Entrepreneurial Endeavors Research Articles

Unveiling the nexus: Financial inclusion, financial literacy, and financial performance as catalyst for women-owned enterprises in India

ABSTRACT The imperative role of financial inclusion (FI) indispensably ensures the sustainability of women’s entrepreneurial endeavors in the evolving financial landscape. Scholarly narration provides evidence that women entrepreneurs fail to access financing due to their lower demand for funds, supply-side discrimination, and perceived structural barriers. Financial literacy (FL) is vital for FI. The study gauges the level of FI among Indian women entrepreneurs and its effect on firm performance (FP) with the moderating effect of FL. Data were collected from 216 women entrepreneurs through a structured questionnaire on the LinkedIn platform to assess the level of FL in the financial technologies era. The study revealed that traditional financial inclusion and digital financial inclusion significantly impact the FP of women’s enterprises. Further, there is evidence that a relatively lower mean score, FL, does not moderate the relationship between FI and FP. It urges policy reformers, financial institutions, entrepreneurial educators, and government bodies to promulgate policies and training programs on antecedents that enable long-term women’s entrepreneurial financial inclusiveness.

Extending the Theory of Planned Behavior (TPB) by Examining the Decision-making Process of Individuals Starting a New Business: A Quantitative Analysis in Germany

Starting a new business is a risky and complex decision with widespread consequences for the entrepreneur. But despite extensive research, it is still not clear which specific factors influence this choice on the individual level of the entrepreneur. Using the Theory of Planned Behavior (TPB) as a theoretical basis for the decision process, this study builds on previous qualitative research to shed more light on the social and personal factors determining the individual’s decision to start a new business. Following a quantitative approach, data were collected via an online survey targeting entrepreneurs, resulting in 176 complete responses. The findings highlight that an economically oriented education significantly influences entrepreneurial attitudes, materialistic values are linked with subjective norms, and the individual’s resilience positively affects perceived behavioral control (PBC). On the other hand, no influence on the decision was found for factors such as social influence, need for recognition, educational level, conscientiousness, and openness. Based on these findings, the study has two core contributions: First, it contributes to the refinement of TPB in the context of entrepreneurship by highlighting the individual’s social and personal factors. Second, it provides valuable insights for educational initiatives and political decisions to foster entrepreneurial endeavors.

Smart City as an Ecosystem to Foster Entrepreneurship and Well-Being: Current State and Future Directions

Entrepreneurial endeavors are essential for stimulating economic growth and rendering them is a primary concern for policymakers. In recent years, smart city ecosystems have garnered attention for enhancing urban living and tackling contemporary difficulties. The contribution of smart cities in promoting entrepreneurship and improving well-being has received little attention. This study aims at examining the potential of smart city as an ecosystem to promote entrepreneurship and enhance well-being and quality of life (QoL). This study uses a Fuzzy evaluation model and the Analytic Hierarchy Process (AHP) to evaluate essential determinants of smart cities and their significance. Data from sources such as the Smart City Index, Ease of Doing Business Ranking, Global Innovation Index, Sustainable Development Report, and Technological Readiness Ranking are utilized with normalization, guaranteeing a dependable evaluation. The findings underscore the significance of open data efforts and transparent governance in recruiting innovative enterprises and promoting entrepreneurship. The study highlights the necessity of cooperative urban planning and public participation in decision-making. Moreover, the authors propose a new definition of smart cities from citizens’ well-being perspective. This research enhances the comprehension of smart cities’ influence on entrepreneurial endeavors, pinpointing problems and prospects for future investigations focused on improving well-being through smart city advancement.

To learn or to resist? Employee reactions to coworker entrepreneurship and the moderating role of employee moral attentiveness

AbstractResearch SummaryDrawing on social cognitive theory, this study develops and tests a model to clarify the boundary conditions and mechanisms through which coworker entrepreneurship influences employee entrepreneurship. Two time‐lagged field studies support our predictions: employee moral attentiveness moderates the effect of coworker entrepreneurship on employee entrepreneurship, with coworker entrepreneurship reducing employee entrepreneurship among those with high moral attentiveness and increasing it among those with low attentiveness. Additionally, deontic injustice mediates the negative relationship when moral attentiveness is high, while vicarious learning mediates the positive relationship when attentiveness is low. These findings indicate that interpersonal influence in organizations is much more complex than the simple “Monkey see, Monkey do” explanation of social learning and emphasize the need to integrate moral and justice considerations into entrepreneurship research.Managerial SummaryThis study provides a comprehensive understanding of the dual impact of coworker entrepreneurship on employee entrepreneurship. It suggests that employees characterized by high moral attentiveness are more likely to perceive deontic injustice when witnessing coworker entrepreneurship, thus prompting resistance to imitating such behavior. Conversely, employees with low moral attentiveness are prone to engage in vicarious learning, potentially leading them to mimic their coworkers' entrepreneurial actions. These findings highlight crucial factors that may deter employees from replicating their coworkers' entrepreneurial endeavors and offer valuable insights for managers seeking to mitigate the negative influence of coworker entrepreneurship and its spread within organizational contexts.

