This article presents a methodology for determining the psychological meaning to respondents of several commonly used adjectives for evaluating products and advertisements. It also includes an inventory of these items scaled for immediate use.
One platform for all researcher needs
AI-powered academic writing assistant
Your #1 AI companion for literature search
AI tool for graphics, illustrations, and artwork
Unlock unlimited use of all AI tools with the Editage All Access membership.
Explore Editage All AccessPublished in last 50 years