Digital Era Research Articles

Digital CRM in Nagpur's Primary and Secondary Schools: A Health Systems Approach to Enhancing Student Wellbeing in the Digital Transformation Era

Over the last couple of years, a significant increase in the use of educational technologies has changed the ways of student relationships and students’ well-being management. This study aims at establishing the extent and nature of utilization of Digital CRM system in primary and secondary schools in Nagpur from a health systems perspective, and the effects on students health. The research explores the effectiveness of the adopted digital CRM platforms to enhance more friendly, effective communication, and to create supportive mental and physical health student centred programs. The study utilizes survey questionnaires and short interviews with school administrators, teachers and students to determine the extent in which the digital CRM systems are effective and the difficulties encountered in the learning environment. Other relevant areas of interest include improvement in the services available to students, parents and strengthening of efficient mechanisms of collecting student health data for policy formulation. The details will describe the implication of the future digital CRM tools on the present issues related to the Nagpur students’ needs and the implications of health systems integration among schools. Based on this study it is suggested that digital CRM can greatly enhance the capacity of the school to support and respond to students’ needs through timely interventions, accessible collaboration communication, and a positive school climate. However, the program maintains several difficulties which have the potential to hinder valuable implementation: Data protection issue; Training of the system for the stakeholders; and Resource issues. Based on integrating the concepts of digital CRM with health systems the following recommendations for development of student’s wellbeing in the conceptual normal of digital transformation have been formulated by this research for the policymakers, educators, and technology suppliers.

A Study of the Impact of Data Assets on the Investment Efficiency of Firms

With the advent of the digital economy era, data assets play a pivotal role for enterprises. Therefore, this paper selects the data of Chinese A-share listed companies from 2013-2022 to conduct a quantitative study on data assets and explore the impact of enterprises' data assets on their investment efficiency. It is found that data assets significantly contribute to firms' inefficient investment. This finding still holds after the robustness test. Heterogeneity analysis reveals that data assets can promote overinvestment in non-state-owned firms; they contribute more to inefficient investment in growing and declining firms. The mechanism test suggests that data assets promote firms inefficient investment due to promoting firms financing constraints and real earnings management. Therefore, the findings of this paper provide certain clues and suggestions for enterprises to dialectically view data assets to maximize their effectiveness and avoid data bubbles.

Systematic Review of Instruments to Assess Computational Thinking in Early Years of Schooling

Computational thinking (CT) is considered a key competence in today’s digital era. It is an emerging construct that relates to critical thinking and creativity. Research on its assessment is in the process of consolidation. This systematic review aims to analyze studies that have used CT assessment instruments for children and adolescents aged 4 to 16 years in order to identify which variables, they assess and their psychometric properties. The search and analysis were carried out following the PRISMA statement protocol, analyzing 50 articles published between 2006 and March 2023. An increase in the publication of CT measurement instruments is observed, with 54% of them supported by evidence of validity and 88% by reliability, highlighting construct validity, followed by content and criteria validity. China leads in the number of publications, while Asia and Europe concentrate most of the research. There is a noticeable contribution from South America, evidencing the lack of participation from Central and South American countries in this field of study.

Strategic innovation in business models: Leveraging emerging technologies to gain a competitive advantage

This review paper critically examines the role of strategic innovation in business models, with a focus on how emerging technologies can be leveraged to gain a competitive advantage. By synthesizing existing literature, the paper explores the transformative potential of technologies such as artificial intelligence, blockchain, and the Internet of Things (IoT) on traditional and contemporary business models. The review identifies key patterns and trends in how businesses across various industries are integrating these technologies to enhance their value propositions, streamline operations, and create new revenue streams. The findings suggest that companies that successfully incorporate emerging technologies into their business models are better positioned to outpace competitors and adapt to the rapidly changing market landscape. The paper also discusses the challenges and barriers to technology adoption, such as high implementation costs, skill gaps, and organizational inertia, offering insights into strategies that can mitigate these obstacles. The paper underscores the importance of strategic innovation as a critical driver of sustained competitive advantage in the digital era. It highlights that leveraging emerging technologies is not merely an option but a strategic necessity for businesses aiming to thrive amidst ongoing technological disruption. By embracing these innovations, companies can significantly transform their business models, unlock new opportunities, and secure long-term success. Keywords: Business Model Innovation, Emerging Technologies, Sustainable Practices, Strategic Innovation, Partnerships, Open Innovation, Circular Economy, Organizational Agility, Continuous Improvement, Competitive Advantage, Digital Transformation, Market Adaptation, Technological Integration, Collaborative Innovation, Resilient Business Models.