Navigating the New Frontier: Exploring Emerging Trends and Strategies in Startup Innovation

INTRODUCTION: The contemporary business world is witnessing a proliferation of startups, each striving to carve its niche amidst fierce competition and rapid technological advancements. In this landscape, the ability to innovate and adapt swiftly is paramount for startup survival and growth. This introductory section sets the stage by highlighting the importance of innovation in today's entrepreneurial endeavors. OBJECTIVES: This paper aims to examine the current trends driving startup innovation and explore innovative tactics employed by startups. METHODS: To fulfill the objectives of this study, a comprehensive research methodology was employed. Leveraging techniques derived from social network analysis, qualitative interviews, and extensive literature review, this research endeavors to provide a holistic understanding of the dynamics of startup innovation. By employing a multidisciplinary approach, this study aims to capture the nuanced interplay of factors influencing innovation in the startup ecosystem. RESULTS: Key findings include the prominence of sustainability, remote work integration, and the pivotal role of AI and machine learning in startup strategies. CONCLUSION: This paper concludes by consolidating insights and offering guidance for navigating the dynamic terrain of startup innovation.

Entrepreneurship Program Evaluation: Examining the Impact of a Training Program on Women and Underrepresented Groups

The health of a competitive economy relies on many factors, particularly innovation and entrepreneurial endeavors. Entrepreneurship education is a critical component in propelling economic and societal efforts. Thus, more and more entrepreneurship training has been introduced over the years. The aim of this study is to evaluate an entrepreneurship training program with specific interest in women and underrepresented groups. Using Kirkpatrick’s evaluation model and a pre-post quasi-experimental design, we assessed Kirkpatrick’s outcomes at three levels: reaction/satisfaction, knowledge gain, and intention/results. We were able to parse out the various levels in Kirkpatrick’s model, thus netting the impact on these two groups.

Ways entrepreneurs communicate their success to stakeholders

The secretive conduct of entrepreneurs regarding their business success undermines the principles of openness, transparency, and honesty, which are essential in entrepreneurship as they foster accountability, responsible business practices, and ethical behaviour. The research seeks to examine the degree to which entrepreneurs reveal information regarding their business success to various stakeholders. The research employed an interpretative perspective and a qualitative methodology. Purposive sampling was employed to choose entrepreneurs managing SMMEs in the Limpopo Province. An inductive methodology was employed to obtain comprehensive data regarding the communication of entrepreneurial success by firm owners. ATLAS.ti 8 was employed for data analysis. The findings indicated that entrepreneurs convey their success to diverse stakeholders, including relatives, friends, and business networks, by sharing best practices and inspiring others to pursue entrepreneurial endeavours. This study has discovered that the disclosure of success primarily occurs when entrepreneurs seek funding or loans from banks and the government. Standard communication with authorities was identified as another method by which entrepreneurs report their success to the South African Revenue Services during tax return submissions. This study found that entrepreneurs' perceptions of success vary in their communications with different stakeholders. The work offered significant contributions to the existing literature and future research from a theoretical standpoint.

The Impact of Entrepreneurship Spaces in Higher Vocational Colleges on Students’ Entrepreneurial Intentions-Taking Creativity as the Mediating Variable

