Environmental Consumer Behavior Research Articles

Environmental Consciousness, Purchase Intention, and Actual Purchase Behavior of Eco-Friendly Products: The Moderating Impact of Situational Context

Recently, environmental issues have become major social concerns, and consumers are becoming increasingly aware of environmental matters; however, they remain hesitant to purchase eco-friendly products. This study examined consumers' environmental consciousness as a factor influencing the purchase of eco-friendly products, and investigated situational factors that induce hesitancy in purchasing eco-friendly products. We studied the moderating effects of these factors with regard to ease of purchase and eco label credibility. Our research model is validated using data from 220 consumers with experience in purchasing eco-friendly products in Korea. For the data analysis, we used SPSS 22.0 and AMOS 22.0 to perform confirmatory factor analysis and SEM. The specific verification results are as follows. First, environmental interest did not significantly impact the purchase intention of eco-friendly products. Second, consumers' environmental knowledge and consumer effectiveness perception both had a significant impact on the purchase intention of eco-friendly products. Third, the intention to purchase eco-friendly products significantly impacted the purchase behavior of eco-friendly products. In addition, the results of this study show that ease of purchase and eco label credibility have moderating effects on the relationship between purchase intention and purchase behavior. This study results contribute to the eco-friendly consumption literature by explaining the intention-behavior gap. This study also show that eco-friendly consumption can be stimulated through raising eco label credibility and ease of purchase. The findings have theoretical implications for understanding the factors that affect consumers' intentions of and behavior toward eco product purchases, and practical implications for how to stimulate environmental consumer behavior.

Attitudes in Life and Changes in Environmental Consumer Behaviour During COVID-19 Crisis: Public Policy and Managerial Recommendations

Attitudes in Life and Changes in Environmental Consumer Behaviour During COVID-19 Crisis: Public Policy and Managerial Recommendations

The Effects of Globalization: Hyper Consumption and Environmental Consumer Behavior during the Covid-19 Pandemic

Purpose: The paper examines the effect of the globalization over the consumption and environmental consumer behavior. The period under review is focused on the pandemic situation caused by the COVID-19. The current paper is part of a research that elaborates in three stages. The first stage of this research is presented, and the aim is to identify any indications about the existence of association between the COVID-19 pandemic and the consumption, and between the consumption and the environment protection. Design/Methodology/Approach: Our initial hypothesis is that the COVID-19 pandemic caused an increase in the consumption and the hyper consumption caused a negative effect on the environmental protection. To test our hypothesis, we used secondary data and comprehensive desk research based upon literature review in the period April 2021 - August 2021. A data set from Eurostat and the Environmental protection index was used. Findings: The initial results based on the data used show that the COVID-19 pandemic did not increase the consumption and the latter does not affect the environmental protection. As the data we used is limited in time and scope an own methodology was established. The next stages include new data, the elaboration of the survey instruments, namely an own questionnaire, questions for the in-depth interviews and focus groups. Practical Implications: These findings provide a better understanding of how pandemic situations affect the consumption and environmental consumer behavior. Originality/Value: This would help governments and companies to improve the value chains management, taking measures to limit the hyper consumption, targeting higher environmental performance.

Relationship Between Green Marketing Determinants and Consumer Buying Behavior: Mediating Role of Environmental Awareness

Global warming is indeed one of the significant problems the planet is currently facing. In order to cope with global warming concerns the green practices are introduced around the globe that is associated with waste reduction, resource conservation and healthy living are considered to be important. Therefore, consumers are more intended to purchase the green-products. Researchers reported that the principles of green marketing and environmental consumer behavior have not been explored in a collaborative way. The targeted population is the consumers of the shopping malls of urban areas of Pakistan. The data were collected via questionnaire and collected data was analyzed through hierarchal regression. The findings exhibited that the green marketing practices, i.e. (green ads, eco-labeling, green-branding) has positive, substantial effect on environmental awareness and CBB, and environmental awareness partially intermediates in an association between green-marketing facets i.e. (green-ads, eco-labeling, green-branding) and CBB. The study concluded that the creation of an efficient green product and marketing strategy is extremely essential for marketers, which can contribute to higher profits and customer patronage.

