ABSTRACTThis paper aims to provide a deeper and more comprehensive understanding of the current state of ethics and entrepreneurship research by using bibliometric and content analysis. Focusing on 579 papers published between 1988 and 2023, it highlights how recent, unanticipated global challenges—such as the need to combat climate change, ongoing conflicts, and pandemics—have profoundly influenced and revitalized the field. The content analysis reveals that “entrepreneurial ethics” has evolved to encompass a broad range of subtopics and debates. We analyzed the data in four time periods: 1988–2002, 2003–2008, 2009–2016, and 2017–2023 to identify the intellectual foundation of each period and the evolution of the research on the topic. What emerges is that recent research on the societal impact of entrepreneurship has expanded significantly, now covering 11 distinct research areas. This indicates that entrepreneurial ethics has become a widespread theme in entrepreneurship research, rather than an isolated sub‐field, with a notable focus on the identities of entrepreneurs, particularly women and family‐owned business. Additionally, this paper contributes to the literature on technology entrepreneurship by highlighting the limited attention given to the ethical issues that entrepreneurs face when working with new technologies and innovation, despite major external shifts in the environment. Furthermore, this research reinforces earlier findings that entrepreneurial ethics remains heavily influenced by the principles of corporate social responsibility (CSR). It also highlights the tendency to conflate entrepreneurial ethics with social entrepreneurship, underscoring the need for a more holistic approach to ethics in entrepreneurship research to better understand the interconnectedness of these two domains.
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