Big data policy and urban tourism development: a catalyst or a hindrance?

ABSTRACT The advent of the digital era has prompted leading nations to devise strategic digital plans, seeking an edge in the escalating international rivalry. China’s Big Data policy has garnered significant attention as an exemplar of transitional economies. This research uses urban panel data from China to examine the impact of Big Data policy on urban tourism development. The results indicate that in its initial stages of implementation, Big Data policy appears to stifle urban tourism development. This can primarily be attributed to the biased interventions of the policy, which incited competition and resource predation from the ICT sector upon the tourism-related industries, engendering a crowding-out effect. However, this inhibitory influence is attenuated in cities with a stronger economic foundation, higher innovation capabilities, and more advanced service sectors. Our analysis offers pivotal insights and references for nations and regions fervently pursuing digital transformation via policy interventions.

Corporate Communication In The Digital Era: Challenges And Opportunities For PT Binajasa Abadikarya

The digital era has significantly transformed corporate communication, presenting both challenges and opportunities for organizations. PT Binajasa Abadikarya, a leading manpower and outsourcing services provider in Indonesia, is no exception to these changes. This research aims to explore the challenges PT Binajasa Abadikarya faces in maintaining effective corporate communication and to identify the opportunities available to enhance its communication strategies in the digital age. The study employs a descriptive qualitative research method, using primary data collected through interviews with key stakeholders within the company, and secondary data sourced from relevant articles, journals, and books. Data analysis was conducted using NVivo software to systematically organize and interpret the qualitative data. The findings reveal that PT Binajasa Abadikarya faces significant challenges, including maintaining consistency in messaging across digital platforms, managing crisis communication in real-time, and overcoming content saturation. However, the research also identifies substantial opportunities for the company, such as leveraging digital tools for broader stakeholder engagement, utilizing data analytics for personalized communication, and implementing an omnichannel communication strategy. These insights provide PT Binajasa Abadikarya with strategic directions to enhance its corporate communication and maintain its competitive edge in the digital era

The Silent Saboteur: The Impact and Management of Malicious Word-Of-Mouth in The Digital Age

In the digital era, the impact of malicious word-of-mouth on individuals and businesses is complex. Malicious online reviews and false information can spread quickly, causing serious damage to personal reputation and corporate branding. This article provides an in-depth analysis of the effects of malicious word-of-mouth on various aspects of the economy and society, and proposes effective strategies for response. Through specific case studies, such as the controversy surrounding the BOY LONDON brand, the public relations crisis of the Wahaha brand, the damage to Jiang Ping's personal image, and the "pink-haired girl" incident, this article illustrates how malicious word-of-mouth can erode consumer decision-making autonomy, pose threats to personal physical and mental health, and tarnish the image of brands and enterprises. To address these challenges, companies and governments must take proactive measures, such as monitoring and responding to negative information on the Internet to maintain a positive image and strengthening Internet regulation to ensure the authenticity and transparency of information and to prevent the spread of false information. At the same time, improving public media literacy helps people identify and resist the influence of malicious word-of-mouth.

Analysis Of Social Media Promotion and Marketing Strategies for Disney Movies: A Case Study on Zootopia & Frozen 2

This study aims to deeply analyze the successful strategies of Disney movies in social media marketing, taking “Zootopia” and “Frozen 2” as case studies. With the expansion of the global movie market and the diversification of audience demand, animated movies are highly competitive, and Disney occupies a leading position with its strong strength and perfect network. The study first introduces the background of The Walt Disney Company, explaining the study's purpose and significance and the framework. Then it analyzes the global influence and marketing strategy of “Zootopia” respectively, including its background, the current fire situation, social media promotion techniques innovative parts, and offline promotion strategy. Then the background, audience reaction, social media promotion methods, and effects of Frozen 2 are discussed. It then compares the differences and changes in the marketing strategies of the two films, including social media strategies, offline promotion focus, cross-border cooperation methods, etc. It also discusses the evolution of marketing strategies, such as digital transformation, emphasizing user-generated content, exploring the application of new technologies, etc., as well as cross-cultural communication strategies. Finally, suggestions and expectations for movie marketing in the digital era are given, including strengthening innovation, building a social interaction ecology, pursuing content quality, and deepening cross-cultural communication strategies. The study summarizes the results, points out the limitations, and offers an outlook on future research directions, providing valuable experience and inspiration for the film industry.

