Equation Modeling-Partial Least Research Articles

PENGARUH KOREAN WAVE, BRAND AMBASSADOR DAN BRAND AWARENESS TERHADAP BRAND IMAGE SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Survey Online Pada Pengguna Skincare Produk Scarlett Whitening Di Ciayumajakuning)

This study aims to find out the influence of the Korean Wave, brand ambassador, and brand awareness on the brand image, and its impacts on purchasing decisions of Scarlett Whitening products. The population in this study was at least 18 years old, live in Ciayumajakuning (Cirebon, Indramayu, Majalengka, and Kuningan), watched or listened to at least 3 dramas/films/songs, knew that Song Joong-ki is the brand ambassador of Scarlett Whitening, and buyer and consumer of Scarlett Whitening products. The research method used non-probability sampling with purposive sampling. The samples were 170 respondents. The statistical instrument used was Structural Equation Model Partial Least Square (SEM-PLS). Data processing used SmartPLS version 3. The results of the study showed that Korean Wave had no influence on brand image, while brand ambassador and brand awareness influence the brand image. Moreover, Korean Wave, brand ambassador, and brand awareness had no influence on buying decisions, while brand image influence the buying decision. Brand image can mediate brand ambassador and brand awareness, but a brand image cannot mediate Korean Wave.

PERAN PRICE PERCEPTION DAN INSTAGRAM PROMOTION SEBAGAI MODERASI PENGARUH HEDONIC VALUE DAN UTILITARIAN VALUE TERHADAP PURCHASE INTENTION

Currently, consumers purchase sporting goods not only to satisfy their requirements according to their benefits, but also for their own pleasure and satisfaction. Using Moderation of Price Perception and Instagram Promotion, the purpose of this study is to examine and analyze the impact of hedonistic and utilitarian values on the purchasing motivations of sports fans. As a test of research data, 301 respondents were selected using a technique of purposive sampling and the criteria of individuals who like sports and are familiar with the brand Duraking. The data was analyzed using Structural Equation Model Partial Least Square (SEMSmartPLS) version 3.2.9. According to the findings of the study, hedonistic values have a direct effect on purchase intention, whereas utilitarian values do not. Price Perception and Instagram Promotion strengthen the influence of Hedonic Value and Utilitarian value on purchase Intention by acting as moderators.

Factors Influencing Cost Performance Improvement on the Concept Of Green Retrofitting High-Rise Offices Using Structural Equationg Modelling-Part Least Square (SEM-PLS)

The increase in energy consumption in the operation of the building construction industry globally has increased by a percentage of 35%, so that this increase can lead to an increase in carbon emissions which was originally at a percentage of 28% to 38%. The concepts of Green Retrofitting, Dynamic Systems and Value Engineering can be researched based on the influence on improving the cost performance of Green Retrofitting in high-rise (existing) office buildings and connected with the Structural Equation Modelling-Partial Least Square (SEM-PLS) analysis model. PLS-SEM is very appropriate to be used in research aimed at developing theories. The results of this study show that in the application of the Green Retrofitting concept in high-rise office buildings using Dynamic Systems and Value Engineering has a significant effect on improving the cost performance of Green Retrofitting and get the most influential factors are Top Management Support, Energy Efficiency, Water Efficiency, Indoor Air Quality, Retrofitting Planning, Retrofitting Initial Costs, Bill Of Quantity, Dynamic System Model Generation, Alternative Material Selection, and Material Cost Reduction

The Influence of Leadership Style and Organizational Culture on Employee Performance Through Motivation as Mediation (At PT. Siam-Indo Gypsum Industry)

The goal of this research is to look at the impact of Leadership Style and Organizational Culture on Employee Performance using Motivation as a mediation. With a random sample approach of 176 people, the population of this study is all employees of PT. Siam-Indo Gypsum Industry in Bekasi Regency. The Structural Equation Model-Partial Least Squares is used to analyze the data (SEM-PLS). According to the findings of this study, Leadership Style and Organizational Culture have a direct and considerable beneficial influence on motivation. Employee performance is directly affected by motivation in a favorable and meaningful way. Leadership Style and Organizational Culture have no direct influence on employee performance, but they do have a considerable effect with perfect mediation through Motivation. The article discusses the ramifications of this discovery. It is recommended that leaders be able to cooperate well with their subordinates, provide clear and easy-to-understand work procedures, and provide awards and work according to their abilities.

