Entrepreneurial Characteristics Research Articles

Determinants of social enterprise performance: The role of passion, competence, and organizational legitimacy

AbstractSocial enterprises have been widely recognized as tools to solve societal problems. As the soul of social enterprises, social entrepreneurs help social enterprises overcome resource constraints and achieve survival and development. However, existing studies have focused limited attention on the effects of social entrepreneur characteristics on social enterprise performance. Drawing on the institutional logics perspective, this paper constructs a theoretical model of social entrepreneurial passion and entrepreneurial competence affecting social enterprise performance through organizational legitimacy and examines the moderating effect of regulatory uncertainty. Data were collected from 198 social enterprises in China. The results indicate that organizational legitimacy mediates the relationships between social entrepreneurial passion, entrepreneurial competence, and social enterprise performance. Regulatory uncertainty positively moderates the relationship between organizational legitimacy and social enterprise economic performance. The findings of this study contribute to research on social enterprise performance and organizational legitimacy. This paper also offers practical suggestions that social entrepreneurs should exert their passion and competence, obtain organizational legitimacy, and analyze the institutional environments to promote the development of the enterprise.

THE RELATIONSHIP MODEL OF CREATIVE ECONOMY CONCEPTS THAT AFFECT MARKETING SUCCESS

The objectives of this research article are 1) to study the general characteristics of community enterprise entrepreneurs and 2) to analyze the influence between creative economy concepts on marketing success. This research is quantitative research. Data were collected from 310 community enterprise entrepreneurs in Bangkok and its vicinity. The research tools were questionnaires that tested the concordance values between 0.60-1.00. The statistics used in the research consisted of descriptive statistics, factor analysis and path analysis. The results showed that most of the respondents were male, 178 people, representing 59 percent. The number of employees found that the largest number was between 21-40 with a total of 242 people. In the term of education, the result found that the large number of respondents graduate with bachelor's degree was 250 people, representing 83.3 percent. The result of age showed that the sample group was between 51-60 years old was the largest number of 240 people, representing 80 percent. And the results of influence path analysis revealed that creative economy concept variables to marketing success found that the coefficient was 0.579. For the marketing success to the competitive advantage had a path coefficient at 0.008 and the correlation path between marketing success to competitive advantage had a path coefficient of 0.0995.

SME's Development: Is The Role of Women and Entrepreneurial Marketing Important? Case Study of Confection SME's in Jepara Indonesia

Micro, Small, and Medium Enterprises (MSMEs) substantially contribute to the Indonesian economy. The marketing approach using entrepreneurial marketing is an appropriate approach to apply to MSMEs. This study aims to analyze the influence of the role of women and entrepreneurial marketing on the development of MSMEs confection businesses in Jepara Regency. The data collection method used a purposive sampling technique, namely the sampling technique, by distributing questionnaires to 137 respondents. While the analysis used is a descriptive quantitative analysis and Structural Equation Modeling (SEM) analysis through the Partial Least Squares (PLS) approach. The results showed that the characteristics of women entrepreneurs, in general, have a high school level of education, the majority of respondents are of productive age, have high morale, and are a generational group born in an era of rapidly developing technological developments. The results of the PLS-SEM analysis show that the role of women has a significant and positive effect on entrepreneurial marketing. This means that the better the encouragement of the role of women, the more entrepreneurial marketing will increase. In addition, the role of women has a significant and positive effect on business development. This means that the better the role of women, the more it will increase in business development. The analysis results on entrepreneurial marketing variables have a significant and positive effect on business development. This means that the better the entrepreneurial marketing drive, the more it will improve the development of MSMEs businesses in confection businesses in Jepara. Keywords: confection, entrepreneurial marketing, MSMEs development, PLS, women entrepreneurs

EFFECTS OF ENTREPRENEURIAL QUALITY TOWARDS NEW VENTURE CREATION: A MULTIPLE CASE STUDY OF SUCCESSFUL NEW VENTURES IN E-COMMERCE IN MALAYSIA

Background and Purpose: Studies on entrepreneurship gained attention only thirty years ago and had since highlighted new venture creations and the processes towards quality entrepreneurial growth. Nonetheless, past researches had overlooked e-commerce ventures as one of the aspects of the psychology of entrepreneurship. A critical element in entrepreneurship, an entrepreneur, would be responsible for the creation and establishment of new ventures with suitable personality traits, cognition and motivation. This study, therefore, aimed to describe the importance of personality traits, cognition and motivation that can impact e-commerce new ventures creations in Malaysia.
 
