Entrepreneurial Market Orientation Research Articles

Islamic Entrepreneurial Marketing Orientation Among Islamic University Students

Indonesia plans to be the number one global halal hub that need support of massive Islamic entrepreneurial marketing capabilities. This study aims to assess Islamic entrepreneurial marketing orientation among university students. The sample used was students of the Faculty of Economics and Islamic Business UIN Prof. K.H. Saifuddin Zuhri Purwokerto who had participated in a business internship program (PMBM). Data were collected using questionnaire instruments and analyzed using Confirmatory Factor Analysis technique. The results revealed that Islamic entrepreneurial marketing orientation proved to be a multidimensional construct consisting of factors such as: Activeness, Opportunity orientation, Risk orientation, Innovation orientation, Customer orientation, Value orientation, Committed and Shari'ah conformance. The results showed that the dimensions of Islamic entrepreneurial marketing orientation of respondents were generally quite good. This can be seen from the percentages that are above the 70% criterion). As for the dimensions that are still low are proactiveness (64%) and risk orientation (59%). This study provides novelty by finding that the implementation of sharia conformance is proven to be important in building Islamic entrepreneurial marketing orientation among Islamic students in Islamic university. However, other factors need to be emphasized more in the development of the programme since the results show that other factors are stronger in forming the students orientation in Islamic entrepreneurial marketing. Future research can be conducted by developing similar research on Islamic students in other region and in privat university.

Coopetition and the marketing/entrepreneurship interface in an international arena

PurposeGuided by resource-based theory, this study unpacks the relationship between an export entrepreneurial marketing orientation (EMO) and export performance. This is undertaken by investigating quadratic effects and the moderating role of export coopetition (cooperation amongst competitors in an international arena).Design/methodology/approachSurvey responses were collected from a sample of 282 smaller-sized wine producers in Italy. This empirical context was ideal, as it hosted varying degrees of the constructs within the conceptual model. Put another way, it was suitable to test the underlying issues for theorising purposes. The hypotheses and control paths were tested through a three-step hierarchical regression analysis.FindingsAn export EMO had a non-linear (inverted U-shaped) association with export performance. Furthermore, this link was positively moderated by export coopetition. With too little of an export EMO, small enterprises might struggle to create value for their overseas customers. With too much of an export EMO, owner-managers could experience harmful performance outcomes. By cooperating with appropriate industry rivals, small companies can acquire new resources, capabilities and opportunities to help them to boost their export performance. That is, export coopetition can stabilise some of the potential dangers of employing an export EMO.Originality/valueThe empirical findings signified that an export EMO has potential dark-sides if these firm-wide behaviours are not implemented effectively. Nevertheless, cooperating with competitors in export markets can alleviate some of these concerns. Collectively, unique insights have emerged, whereby entrepreneurs are advantaged by being strategically flexible and collaborating with appropriate key stakeholders to enhance their export performance.

The nature of the relationship between an entrepreneurial marketing orientation and small business growth: evidence from Malaysia

The nature of the relationship between an entrepreneurial marketing orientation and small business growth: evidence from Malaysia

Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants

Purpose The entrepreneurial marketing orientation (EMO) has been studied primarily in developed countries. The past research has focused on entrepreneurial marketing dimensions and their relationship with selected small- and medium-sized firm (SME) activities, strategic orientations or performance. Scholars have not paid enough attention to the EMO determinants. This study aims to investigate whether the SMEs originating from different countries, including the post-transition market, differ in their entrepreneurial marketing approach and checks its external determinants connected with environmental turbulence. Design/methodology/approach A total of 219 Polish and 81 Finnish manufacturing SMEs, serving mainly business-to-business clients, were surveyed using the mixed-mode computer assisted telephone interview/computer assisted web interview method between 2020 and 2021. Structural equation modelling, multigroup confirmatory factor analysis analysis, analysis of variance and T-tests were applied. Findings The metric and partial scalar invariance of the EMO scale used in Finland and Poland was found. The authors showed that Finnish firms represent a more robust entrepreneurial posture in marketing than Polish ones. The export market turbulence and the perceived crisis influence are the environmental determinants of EMO level, while the industry technological development level is not. Research limitations/implications The conducted analyses allowed to identify EMO determinants, verify the entrepreneurial marketing measurement concept in a new country (Finland) and show the differences in EMO between SMEs from a less and more developed country. Originality/value The existing literature lacks empirical data on the external EMO determinants and inter-country comparisons. This study shows the differences in EMO level of companies from different country backgrounds and points to the market turbulence as its determinant.

Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar Terhadap Keunggulan Bersaing UMKM Digital Printing di Padang Bulan Medan

This study purposed to determine the Effect of Entrepreneurship Orientation and Market Orientation on the Competitive Advantage of Digital Printing MSME in Padang Bulan Medan. This type of research is associative with a quantitative approach. The population in this study were 102 digital printing businesman using the slovin formula, so the number of samples in this study was 51 respondents. Analysis of the data used is the test of validity, reliability, classical assumption test, multiple linear regression, partial and simultaneous hypothesis testing, and the coefficient of determination with the help of the IBM SPSS Statistics 25 program. The results show that partially there is a positive and significant influence of entrepreneurial orientation on competitive advantage and there is a positive and significant influence of market orientation on competitive advantage; while simultaneously there is a positive and significant influence of entrepreneurial orientation and market orientation on competitive advantage. The value of Adjusted R Square (R2) is 0.588 or 58.8%. This value shows Competitive Advantage can be explained by the Entrepreneurial Orientation and Market Orientation variables of 58.8%. The remaining 41.2% can be explained by other variables that were not studied in this study.

Pengaruh Orientasi Kewirausahaan dan Pasar terhadap Kinerja Usaha Cafe di Kota Langsa

The development of a Kafe business is inseparable from the existence of consumers who still want to visit it. This gives enthusiasm for those who have an entrepreneurial orientation to become entrepreneurs in the Kafe business. This research was conducted with the aim to determine the effect of entrepreneurial orientation and market orientation on the business performance of Kafe in Langsa City. This study uses primary data with a sample size of 103 respondents. The data analysis method used is multiple linear regression equation, the coefficient of determination (R2) and hypothesis testing using the t test and F test. The results obtained Y = 2.198 + 0.239X1 + 0.478X2. These results indicate that the Kafe business performance is 2.198 before being influenced by entrepreneurial orientation and market orientation, while the regression coefficient of entrepreneurial orientation and market orientation has a positive and unidirectional influence on the performance of Kafe businesses in Langsa City. The coefficient of determination test results of 50.4%, the entrepreneurial orientation and market orientation variables can explain the cafe business performance variables. The results of the entrepreneurial orientation t test, t count> t table (5.707> 1.983) and the tsig value <α 5% (0.00 <0.05), market orientation tcount> t table (5.220> 1.983) and the tsig value <α 5% (0.000 <0.05), it can be stated partially that entrepreneurial orientation and market orientation have a significant effect on business performance. Thus the results of the F test, Fcount> Ftable (50.746> 3.09) and the Fsig value <α 5% (0.000 <0.05), it can be stated that simultaneously entrepreneurial orientation and market orientation have a significant effect on business performance.

Internationalization and the wine industry: an entrepreneurial marketing approach

ABSTRACT The aim of this paper is to present a conceptualization of entrepreneurial marketing approaches that wineries can adopt in internationalization. Bringing together literature on marketing, entrepreneurship, internationalization, networks and serendipity, we argue that adopting an entrepreneurial marketing orientation (EMO) is appropriate for the wine industry and offer a set of propositions based on networks and serendipity literature to support an EMO and internationalization framework. EMO allows the wine industry to navigate the competitive and turbulent nature of the industry and overcome the challenges during the early stage of the internationalization journey. The paper offers a foundation to better understand the internationalization process of the wine sector and the benefits of EMO to wineries entering international markets.