The Influence of Financial Literacy as a Mediation of the Relationship Between Behavioral Bias and Decisions in Investing Employees in Jabodetabek

This study aims to determine how Behavior Biases influences people in making investment decisions. The Independent Variable used in this study is Behavior Biases consist of Overconfidence, Herding, Risk-aversion and Disposition. Dependent Variable used in this study is Investment Decision. The moderating variable used in this study is Financial Literacy. This study taking samples from workers lives in Jabodetabek (Jakarta, Bogor, Depok and Bekasi), Indonesia. By using data collection method via Google Forms spreaded to public of Jabodetabek 2022-2023 thus obtaining 353 respondents who became the research sample. The data analysis used to test the hypothesis is the analysis of the regression equation using SEM PLS (Structural Equation Model Partial Least Square) program. The result of this study indicates that Bias Behavior (Overconfidence, Herding, Risk Aversion, Disposition) has an influence on Investment Decisions, while Financial Literacy has no effect and Financial Literacy doesn't moderate Bias Behavior towards Investment Decisions. This finding has implications for potential investors to consider learning Financial Literacy more in their investment decisions.

Analysis of TPACK (Technological Pedagogical and Content Knowledge) variables for middle school teachers through surveys in the Pasar Jambi district

This study aims to analyze the influence of TPACK variables on junior high school teachers in Pasar Jambi District. The type of research used is quantitative research with a survey approach via WhatsApp groups and filling out questionnaires via google forms. The data collection technique used a questionnaire and then analyzed using the Structural Equation Model-Partial Least Square (SEM-PLS) method with SmartPLS software. From the results of the analysis, there are 5 out of 12 variable relationships that have a significant effect. Seven variables do not have a considerable impact: CK variables on TCK, CK on TPACK, PCK variables on TPACK, PK variables on PCK, PK variables on TPACK, PK variables to TPK, and TPK variable to TPACK. This shows that pedagogical and content knowledge does not significantly influence the teacher's TPACK ability. This research is expected to improve teacher TPACK competence, especially in technological knowledge, because teacher TPACK abilities are strongly influenced by technological knowledge.

The Relationship Between Farmers' Motivation and Farmers' Behavior with Subak Dynamics in The Success of Technology Jajar Legowo 2:1 (Case in Subak Penginyahan, Puhu Village, Payangan District, Gianyar Regency)

The technology of jajar legowo 2:1 is a technology issued by the Research and Development Agency a few years ago but dissemination of this technology is very difficult in subaks throughout the province of Bali. The Penginyahan subak is a subak that has implemented the 2:1 row legowo technology since 2011 where the area is 57 hectares with around 90 members, all of which have been applied in each planting season. This study aims to determine the relationship between the motivation of farmers and the dynamics of subak and to determine the behavior of farmers with the dynamics of subak in the success of the technology of jajar legowo 2:1. The motivation of farmers to be studied includes social motivation, economic motivation, ecological motivation and physiological motivation. Farmer behavior includes knowledge, attitudes, skills and actions. Subak dynamics refers to 8 indicators of group dynamics. The research was conducted in December 2020 – May 2021 in Subak Penginyahan, Puhu Village, Payangan District, Gianyar Regency with a survey method. The number of respondents is 50 people. The data were analyzed using the Partial Least Square Structural Equation Model (SEM PLS). The results showed from the Structural Equation Model Partial Least Square (SEM-PLS) that 1) the motivation of farmers has a significant relationship with the dynamics of subak, 2). The behavior of farmers has a significant relationship with the dynamics of subak in the success of the technology of jajar legowo 2:1.

Bureaucratic Culture, Ethical Leadership, and Communication in LLDIKTI Region VII, Indonesia

This study investigates the impact of bureaucratic culture, ethical leadership, and communication climate on the performance of LLDIKTI Region VII civil servants, a key institution under the Indonesian Ministry of Education and Culture responsible for managing private universities in a specific region. A total of 80 civil servants participated as respondents. Data were collected using questionnaires and analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that bureaucratic culture and ethical leadership significantly and positively influence the performance of LLDIKTI Region VII civil servants. Furthermore, communication climate moderates the relationships between both bureaucratic culture and ethical leadership, and civil servant performance. The results highlight the importance of fostering positive bureaucratic culture, promoting ethical leadership, and nurturing a healthy communication climate to enhance performance in private university management. These findings have implications not only for the Indonesian context but also for similar organizations globally, emphasizing the need to explore the generalizability of these results and investigate additional moderating factors that may influence organizational culture, leadership, and performance.