 Methodology: This study was designed as data for this study were collected using interviews on 12 entrepreneurs who ventured into e-commerce. These interviews were carried out from May 2013 to December 2014 using a multiple case study approach.
 Findings: Results from this study showed that seven personality traits, which were creativity, risk-taking, inspiration, autonomy and freedom, tolerance to ambiguity, diligence and persistence, as well as optimism, were the integral influence for new ventures in e-commerce. Cognitive aspects, such as personal background and experiences, as well as both internal and external motivation, also contributed to the creation of new ventures and developed their businesses. The need for achievement and interest were related to internal motivation, while interactions and networking with family members, customers, and industries, boosted external motivation.
 
 Contributions: It is hoped that the Malaysian government would encourage more entrepreneurial activities within the country by identifying personality traits, motivation, and cognitive factors in potential entrepreneurs to expand the creations of new ventures further that can boost the economy of the country in the future. In addition, the recommendation of future study should explore the quantitative method to examine the relationship for each variable towards new venture creation in e-commerce.
 
 Keywords: Entrepreneurship, new ventures creation, E-commerce, psychology, sociology.
 
 Cite as: Md Fadzil, A. F., Yaacob, M. R., Mukhtar, D., Muhayiddin, M. N., Salleh, F., Mohamad Ibrahim, R., & Sallehudin, H. (2023). Effects of entrepreneurial quality towards new venture creation: A multiple case study of successful new ventures in e-commerce in Malaysia. Journal of Nusantara Studies, 8(1), 184-225. http://dx.doi.org/10.24200/jonus.vol8iss1pp184-225

Entrepreneurship at the Bottom of the Pyramid: A Systematic Literature Review

The objective of this study is to review and synthesize entrepreneurship in the context of the bottom/base of pyramid (BoP). The concept of the BoP approach, which describes the possibility of profitably in both serving the poor and alleviating poverty, has iterated from 1.0 to 3.0 since 2002. It has transformed from engaging the poor as “customers” (BoP 1.0) to engaging them as “producers” (BoP 3.0). However, although the poor in BoP markets perform as active, central focal actors to identify and create entrepreneurial opportunities, inadequate attention has been paid to the question of how to engage the poor as entrepreneurs. Understanding this question is critical because entrepreneurship has been regarded as an effective tool to relieve poverty. Therefore, this research focuses on three specific questions: (1) What are the characteristics of entrepreneurs in the BoP market? (2) What are the contents of their entrepreneurial activities? and (3) What are the consequences? To answer these questions, this paper conducted a systematic literature review of 56 studies on entrepreneurship at the BoP in the scientific database Web of Science by using PRISMA to guide the review process. From the findings of the three research questions, the study also further identifies four types of entrepreneurs at the BoP (i.e., survival entrepreneurs, community entrepreneurs, professional entrepreneurs, and full entrepreneurs). With a discussion on future directions for these four types of entrepreneurs, this review highlights the heterogenous roles of the poor at the BoP and their challenges to create wealth, which is beneficial for directing the focuses of this topic.

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KARAKTER WIRAUSAHA TERHADAP PENINGKATAN PERILAKU INTRAPRENEURSHIP DALAM PERGURUAN TINGGI SWASTA

All organizations as well as the Higher Education Industry need to be prepared and improve in order to keep up with fluctuated environment. Because the revenue generating for universities doesn’t always come from tuition fee, having Business Center is a solution to overcome financing problems and rise revenue as well as prosperity for organizational members within the universities. To achieve it, the members of the organization need to have an entrepreneurial spirit and intrapreneurship conduct. It is concluded that the growth and development of intrapreneurship behavior among lecturers and staff within the university is influenced by the transformational leadership style of the chancellor.
 This research purpose is to analyze factors to increase intrapreneurship behavior (Behavioral Intrapreneurship) among organizational members in one of the PTS located in West Surabaya. The examination method used in this study is a qualitative technique with a case study method at a PTS in West Surabaya and uses a quantitative technique using the percentage method for descriptive analysis of each variable. From the outcome concluded that the chancellors at the universities studied have a transformational leadership style while the lecturers and employees at the universities have entrepreneurial character and entrepreneurial behavior. The conclusion of this study is that the formation of intrapreneurship behavior in the college environment influenced by the transformational leadership style of the leader and entrepreneurial character of the member of the college environment.