Market Orientation and Entrepreneurial Proclivity as Antecedents of Innovative Behaviour: Implications for Cocoa Farmers in Ghana

Despite the increasing importance of innovation in literature, there is no agreement about its antecedents. This clearly makes it difficult and risky for cocoa farmers to choose suitable strategies to adopt, develop and promote successful innovations to fit their farm situations. The research questions were aimed at assessing the level of the entrepreneurial proclivity of cocoa farmers, their level of market orientation, their level of innovative behavior, and the influence of entrepreneurial proclivity and market orientation on innovative behavior. Cocoa farmers were sampled from all the six Cocoa Regions in Ghana. In total, 370 cocoa farmers, who participated in the Farmer Business School, were sampled using the multi-stage sampling procedure. Data were analyzed using descriptive statistics (mean, standard deviation) and inferential statistics (multiple linear regression). The study showed evidence that market orientation and entrepreneurial proclivity can be considered as antecedents of innovation with the key factors being, customer emphasis, intelligence dissemination, and market responsiveness. The study recommends improved flexibility in the cocoa marketing system of Ghana giving attention to the systems of customer/export options available to cocoa farmers.

The impact of the interaction between an entrepreneurial marketing orientation and coopetition on business performance

PurposeCertain small businesses do not possess the assets needed to implement a performance-enhancing entrepreneurial marketing orientation (opportunity-driven behaviours focussed on creating value for customers). Although some entrepreneurs cooperate with their competitors (coopetition) to achieve their day-to-day and long-term goals, it is unclear whether these partnerships are advantageous in this capacity. Thus, grounded in the resource-based view, the purpose of this investigation is to examine whether coopetition positively moderates the relationship between an entrepreneurial marketing orientation and financial performance.Design/methodology/approachSurvey responses were obtained from 184 small tourism and hospitality organisations in New Zealand. Following a series of robustness checks, covariance-based structural equation modelling was used to test the elements of the conceptual model.FindingsUnique insights illustrate an entrepreneurial marketing orientation yielding a negative and significant link with financial performance. Nevertheless, this result was potentially related to the entrepreneurial marketing-oriented opportunities that owner-managers pursued within the context of their sector; in particular, situations when employing an individualistic business model constrained certain decision-makers' ability to pursue “growth-oriented” objectives. However, coopetition produced a positive and significant moderating effect, enabling owner-managers to pursue opportunities via collaborative business models facilitating mutually beneficial performance outcomes.Practical implicationsOwner-managers of under-resourced small firms should be careful when implementing entrepreneurial marketing strategies utilising an individualistic business model. For example, they might pursue opportunities that are not viable and/or become over-loaded with market intelligence that they cannot handle. By collaborating with competitors, owner-managers can learn improved ways to operate within their industries, alongside being equipped with new resources and capabilities. In doing so, coopetition can help overcome some of the potential performance-limiting issues owner-managers face by being under-resourced, namely, via employing a collaborative business model.Originality/valueThis current study contributes to the extant literature by evaluating the complexities of entrepreneurial marketing practices. That is, although earlier research has focussed on the performance-driving outcomes of an entrepreneurial marketing orientation, prior studies typically overlook certain moderating factors that could influence this association. By examining the interaction between an entrepreneurial marketing orientation and coopetition on financial performance, new evidence has emerged on how owner-managers of small firms can utilise interfirm collaboration to succeed within their markets, as opposed to struggling to cope with the challenges of an individualistic business model. Specifically, an entrepreneurial marketing orientation is likely to enhance financial performance when under-resourced companies effectively collaborate with their competitors.

