Market Entry Research Articles

PENYUSUNAN STRATEGI UNTUK MENINGKATKAN BRAND AWARENESS PADA PT PRIORITAS INTI SEJAHTERA MENGGUNAKAN ANALISIS SWOT

Seeks to improve brand recognition among the company's B2B partners to support future market expansion. This qualitative descriptive research, conducted from February to June 2024, comprises 89 pages, excluding appendices. Utilizing the 7P Marketing Mix framework, the research assesses the company’s internal and external environments, resulting in Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) scores of 5.53403537 and 6.2229091116, respectively. The analysis positions the company in Quadrant 1, indicative of a Growth Oriented Strategy. This strategy recommends an assertive implementation of the 7P Marketing Mix components. The SO strategy harnesses strengths and opportunities, the ST strategy employs strengths to counter threats, the WO strategy exploits opportunities to address weaknesses, and the WT strategy aims to mitigate weaknesses and avert threats. The findings indicate that PT Prioritas Inti Sejahtera’s brand awareness is relatively low, attributed to its recent market entry. This is evidenced by the lower number of application downloads and active users compared to competitors. Therefore, a Growth Oriented Strategy is proposed to increase brand awareness.

Industrial Robots, Factor Market Distortion, and Productivity

ABSTRACTWe find that robot adoption significantly increases firm‐level TFP, but factor market distortion hinders the promotion effect of robot adoption on firm‐level TFP. Mechanism analysis reveals that the cost‐saving and labor productivity improvements brought about by industrial robot application stimulate market entry by new firms and elevate the exit risk for incumbent enterprises. This dynamic intensifies competition, resulting in an enhanced market environment that contributes to firm‐level TFP. However, factor market distortions impede the survival of the fittest among firms and stifle the competitive effects of market entry and exit. This ultimately leads to sluggish growth in firm‐level TFP.

Hiring opportunities for new firms and the business cycle

AbstractWhether firms founded during or outside economic crises have greater growth potential is an important question for both prospective entrepreneurs and policy makers. Existing research offers conflicting answers, and mostly either focuses on aggregate cohort-level effects or selectively excludes small new firms from the analyses. Using extensive linked employer-employee data on young German firms around and during the Global Financial Crisis, a period of sharply reduced access to external capital and recession, we show that young firms respond to cyclical conditions in highly heterogeneous ways. Our firm-level results reveal that the average new firm found it easier to hire its first employees when it was founded during the crisis. These firms achieved countercyclical growth by hiring career entrants. More specifically, hiring in very young (<1.5 years) and small to medium-sized (below the 90th percentile) young firms was countercyclical, while this was not the case for older and larger young firms. Thus, the firm-specific effects for young entrepreneurial firms may be very different from those reported in previous research. Our results suggest that market entry during a crisis may facilitate hiring and that policies that promote entrepreneurship may usefully complement policies that encourage labor hoarding by incumbents during recessions.

Tesla’s Strategic Growth and Challenges in the Chinese Electric Vehicle Market

In recent years, the global focus on environmental protection and sustainable development has led to the rapid growth of the electric vehicle (EV) industry, with Tesla emerging as a global leader. Particularly in China, the world’s largest automotive market, Tesla’s performance has been remarkable. This study focuses on Tesla’s development in the Chinese market, exploring its strategic decisions, challenges, and competitive environment. Through a combination of policy analysis, market research, and competitive benchmarking, this study examines Tesla’s market entry strategies, the impact of government support for new energy vehicles (NEVs), and the challenges posed by local competitors and regulatory constraints. The study concludes that Tesla’s success in China is largely attributed to its brand strength, technological innovation, and localized production through the Shanghai Gigafactory. However, it faces significant challenges, including competition from domestic NEV manufacturers, regulatory complexities, and geopolitical tensions. To maintain its competitive advantage, Tesla must continue to innovate, localize its products, and adapt to an evolving political and market environment.