External Capital Analysis on Sustainability of MSMEs Led by Women

Micro small and medium enterprises (MSMEs) led by women have many challenges to confront continue to exist. Various external capitals come with advantages and disadvantages. The investigation looks at the business sustainability of MSMEs led by women by comparing banks or non-banking institutions as the source of the main capital as the main independent variables as well as other variables such as employee, characteristics of female entrepreneur; age, education, marriage status, participation in arisan, household characteristics ; asset, size, young children and elderly member. The data from Indonesian Family Life Survey (IFLS) 2014 is used and probit estimation is applied. The result shows that women led MSMEs are more likely to sustained the business as much as 1.8 percentage points if they start the business from informal financial institutions/friends/family (non-banking) as a source of funding compared to women led MSMEs that start the funding from bank institutions. Estimations results also show that factors such as age, education, participation in arisan, household size, and employee also positive and significantly contribute to the business survival of women led MSMEs. However, other factors such as married status, household assets, and having children, are negatively contribute to the business survival of women led MSMEs.

A cloud's silver lining? The impact of policy interventions on new and maturing technology ventures' online recruitment

AbstractResearch summaryWe synthesize the external enablement (EE) framework with insights from labor economics and strategic human capital to theorize how restrictive policy interventions shape technology ventures' employee recruitment, attending to both sides of the hiring dyad. We engage in a quantitative study of over 220,000 recruiting interactions between technology ventures and candidates on a prominent digital networking platform surrounding the early COVID‐19 pandemic policy responses. We find that firms' recruitment declined significantly while candidates' responsiveness increased during the early COVID‐19 policy interventions. In turn, young technology ventures were enabled to hire more during the interventions, whereas maturing ventures were enabled to hire differently—acquiring candidates with greater entrepreneurial orientation. Our work extends the EE framework to human resource strategies and to heterogeneous enablement across firm age.Managerial summaryHiring is a critical task for young and maturing venture firms, and environmental disruptions can impinge heavily on recruiting processes. We study how restrictive policy interventions shape technology ventures' employee recruitment. Examining over 220,000 recruiting interactions on a major digital platform before and during the early COVID‐19 policy responses, we find that restrictive policy interventions alter the technology venture labor market, deterring some firms from recruiting while making others more successful in their continued hiring efforts. Furthermore, we discover that maturing firms are more adaptive than young firms in their selection of candidates during policy interventions—seeking employees with more entrepreneurial characteristics.

Pengaruh Karakteristik Wirausaha Dan Modal Usaha Terhadap Perkembangan Gerai UMKM Di Desa Purwodadi Kecamatan Tebing Tinggi Kabupaten Tanjung Jabung Barat

The aims of this study were (1) to determine the influence of entrepreneurial characteristics and venture capital simultaneously on the development of MSME outlets in Purwodadi Village, Tebing Tinggi District, West Tanjung Jabung Regency. (2) To determine the effect of entrepreneurial characteristics and business capital partially on the development of MSME outlets in Purwodadi Village, Tebing Tinggi District, West Tanjung Jabung Regency. This research uses a quantitative descriptive approach. This study explains whether there is an influence of entrepreneurial characteristics and business capital on the development of MSME outlets in Purwodadi Village, Tebing Tinggi District, Tanjung Jabung Barat Regency. The population in this study were all SMEs, totaling 23 SMEs, the researchers used a saturated sampling method. And using the data analysis method Research Instrument Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination. Based on the results of the F test (simultaneous test) it can be concluded that the entrepreneurial characteristics and venture capital together have a significant effect on the development of MSME outlets in Purwodadi village because the significant value is 0.000 <0.05 and the fcount value is 15.026 > ftable is 3.466, so this means that the entrepreneurial characteristics and venture capital variables simultaneously influence the development of MSME outlets in Purwodadi Village, Cliff High District, West Tanjung Jabung Regency. And based on the results of the T test (partial test) for the two variables of entrepreneurial characteristics and business capital on the development of MSME outlets in Purwodadi village, it can be concluded that the entrepreneurial characteristics and venture capital variables have a positive and significant effect on the development of MSME outlets in Purwodadi Village, High Cliff District, Tanjung Regency. west jab.