This journal article examines the influence of entrepreneurship spaces, also known as maker spaces, in higher vocational colleges on students' entrepreneurial intentions. It specifically focuses on the mediating role of creativity in this relationship. The study reviews existing literature on the significance of entrepreneurship spaces in fostering entrepreneurial intentions and emphasizes the importance of creativity as a precursor to entrepreneurial thinking. Additionally, it discusses the role of maker spaces in shaping students' attitudes towards entrepreneurship and their willingness to engage in entrepreneurial activities. The findings of the study indicate that maker spaces have a positive impact on students' entrepreneurial intentions, and creativity plays a crucial role in mediating this relationship. Maker spaces provide students with resources, mentorship, and a supportive community, which fosters a pro-entrepreneurial mindset and enhances self-efficacy in entrepreneurship. These spaces also simulate real-world entrepreneurial experiences, reducing barriers to entry and increasing students' willingness to pursue entrepreneurial endeavours. Creativity is identified as a key mechanism through which entrepreneurship spaces influence students' entrepreneurial thinking. Maker spaces stimulate innovative thinking, problem-solving, and idea generation, creating a creative environment that fuels entrepreneurial intentions. Therefore, fostering creativity within these spaces is crucial for nurturing entrepreneurial intentions among students and preparing them for the evolving business landscape. The article concludes by emphasizing the importance of understanding the interplay between entrepreneurship spaces, creativity, and entrepreneurial intentions for designing effective entrepreneurship education programs and optimizing the impact of maker spaces in higher vocational colleges. It suggests that future research should explore contextual variations, long-term effects, curriculum integration, inclusivity, interdisciplinary collaboration, mentorship and support networks, measurement and assessment tools, collaborative research, and policy implications of entrepreneurship spaces in higher vocational colleges.

Beyond business: Exploring the social engagement of entrepreneurs in Phnom Penh, Cambodia

The current article aims to shed light on the social engagement practices of businesses in Phnom Penh, Cambodia, and to inform readers about those practices. In particular, the article examines how entrepreneurs engage in social activities, establish communication with their contemporaries, and advocate for entrepreneurship. The data was collected from a representative sample of business owners while employing a quantitative research design to determine how much business owners participate in social activities. The ongoing research has yielded preliminary findings and conclusions. The findings reveal that entrepreneurs have high social engagement through active participation in mentoring programs, knowledge-sharing activities, and networking events. They demonstrated their participation in these activities. The findings shed light on the significance of social capital and the growth of communities within the framework of Phnom Penh's environment for entrepreneurial endeavours. The implications of this study for policy, practice, theory, and future research, emphasizing the need to foster a culture that encourages social activity among entrepreneurs and fosters a supportive environment, were discussed. The study adds to the expanding body of literature on entrepreneurship by highlighting the diverse features of entrepreneurial pursuits and the importance of social engagement that extends beyond corporate objectives. Future studies should be conducted with a bigger sample size and scope.

How Industry Concentration Changes Affect Productive and Non-Productive Entrepreneurship: Evidence from Chinese Listed Companies

This research utilizes a dataset of Chinese listed manufacturing firms spanning the years 2012 to 2022 to investigate the interplay between industry concentration and the distribution of entrepreneurial activities. The findings reveal that a rise in industry concentration notably hampers productive entrepreneurial endeavors while concurrently stimulating non-productive ones. Furthermore, business anticipations are found to mitigate the suppressive impact of heightened industry concentration on productive entrepreneurship, and conversely, they amplify its stimulatory effect on non-productive entrepreneurship.

Unveiling the influence of national culture on entrepreneurship: systematic literature review

Purpose How national culture induces entrepreneurship and business growth remains elusive in research. Questions remain, for example, how can we determine whether a given national culture is good or bad for entrepreneurial activities? What are those pro-entrepreneurship national culture dimensions that could be promoted across nations? These questions are yet open for discussion. The purpose of the study seeks to address these questions and unveil how various national cultural dimensions affect entrepreneurship in different national contexts. Design/methodology/approach The systematic literature review (SLR) method is meticulously applied. Key terms related to Hofstede’s national culture dimensions are traced alongside entrepreneurial aspects associated with entrepreneurial actions and orientations. By developing series of search queries from these terms, studies within the Web of Science and EBSCO databases are explored. Findings The review reveals that individualism, long-term orientation, low power distance, feminism, indulgence and low uncertainty avoidance dimensions of culture enable and foster entrepreneurial activities across countries. This study proposes that they be considered Hofstede’s pro-entrepreneurship cultural dimensions. The research suggests that countries endowed with more of these cultural factors tend to create favorable conditions for entrepreneurship. The authors argue that the bundling of these cultural dimensions makes a difference in entrepreneurial performance, not the isolated effect of individual dimensions. Practical implications The study reveals the intricate relationship between national culture and entrepreneurship, a relationship that is particularly crucial in today’s globalized work environment and cross-cultural entrepreneurship. The findings underscore the significant role of national culture in shaping the entrepreneurial activities of nations. To enhance the effectiveness of entrepreneurial practices, it is essential to consider the cultural context of societies. While the review does not identify a specific national culture dimension that distinguishes developing countries from developed ones in terms of entrepreneurial performance, it does suggest that promoting pro-entrepreneurship national cultural dimensions, rather than individual dimensions in isolation, can create a fertile ground for entrepreneurship to thrive. Originality/value This study significantly advances the understanding of the relationship between national culture and entrepreneurship, considering Hofstede’s six national cultural dimensions and their respective and concurrent influences. This research provides a clearer framework for understanding and promoting cultures that support entrepreneurship, particularly by focusing on how cultural “bundling” rather than isolated traits can drive success in entrepreneurship across different countries. The study also offers practical suggestions to stakeholders on how to promote a pro-entrepreneurship national culture. The use of the SLR methodology enhances the reliability of the findings, shedding light on the most critical national cultural dimensions that must be configured to achieve the maximum returns from entrepreneurial endeavors.