Indicators of Attracting Foreign Direct Investment in Developing Countries: Evidence from Vietnam

In today’s global economy, whether in advanced or emerging markets, the importance of being open to trade and investment is widely acknowledged as a key driver of economic growth. This economic openness is primarily demonstrated through the unrestricted exchange of goods and services as well as the free movement of international capital. While previous studies have investigated the effects of export-driven, import-driven, and capital-driven growth strategies, this research focuses on analyzing the impact of each indicator of the Provincial Competitiveness Index (PCI) on attracting foreign direct investment (FDI). By utilizing a panel data model covering 63 provinces and cities in Vietnam from 2018 to 2022, this study explores the correlation between PCI, FDI, and economic expansion. Findings suggest that export-oriented growth policies can be more effective in fostering the development of Asian emerging economies than FDI-centric approaches. Nonetheless, FDI continues to be crucial for technology transfer, capital accumulation, and knowledge exchange in management. Regions with advanced economies are more appealing to FDI, while provinces with distinctive industrial strengths also attract foreign investment. To further boost FDI inflows, it is advised that the government streamline market entry procedures, reduce administrative and tax burdens, increase transparency, and promote fair competition. These measures are anticipated to improve the investment climate and enhance competitiveness on the global stage.

The Analysis of Strategic Development of Tesla in Chinese Electric Vehicles Market

Since 2012, Tesla has established many factories and research and innovation centers in China. This paper examines the strategic development of Tesla in the Chinese electric vehicles (EV) market and reveals several key findings. As one of the world’s leading EV manufacturers, Tesla’s expansion into China has been a significant milestone in its global growth strategy. The analysis focuses on Tesla’s market entry strategy, competitive positioning, localization efforts, and the impact of Chinese policies and market dynamics on its operations. By studying Tesla’s strategic decisions and outcomes in the Chinese EV market, this paper provides insights into the opportunities and challenges faced by multinational companies in the rapidly evolving Chinese EV industry.

Paradox: Revolutionizing American-Inspired Sportswear in the Chinese Market

Paradox aims to disrupt the rapidly growing Chinese sportswear market, which has reached a size of $47.8 billion, by targeting men aged 15-35 years—a demographic that consumes over 60% of the sportswear in the country. The company leverages American-inspired designs combined with affordable pricing, addressing the gap created by leading brands such as Nike, which often overprice their products, limiting access for the targeted consumers. Paradox’s competitive advantage lies in delivering quality comparable to American labels at lower price points, appealing to emerging middle-income earners eager to embrace an American athletic lifestyle.The founding team, comprised of experienced professionals from the sportswear industry, has streamlined the supply chain and manufacturing processes to maintain efficiency while employing a direct-to-consumer business model. With projected conservative sales growth of 25% per year and a solid marketing strategy focused on influencer partnerships and e-commerce, Paradox is set for significant market entry. The startup seeks $10,000 in funding to launch its first collection and expects to generate profits within the first 18 months. With its unique value proposition, strong management team, and targeted approach to an underserved market, Paradox presents itself as a lucrative investment opportunity poised to revolutionize the sportswear sector in China.

A Comparative Analysis of Ethnic Networks and Internationalization of Latin American Agri-SMEs: The Case of Argentina, Brazil, and Chile

This paper investigates the key drivers influencing the internationalization of agricultural small and medium-sized enterprises (agri-SMEs) in Latin America, with a particular emphasis on the role of social and ethnic networks. Focusing on Argentina, Brazil, and Chile—three of the region’s largest agricultural economies—this study examines how familial and cultural connections between descendants of European immigrants and European entrepreneurs facilitate the global expansion of agri-SMEs. Using a cross-sectional quantitative analysis, data from agri-SME managers reveal the importance of these networks in reducing market entry barriers by providing insider knowledge of foreign markets, regulatory conditions, and potential business partnerships. The findings demonstrate that ethnic networks significantly reduce market entry barriers, providing Latin American agri-SMEs access to essential insider knowledge on foreign markets and local regulations, thereby facilitating internationalization. Additionally, agri-SMEs that leverage these networks are better positioned to meet growing global demands for sustainable, traceable food products, gaining a competitive advantage in international markets. The strength and frequency of interactions within ethnic networks are positively correlated with the degree of internationalization, highlighting the importance of social capital in overcoming operational challenges. This paper contributes to the literature by highlighting the underexplored role of ethnic networks in shaping the international marketing strategies of agricultural firms and their capacity to adapt to evolving consumer behaviors. The study offers practical insights for supporting the global integration of agri-SMEs in Latin America, addressing both operational challenges and the increasing need for sustainable food production practices.