Factors affecting adventure tourist satisfaction: Evidence from Indonesia

Adventure tourism has received significant attention recently because it offers unique sensations. Managers of adventure tourism objects need to understand the determinants of satisfaction in adventure tourism. This study aims to examine the effect of intrinsic motivation and flow theory on extreme and non-extreme adventure tourists’ satisfaction in Indonesia. This study uses a quantitative approach. The sample includes 405 tourists engaged in adventure tourism activities (extreme adventure tourism activities – 200 respondents, and non-extreme adventure tourism activities – 205 respondents). Structural Equation Modeling-Partial Least Square (SEM-PLS) was used to analyze the data. The results show that autonomy and competence influence flow experience (p-value < 0.05). This applies to extreme adventure and non-extreme adventure tourism. Furthermore, flow experience has a positive effect on adventure tourist satisfaction. In the context of extreme adventure tourism, autonomy does not affect the satisfaction of extreme adventure tourists (path coefficients = 0.025 and p-value = 0.761). In the context of non-extreme adventure tourism, competence does not affect the satisfaction of non-extreme adventure tourists (path coefficients = –0.036 and p-value = 0.682). This study recommends that managers of non-extreme tourism spots add challenging aspects to tour packages because they are believed to increase tourist satisfaction.

How Does Hotel Service Innovation Affect Experiential Value and Consumer Decisions to Stay in Hotels?

Research aims: This research is intended to examine how hotel service innovation affects consumer decisions to stay at hotels with the intervening variable of experiential value.Design/Methodology/Approach: This explanatory research was intended to explain the effect of exogenous variables on endogenous variables by involving an intervening variable. The subjects of this research were consumers of 3-star hotels in Jember City, East Java. The research population was consumers who used hotel services in Jember City, and the sample was determined by accidental sampling. The number of samples was 90 respondents. Data analysis was then carried out by Structural Equation Model Partial Least Square (SEM-PLS) with the assistance of Smart PLS 4 software.Research findings: The results prove that hotel service innovation positively affected the experiential value and consumer decisions. In addition, it was found that there was an indirect effect of hotel service innovation on consumer decisions through intervening experiential value.Theoretical contribution/Originality: The research examined the model's use of experiential value to intervene in the relationship between hotel service innovation and consumer decisions and better explain consumer behavior. The research also gives contribution to the development of marketing management literature.Practitioner/Policy implication: The results of this study can be considered in hotel marketing, where the impact of the COVID-19 pandemic requires marketing strategies, including service innovation.Research limitations/Implications: This research was only conducted on hotel consumers in the scope of Jember City, so it is necessary to conduct research in a broader area in the future. Future research must also examine service innovation and its effect on customer satisfaction and loyalty.

Pengujian Model Kinerja Keuangan Pada UMKM Di Kabupaten Buleleng

Abstract
 This research is based on the decline in the financial performance of MSMEs in the Buleleng Regency. This study aimed to empirically prove the effect of financial literacy and financial technology on financial inclusion and its impact on the financial performance of MSMEs in the Buleleng Regency. The sample of this research is MSMEs in Buleleng Regency, which was selected using the purposive sampling method. Data analysis used Structural Equation Modeling-Partial Least Square with the help of SmartPLS Version 3. The results showed that financial literacy and financial technology positively and significantly affected financial inclusion. Financial literacy and financial technology positively and significantly affected financial performance. Financial inclusion had a positive and significant effect on financial performance, and financial inclusion mediates the effect of financial literacy and financial technology on financial performance.
 Keywords: financial performance; financial inclusion; financial literacy; financial technology.

Teachers’ Performance During the COVID-19 Pandemic in Indonesia: Causality and Comparison

<p style="text-align:justify">The greatest impact of the COVID-19 pandemic on Indonesian education was the decline in teacher performance. In light of this information, this study analyzes the role of supervision, salary and benefits, school climate, training and development, and perceived organizational support in moderating the impact of competence on teacher performance during the COVID-19 pandemic. This study also compares the relationships between employed government and private teachers. Data were collected through questionnaires to teachers with a sample of 166 government teachers and 175 private teachers in primary and secondary schools through a Google form and analyzed using moderated Structural Equation Modeling-Partial Least Square (SEM-PLS), multigroup, and multilevel analysis. The results showed that salary and benefits, training, and development did not affect the performance of public school teachers. In contrast, only salary and benefits did not affect teacher performance for private teachers. Moreover, only supervision significantly moderated the effect of competence on the performance of public school teachers. However, supervision, salary, benefits, school climate, training and development, and perceived organizational support did not affect private teachers' performance. The Ministry of Education or the Foundation needs to review and improve the mechanisms of training and development, supervision, and school organizational climate to promote optimal teacher performance during the pandemic.</p>

