Green Consumption Research Articles

The Availability of Green Consumption Values in Primary School Textbooks in the Kingdom of Saudi Arabia

This study aims to identify and evaluate the incorporation of green consumption values into primary school textbooks in the Kingdom of Saudi Arabia. Specifically, it seeks to determine suitable green consumption values for primary-grade students and assess the extent to which these values are integrated into mathematics, science, and English language textbooks. Adopting a descriptive approach and employing content analysis methodology, the research analyzed all primary-grade textbooks in the country, totaling nine books. The findings reveal nine pertinent green consumption values for primary school students. Science textbooks demonstrated the highest prevalence of green consumption values, followed by mathematics and English language textbooks. Key values frequently cited include the development of vegetation, air and sea conservation, environmental awareness, and promotion of environmental sustainability. However, notable gaps were identified, particularly in mathematics and English language textbooks, indicating room for improvement in integrating green consumption values across primary-grade curricula in Saudi Arabia.

Potential Benefits of Green Tea in Prostate Cancer Prevention and Treatment: A Comprehensive Review.

Prostate cancer is a prevalent and debilitating disease that necessitates effective prevention and treatment strategies. Green tea, a well-known beverage derived from the Camellia sinensis plant, contains bioactive compounds with potential health benefits, including catechins and polyphenols. This comprehensive review aims to explore the potential benefits of green tea in prostate cancer prevention and treatment by examining existing literature. Green tea possesses antioxidant, anti-inflammatory, and anti-carcinogenic properties attributed to its catechins, particularly epigallocatechin gallate. Epidemiological studies have reported an inverse association between green tea consumption and prostate cancer risk, with potential protection against aggressive forms of the disease. Laboratory studies demonstrate that green tea components inhibit tumor growth, induce apoptosis, and modulate signaling pathways critical to prostate cancer development and progression. Clinical trials and human studies further support the potential benefits of green tea. Green tea consumption has been found to be associated with a reduction in prostate-specific antigen levels, tumor markers, and played a potential role in slowing disease progression. However, challenges remain, including optimal dosage determination, formulation standardization, and conducting large-scale, long-term clinical trials. The review suggests future research should focus on combinatorial approaches with conventional therapies and personalized medicine strategies to identify patient subgroups most likely to benefit from green tea interventions.

Which aesthetics works, classical or expressive? How and when aesthetic appearance enhances green consumption

PurposeThis research explores the impact of classical aesthetics (e.g. order and symmetry) and expressive aesthetics (e.g. creativity and distinctiveness) on consumer green consumption.Design/methodology/approachThis research conducted three studies. Study 1 explored the main effect of appearance aesthetics (appearance: plain vs classical vs expressive) on green products purchase intention through a one-factor between-subjects design. Study 2 verified the mediating role of perceived naturalness through two types of appearance aesthetics (appearance: classical vs expressive) between-subjects design. Study 3 verified the moderating role of product identity-symbolic attributes through a 2 (product identity-symbolic attributes: non-identity-symbolic vs identity-symbolic attributes) × 2 (appearance: classical aesthetics vs expressive aesthetics) between-subjects design.FindingsConsumers will be more likely to purchase a green product that has classical aesthetics appearance (vs expressive aesthetics). Perceived naturalness mediates the effect of aesthetic appearance on consumer green consumption. Product identity symbol attributes moderate this effect. Specifically, for non-identity-symbolic green products, classical aesthetics can effectively enhance consumer purchase intention. For identity-symbolic green products, expressive aesthetics can effectively enhance consumer purchase intention.Originality/valueExisting research suggests that aesthetic appearance can increase consumers’ evaluation of electronic products, beauty products and food, but the difference between aesthetics has not yet been explored. This research compares two aesthetics, contributing to the literature on aesthetic appearance in green products and offering valuable insights for managers’ green products marketing.

