the Ch9 shale, providing a theoretical basis for the shale oil and gas exploration in the Ordos Basin.