Pengaruh Good Corporate Governance terhadap Profitabilitas dengan Kualitas Audit sebagai Variabel Moderasi

This study aims to examine the effect of good corporate governance (managerial ownership, institutional ownership, and independent board of commissioners) on profitability with audit quality as a moderating variable. The population of this study is a manufacturing company listed on the Indonesia Stock Exchange. The sample selection method is the purposive sampling method. The number of samples used in this study was 22 companies, and the number of years of research was five years (2016-2020) so the total observation data used was 110. The data analysis method used was Structural Equation Modeling-Partial Least Square (SEM-PLS). using smartPLS software version 3. The results of this study show that institutional ownership and independent board of commissioners significantly influence the profitability variable, while the effect of managerial ownership on profitability is not significant, the effect of audit quality on profitability is also not significant, audit quality is not able to moderate the effect of variables managerial ownership, institutional ownership, and independent board of commissioners on Profitability. The implication of this research is to provide strategic recommendations for companies in increasing profitability.

ANALYSIS OF FACTORS IN IMPLEMENTING RISK-BASED PERFORMANCE AUDITS THAT AFFECT FIRM VALUE

As an external audit institution for the management and accountability of state finances, BPK is responsible for conducting financial, performance, and audit with a specific objective, including in BUMNs. However, BUMNs' financial reports are audited by a public accounting firm (KAP) following laws and regulations. Although the opinion of the BUMNs' financial statements and BUMNs' contributions to the State exhibit a positive trend, the opposite trend happens with the ratio of their overall financial performance, particularly the return on assets (ROA) trend of BUMN. This study was analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) approach to test a series of relationships. The analysis results indicate that the auditor must consider risk management in designing the performance audit scope, as the internal auditor's risk assessment and the performance audit scope impact the firm value. Nevertheless, the study's results indicate that the presence of risk management and the need for auditors to consider the internal auditor's risk assessment when determining the performance audit scope have no significant impact on the firm value.

Investment Knowledge, Self Efficacy, Expected Return, Perceived Risk dan Minat Mahasiswa Berinvestasi Saham

The aim of the research is to empirically prove the influence of investment knowledge, self-efficacy, expected return and perceived risk on students' interest in investing in shares. The population is active students of the Accounting and Management undergraduate study program at the Faculty of Economics and Business, Udayana University. Samples were taken using the proportional stratified random sampling method, obtaining 300 students as respondents. The data analysis technique uses Structural Equation Model-Partial Least Square (SEM-PLS). The results of the analysis show that investment knowledge, self-efficacy, and perceived risk have a positive effect on students' interest in investing in shares. Meanwhile, expected return has no effect on students' interest in investing in shares.Keywords: Interests, Investment Knowledge, Self Efficacy, Expected Return, Perceived Risk

THE INFLUENCE OF DIGITAL CUSTOMER EXPERIENCE AND ENJOYMENT ON FLIP E-WALLET E-LOYALTY THROUGH E-TRUST IN MEDAN CITY MILLENIAL GENERATIONS

The digital revolution has changed various business environments, including the financial services industry. In this era, a financial service that called financial technology has been developed. The existence of a digital revolution can present various kinds of innovations in digital payments, one of which is e-wallet. The existence of various e-wallets can lead to increasingly fierce competition to get customer e-loyalty. E-loyalty becomes a top priority in this research because e-loyalty plays an important role in creating a sustainable competitive advantage, so companies can develop better in the long term. The purpose of this study was to find out and analyze the effect of digital customer experience and enjoyment on e-loyalty, e-wallet flip through e-trust in the millennial generation in Medan city. The population in this study was all millennials who had used the Flip application in Medan city. The sampling method used the Non Probability Sampling technique with Purposive Sampling, while the number of samples in this study were 115 respondents. The data analysis method used Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that Digital Customer Experience has a positive and significant effect on E-Loyalty, Enjoyment has a positive and significant effect on E-Loyalty, Digital Customer Experience has a positive and significant effect on E-Trust, Enjoyment has a positive and significant effect on E-Trust, E- Trust has a positive and significant effect on E-Loyalty, Digital Customer Experience has a positive and significant effect on E-Loyalty through E-Trust, Enjoyment has a positive and significant effect on E-Loyalty through E-Trust.