The Effectiveness of the Market Day Learning Model to Foster Entrepreneur Character in Early Childhood Education

Conventional learning models that still need to be used cannot foster students' entrepreneurial character. Learning is only teacher-centered, making students passive objects in the teaching and learning process. This study aims to create a guidebook for the market day learning model to foster entrepreneurial character in early childhood. This type of research uses the R & D method and refers to the theory of Borg and Gall. The data collection techniques used are interviews, observations, and questionnaires using qualitative and quantitative analysis, including analysis of market-day learning models, learning observations, and product validation. The research subjects used 15 children and one teacher. The feasibility test results validated by material experts on the learning model presented in book form scored 88 points with an average final score of 3.25. In contrast, the results of language validation by subject teachers were lower than 13 statements in the product evaluation questionnaire. 44 points. The average final score is 3.30. From these results, all were declared feasible. Based on the N-gain calculation from the field test in Kindergarten, there was an increase of 53.3%, and Kindergarten and Al Ishlah also experienced an increase of 53.3%, so based on these calculations, the product of the market day learning model is to be like declared valid. The study results indicate the need for a learning model that can foster entrepreneurship.

The Influence of Entrepreneurship Characteristics and Business Environment on the Performance and Sustainability of SMEs Culinary in Surakarta

This study aims to analyze the role of marketing performance in mediating the influence of entrepreneurial characteristics and the environment on the sustainability of SMEs. SMEs are required to be able to adapt by adapting to the business environment and communicating innovative products in marketing to be able to reach consumers and reach the target market and reduce costs for business continuity. This research is survey research. The research population is culinary SMEs in the city of Surakarta. Collecting data using a questionnaire. The sampling technique used accidental sampling, as many as 96 culinary SMEs in Surakarta. Validity testing uses Confirmatory Factor Analysis (CFA), and Cronbach's Alpha for reliability testing. Data analysis using Partial Least Squares (PLS). The results showed that entrepreneurial characteristics and the business environment had an effect on business sustainability through marketing performance. Entrepreneurial characteristics and the business environment have a role in improving and marketing products and expanding the market, so that SMEs can survive and perform well during the pandemic and can increase market growth in the process of economic recovery

ANALISIS KELAYAKAN USAHA PENGOLAHAN IKAN SALAI DI KELURAHAN AIR DINGIN KECAMATAN BUKIT RAYA KOTA PEKANBARU PROVINSI RIAU (Studi Kasus Pada Usaha Ikan Salai Sedap Bakat)

This study aims to analyze the characteristics of entrepreneurs and smoked fish business profile; availability, acquisition, and use of raw materials and supporting materials for smoked fish processing business; non-financial business feasibility and financial feasibility of smoked fish processing business; and the sensitivity of the smoked fish processing business. The method used in this research was a case study in the processing business of "Spiced Fish Bakat" in Air Dingin Village, Bukit Raya District, Pekanbaru City, Riau Province. This research was carried out for six months starting from January to June 2022. The respondents in this study were entrepreneurs and four workers. Data analysis was performed using quantitative and qualitative descriptive analysis (market and marketing aspects, technical aspects, environmental aspects, legal aspects, and management aspects, and financial aspects using four investment criteria (NPV, Net B/C, IRR, and Payback Period) and sensitivity analysis with the Switching Value approach. The results showed that the characteristics of entrepreneurs belong to the productive age with 46 years of age, 16 years of education (graduate) with 12 years of business experience, and 4 family members. Salai Sedap Bakat fish processing business is classified as a small-scale and household business and still uses traditional technology in the production process. Non-financial feasibility from market and marketing aspects, technical aspects, legal aspects, and management aspects of the salai fish business was feasible. The environmental aspect was not yet feasible because there is no provision for waste treatment from the by-products of smoked fish processing. Meanwhile, financially the Salai Sedap Bakat fish processing business is feasible to be continued and developed because it is profitable based on 4 investment criteria with an NPV of IDR 50,086,397 > 0, Net B/C with a value of 1.43 > 1, an IRR value of 21% > i ( 6.69%) and Payback Period for 4 years 1 month 5 days < business life (10 years). Based on sensitivity analysis using the switching value approach, the profit of the Salai Sedap Bakat Fish Business was more sensitive to the decline in the price of catfish production with a decrease in the NPV value of 90.65% and a decrease in the production of smoked catfish with a percentage of 90.28% compared with an increase in operational costs with a percentage of 82.36% of the base value.