Revisiting Shimizu et al. (2004): What do we know and what should we know about cross-border mergers and acquisitions?

AbstractCross-border mergers and acquisitions (M&A) constitute an important phenomenon due to their volumes, frequencies, and strategic relevance for business practice. Academia has recognized the phenomenon’s importance and compiled a wide spectrum of research. However, to the best of our knowledge, research has not provided a consolidation of recent literature findings particularly focused on cross-border M&A (as opposed to domestic M&A) since the publication of Shimizu et al.’s review in 2004. With this article we intend to close this gap by identifying, categorizing, synthesizing, and integrating recent literature to better understand what we do as well as what we should know about cross-border M&A. Thereby, literature findings are examined and discussed according to three perspectives: cross-border M&A as a (1) market entry mode, (2) dynamic learning process, and (3) value creating strategy. Based on the review, future research needs and opportunities are elaborated, first by directly following the findings from the review of the three research streams, and subsequently by adopting an overarching view that takes into account recent developments in multinational enterprise theory into account and addresses the “grand challenges” currently facing modern societies.

Impact of Corporate Entrepreneurship and Market Orientation on the Performance of Small Medium-Sized Enterprises in Ibadan Nigeria

The performance of Small and Medium-Sized Enterprises (SMEs) is pivotal to economic development, particularly in emerging economies like Nigeria. This paper explores the intersection of Corporate Entrepreneurship (CE) and Market Orientation (MO) and their collective impact on the performance of SMEs in Ibadan, Nigeria. Two research questions were raised, and two hypotheses were tested. The study employed the survey research design with five hundred and forty-six (546) respondents as subjects. Representative SMEs were purposively selected from each of the 11 local government areas in Ibadan Metropolis. Primary data was employed using the questionnaire to elicit information from the respondents. Data collected were analysed using Canonical Correlation and Multiple Regression. Findings indicated a combined impact of CE and MO on the performance of SMEs with a Canonical Correlation of 0.510 at p < 0.0. The results also showed that corporate innovation, corporate pro-activeness, risk taking, entrepreneurial culture, intelligence generation, intelligence dissemination and responsiveness using Multiple Regression jointly predicted SMEs performance at F = 19.501; R= .450, R2 = 202, Adj. R2 = .192; P < 000. Based on these results, it is recommended that SMEs should emphasise the practices of CE and put more effort into market research specifically to make confident, progressive business decisions based on market development and market entry opportunities that can lead to sustainable competitive advantage and superior organisational performance.

How promotion mix helps sustain brand sales during market transitions: insights from the pharmaceutical industry

Purpose Pharmaceutical marketers use detailing, sampling and direct-to-consumer advertising (DTCA) to promote a branded prescription drug (brand drug) to health-care professionals and consumers. These promotion mix elements help raise brand awareness, increase prescription likelihood and guard a product market against competing brand drugs. However, the extent to which these elements remain effective when a brand drug goes off patent and its marketing exclusivity expires, allowing low-price generics to enter the market, remains unclear. This study aims to explore the effectiveness of promotion mix elements before and after the market entry of a generic drug. Design/methodology/approach The authors collected and analyzed a panel data set of 41 brand drugs from 7 therapeutic classes between 2007 and 2014 (3,201 observations) using the two-stage control function approach to address potential endogeneity. Findings The effectiveness of promotion mix elements changes significantly, but not in a universally uniform way, during a market transition. Detailing and DTCA are increasingly effective after a brand drug’s generics enter the market. In contrast, sampling is more effective before the market transition. The positive effects of sampling on brand sales are stronger when the price of a brand drug is higher than the average price of its competing brands. Sampling also helps amplify the positive influences of detailing and DTCA on brand sales. Research limitations/implications This study shows that pharmaceutical promotion is not equally effective in the brand drug market with/without generic competitors. Detailing and DTCA are increasingly effective when generic competition intensifies. In contrast, the distribution of free drug samples is less effective after more generic drugs enter the market. Practical implications Incumbent brands’ promotion expenditures often drop dramatically when the expiration of their patents is near, a practice that likely continues after generics enter the market. Taking into consideration these industry norms and their findings, the authors suggest that promotional decisions during a market transition should not overly focus on cutting promotional expenditures across the board. Since a firm’s promotional expenditure tends to be expensive, factoring in information on the effectiveness of each promotion mix element helps marketers make well-informed strategic decisions on resource allocation during the transition from a market without generics to a market with generics. Originality/value Previous studies do not explicitly account for structural changes in the brand drug market over time. However, the expiration of patent and marketing exclusivity marks a transitional period in which a brand drug eventually competes with its generic counterparts. Given the criticality of such structural change, the authors examine brand drugs’ promotion effectiveness in the presence of their generic counterparts.

