This article proposes a pricing framework for European option that utilizes a Quantile hedging strategy in a complete financial market. The methodology involves applying the long memory Geometric Brownian motion model, utilizing the generalized mixed fractional Girsanov theorem, and incorporating relevant findings related to quasi-conditional expectation. The first step in this framework is to derive the option price formula using the equivalent martingale measure. This approach enables investors to use the entire option price without any restrictions to hedge their contingent claim. Then, we add the initial wealth condition to hedge and determine the option price with the Quantile hedging strategy. To do this, we find the maximum probability of success in complete risk hedging for different amounts of model parameters and then use the probability values to determine the option price. Moreover, we apply the minimum variance algorithms and the error correction method to find the hedge ratio. Finally, we illustrate the hedging strategy and provide numerical results that assist investors in determining the required capital for covering the option risk under market data. This calculation takes into account both the level of risk tolerance and the anticipated return on investment.
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