To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market—India

To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market—India

How enterprises' public welfare low-carbon behavior affects consumers’ green purchase behavior

The Chinese economy has undergone high-speed, high-quality growth, and the concept of low-carbon technology has gained popular support. Businesses and consumers must jointly endeavor to achieve low-carbon economic development. Moreover, it is important to investigate whether enterprises' low-carbon behavior is correlated with consumers' green consumption behavior. We built a theoretical model to depict the relationship between corporate public welfare low-carbon behavior, consumers' green purchase intention, and green purchase behavior. We then divided corporate public welfare low-carbon behavior into three dimensions. We proposed hypotheses, collected data through a questionnaire survey, and analyzed the data using statistical analysis software of SPSS 26.0 and AMOS 24.0. Public welfare low-carbon behavior was significantly correlated with consumers’ green purchase intention, and public welfare low-carbon participation and public welfare low-carbon motivation were significantly correlated with green purchase intention. Finally, we proposed suggestions from three perspectives: the public welfare low-carbon mechanism, public welfare low-carbon participation, and public welfare low-carbon motivation. The results provide theoretical support for research methods related to the low-carbon growth of enterprises and green consumption, as well as guidance and decision-making support for enterprises in carrying out cause marketing.

Impact of Materialism and Green Value Perception on Green Consumption: Moderating Effect of Consumer Innovativeness

Impact of Materialism and Green Value Perception on Green Consumption: Moderating Effect of Consumer Innovativeness

Characterizing the US Market for Salad Mixes through the Lens of Environmental Preferences

The consumption of salad mixes has increased because of their convenience and nutritional value, resulting in significant sales increases during the past decade. Conversely, the uses of pest-control chemicals, long-distance transportation of salad mixes, and plastic packaging have raised environmental concerns among “green consumers.” Because proenvironmental products are becoming more widespread, this study delved into market segments of salad mix consumers based on their preferences for proenvironmental labels. Data for this study were collected via a 2020 web-based survey of 2100 salad mix consumers in the United States. We performed a comprehensive two-stage cluster analysis that integrated both hierarchical and partitioning methods. This analysis was based on consumers’ preferences and evaluations of production (low energy use, low fertilizer use, low greenhouse gas emissions, low water use, and pollinator-friendly) and marketing-related (biodegradable packaging, low carbon footprint, and low food miles) proenvironmental labels. Three segments were identified. We used ordered probit regression to assess the impact of consumer demographic characteristics, market preferences, and environmental perceptions on cluster membership. The deep-rooted segment, which represented 36% of the sample, highly valued all proenvironmental labels related to salad mixes and had a particular preference for labels that included low fertilizer use, pollinator-friendly production methods, and low greenhouse gas emissions. The indecisive segment comprised 40% of the sample and moderately valued all proenvironmental labels; this group mainly comprised individuals with lower income levels and those living in rural areas. The skeptic segment represented 23% of the sample and valued environmental labels less than the deep-rooted and indecisive segments did; additionally, they reported the lowest consumption of salad mixes. These findings can help retailers and policymakers communicate information about proenvironmental labels more effectively to each segment of salad mix consumers.

Green consumer orientation in cosmetic sector: construct definition, measurement scale development, and validation

Green consumer orientation in cosmetic sector: construct definition, measurement scale development, and validation

Research on strategy optimization of sustainable development towards green consumption of eco-friendly materials

Climate change and environmental degradation have become major global concerns, leading to an increased focus on carbon footprint reduction. Consumers' purchasing behaviour have been identified as a significant factor in reducing carbon emissions. However, the impact of the carbon footprint on user satisfaction and common prosperity remains unclear. This study aims to examine the impact of the carbon footprint on user satisfaction and common prosperity, with a particular focus on the mediating role of green consumption behaviour and eco-friendly products. The study used a cross-sectional survey design, and data was collected from 400 participants from various industries in China. The participants were selected using convenience sampling, and data was collected using a structured questionnaire. The findings revealed a relationship between carbon footprint, user satisfaction, and common prosperity. Green consumption behaviour and eco-friendly products mediate the relationship between carbon footprint user satisfaction and common prosperity. The study highlights the importance of reducing carbon footprint in promoting user satisfaction and common prosperity. Green consumption behaviour and eco-friendly products play a crucial role in mediating the impact of the carbon footprint on these outcomes. The study suggests that companies should focus on promoting green consumption behaviour and eco-friendly products to reduce their carbon footprint, enhance user satisfaction, and contribute to common prosperity.