SUSTAINABLE CONSUMPTION IN CONSUMER BEHAVIOUR OF YOUNG POLISH SINGLES

This article is a research exercise and refers to the consequences of singlehood in the context of environmental consumer behaviour. It essentially seeks to provide some insight into sustainable consumption in consumer behaviour of young singles in Poland, based on the results of the author’s own research. Following that research, the focus was on verifying whether young people living alone correctly understand sustainable consumption and to what extent they therefore implement its assumptions in their consumer behaviour. In addition, the relationship between lifestyle and environmental consumer behaviour of young singles was analysed, as was their knowledge of eco-labels placed on products. The basis for conclusions is provided by the research material collected in the survey conducted in a sample of 826 young singles.

Green Marketing as the Source of the Competitive Advantage of the Business

In this work we focused on summarizing the principles of green marketing and the concepts related to it. The aim of this contribution was to prove the relationship between the implementation of green marketing principles and sustainable competitive company position on the market. In order to prove the relationship between the implementation of green marketing principles and the competitive market position of companies, we used a multiple regression method to reveal the relationship, despite many variables. This was preceded by a factor analysis that helped us to select the main factors of influence. In order to meet this goal, we have drawn from the surveys conducted by PwC (Bratislava, Slovakia), the Automobile Industry Association and the Slovak Automobile Institute to identify key factors and future expected development in the auto industry supplier segment and our marketing research, conducted from December 2015 to February 2016. Based on the results of marketing surveys, research responses and the study of available resources, we concluded that there is no comprehensive green marketing implementation model linking environmental consumer behavior with a link to the company’s marketing strategy. The contribution could help the Automotive Industry Union to present requirements to the government and help create incentives for the alternative vehicle market, and our findings could be incorporated into the creation of companies’ strategy.

Green competence framework: evidence from China

Recently human resources management functions such as recruitment, selection, training and performance evaluation are expected in considering environmental management issues. Environmental protective acts with adequate ecological knowledge and socio-economic behavior and skills are referred to in this paper as green competencies (GCs). However, a systematic approach for developing and understanding key factors that enhance individuals' GCs is lacking. This study contributes to green human resource literature by integrating environmental consumer behavior literature with traditional skills and competencies literature to help firms to select the right individuals to achieve their environmental goals. Using Robert's competencies framework and structural equation modeling, this paper empirically examines the influence of individual GCs on organizations' green practices and performance objectives. Our model is tested using a sample of 1230 employees working in key industries in the Chinese coastal city of Ningbo. The results indicate that acquired GCs are more positively associated with individuals' GCs and green behavior. The study empirically demonstrates that verifying acquired GC attributes such as environmental knowledge, green purchase attitude and intention during employee selection would certainly be helpful for firms to identify individual green performance potential.

Mensurando a consciência ambiental do consumidor: um estudo comparativo entre as escalas NEP e ECCB

O presente estudo objetiva comparar e avaliar a adequação de duas escalas, para mensuração da consciência ambiental: New ecological paradigm (NEP) e Ecologically conscious consumer behavior (ECCB). O exame da literatura indicou que uma decorrência da consciência ambiental é a intenção de comportamento de consumo ambiental (ICCA). Para a operacionalização do estudo, foi aplicado um survey on-line com 538 consumidores brasileiros. Foram utilizadas técnicas estatísticas multivariadas para verificar a dimensionalidade das escalas, bem como para avaliar sua associação com a ICCA. Os resultados indicam que a escala ECCB é mais adequada para medir a ICCA.

Green Marketing—Motivation of Environmental Consumer Behavior

Green Marketing—Motivation of Environmental Consumer Behavior

Understanding the determinants of environmentally conscious behavior

An understanding of the various motivational determinants of environmental consumer behavior is developed based on Batson's (1987) model of prosocial behavior. A correlational study finds support for two independent determinants of environmental behavior, the first being motivation based on internal responses of distress, the second being motivation based on empathy. The advantage of motivating environmental behavior through distress and empathy, over the more standard approaches based on attitudes and rewards or punishments, are discussed. In addition, the research supports the role of perceived consumer effectiveness and faith in others as determinants of some environmentally conscious consumer behaviors. © 1999 John Wiley & Sons, Inc.

環境問題に関連する消費行動の意思決定モデル ――FishbeinとAjzenの態度・行動モデルの再検討――

環境問題に関連する消費行動の意思決定モデル ――FishbeinとAjzenの態度・行動モデルの再検討――