ABSTRACT Successive entry cataloging has been used by most libraries since the early 1970s when the Library of Congress adopted this AACR1 standard as an innovative solution to the problems of retyping lengthy serial catalog cards. The benefits of successive cataloging in an online environment have steadily diminished, and frustrations have increased over the past 35 years. Latest entry cataloging reduces the number of bibliographic records that are needed for one serial by providing access to all titles on one record. It promotes efficient processing of title changes for library staff and causes less frustration for library patrons. It's time for a radical change!