A multi-objective optimization approach for green supply chain network design for the sea cucumber (Apostichopus japonicus) industry

In China, aquatic supply chain network design does not include the green concept or the coordination of environmental and economic performance. Sea cucumber (Apostichopus japonicus) is an aquatic product of high economic value; however, studies on sea cucumber supply chain network optimization are lacking. This study is the first to design the sea cucumber supply chain and construct an optimization model. Considering the characteristics of the sea cucumber industry, LCA for Experts software and the CML-IA-Aug. 2016-world method were used to assess each aquaculture model's global warming potential (GWP), as the environmental performance indicator. In addition, multi-objective genetic algorithm (MOGA) coupled with Modified Technique for Order of Preference by Similarity to Ideal Solution (M-TOPSIS) integrates yield production, economic benefits, and environmental performance. The results demonstrated that cage seed rearing (CSR) combined bottom sowing aquaculture (BSA) represents the best production strategy upstream of the sea cucumber supply chain. In the downstream, the best proportion of sales channels in supermarkets, boutique stores and online shops accounted for 14.79 %, 58.02 % and 27.19 % of the production, respectively. The proposed optimization scenario 4 (S4) can increase product profit by 27.88 % and reduce GWP by 56.89 %. The following improvement measures are proposed: using sea cucumber aquaculture industry standards (cleaner production and green supplier selection) to regulate the behavior of enterprises, adopting an ecological and green production strategy, eliminating high-energy consumption and high emission production practices, and promoting widespread adoption of green consumption concepts. Finally, these measures may improve the sea cucumber supply chain, achieve coordinated environmental and economic performance development in the sea cucumber industry, and provide guidance for green optimization of other aquatic product supply chains in China.

Determinants of Green Energy Use: Household Level Comparative Analysis of Southern Khyber Pakhtunkhwa

In recent times, the utilization of renewable energy sources has gained significant traction and garnered widespread attention across diverse social segments. The prominent driver behind this surge in popularity is its cost-effectiveness and long-term durability. Notably, even individuals with limited financial means are increasingly drawn toward various forms of renewable energy. This research endeavor aims to draw comparisons between users and non-users of green energy and their corresponding household behaviors. Upon conducting a rigorous data analysis, the study will present a comprehensive and well-founded conclusion, along with offering pertinent recommendations. This study is slated to take place in the rural regions of Southern Khyber Pakhtunkhwa, Pakistan. The study employed random sampling to select a sample from the population and focused on examining the relationship between the utilization of green energy, its characteristics, conventional green energy use, and the quality of solar energy. The primary objective of the study was to explore the choices made by individual households concerning green energy consumption and the factors that influence this choice. The analysis was carried out using Ordinary Least Squares (OLS) regression. This research gap presents a significant opportunity for advancing the promotion and adoption of renewable energy sources.

Green Consumer Behavior of Sports Enthusiasts on TikTok-An Analysis of the Moderating Effect of Green Concern.

The short-form video platform TikTok has become highly popular. This study explores how professional sports teams can effectively leverage short-form videos to promote green values such as environmental conservation and sustainable development, thereby capturing user attention and enhancing user engagement. This study primarily aimed to investigate the effects of a green brand image on green word of mouth (WOM), customer stickiness, and consumer purchase intention, with further examination regarding the moderating effect of green concerns on these relationships. Few studies have explored the presence of professional sports teams on TikTok, particularly in the context of green issues. Accordingly, this study adopts a novel method to develop specific and actionable recommendations for professional sports teams who have a presence on social media. Additionally, via the application of the Stimulus-Organism-Response theory, this study explains how the green brand image presented by professional sports teams on TikTok influences the interactive relationships among green WOM, customer stickiness, and consumer purchase intention. This study recruited 600 individuals who were either fans of the Taipei Fubon Braves, which is a team in Taiwan's professional basketball league P.LEAGUE+, or fans of other teams. After a confirmatory factor analysis, structural equation modeling was used to test the hypotheses. The results indicate positive correlations in all tested paths. The green concern of the Taipei Fubon Braves' fans moderated the relationship between green WOM and purchase intention; however, this moderating effect was not identified among the non-Taipei Fubon Braves fans. These findings introduce innovative concepts to the field of marketing, contributing substantially to both practical applications and academic research.