The Influence of Innovation-oriented Organizational Culture on Management Performance - Focusing on the Mediating Effect of Proactive Entrepreneurial Behaviour and Market Orientation -

The Influence of Innovation-oriented Organizational Culture on Management Performance - Focusing on the Mediating Effect of Proactive Entrepreneurial Behaviour and Market Orientation -

Entrepreneurial marketing orientation of young SME owners in Indonesia

Entrepreneurial marketing orientation of young SME owners in Indonesia

Entrepreneurial Market Orientation and Marketing Performance: An Evidence From Malang Soybean Cracker Industry

This study aims to test the effect of entrepreneurial market orientation (EMO) as the development of entrepreneurial orientation concept. Particularly, this study tested the dimensions of EMO name innovation, customer orientation, market orientation and entrepreneurial orientation on marketing performance. To answer the proposed research objectives, this study used multiple regression analysis. Self-administered questionnaires were distributed into one hundred respondents while only 67 questionnaires collected. The results of multiple regression showed innovation has a positive significant effect on marketing performance. Similar to innovation, this study indicated that customer orientation has a positive significant effect on marketing performance. As proposed in the hypothesis, this study found that market orientation positively affected marketing orientation. Entrepreneurial orientation as the dimension of EMO was shown to have a significant effect on marketing performance. After the completion of this study, both theoretical and practical contribution are provided.

Entrepreneurial knowledge, skills, competencies and performance

Purpose This study aims to examine the effect of entrepreneurial skills, market orientation, sales orientations and networking on entrepreneurial competency and performance of micro-enterprises in Kelantan, Malaysia. Design/methodology/approach Adopting a cross-sectional design, this paper collected data through structured interviews from 403 micro-entrepreneurs from “Majlis Amanah Rakyat,” Kelantan and “Majlis Agama Islam dan Adat Istiadat,” Kelantan. Findings The findings reveal that entrepreneurial skills, market orientation and networking have a positive effect on entrepreneurial competency. Then, entrepreneurial competency, entrepreneurial skills and networking have a positive effect on enterprise performance. The findings show a significant mediation effect of entrepreneurial competency on the relationships between entrepreneurial skills, market orientation and networking and enterprise performance. Originality/value Addressing the understudied “human factor” in entrepreneurship, this paper extends the resource-based view and enriches the existing entrepreneurship literature in Malaysia. It provides useful insights into the improvement of micro-enterprise performance, which is crucial for promoting entrepreneurial activities and for enhancing socio-economic conditions among low-income households in Malaysia. Thus, the government and developmental organizations should focus on the development of entrepreneurial skills, market-oriented approach, networking traits and entrepreneurial competencies and subsequently encourage poor households to perform entrepreneurial activities.

Entrepreneurial Skills and SME’s Business Performance: Empirical Study Culinary Business

This study aims to investigate the relationship and the influence of entrepreneurial skill on business performance. The quantitative research data type was based on a questionnaire. Populasion is SME’s entrepreneur, who are members of the food and beverage sub-sector community in Malang City, 300 SMEs. The sample size is 181 entrepreneurs of SMEs food and beverage on chips as the sub sectors were made using the simple random sampling technique. The Results of this study indicate that the relationship and influence of entrepreneurial skills with business performance SME’s is small. Personal Maturity skill have a major contribution of entrepreneurial skill on business performance SME’s. In conclusion, managerial skills developed becomes more responsible as marketing strategy plan, implementation and follow-up should be developed by researchers in the future, observing variables like entrepreneurial characteristics, entrepreneurship motivation, entrepreneurship orientation, market orientation, innovation and knowledge sharing as business performance predictions Key words : Marketing Performance, SMEs, Entrepreneurial Skills. DOI : 10.7176/JESD/10-22-17 Publication date: November 30 th 2019

نقش بازارگرایی داخلی در توسعة گرایش کارآفرینانه؛ شرکتهای ارائهدهندة خدمات اینترنت در تهران

