Determinants of Green Energy Use: Household Level Comparative Analysis of Southern Khyber Pakhtunkhwa

Abstract

In recent times, the utilization of renewable energy sources has gained significant traction and garnered widespread attention across diverse social segments. The prominent driver behind this surge in popularity is its cost-effectiveness and long-term durability. Notably, even individuals with limited financial means are increasingly drawn toward various forms of renewable energy. This research endeavor aims to draw comparisons between users and non-users of green energy and their corresponding household behaviors. Upon conducting a rigorous data analysis, the study will present a comprehensive and well-founded conclusion, along with offering pertinent recommendations. This study is slated to take place in the rural regions of Southern Khyber Pakhtunkhwa, Pakistan. The study employed random sampling to select a sample from the population and focused on examining the relationship between the utilization of green energy, its characteristics, conventional green energy use, and the quality of solar energy. The primary objective of the study was to explore the choices made by individual households concerning green energy consumption and the factors that influence this choice. The analysis was carried out using Ordinary Least Squares (OLS) regression. This research gap presents a significant opportunity for advancing the promotion and adoption of renewable energy sources.