An Exploratory Study of Entrepreneurs in the Textile Industry in India: Scope and Challenges

This paper presents an exploratory study of entrepreneurs in the textile industry in India, focusing on the scope, challenges, and strategic imperatives for establishing a textile plant. The research provides a comprehensive overview of the multifaceted aspects required for successful operations, including distribution channels, sales strategies, and marketing approaches. Through qualitative interviews with industry leaders and analysis of secondary data, the study highlights critical factors influencing the textile sector, such as supply chain management, regulatory compliance, and market entry strategies. It also examines the role of technology in enhancing operational efficiency and the importance of sustainability in production practices. The findings reveal that while there are significant growth opportunities in the Indian textile market, entrepreneurs must navigate various challenges, including competition, infrastructure constraints, and evolving consumer preferences. This research aims to equip prospective entrepreneurs with actionable insights to facilitate informed decision-making and foster sustainable growth in the textile industry. Key Words: Textile Industry, Entrepreneurs, India, Distribution Strategy, Sales and Marketing, Supply Chain Management, Regulatory Compliance, Technology Integration, Sustainability, Market Entry Strategies

Challenges and Solutions in Scaling Operations Globally: A Guide for U.S. Food and BeverageExecutives

Abstract—This paper explores the challenges and solutions associated with scaling operations globally in the food and beverage sector from a U.S. executive’s perspective. It examines why expanding internationally makes sense for companies with successful domestic products, highlighting the advantages of U.S. innovation and lower costs of innovation compared to local markets abroad. The paper outlines a strategic roadmap for global expansion, including test markets, partnerships with local firms, and focusing on countries with positive sentiments toward U.S. food safety standards. A hypothetical case study illustrates the growth process, emphasizing the need for internal buy-in, patience, and a long-term view. Potential pitfalls and strategies for success are discussed, along with competitive analysis and the role of disruption in scaling products. Index Terms—Global Expansion, Food and Beverage Industry, Consumer Packaged Goods (CPG), International Operations, U.S. Innovation, Market Entry Strategy, Competitive Analysis, Disruption

Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry

Purpose The purpose of this study is to investigate how incumbent firms’ marketing deterrence strategies, price-cuts and quality improvement, influence potential entrants’ (PEs) entry timing into incumbents’ markets and examine the moderating role of incumbents’ market-level resources and capabilities (R&Cs). Design/methodology/approach To test the hypotheses, an accelerated failure time model is applied to a rich data set of entry threats between 1997 and 2019 in the US airline industry. Findings The findings show that while quality improvements delay PEs’ entry, price-cuts expedite it. Furthermore, PEs are more likely to be deterred by price-cuts when incumbents possess high market-level R&Cs. However, such R&Cs do not moderate the link between incumbents’ quality improvement and PEs’ entry timing. Research limitations/implications Market entry in this research is conceptualized and defined as a large resource deployment into a market and operationalized as a binary variable. However, PEs might rather choose a minor resource deployment instead to establish a foothold in new markets. It would be fruitful for future research to examine various levels of participation in a new market and examine how the incumbents’ marketing deterrence strategies affect PEs’ entry timing. Doing so would provide us with a deeper understanding of the difference between actual/full market entry and micro/minor market entry. Practical implications This research examines the impact of incumbents’ marketing deterrence strategies in a contingency framework and highlights the crucial role of R&Cs in implementing such deterrence strategies. Doing so provides actionable insights to managers who craft strategies to protect their markets against PEs. Originality/value Previous research illustrates that incumbent firms commonly respond to competitors’ entry threats by cutting prices and improving quality. While antecedents of these deterrence strategies have been extensively investigated, the consequences have yet to be empirically examined.

Advanced biomaterials for regenerative medicine and their possible therapeutic significance in treating COVID-19: a critical overview.