Impact of Personal and Socio-Economic Factors on the Entrepreneurial Intention Among the Differently Abled Young Crowd with Special Reference to Kurunegala District, Sri Lanka

Intention for entrepreneurship has received considerable attention unquestionably, as it has a substantial positive personal, economic, and social impact in responding to unemployment in developing countries. Sri Lanka is a country that appreciates democracy; even though all related to the age limit of 15-29 years should be included in the employment rates without discrimination, the contribution of people with impairments has reached a significant minimum level in Sri Lanka. This study examines the impact of personal and socioeconomic factors on the entrepreneurial intention of the differently abled young crowd in Sri Lanka. The explanatory research method was used on 134 differentlyabled youngers from the Kurunegala district using the convenience sampling technique. The data was collected using a self-administrated questionnaire and analyzed using Pearson's correlation and multiple regression analysis to test the hypotheses. The results highlighted that self-efficacy, self-employment, the role of family support, entrepreneurial education, and skill development significantly positively impact entrepreneurial intention. The practical value of this research holds significance for scholars and governmental and non-governmental decision-makers, as it encourages entrepreneurial endeavors among differently abled youngers.

Leveraging public awareness and behavioural change for entrepreneurial waste management

This article takes us into the world of municipal solid waste entrepreneurs, revealing how public awareness campaigns and behavioural change efforts intertwine with entrepreneurial endeavours. Through conversations with 11 key participants—entrepreneurs from four geopolitical zones of Nigeria and a senior management figure from the Lagos State Waste Management Authority—I hear firsthand accounts of the challenges they face and their strategies to transform waste into opportunity. Guided by the theory of planned behaviour, this study sheds light on how these entrepreneurs perceive the role of public awareness in shaping waste management behaviour and driving business innovation. From their stories, a common theme emerges: the need to educate the public about responsible waste practices while developing creative business models that engage communities. Concepts like “freemium-to-premium” offerings are explored as ways to break through psychological barriers and inspire wider participation in waste management initiatives. These voices illustrate how awareness campaigns are not only about fostering environmental responsibility, but also about creating pathways for entrepreneurial growth, ultimately contributing to a more sustainable and circular economy. This study contends that public awareness extends beyond mere knowledge; it acts as a form of infrastructure in its own right. Rather than being just an end goal, awareness becomes a vital foundation in the pursuit of improved waste management practices, serving as a key driver for meaningful environmental action.

Reimagining entrepreneurship in the Anthropocene through a multispecies relations approach

This article extends the entrepreneurship literature by presenting a multispecies lens that attends to the rights, agency, and welfare of nonhumans in the ecological and climate change crises. It responds to calls for rethinking entrepreneurship beyond anthropocentrism, integrating insights from multispecies studies and philosophical ethology. The multispecies lens framework amalgamates humans and nonhumans as equal partners in entrepreneurial endeavors. Based on seven years of field research, including over 200 interviews, participant observation, and archival data, the article uses meta-ethnographic analysis to synthesize findings from four related multispecies studies and develop a line-of-argument analysis. Three themes showcase how multispecies relations can be reconciled in theory and practice: 1) community engagement and environmental education, 2) the interdependency of species through One Welfare, and 3) organizing for intrinsic value over profit. These themes shape the multispecies lens in entrepreneurship framework, offering a foundation for scholars and practitioners to consider nonhumans as equal partners within capitalist endeavors. The article concludes with recommendations for fostering equitable multispecies partnerships in entrepreneurship, if it's not already too late given the dire circumstances of the Anthropocene.