Technology in education: Addressing legal and governance challenges in the digital era

Technology in education: Addressing legal and governance challenges in the digital era

Exploring Key Factors Influencing Fashion Preferences and the Role of Social Media Advertising in the City of Koronadal, South Cotabato, Philippines

Purpose: This study aims to investigate the influence of social media advertising on consumer fashion preferences in the City of Koronadal, South Cotabato, Philippines. By analysing the interplay between various social media platforms and consumer behaviour, the research seeks to offer insights into how digital advertising shapes fashion preferences and helps businesses optimize their marketing strategies. Study design/methodology/approach: The study employed a mixed-methods approach, combining quantitative and qualitative analyses. Socio-economic profiles of respondents were examined to identify demographic trends. Correlation and regression analyses were conducted to evaluate the relationship between social media advertising and consumer fashion preferences, with a focus on the impact of different advertising elements such as "seller-created information" and "electronic word of mouth”. Findings: The research found that females aged 26 to 50, with low-income levels, were the predominant demographic among fashion consumers in Koronadal. The primary platforms for fashion-related ads included Facebook, Instagram, and YouTube. Correlation analysis revealed a moderate relationship between social media advertising and consumer preferences, while regression analysis identified "seller-created information" and "electronic word of mouth" as significant factors influencing consumer fashion preferences. "Information acquisition," "perceived quality," and "perceived risk" showed lesser effects and did not achieve statistical significance. Originality/value: This study provides a nuanced understanding of the role of social media advertising in shaping consumer fashion preferences. By highlighting the effectiveness of specific advertising elements and platforms, the research offers valuable insights for businesses aiming to refine their digital marketing strategies. The findings contribute to the broader discourse on consumer behavior in the digital era, emphasizing the importance of tailored advertising approaches to effectively engage and influence fashion consumers.

A study on media and information and traffic convergence in the digital age on consumption

The digital age is the age of productivity innovation. It is the era of industrial transformation and market development to satisfy the public's eyeball economy. Under traditional productivity, new products are often produced and introduced to the market and the public accepts and adapts to the new products, and those products that are not accepted by the public will be eliminated by the market. Now, in the emerging digital era, through data and its analysis, the product and market have begun to analyse the user and market pain points, according to user data to design and develop products for the needs of the user to enjoy at the same time for the data and traffic payment. This is "information consumption" and "data consumption". Poor information is the tool to make money in the current era. How to grasp the information and data of the user group and consumer demand becomes the key. Emerging media is the key to unlocking users' needs. The purpose of this study is to find the role of this key in the integration of information and traffic into consumption. The significance of this study is to deduce the relationship between media and the convergence of information and traffic to consumption in the digital age by analysing the case of the company. The result of this study is that the digital era has created advanced productivity, and the development of productivity has led to innovations in the means and tools of the media industry, which have contributed to the development of user needs. The media is the key to creating and capturing the needs of user groups. It is also the cornerstone for creating "information consumption" and "traffic consumption".

A COMPUTATIONAL ANALYSIS OF IDEOLOGICAL POSITIONS, EMOTIONAL STANCE, AND SUPPORT FOR PRESIDENTIAL CANDIDATES IN TURKEY

Using artificial intelligence, this article explores the intricate dynamics between ideologies, emotions, and political preferences of the electorate in Turkey. Utilizing a dataset of one billion posts from X (formerly Twitter), the study maps out political opinions, focusing on support for presidential candidates, ideological stances, and collective emotions around the pivotal 2023 Turkish presidential elections. We discuss the limitations of conventional survey techniques and introduce an ERC‐funded Politus project that processes digital trace data to offer timely insights into social and political trends. The study's findings, particularly around the “prayer rug (seccade) crisis,” underscore the complexity of electoral politics and the potential of digital trace data in capturing the evolving sentiments and ideological orientations of voters. Through this computational approach, the research provides a granular depiction of Turkey's ideological map and electoral behavior, contributing significantly to the discourse on political analysis in the digital era.