The potential of biomaterials in medical sciences has attracted much interest, especially in promoting tissue regeneration and controlling immune responses. As COVID-19 pandemic broke out, there was an increased interest in understanding more about how biomaterials could be employed to fight this dreaded disease, especially in the context of regenerative medicine. Out of the numerous regenerative medicine possibilities, stem cells and scaffolding (grafting) technology are two major areas in modern medicines and surgery. Mesenchymal stem cells are useful in tissue repair, tailored therapy and treating COVID-19. Using biomaterials in COVID-19 treatment is intricate that needs multi- and cross-disciplinary research. Cell-based therapy and organ transplant pose immunological rejection challenge. Immunomodulation enhanced, tumorigenicity decreased, inflammation addressed and tissue damage restricted bioengineered stem cells need clinical insights and validation. Advanced stem cell based therapies should ideally be effective, safe and scalable. Cost and scalability shall dictate the dawn of technoeconomically feasible regenerative medicine. A globally standard and uniform approval process could accelerate translational regenerative medicine. Researchers, patient advocacy organisations, the regulators and the biopharmaceutical stakeholders need to join hands for easy navigation of regulatory measures and expeditious market entry of regenerative medicine. This article summarises advances in biomaterials for regenerative medicine, and their possible therapeutic benefits in managing infectious diseases like COVID-19. It highlights the significant recent developments in biomaterial design, scaffold construction, and stem cell-based therapies to treat tissue damage and COVID-19 linked immunological disregulation. It also highlights the potential contribution of biomaterials towards creating novel treatment strategies to manage COVID-19.

Inclusive Trade Through Online Presence

ABSTRACTAdvances in information and communication technology (ICT) have reduced trade costs providing enterprises greater opportunity to access international markets. Using the World Bank's enterprise survey data covering more than 180 000 enterprises from 154 countries, we examine whether online presence contributes to inclusiveness by helping firms that traditionally struggle to enter export markets do so. We find that being online is associated with an increase in the probability of exporting by an average of 8 percentage points and with an increase in the level of a firm's exports by about 37%. We also find supporting evidence that online presence is linked with an increase in the likelihood of foreign market entry for enterprises owned and managed by women, firms with a majority female workforce, small and medium‐sized enterprises, firms from lower income countries and developing regions of the world and firms in the services sector. These results have accounted for possible endogeneity of online presence, self‐selection into exporting and industry and country‐year heterogeneity. They suggest that measures to promote digitalization and improve the business environment can offer effective ways of fostering more inclusive trade.

The Role of Social Networks in International Trade and Economic Development

In an era of global trade, cultural differences and trade barriers persist, impacting international business transactions among companies. However, research has revealed that individuals within the same social network, regardless of their physical location, experience a mitigation of information asymmetry. This, in turn, facilitates the establishment of robust cross-border business relationships and enhances the efficiency of international trade. This effect is particularly pronounced among immigrants, who often maintain social networks that bridge cultural gaps and foster social connections. Such networks can markedly amplify the volume of trade for businesses. Moreover, these social networks play a pivotal role in facilitating market entry. Sharing a common social network serves as a trust-building mechanism in cross-border trade, enabling enterprises to share transaction risks and decrease the unpredictability of transactions. The study integrates the latest research on the pivotal role of social networks in global business. The findings demonstrate that ethnic networks, such as those formed by Chinese immigrants, significantly enhance trade volumes, particularly in product categories with high information asymmetry. Greater levels of social connectivity within these networks are associated with substantially higher bilateral trade volumes, especially for goods facing significant information friction. Immigrant networks serve not only as economic connections but also as cultural and social conduits crucial for promoting international trade. In conclusion, social networks mitigate information asymmetry and facilitate rapid expansion into overseas markets for businesses. They also optimize supply chain management by monitoring market dynamics and consumer feedback in real time, while clearly identifying market opportunities.

The Development ofanAssessment Tool forSuccessful Product Development Based On DFMA andAHP Approach: Automotive Industry Case Study

Successful product development is critical in the automotive industry, offering benefits such as optimisedmanufacturing, reduced costs, and faster market entry. Despite available tools, the complexity of design resources makes the process challenging. This study aimed to develop an assessment tool for evaluating successful product design in the automotive sector, starting with identifying success criteria from reputable research. Expert Choice software was employed to analysethe significance and weightage of the identified criteria. As a result, there are 19 criteria were prioritisedacross four key categories. The requirements such as product design, cost-effectiveness, safety, and environment. Notably, the most crucial criteria identified were recyclable materials (0.139), end-of-lifecycle considerations (0.118), and sustainable manufacturing (0.108984), while the least important were standardisation(0.0155), cabin ergonomics (0.022), and fire safety (0.0158). The resulting assessment tool, validated by four industry and academic experts, showed promise in helping practitioners self-evaluate successful product design within the automotive industry.