AN OVERVIEW OF THE VARIOUS MICROCREDIT PROGRAMS OFFERED BY NGOS OF BANGLADESH: A LITERATURE REVIEW

This study offers a thorough analysis of microcredit initiatives run by non-governmental organizations (NGOs) in Bangladesh, a nation known across the world for being a leader in microfinance. This review’s main goal is to analyze the development, composition, and effects of several microcredit programs run by well-known NGOs including Grameen Bank, BRAC, and ASA, emphasizing their role in poverty alleviation, economic empowerment, and social development. This literature-based research explores the development, impact, and challenges of microcredit programs offered by major NGOs in Bangladesh. Through an extensive review of existing literature, including journal articles, NGO reports, and case studies, this research assesses key milestones, loan structures, target demographics, and the economic and social impacts of these microcredit programs on their beneficiaries. Key findings show that by making accessible financial resources that support entrepreneurial endeavors available, microcredit initiatives in Bangladesh have greatly improved the economic circumstances of low-income people, especially women. Additionally, by empowering underserved areas, expanding educational opportunities, and encouraging healthier lifestyle choices, these initiatives have had a significant social impact. Nonetheless, the development of NGO sector of Bangladesh is still shaped by obstacles including high borrowing rates, regulatory restrictions, and the requirement for technological integration. Although microcredit initiatives have been successful in Bangladesh, the article finds that in order to optimize long-term benefits and inclusion, sustainable development would necessitate ongoing innovation, enhanced financial literacy, and better regulatory frameworks. It also has been explored by the researchers that the number of microcredit programs offered are not enough for reducing the poverty of Bangladesh currently which needs to be increased.

Exploring the intersectionality of ethnicity, gender and entrepreneurship: a case study of Nepali women in the United Kingdom

PurposeEntrepreneurs belonging to ethnic minority groups have emerged as a significant and more powerful element within the private sector, having considerable economic and social impact. Nevertheless, prior empirical research has indicated that each geographical area has distinct social and cultural obstacles that impact entrepreneurs in varying ways. Hence, the purpose of this study is to examine the difficulties and barriers faced by women entrepreneurs from diverse ethnic origins in the United Kingdom, a developed region, while managing their firms.Design/methodology/approachIn this research, the cross-concepts of intersectional theory were used as the study’s analytical framework. The research methodology involved conducting semi-structured face-to-face interviews with a group of 30 Nepali women entrepreneurs residing in the United Kingdom. A qualitative approach was employed, and thematic analysis was used to extract meaningful findings.FindingsThe study’s outcomes underscore the emergence of social stereotypes as a salient factor affecting Nepali female entrepreneurs. Furthermore, the research identifies challenges and barriers, which fall into several cross-concept categories: those related to self-efficacy; family; social and cultural factors; business-related issues; access to financial resources; and ethnicity and work-based categorization. The findings might also have broader implications, benefiting ethnic female entrepreneurs in general, as well as ethnic communities and governmental and non-governmental organizations. Insights gained from the study can inform the development of tailored training and educational programs aimed at supporting and nurturing the entrepreneurial aspirations of ethnic women.Originality/valueTo the best of the researchers’ knowledge, there is a dearth of empirical investigations that probe the challenges and barriers faced by Nepali women who have embarked on entrepreneurial endeavours in the UK. This study contributes to the limited literature knowledge on ethnic women entrepreneurs, by linking ethnicity, class and gender/sexual orientation, as well as business, family, personal and financial constructs. By adopting the cross-concept of intersectional theory, this study further contributes to the knowledge of the discriminatory realities of Nepali women entrepreneurs as they grapple with the complex experiences of running a business. By doing this, our study can contribute further to the knowledge of gender and entrepreneurship from the ethnic background of UK enterprises.

How psychological perceptions and family dynamics shape necessity- and opportunity-based female entrepreneurship: the role of gender equality