ANALISIS AGROINDUSTRI SUSU KEDELAI DI KELURAHAN PURWODADI KECAMATAN TAMPAN KOTA PEKANBARU PROVINSI RIAU (KASUS PADA USAHA SUSU KEDELAI BAPAK ANAS)

The purpose of this work is to analyse the characteristics of entrepreneurs and business profiles, the production process and the use of production inputs, production costs, output, sales price, income, and the efficiency and added value of business in the soy milk agroindustry. This study used a survey method in Purwodadi Village, Tampan District, Pekanbaru City, Riau Province. Data were analysed using descriptively qualitatively and quantitatively. The results showed that the characteristic features of soymilk entrepreneurs were productive age, high school education, high entrepreneurial experience and relatively small family members. The business profile shows that the soymilk agroindustry is classified as a micro-enterprise. The production process of soy milk begins with shaking and washing, grinding, boiling, filtering, heating, and packaging. The use of inputs consisted of raw materials i.e., soybeans 72 kg/month, labour 11.59 HOK/month and supporting materials namely water 1.368 l/month, sugar 120 kg/month, food flavours 600 ml/month, salt 7200 grams/month, pandan leaves 1 sheets/month, plastic wrapping 9360 sheets/month and firewood up to m3/month. The of production cost of soy milk was Rp. 5,545,864/month, which consisted of variable costs IDR 5,481.150/month and fixed costs IDR 64,714/month. Soy milk production was obtained as much as 1,080 liters/month with a selling price of IDR 6,667/liter. Gross income was IDR 7,200,000/month and net income was IDR. 1,654,136/month. The efficiency (RCR) of soy milk was 1.30 and it means soy milk was profitable and feasible. The added value obtained from the soy milk agroindustry was IDR 39,068/liter with a value-added ratio of 39.07%.

PENGEMBANGAN KARIR INDIVIDU DALAM KEWIRAUSAHAAN

Individual career development can be predicted by observing individual entrepreneurial behavior and characteristics. This article aims to present the problem of self-management in the context of developing entrepreneurial characteristics and behavior. In the theory section, the author briefly discusses the nature and concept of entrepreneurship. Then, describe an enterprising individual with a primary focus on his characteristics and behavior. The practical part of this article presents concrete examples, showing how environmental factors, under what circumstances and how, they can influence the development of entrepreneurial attitudes. The author shows examples of how entrepreneurial personality starts at various stages of development, until it develops, starting from childhood, school, to higher education.

The Influence of Entrepreneurship Characteristics and Business Environment on the Performance and Sustainability of SMEs Culinary in Surakarta

The Influence of Entrepreneurship Characteristics and Business Environment on the Performance and Sustainability of SMEs Culinary in Surakarta

Do Entrepreneurial Characteristics Moderate the Relationship between Experiential Learning and Entrepreneurial Mindset?

This study aims not only to verify ‘the experiential learning–entrepreneurial mindset relationship’, but also to test which entrepreneurial characteristics (i.e., innovativeness, risk-taking propensity, need for achievement, and proactiveness) moderate ‘the experiential learning–entrepreneurial mindset relationship’. The data were collected from 313 undergraduate students who have already taken the entrepreneurship course and analyzed using confirmatory factor analysis and hierarchical regression analysis. The results showed the positive relationships between experiential learning and elaboration mindset, and between experiential learning and implementing mindset. However, need for achievement and proactiveness were found to moderate ‘the experiential learning–entrepreneurial mindset relationship’, whereas innovativeness and risk-taking propensity did not moderate that relationship. This study provides theoretical implications in extending the literature of experiential learning theory, Dweck’s implicit theory of intelligence, and entrepreneurial characteristics. This study also has practical implications for entrepreneurship educators.
 
 Received: 16 September 2022 / Accepted: 25 December 2022 / Published: 5 January 2023

Development of Entrepreneurship Management e-Module Using Brainstorming-Based Professional Flip Pdf to Build Student Entrepreneurial Characteristics

This research is motivated by the lack of development of innovative teaching materials in the learning process, referring to the era of industrial globalization 4.0 which demands the availability of learning resources by utilizing technological sophistication to facilitate users in the learning process. In this research, we develop an E-module with the help of the Flip PDF Professional application in entrepreneurship learning. Where in this study an entrepreneurial management module was developed which was designed in accordance with brainstoarming with the aim of growing the entrepreneurial characteristics of students. This study aims to produce an entrepreneurship management e-module with the help of a valid and practical Flip PDF Professional application based on the brainstorming method in order to cultivate the entrepreneurial characteristics of students. The type of research used is development research with ADDIE design. The data were collected by using a questionnaire technique using a module validation questionnaire sheet instrument and a practicality questionnaire. Data were analyzed using quantitative descriptive in the form of average percentage. The results showed that: (1) the developed e-module was at a very valid validity level with a validity value of 85%, (2) the e-module developed was at a very practical practicality level, with a practicality value of 81.79%.

