This chapter explores a threefold European deficit: a democratic deficit, a deficit in European identity, and a deficit in the European public sphere. It argues that although interests such as social movements have most leverage at the national level, since this is the level at which the media are largely organised, the emergence of distinctively ‘European’ issues such as BSE means that national cycles of media attention are becoming increasingly synchronised. This makes it more likely that a homogenisation of issues and opinion will occur at the European level. This would favour the eventual emergence of a supranational identity. The creation of a European public sphere through the synchronisation and homogenisation of cycles of media attention on contentious ‘European’ issues is a more realistic prospect than direct attempts to create a ‘new European’ identity through public education or the legal system.