There has been growing interest in utilizing small (simple) organic molecules, as alternative fuels to hydrogen, in electrochemical energy conversion systems. In addition to ethanol (biofuel), that can be ideally oxidized to carbon dioxide thus delivering twelve electrons, recent important systems include dimethyl ether as well. But realistically the respective reaction is rather slow at ambient conditions. Obviously, there is a need to develop novel electrocatalytic materials.Platinum has been recognized as the most active catalytic metal towards oxidation of ethanol at low and moderate temperatures. But Pt anodes are readily poisoned by the strongly adsorbed intermediates, namely by CO-type species, requiring fairly high overpotentials for their removal. To enhance activity of Pt catalysts towards methanol and ethanol oxidation, additional metals including ruthenium, tin, molybdenum, tungsten or rhodium are usually introduced as the alloying component. More recently it has been demonstrated that catalytic activity of platinum-based nanoparticles towards electrooxidation of ethanol has been significantly enhanced through interfacial modification with ultra-thin monolayer-type films of metal oxo species of tungsten, titanium or zirconium.We pursue a concept of utilization of zirconia nad mixed metal (e.g. zirconium/tungsten or titanium/tungsten) oxide matrices for supporting and activating noble metal nanoparticles (e.g. PtRu) during electrooxidation of dimethyl ether relative to methanol, formic acid and ethanol. Among important issues is incorporation of additional metal (e.g. Rh or Pt) nanostructures capable of weakening, or even breaking, the C-C and C-O bonds in the ethanol and dimethyl ether molecules. On the other hand, rhodium itself is not directly electrocatalytic toward oxidation of ethanol. The oxides and noble metal nanoparticles have been deposited in a controlled manner using the layer-by-layer method. Remarkable increases of electrocatalytic currents measured under voltammetric and chronoamperometric conditions have been observed. The most likely explanation takes into account possibility of specific interactions of noble metals with transition metal oxide species as well as existence of active hydroxyl groups in the vicinity of catalytic noble metal sites. In addition, formation of “nanoreactors” where ethanol and dimethyl ether are partitioned (at Rh, Pt or Pd) to methanolic residues and further oxidized at PtRu cannot be excluded.