The Effect Of Customer Experience On Repurchase Intention With Customer Engagement As An Intervening Variable

In this era, the business world is increasingly competitive, making companies look for creative ideas and breakthroughs so that consumers remain loyal and have a repurchase intention on the products offered. Several variables, including customer experience and customer engagement, are influential factors in the occurrence of repurchase intention. This research aims to analyze the impact of customer experience to repurchase intention, with customer engagement as an intervening variable. This type of research is explanatory and intends to describe and test the causality between the variables studied. The data sample used 223 skincare user respondents with a nonprobability sampling method. For research testing, two sub-models were carried out, namely the outer and inner models, then data was analyzed using the Structural Equation Model Partial Least Square (SEM-PLS) method. This study’s results indicate a significant effect of customer experience on repurchase intention, with customer engagement as an intervening variable. Based on these results, to achieve optimal outcomes, the company needs to ensure that customers are actively involved in interactions with the company, whether through customer service, social media, or other communication channels. By increasing customer engagement, companies can strengthen the effect of customer experience to repurchase intention, thereby improving business performance and increasing customer loyalty

Pengaruh Psychological Factors, Financial Literacy, dan Paylater Misuse terhadap Compulsive Buying pada Pengguna Aplikasi Paylater di Jabodetabek

The increasing trend of online shopping through e-commerce during the COVID-19 pandemic is also supported by the development of digital payment method, one of which is paylater. Paylater allows consumers to buy now and pay later in monthly installments. Paylater growth in Indonesia can encourage the development of the digital economy and is in line with sustainable development goals (SDGs) number 8, namely increasing inclusive and sustainable economic growth. However, if not controlled, the use of paylaters actually risks triggering compulsive buying behavior and increasing the amount of debt owned by consumers. This research aims to analyze the characteristics of paylater users in Jabodetabek, analyze the influence of psychological factors and financial literacy toward paylater misuse, and analyze the influence of psychological factors, financial literacy, and paylater misuse toward compulsive buying behavior. The sample of this research was 275 respondents of paylater users in Jabodetabek. The research sample was determined using the non-probability sampling method, types convenience sampling and quota sampling. Furthermore, the research results were analyzed using descriptive analysis and Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of this research show that psychological factors, financial literacy, and Paylater misuse hAVE a positive and significant effect on compulsive buying.

Implementation of Digital Marketing in Increasing Room Occupancy Rate at Hilton Bali Resort Hotel

Purpose: This study aims to analyze the application of digital marketing dimensions and the influence of digital marketing on room occupancy rates at the Hilton Bali Re-sort hotel in the Nusa Dua tourism area, Bali, Indonesia.
 Research methods: The data are obtained from interviews, documentation, litera-ture studies, and distributed questionnaires to 60 respondents. The question-naires data is then processed using the Structural Equation Modeling-Partial Least Square technique (SEM-PLS) by using SmartPLS that presented in the table.
 Findings: The implementation of each digital marketing dimension by the Hilton Bali Resort management, and the impact of digital marketing in increasing the room occupancy rate at the Hilton Bali Resort.
 Implication: The hotel management needs to create better quality content and promotional methods through online media so that online media customers know and are interested in products from Hilton Bali Resort.

The Influence of Education, Consumer Awareness, and Government Regulation on Sustainable Consumption Behavior: A Case Study on Ciawitali Market in Garut Regency

The present study examines the complex relationship that exists among education, consumer consciousness, governmental oversight, and sustainable consumption practices in the vicinity of Ciawitali Market, Garut Regency. Insights regarding the demographic profiles, educational attainment, consumer awareness, perception of government regulation, and sustainable consumption behavior of 195 participants were obtained from the sample. The relationships between these variables were analyzed utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS). Positive correlations were found between education and sustainable consumption behavior, consumer awareness and sustainable consumption, and government regulation and both consumer awareness and sustainable consumption behavior, according to the findings. The model demonstrated a strong correspondence with the data, underscoring the importance of effective government regulations, consumer education, and consumer awareness in promoting sustainable practices. By utilizing these insights, policymakers, educators, and market stakeholders can effectively develop focused interventions that promote sustainable development in the Ciawitali Market.