Purpose This paper aims to explore how psychological perceptions and family situations drive women into necessity- or opportunity-based female entrepreneurship (NBFE or OBFE) and the moderating role of gender equality. Design/methodology/approach This study adopts multilevel logistic regression analysis to examine relationships based on a sample of 6,843 women across eight developing countries drawn from the Global Entrepreneurship Monitor (GEM). Findings The findings suggest that capability and opportunity perceptions positively affect NBFE and OBFE. Family responsibility burden positively affects NBFE and has a U-shaped relationship with OBFE. Household income negatively affects NBFE but positively affects OBFE. Gender equality weakens the U-shaped relationship between family responsibility burden and OBFE but strengthens the positive relationship between capability perception and NBFE and between opportunity perception and NBFE. Research limitations/implications The study highlights the need for targeted policies and support that consider the distinct antecedents and mechanisms of NBFE and OBFE, as well as the importance of promoting gender equality and entrepreneurial education to empower women in their entrepreneurial endeavors. A limitation of this study is the reliance on older data from the GEM, which may not fully capture the current dynamics of developing societies. While the study provides valuable insights, future research should incorporate more recent data to enhance the applicability of the results. Originality/value This study deepens the understanding of antecedents of NBFE and OBFE, breaking through the existing literature that neglects the heterogeneity of female entrepreneurship (FE).

Impact of comparative advantages in origin and destination cities on return migrant workers' entrepreneurship: An induced network analysis

Return migrant workers' entrepreneurial choices hinge on the comparative advantages between their origin and destination cities. However, prior research has predominantly concentrated on the economic environment solely within migrant workers' origin cities, disregarding the dual impact of both origins and destinations on return entrepreneurship. This study aims to elucidate how the comparative advantages between origin and destination cities affect the behavior of return migrant workers' entrepreneurship, focusing on the paired relationships formed by these cities as a result of the emergence of return migrant workers' entrepreneurship. To this end, this study leverages data from the 2018 China Labor Force Dynamics Survey (CLDS) and the 2018 China City Statistical Yearbook, and utilizes the network MRQAP regression and network OLS regression methods. The findings highlight that migrant workers exhibit a stronger propensity to return for entrepreneurship when their origin cities possess greater comparative advantages in terms of economic development, employment status, standard of living, and entrepreneurial environments compared with their destination cities. Additionally, the heightened activity and significance of origin cities relative to destination cities in regard to economic growth rate, medical resources, and enterprise R&D investment correspond to a higher likelihood of migrant workers returning for entrepreneurship. These outcomes inform the development of theories related to population migration, and shed light on the relationship between return migrant workers' entrepreneurial endeavors and the regional disparities in economic development.

Borrower discouragement: Explaining under-represented racial minority entrepreneur’s relationship with debt financing

This study examines the factors influencing borrower discouragement among underrepresented racial minority entrepreneurs (URMs) in the United States, focusing on their engagement with debt financing. Despite their significant economic contributions, URMs face systemic challenges in accessing financial resources essential for growth. The research explores how experiences in racialised environments lead to feelings of stereotype threat, which in turn result in borrower discouragement. An experiment involving 186 entrepreneurs revealed that stereotype threat fosters a prevention focus while diminishing a promotion focus. Interestingly, stereotype reactance can mitigate the impact of stereotype threat on prevention focus. These findings enhance our understanding of the micro-processes in debt acquisition for URMs, contributing to URM entrepreneurship literature and resource acquisition research. They also have practical implications, highlighting the need for strategies to counteract borrower discouragement and support URMs in their entrepreneurial endeavours.

Beyond success and failure: learning from execution of corporate entrepreneurial actions

PurposeThis article aims to redefine the paradigm of evaluating corporate entrepreneurial actions, moving beyond the simplistic success/failure dichotomy. It underscores the importance of a nuanced understanding of the outcomes of such initiatives, emphasizing the need for organizations to learn from both their successes and failures. The focus is on fostering a learning organization culture, where strategic decision-making is enhanced through a comprehensive analysis of past entrepreneurial endeavors, thus ensuring long-term corporate health and growth.Design/methodology/approachThe study is based on the analysis of the existing literature and illustrative real-world cases from prominent corporations.FindingsThe findings reveal that understanding the reasons behind the success or failure of strategic initiatives is crucial for sustainable corporate growth. The study highlights that mere success can be misleading without comprehending the underlying factors, just as failure can offer valuable lessons if properly analyzed. The 'Learning from Execution Matrix' facilitates this understanding, aiding corporations in fostering a culture of continuous improvement. The DIRS (Decomposition, Interpretation, Rewarding, Scaling) framework further helps in breaking down and scaling these learnings for broader application within the organization.Originality/valueThis article contributes to the field of strategic entrepreneurship by providing a novel framework for analyzing corporate entrepreneurial actions. The 'Learning from Execution Matrix' and the DIRS framework offer practical, actionable tools for managers and leaders, fostering a culture of learning and strategic adaptation. This approach is original in its emphasis on the nuanced understanding of both successes and failures, making it a valuable guide for corporations seeking sustained growth and innovation in a competitive business environment.