Research on Green Design Strategy of Electrical and Electronic Manufacturing Enterprises Based on the Perspective of Tripartite Evolutionary Game

Green design emphasizes the environmental attributes of the product life cycle, which can prevent environmental pollution at the source and reduce resource consumption. Based on the evolutionary game theory, this paper constructs a tripartite game model between “government-electrical and electronic manufacturing companies-consumers”, explores the influence of participants’ strategic choices and parameters on the evolutionary behavior of the three parties in different situations, and uses Matlab software to conduct numerical simulation analysis. Simulation analysis is the process of simulating real-world events and system behavior through computer models to assess, validate, and predict their performance and response. The research results show that the strategic choices of the three parties influence each other and government supervision and green consumption are conducive to incentivizing manufacturing companies to carry out green design. Consumer green preferences, environmental tax rates, corporate recycling revenue, and increases in consumer recycling revenue are all conducive to product design. Compared to environmental taxes, corporate subsidy policies have a greater impact on the behavior of the government, manufacturing companies, and consumers. Compared to consumer subsidies, corporate subsidy policies have a more significant effect on the behavior of governments and manufacturing companies, while for consumers, the opposite is true.

Research on Green Development Decision Making of Logistics Enterprises Based on Three-Party Game

The concept of green logistics entails minimizing the ecological impact of logistical resources, enhancing the environmental quality within the logistics sector, and optimizing resource utilization to foster sustainable development in social economic production and consumption. Promoting green transportation is not only a positive reflection of the concepts of environmental protection and green development, but also an effective means for traditional logistics enterprises to reduce operating costs, win competitive advantages, and achieve transformation and upgrading. This paper takes logistics enterprises facing green transformation and development decisions as the research object, and puts forward an evolutionary game model between logistics companies, government, and community. The evolution path of logistics enterprises’ green transformation development strategy choice under different conditions is analyzed in detail. The results show that, under the conditions of the government’s incentive and supervision and the public’s choice of green consumption, logistics enterprises are more inclined to green transformation development. Different levels of public choice and different levels of government regulation also make different corporate strategy choices. Therefore, it is suggested that the government provide policy, technical channels, funds, and other support for logistics companies promoting green logistics, and actively publicize the concept of green consumption in the market.

Sustainable marketing dilemmas: moral, ethical, and practical in business communication perspectives

Abstract In recent years, corporations' sustainable marketing practices have gone beyond just selling mere products or services and present significant challenges. This study examines the moral, ethical, and practical challenges encountered by sustainable marketing, specifically from the standpoint of business communication. This research explains the notion of sustainable marketing and discerns its ethical dilemmas by examining the current body of scholarly literature. The discussion focuses on stakeholder theory, ethical consumerism, and communication theories. The study employs a qualitative research methodology, gathering data through comprehensive interviews and case analysis. The participants comprise marketing professionals, consumers, and companies that place sustainability as a top priority. The findings illustrate that organisations face many moral and ethical challenges while creating and executing sustainable marketing strategies. For example, challenges arise when trying to balance the desire for genuineness and openness and the success of marketing communications, as well as conflicts between moral evaluations and business goals. These challenges substantially impact the company's communication strategy, as they are directly connected to consumer trust and brand image. This study offers valuable insights for companies creating and implementing sustainable marketing strategies. It highlights the crucial role of managing moral and ethical factors to achieve long-term success. Moreover, the discoveries can aid policymakers and regulatory agencies formulate criteria and recommendations to foster sustainable corporate practices.

Ethical Consumers and Low-Income Sellers on China’s Reward-Based Crowdfunding Platforms: Are Poverty Alleviation Campaigns More Successful?

Ethical Consumers and Low-Income Sellers on China’s Reward-Based Crowdfunding Platforms: Are Poverty Alleviation Campaigns More Successful?