Entrepreneurial potential in digital transformation: scale development using item response theory

PurposeThis study aims to develop a scale using item response theory (IRT) to assess the entrepreneurial potential for digital transformation in Brazilian companies.Design/methodology/approachIRT was used to develop a scale for entrepreneurial potential in digital transformation. This scale was constructed from a questionnaire, covering the domains: (1) data-driven culture, (2) openness to knowledge and adaptation to change, (3) connectivity and (4) creativity and innovation. The questionnaire was administered to a sample of 216 entrepreneurs from small business enterprise (SBE) and startups in Brazil.FindingsA questionnaire was developed and validated to assess the latent trait of entrepreneurial potential within the context of digital transformation. Additionally, a three-level scale of entrepreneurial potential was established: low (level I), intermediate (level II) and high (level III). The interpretation of this scale provides valuable information on which domains, such as data-driven culture, innovation, among others, can be enhanced to improve the potential of entrepreneur for digital transformation.Research limitations/implicationsThe sample was limited to small Brazilian companies and startups, which may restrict the applicability of the results to other business or geographic contexts. Additionally, the items evaluated in the scale may not fully capture all nuances of entrepreneurial potential for digital transformation. Future research should consider including new items that cover a broader range of entrepreneurial characteristics.Practical implicationsThe findings of this study have significant practical implications for the Brazilian entrepreneurial ecosystem, the entrepreneurs themselves, public policy makers and entrepreneurship support institutions. These results can guide digital transformation strategies, adjustments in public policies and investments, thereby promoting economic development and innovation in the country.Originality/valueThis study stands out for using IRT as a robust methodology to develop an interpretative scale to assess entrepreneurial potential in the digital transformation era. By focusing on Brazilian SBEs and startups, the study offers an original contribution on how these companies are handling the challenges of digitalization and identifying areas for improvement to further promote digital transformation among entrepreneurs.

The Impact of Technology-Based Learning on Student Engagement and Achievement in the Digital Era

This study aims to analyze the influence of technology-based learning on student engagement and achievement in the digital era. The development of information and communication technology has changed the way of learning and teaching, so that universities are required to adopt new approaches that are more in line with the needs of students in the digital era. This study uses a quantitative method with a survey design to collect data from 200 students involved in the technology-based learning process in various study programs. The instruments used include a questionnaire to measure the level of student engagement and analysis of academic results to assess their achievements. The results of the study indicate that technology-based learning significantly increases student engagement, both in terms of active participation in class and interaction with fellow students and lecturers. In addition, the use of technology in learning also contributes positively to improving student academic achievement. These findings indicate that technology integration in higher education can be an effective strategy to encourage deeper engagement and better achievement among students. This study recommends a broader and more strategic implementation of technology-based learning to improve the quality of education in the digital era.

The Innovation of Arabic Teaching Material Development in the Digital Era at Al-Fityan School Gowa IT High School

In facing the ever-evolving digital era, the development of Arabic teaching materials at Al-Fityan School Gowa IT High School requires innovations that are able to meet the needs of modern and effective learning. This article discusses various innovations applied in the development of Arabic teaching materials, ranging from the integration of multimedia technology to the utilization of interactive e-learning platforms. The main purpose of these innovations is to improve learning effectiveness, expand accessibility, and support students' various learning styles. Using qualitative research method through case study design, this article analyzes the implementation of digital technology in Arabic teaching materials at Al-Fityan School Gowa IT High School. Data were obtained through semi-structured in-depth interviews and analyzed with three stages of Miles and Huberman's qualitative data analysis technique: data reduction, data presentation and conclusion drawing. The results showed that the use of mobile applications, learning videos and other digital aids significantly increased students' interest and understanding of Arabic. The article also identifies challenges faced, including limited infrastructure and teacher readiness. Recommendations are given for the continued development of adaptive and inclusive digital teaching materials, in order to create a more dynamic and effective Arabic learning experience in this digital era.

Appraising Education 4.0 in Nigeria’s Higher Education Institutions: A Case Study of Built Environment Programmes

In the era of digitalisation, the construction industry is fast embracing digital technology, which evolved from Industry 4.0 (fourth industrial revolution [4IR]). Built environment programmes (BEPs) are expected to meet the needs of the digitalisation era via Education 4.0. Education 4.0 aims to transform education’s future with diverse digital automation and innovative paedagogical procedures. Studies concerning Education 4.0 in Nigeria’s BEPs are scarce. Hence, this study aims to appraise Education 4.0 and investigate the perceived issues facing implementing Education 4.0 in Higher Education Institutions (HEIs), using BEPs as a case study. The findings intend to improve Education 4.0 implementation practices in BEPs. Data were sourced from 40 participants across Nigeria for better coverage and representation via a semi-structured interview approach. The participants were knowledgeable about Education 4.0 and Nigeria’s BEPs. This study adopted a thematic analysis of the virtually collected data and presented the findings in themes. This study shows that Education 4.0 implementation in Nigeria’s BEPs is lax and should be overhauled to improve achieving Sustainable Development Goal 4 (SDG 4)—quality education—and other related SDGs. The findings reveal that improved Education 4.0 can enhance the achievement of SDG 4. The findings cluster the perceived 18 hindrances facing Education 4.0 implementation into three main groups. Also, the findings proffer feasible measures to improve Education 4.0 implementation in Nigeria’s HEIs, using BEPs as a case study, via improved transformative competencies, technological advancement, innovative paedagogical procedures, and stakeholders’ collaboration to improve achieving SDG 4. The proposed framework could assist in creating new values and transforming the students’ BEP competencies via stakeholder collaboration and Education 4.0 for the private sector (future talents’ beneficiary), thus fostering their employability.