The Influence of Entrepreneurial Characteristics On The Success of The Service Business At Elfa Music School Bandung

The lack of jobs in Indonesia at this time requires every individual to have the ability to be an entrepreneur in order to survive. One of the entrepreneurial endeavors that are widely practiced today is the creative industry. At this time, the creative industry is very necessary. Moreover, the creative industry is an industry with renewable sources because it focuses on creation. In contrast to industries in the mining and oil and gas sectors which will increasingly run out. The business that is being pioneered now, namely the music course/school business, which is one form of business engaged in the service sector and is expected to become the driving force of the Indonesian economy. To overcome the problems of lack of management skills in business management, limited capital, marketing networks, human resources, and technology/techniques used and realize the success of a music course/school business, of course, real efforts are needed from the entrepreneur. The type of research used is descriptive and verification with descriptive survey and explanatory survey research methods. Data were obtained through questionnaires, interviews, and observations in the field. The results of data collection with primary data sources obtained a sample size of 46 respondents. The analysis method used is path analysis. The results showed that the effect of entrepreneurial characteristics on the success of the Elfa Music School Antapani Bandung service business was 94.8%. The greatest influence is on the leadership-oriented sub-variable, while the smallest influence is on the future-oriented sub-variable.

The Entrepreneurial Characters of Farmers That Influence on Profits of Shallot Farming in Coastal Land

This article contains the results of research with a purpose to determine the farmer’s entrepreneurial character, the profits, and analyze the entrepreneurial character that influencing the profits of shallot farming in coastal lands, Panjatan District, Kulon Progo. The sampling technique used is simple random sampling. This research was conducted using descriptive quantitative analysis. Determination of respondents by simple random sampling as many as 40 farmers among 76 farmers who planted shallots on coastal land during the study. The entrepreneurial character analysis uses an assessment based on the Likert scale, while analyzing the entrepreneurial character that affects the profits of shallot farming using multiple linear regression. The result of research shows that the entrepreneurial character score is 3.17. Internal factors show the score obtained is 3.14. External factors score is 3.54. The shallot farming analysis shows that the total costs are IDR 5,290,619 per 1,000 m2, Revenue IDR 7,312,625 per 1,000 m2. Income IDR 1,529,897 per 1,000 m2, and Profit IDR 2,022,006 per 1,000 m2. Multiple linear regression analysis shows that entrepreneurial character factors that have a significant effect on profit are facing change. The conclusion obtained is that entrepreneurial character analysis has a strong category.

НЕКОТОРЫЕ АСПЕКТЫ ПОДГОТОВКИ КАДРОВ В СФЕРЕ ЭКОНОМИКИ И ПРЕДПРИНИМАТЕЛЬСТВА

Modern economics is a constantly developing scientific field. The State develops various economic plans in order to sufficiently provide society with the necessary goods and services. The current state policy in the field of large and small businesses is designed to ensure the stability of economic growth and cultural development of the country. It should be noted that the most accurate and correctly developed strategy of enterprises for the production of goods and services, timely response to current problems, building the work of enterprises taking into account new economic trends are possible only with effective economic activity and competent business analytics on the part of entrepreneurs themselves engaged in this type of activity. For successful participation in various economically profitable projects, an entrepreneur needs an appropriate set of specific knowledge, skills and abilities. A potential entrepreneur acquires similar knowledge necessary for successful business in any field when mastering an educational course in the direction of "Economics". In addition, a future entrepreneur, in addition to education in the financial and analytical field, must have knowledge of settlement and economic technologies, skills in the organizational and managerial sphere, knowledge of current legislation and understanding of the trends in the development of modern Russian society and the state. The article examines certain aspects of personnel training in the field of economics and entrepreneurship, analyzes the personal qualities necessary for the successful implementation of this activity. Based on the analysis of modern scientific literature and generalization of students' opinions, a conclusion is formulated and substantiated about the role and importance of leadership and entrepreneurial qualities, as well as the importance of education for the effective implementation of entrepreneurial activity. Entrepreneurial qualities, presuppose the ability to achieve the intended goal, allow you to persevere in overcoming difficulties. Based on the conducted research, the authors came to the conclusion that leadership and entrepreneurial qualities, being innate to a certain extent, are formed and honed in the process of obtaining specialized education