The German-born Franz Boas, known as the father of American Anthropology, fought the law banning the potlatch alongside his students. In letters throughout his life, Boas condemned Canada’s persecution of indigenous people and practices. Boas hosted multiple potlatches himself. He defended and collaborated with indigenous people who were persecuted for hosting potlatches, including Dan Cranmer and George Hunt. Alongside anthropologists like James Teit, he petitioned against the potlatch ban. And he corresponded with Indian Agents, missionaries, and officials in Ottawa in hopes of persuading the Canadian government to amend the Indian Law prohibiting potlatches. Boas listened to indigenous activists, sympathized deeply with them, and shared in their desire to preserve traditional culture. Despite all of this, Boas scholarly work depicted the potlatch as a megalomaniacal destruction of property. In his diaries and letters, Boas voiced appreciation for the communal, theatrical, comedic, funereal and judicial aspects of the potlatch. But in scholarly work, Boas obfuscated the depths of the potlatch. There he depicted the potlatch as a usurious, status-seeking institution, with little to no communal value. He interpreted the “symbolic economy which employs material items as a metaphor for spiritual wealth” of the Kwakiutl through a capitalist lens, contradicting a central theoretical tenet of his ethnographic practice, to try to interpret cultures as the cultural participants do themselves. Perhaps Boas planned to revise his interpretation of the potlatch. He left unfinished a synthesis of Kwakiutl ethnography, and his letters before his death indicate a deepening appreciation of the depths of Kwakiutl traditional life. How did Franz Boas come to hold such contradictory views on the potlatch? This essay compares how Boas reported on the potlatch to coverage of the popular press in British Columbia. On the westernmost frontier, local newspapers were a main source of information and entertainment. Local newspapers present a plethora of potlatches as well. A cultural biography of Franz Boas places the man in his times and his ideas in the current of the age. Boas sensationalized the potlatch, as did the press; he reduced the potlatch to narrow economic terms, as did the press. By comparing the similarities and differences between popular reporting on the potlatch, and diary entries and letters of Franz Boas during his first ethnographic trip to British Columbia, this essay critiques and puts in context popular perceptions of the potlatch, and situates Boas within a spectrum of white people, often anonymous journalists, who reported on the potlatch.