Study on Characteristics and Factors of Secondary School Students' Green Consumption Behavior from The Perspective of Green Education

As the society pays more and more attention to environmental protection and sustainable development of, green education has gradually become an important topic in the field of education. This study addresses the impact of green education on secondary school students' green thinking and behavior in depth. Using a questionnaire survey, this study finds that formal green education in schools helps to motivate secondary school students to pay extra for purchasing environmentally friendly products, and reinforces the green idea of "reuse, reuse many times". Informal green education helps secondary school students to establish the idea of "green living and eco-friendly shopping". In addition, there is no significant difference between the choices of green behaviors of secondary school students in public and private settings, and there is no significant difference between the choices of green behaviors of secondary school students in public and private settings. These findings are of great theoretical value in understanding the influence of green education on secondary school students' green thinking and behavior.

THE EFFECT OF LOVE OF NATURE AND ENVIRONMENTAL CONCERN ON GREEN PURCHASING BEHAVIOUR

Green consumer behaviours play a significant role in the sustainability of natural resources. In this regard, pre-service science teachers are a key demographic to focus on, in addition to being young consumers themselves. Becausethey will introduce their future students to pro-environmental behaviour. Therefore, this study aimed to explore the effect of love of nature (with the following sub-dimensions: passion for nature (PN), intimacy with nature (IN), and commitment to nature (CN)) and environmental concern (EnC) on green purchasing behaviour (GPB), using a multidisciplinary perspective. In addition to this, the effect of love of nature on EnC was investigated.,. The participants of this study were 228 pre-service science teachers enrolled in freshman, sophomore, junior, and senior years. Data was collected using a questionnaire form with four parts which were demographic form, Love of Nature, Environmental Concern and Green Purchasing Behaviour Scales. Cronbach’s alpha and correlation coefficients and descriptive statistics were calculated and simple and multiple linear regression analysis and confirmatory factor analysises were also performed using SPSS 24 and MPLUS8 programs. Based on the analyses, it was found that IN had positive significant effects on EnC and GPB, CN had positive significant effects on EnC, and EnC had positive significant effects on GPB.

Mediating Role of Cultural Values in the Impact of Ethical Ideologies on Chinese Consumers’ Ethical Judgments

AbstractThis paper develops and tests a new conceptual model incorporating the indirect impact of two ethical ideologies (idealism and relativism) on Chinese consumers’ ethical judgments under four ethically problematic consumption situations (active benefit, passive benefit, deceptive practice, and no/indirect harm) through two cultural values (integration and moral discipline). Data from a large-scale online consumer survey in five major Chinese cities (N = 1046) support most hypotheses. The findings are consistent with the postulated global impact of ethical ideology on forming an individual’s beliefs and values and highlight the importance of a thorough understanding of the significant determinants of consumer ethics to promote ethically responsible consumption behaviors. This study also uses an emic approach to conceptualize and measure Chinese cultural values by using cultural constructs and measures that are designed explicitly in the Chinese context.

Tourism Destination: The Role of Beach Tourism Experience Affect Green Consumption on Parangtritis Beach Yogyakarta, Indonesia

Beach has become a part of tourism experience and it is one of the most important motivators for tourism. In order to attract tourists to come to visit, a beach should have a favorable image. Furthermore, nature and environmental awareness by tourists in a beach destination are also considered to be very important to influence the spread of positive green consumption towards a beach destination. However, in the context of tourist destinations, these concepts have never been empirically investigated. Therefore, the aim of this research is to extend the theoretical concepts and evaluates the empirical evidence of the relationship between tourism experience, connectedness to nature, environmental, green consumption towards Parangtritis beach. The result drawn from a sample of 226 domestic tourists in Yogyakarta (117 men, 109 women; age rage 18-60 years), between September 2023 and December 2023, show that tourism experience, connectedness to nature, environmental awareness and green consumption has a significant influence on Parangtritis beach. Furthermore, this study reveals that the development of a beach in a tourism destination is only possible if the beach is simultaneously developed into an attractive destination