Throughout Earth's history, dust deposits have been considered sensitive markers of fluctuations in global atmospheric circulation patterns. However, the identification of ancient dust deposits remains problematic, as their massive (structureless) nature impedes an unequivocal classification. In southern Africa, the Lower Jurassic Clarens Formation is dominated by intriguing structureless sandy siltstones that have been interpreted as loess even though classical diagnostic outcrop‐scale loess features are not observed. In this study, we utilized grain characteristics such as size, shape, sorting and fabric to assess the origin of these ubiquitous massive beds, as compared to strata with a known origin in the unit. Based on these grain characteristics, the massive beds can be grouped into six different facies types (Facies 1–6). Facies 1 has very similar grain features to the large‐scale cross‐bedded strata and thus it is interpreted as migrating dune deposits, only apparently massive. The dominant grain size with a large proportion of very fine‐grained sand and the random grain fabric suggests that Facies 2 resulted from sandy dust fall (short‐term suspension), whereas Facies 3 is interpreted as aeolian dust, having features consistent with modern and ancient loess due to its dominant silt grain size and random grain fabric. Features in Facies 4 are undiagnostic and could reflect a range of aeolian processes, although a dominant silt grain size may suggest an overwhelming loess component. Facies 5 and 6 show primary aeolian signatures with the preferred grain orientation being evidence of reworking in an aqueous setting (e.g., lake, stream). These six facies types represent a spectrum of depositional processes that occurred in response to erg migration and climatic changes along this Early Jurassic erg margin. Their facies diversity is evidence for: (1) dry and windy conditions in SW Gondwana during the Sinemurian to Pliensbachian, and (2) reworking of the aeolian sediments in various fluvial and lacustrine settings during the development of one of the largest known sand seas in Earth's history.