Navigating global horizons: a review of export promotion and foreign market entry strategies for small and medium enterprises (SMEs)

Purpose This study aims to conduct a systematic review of the existing literature on export promotion and foreign market entry strategies for small and medium enterprises (SMEs). Design/methodology/approach This study incorporates systematic literature review by using bibliometric technique and content analysis of 195 scholarly papers published between 2000 and 2024 obtained from Scopus database, using the PRISMA principles and a methodological framework. Findings The use of quantitative analysis has shown dynamic patterns in publication trends, characterized by notable increases in recent years. These trends align with the changing dynamics of the global economy and shifting priorities in international commerce. The study reveals thematic frameworks using author collaboration analysis, word cloud visualizations and a thematic map, providing insights into a significant motor, niche and developing issues that shape the discussion on the international growth of SMEs. Research limitations/implications It offers significant insights that can benefit academics, policymakers and practitioners who are interested in understanding and navigating the intricate terrain of export promotion and market access strategies specifically tailored for small firms. Originality/value To the best of the authors’ knowledge, the study is the first of a kind that presents a systematic examination of the existing body of knowledge on the internationalization of SMEs.

Comparative Effectiveness of Antipsychotics in Patients With Schizophrenia Spectrum Disorder

Antipsychotics are the cornerstone of maintenance treatment in schizophrenia spectrum disorders, but it is unclear which agents should be prioritized by prescribers. To investigate the clinical effectiveness of antipsychotics, including recent market entries, in comparison with oral olanzapine in relapse and treatment failure prevention among individuals with schizophrenia spectrum disorder. This comparative effectiveness research study with a within-individual analysis included data from Swedish health care registers of inpatient and specialized outpatient care, sickness absence, and disability pensions among all individuals aged 16 to 65 years who were diagnosed with schizophrenia spectrum disorder from January 1, 2006, to December 31, 2021, including an incident cohort and a prevalent cohort. Specific antipsychotics. The risks for psychosis relapse hospitalization and treatment failure (psychiatric hospitalization, death, or change in an antipsychotic medication) were adjusted for the temporal order of treatments, time since cohort entry, and concomitant drugs. Comparisons of all antipsychotics with oral olanzapine, the most commonly used antipsychotic, were investigated. Among the full cohort of 131 476 individuals, the mean (SD) age of the study cohort was 45.7 (16.2) years (70 054 men [53.3%]). During a median follow-up of 12.0 years [IQR, 5.2-16.0 years], 48.5% of patients (N = 63 730) experienced relapse and 71.1% (N = 93 464) underwent treatment failure at least once. Compared with oral olanzapine, paliperidone 3-month long-acting injectable (LAI) was associated with the lowest adjusted hazard ratio (AHR) in the prevention of relapses (AHR, 0.66; 95% CI, 0.51-0.86), followed by aripiprazole LAI (AHR, 0.77 [95% CI, 0.70-0.84]), olanzapine LAI (AHR, 0.79 [95% CI, 0.73-0.86]), and clozapine (AHR, 0.82 [95% CI, 0.79-0.86]). Quetiapine was associated with the highest risk of relapse (AHR, 1.44 [95% CI, 1.38-1.51]). For prevention of treatment failure, paliperidone 3-month LAI was associated with the lowest AHR (AHR, 0.36 [95% CI, 0.31-0.42]), followed by aripiprazole LAI (AHR, 0.60 [95% CI, 0.57-0.63]), olanzapine LAI (AHR, 0.67 [95% CI, 0.63-0.72]), and paliperidone 1-month LAI (AHR, 0.71 [95% CI, 0.68-0.74]). This comparative effectiveness research study demonstrated large differences in the risk of relapse and treatment failure among specific antipsychotic treatments. The findings contradict the widely held conception that all antipsychotics are equally effective in relapse prevention.