Resilience and Sustainability of Muslim Entrepreneurs of Gen Z In Era 5.0: A Conceptual Approach

This study investigates how digital innovation and green marketing contribute to the resilience and sustainability of Muslim Generation Z entrepreneurship. Gen Z, known for its strong affinity for technology, utilizes digital platforms such as social media and e-commerce to develop businesses with relatively low capital, making it an ideal environment for entrepreneurial growth. For Muslim Gen Z entrepreneurs, integrating Islamic values like honesty, social responsibility, and business ethics into their ventures is essential for business practices. The study aims to explore the impact of digital entrepreneurship and green marketing on the resilience of Muslim Gen Z entrepreneurs and identify the factors influencing their sustainability. The research employs a conceptual approach, analyzing secondary data and existing literature on digital entrepreneurship, green marketing, and Islamic business ethics. Findings indicate that leveraging digital technology enhances the ability of Muslim Gen Z entrepreneurs to adapt to market changes, increase competitiveness, and operate sustainably. Green marketing, in particular, aligns with Islamic principles of environmental responsibility, attracting environmentally conscious consumers and building stronger brand loyalty. This study highlights how these entrepreneurs can integrate ethical practices with innovative strategies to build resilient and sustainable businesses in the digital era. The research underscores the need for further empirical studies to examine the practical application of Islamic values and digital innovation across various regions and how these factors interact with local entrepreneurial ecosystems.

Sosialisasi Pengenalan Laporan Keuangan Sederhana dan Kewirausahaan untuk Meningkatkan Literasi Keuangan Bagi Generasi Z di SMK Satrya Budi Perdagangan

This outreach program aims to increase financial literacy among Generation Z students at Satrya Budi Trade Vocational School through the introduction of simple financial reports and entrepreneurship. In the digital era which is characterized by easy access to information, understanding personal financial management and entrepreneurship is very important. This activity involves interactive presentations, financial recording simulations, and group discussions to provide hands-on experience to students. The evaluation results showed an increase in students' understanding of financial and entrepreneurship concepts, with participants being successful in answering evaluation questions well. With this program, it is hoped that students can develop the skills needed to manage finances and start a business in the future.

MEMBANGUN KESADARAN KEWARGANEGARAAN DAN KEBERLANJUTAN PADA MAHASISWA PENDIDIKAN ANTROPOLOGI KELAS B STAMBUK 2021 UNIVERSITAS NEGERI MEDAN

Civic education plays an important role in shaping a critical, responsible, and aware young generation of citizens. Through this education, students are expected to be able to understand national values, pluralism, tolerance, and actively participate in social and political life, both on and off campus. Challenges such as discrimination, extremism, and social indifference still pose a threat to the spirit of citizenship among students. Therefore, civic education aims to raise awareness of the importance of national defense, democracy, and diversity. In addition, this education also emphasizes the importance of sustainability, where the younger generation is encouraged to play a role in preserving the environment and participating in policies that support social welfare. This article uses a qualitative approach to examine civic awareness among students, as well as how civic education can strengthen the character of the younger generation as responsible citizens who care about social and political challenges in the digital era.

Tantangan Pendidikan Agama Islam dalam Membangun Karakter Generasi Milenial

Islamic Religious Education (PAI) plays a vital role in building the character of the millennial generation, who face significant challenges in the digital era, such as the influence of global culture, low digital literacy, and the spread of negative information on social media. This study employs a qualitative method with in-depth analysis of various literature sources and social contexts. The findings indicate that PAI can provide a strong moral foundation for young people through understanding Islamic values, fostering noble character, and increasing spiritual awareness. However, millennials often struggle to internalize religious teachings due to exposure to foreign cultures that contrast with Islamic values. Other challenges include a dependency on technology, which has the potential to reduce their mental resilience. In conclusion, adaptive strategies are needed, such as integrating technology in learning, professional development for teachers, and digital ethics education to help millennials navigate the complexities of the digital era without losing their identity and moral integrity.