This article aims at discussing the violent conflict and its inter-relationship with militants and military in Swat, Pakistan. It argues that the term Badal may be recognized as having multiple forms and meanings. This paper demonstrates that in the initial phase of the conflict people used militant’s ‘tag’ while in post-military-operations period took the benefit of their ties with the military to take revenge from their opponents. This study underscores that this phenomenon has impacted the socio-cultural symbols and practices of badal negatively and has further defamed socio-cultural norms and values of the society. The study for being empirical in its methodology is based on 45 open-ended in-depth interviews, 05 focus group discussions and ethnographic observation, in Swat, Pakistan.