کارکنان نقش پررنگی در موفقیت شرکت‌های خدماتی دارند و رضایت آن‌ها پیش‌نیازی برای رضایت مشتریان است. همچنین، توجه و پاسخگویی به خواسته‌ها و نیازهای آنان، زمینة توسعة تمایلات کارآفرینانه در شرکت را فراهم می­کند. علاوه بر این، مشتری‌محوری، ممکن است شرکت را به سوی تمرکز بر نوآوری و استفاده پیش‌دستانه از فرصت‌ها رهنمون سازد. از این­رو، پژوهش حاضر به بررسی این مسئله پرداخته که آیا در شرکت‌های ارائه‌دهندة خدمات اینترنت در تهران، بازارگرایی داخلی می‌تواند از طریق بازارگرایی بر گرایش کارآفرینانه تأثیر مثبت و معناداری بگذارد. بدین منظور، از روش توصیفی-پیمایشی استفاده شد و پرسشنامة پنج­گزینه‌ای طیف لیکرت بین 322 نفر از کارکنان و مدیران شرکت‌های مذکور که با روش نمونه‌گیری تصادفی ساده انتخاب شده بودند، توزیع گردید. برای تجزیه و تحلیل داده‌ها، از مدل‌سازی معادلات ساختاری استفاده شده است. نتایج پژوهش نشان می­دهد که بازارگرایی داخلی بر گرایش کارآفرینانه با ضریب مسیر 529/0، بازارگرایی داخلی بر بازارگرایی با ضریب مسیر 796/0 و نیز بازارگرایی بر گرایش کارآفرینانه با ضریب مسیر 337/0 تأثیر مثبت و معناداری دارد. یافته‌ها همچنین نشان می­دهد که بازارگرایی، در رابطة میان بازارگرایی داخلی و گرایش کارآفرینانه، با شدت 268/0 در نقش میانجی جزئی تأثیرگذار است. همچنین، نتایج آزمون سوبل، تأثیر میانجی بازارگرایی را در رابطة مذکور تأیید کرده است. علاوه بر این، مقدار ضریب VAF در صورت میانجی‌گری بازارگرایی، برابر با 336/0 به دست آمد که نشان می‌دهد تقریبا 34درصد از تأثیر بازارگرایی داخلی بر گرایش کارآفرینانه از طریق غیرمستقیم با متغیر میانجی بازارگرایی تبیین می‌شود.

Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms

The purposes of this research are to validate the construct of Entrepreneurial Marketing Orientation (EMO), evaluate the relationship between EMO and market performance and analyze firm characteristics that are related to higher levels of EMO. The data consisted of 545 Italian SMEs with limited liability. We use structural equation modelling to test the construct validity and the relationship between EMO and market performance. Then, we analyze whether EMO is related to certain firm characteristics. The results demonstrate a new operationalization of EMO and a positive relationship between this and market performance. Also, product type and firm objectives are the characteristics that seem to have higher levels of EMO. In the discussion section, we report some advice for owners, managers and consultants, as well as limitations of this study and potential ideas for future research.

Impact of Strategic Orientation, Capabilities on Business Performance of New Ventures in India

Purpose–This research study purpose is to investigate the impact of entrepreneurial orientation and market orientation on perceived business performance among technology based new ventures (TBNVs) ...

THE EFFECTS OF THE FIRMS STRATEGIC MARKETING ORIENTATION ON VALUE COCREATION AND RELATIONSHIP PERFORMANCE

The advanced information technology leads to network age, making existing competitive advantages such as differentiation and cost leadership powerless in B2B context. The competitiveness of individual firm plays a significant role in enhancing the competitive advantage of a business network that a firm belongs to. The competitiveness of a business network depends on value co-creation, the interaction among firms in a network. Value co-creation has desirable and risky aspects. The increases in profits, brand reputation, and time and cost efficiency, client and supplier learning, etc. are positive aspects. But role conflicts, role ambiguity, and tension, etc. are negative outcomes.How can the industrial firm succeed in value co-creation with its partners in B2B context? The study focuses on the firm’s strategic marketing orientations as an antecedent of value co-creation. Strategic marketing orientations as the values and beliefs of the firm affect the collaboration with other firms during value co-creation. Previous literature assumes that a firm pursues one single strategic orientation.However, the study assumes that an industrial firm has entrepreneurial orientation, market orientation, long-term orientation, and relationship orientation. The study mostly focused on the relationships among those strategic marketing orientations. Based on these inter-relationships, the study proposed a set of value co-creation activity criteria such as information seeking, information sharing, personal interaction, responsible behavior, feedback, helping, advocacy, tolerance. Value co-creation has been evaluated by relationship performance such as trust and commitment.The study examined the relationships between strategic marketing orientations and value co-creation. Data was collected from 159 Korean manufacturers in B2B context and analyzed through structural equation modeling.The study provides evidence that entrepreneurial orientation affects market orientation positively and market orientation has positive effects on long-term orientation and relationship orientation, and long-term orientation and relationship orientation influence value co-creation directly. Value co-creation has a positive effect on relationship performance.The results of the study provide valuable implications to the mangers of industrial firms in B2B context. To succeed the value co-creation, the firm first has to look at the difference between strategic marketing orientations that the value co-creation partners pursue. In terms of selecting value co-creation partner, industrial firm with long-term orientation and relationship orientation will be more effective. Six activities of interactions during value co-creation play an important role in enhancing trust and commitment.The study contributes to the value co-creation literature by identifying strategic marketing orientations as independent variable influencing the value co-creation in B2B context. The study has several limitations that call for future research.

