PurposeBotswana imposed a 30% ad valorem tobacco tax in 2014 to reduce tobacco use. The purpose of the paper is to assess the effectiveness of the tax in curtailing tobacco consumption.Design/methodology/approachAn autoregressive distributed lag and equilibrium correction (ARDL-EC) framework is applied on data for the period 1975–2020 to estimate a dynamic tobacco demand model. The estimated price elasticity is then used to quantify the effects of the tax on tobacco consumption.FindingsA 10% rise in the tobacco price results in a 6.6% decrease in tobacco consumption, suggesting an inelastic response. A 10% rise in income yields a 12% increase in tobacco consumption, reflecting that the rapid economic growth Botswana experienced post-independence yielded increased tobacco use. Tobacco consumption declined by 3.6% per year, possibly capturing the effects of increasing awareness of the adverse effects of tobacco use over time. The 30% tobacco tax yielded a 20% reduction in tobacco consumption, suggesting moderate effectiveness in curtailing consumption. The tax reduced annual tobacco consumption by 100 grams per capita or 151 metric tons nationally.Research limitations/implicationsFuture research could explore the effects of non-price anti-tobacco measures and socioeconomic and demographic factors on tobacco use to provide further insights for guiding the development of targeted anti-smoking interventions.Originality/valueTobacco demand elasticities vary across countries and analytical methods. Therefore, country-specific empirical evidence is essential for policymaking. An existing study in Botswana employed cross-sectional analysis, which does not capture the addictive effects of tobacco. The ARDL-EC framework is employed to close this gap. Simulated effects of the tax are useful for policy reform in Botswana.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-01-2024-0097
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