The article offers a conceptual vision of the development of the energy market based on the principles of sustainability, which should be characterized by safety, environmental friendliness, adaptability and stability, efficiency (including economic) and accessibility (including social), transparency. The importance of ensuring the adaptability of the development of the energy system due to uneven energy consumption throughout the day and throughout the year, stability, safety of energy generation, and transparency is substantiated, which will be facilitated, among other things, by the synchronization of the energy system of Ukraine with the energy system of continental Europe. The expediency of increasing the use of ecologically neutral sources of electricity, which is important for ensuring sustainable development, is substantiated . The possibilities and features of the development of energy generation from renewable sources are characterized, which include: solar, wind, hydrogen generation , the use of biogas, obtaining energy from household waste, as well as hydrogen and nuclear generation. Despite the ecological neutrality of solar and wind power plants, the need for disposal and processing of individual components at the end of their service life is described, the need to work out such issues in advance, which corresponds to the principles of sustainability. The adaptability of the operation of hydropower plants and their different productivity depending on the methods of using water energy are noted. The types of hydrogen production and the features of hydrogen generation are described, as well as the feasibility of developing biogas energy generation, which will contribute to the "smart" disposal of waste and the rational use of such resources. The dangers associated with nuclear power plants are summarized, the leveling of which will contribute to the safety and stability of their operation. Attention is also paid to types of energy generation that are not environmentally friendly (thermal power plants), which generate electricity by burning fuel (coal, gas). Their share in the energy-generating balance is decreasing, but today they still provide the necessary adaptability in the energy market. To ensure stable, adaptive, efficient operation of the energy market of Ukraine, it is important to ensure the diversification of generation; to maximally realize the potential for the use of renewable energy sources, to generate ecologically clean energy. Keywords: energy generation, ecology, environmental friendliness, stability, adaptability, sustainable development, energy market, energy security.