GEJOLAK PASAR DAN BUDAYA SEBAGAI MODERASI PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KINERJA PEMASARAN

The objectives of this research were to examine and analyze: (1) the effect of entrepreneurial orientation toward marketing performance, (2) the effect of market orientation toward marketing performance, (3) the effects of market turbulence and culture on the strong/weak impact of entrepreneurial orientation toward marketing performance, (4) the effects of market turbulence and culture on the strong/weak impact of market orientation toward marketing performance. The populations of this study were all “Melati” hotels in East Java, as many as 463 hotels spread across cities/regencies in East Java. The sample units were the “Melati” hotels and the respondents were the owners/managers of “Melati” hotels, as many as 90 people. The samples were determined through two stages: the sample area was determined by using Judgment Sampling and the sample of hotels in each city/region which have been selected was defined by Proportional Area Random Sampling. The data analysis used was PLS (Partial least Square). The research result showed that entrepreneurial orientation did not have a significant effect on marketing performance. It was evident that market orientation was influential to marketing performance. The market turbulence as a moderating variable weakened the influence of entrepreneurial orientation and market orientation toward marketing performance. Culture is obviously a moderating effect on entrepreneurial orientation toward marketing performance. There was a coefficient of positive interaction, therefore, culture as the moderator strengthened the influence of entrepreneurial orientation toward marketing performance.

Exploration of Entrepreneurial Marketing Orientation model among SMEs in Oman

Oman, administered by the Middle Eastern standards, is a middle income economy, where oil makes a larger contribution to the GDP of the country. Like every other nation in the Gulf Cooperation Council (GCC), the Sultanate of Oman too has been adversely affected by the decline in oil prices over the past year. The country saw its revenues go down by more than 50% in recent years. Thereby Oman started to rethink its strategies. Presently Oman is into its vision Oman 2020, commenced in 1995 as a five year plan comprising series of goals for economic and social development. It comprises economic and financial stability, redesigning government’s role in the economy with the cooperation of the private sector, building a diversified economy based on national resources, globalization of the Omani economy, upgrading the Omani workforce and developing human resources. There is an upcoming concentration of entrepreneurship being injected into SMEs as a catalyst to achieve economic and social development objectives, including growth, innovation, employment, and equity. SMEs can manifest within an economy in a number of ways, and it includes both formal and informal economic activities for the purposes of creating wealth. Having understood the significance of SMEs and its role in economic development of Oman the present study is undertaken to explore the best orientation model that will enable entrepreneurs to rethink and implement the best entrepreneurial marketing strategies via SMEs at Oman. A sampling frame of eighteen units comprising SMEs, public sector, private sector and educational institutions was selected and an in-depth face to face semi-structured interview was carried out. Case study approach with an investigation of contemporary phenomenon from selected units was undertaken. Through this method various evidences were gathered from several sources like documentation, records, interviews, direct observation, participant observation and physical artifacts. Thereby the present paper explores and describes the phenomenon by qualitative content analysis through text interpretation method.