Introduction. The article deals with a systematical approach towards organization of a successful communication, based on philosophical and ethical value-oriented assumptions. In order to achieve success in communications it is proposed to use four principles: 1) singularity of consciousness 2) awareness and self-awareness 3) time 4) consent. The proposed approach is compared to the rules, worked out by the professors of the chair for communication of the University of Texas S. Bibi and T. Motet. A synthesis of principles and rules is delivered as a result. Materials and Methods. The following methods of scientific acknowledgement are used to achieve the research objectives: system and comparative analysis, synthesis of Russian and foreign information sources on ethic-related communication principles as well as study of communication critical success factors. Based on comparison of the approaches towards the preparation of a communication act the author attempts to synthesize the list of criteria subject for consideration and planning by the communication participants. Results. As a result of the research the first four initial principles proposed by the author and five rules proposed by S. Bibi and T. Motet a new set of twelve criteria appeared to be considered as a communication control map elements for situations requiring special guarantees of communication quality as, for example, by the dispute parties in situations of conflict of interest during decision of complex issues of diplomacy, trade and state regulation. Discussion and Conclusions. Discussions and conclusions. Adherence to ethical principles and rules of communication can be of particular practical interest in processes of state and commercial governance. From the scientific point of view it is deemed expedient to define the limits of applicability of communicative acts as well as to consider the legal categories coming into play during the application of such principles.