Entertainment Services Research Articles

Потребительское поведение московских подростков на рынке развлекательных услуг: опыт социологического анализа

The modern world is rapidly entering a new era of consumption. Russia, in particular, is beginning to develop as a consumer society characterized by various types, practices, images and styles of consumer behavior of various social and age groups. The relevance of the topic is related to the lack of methodological and empirical elaboration of the problem of the spread and variability of consumer practices of teenagers in the entertainment services market. The study of the opinion of teenagers regarding the peculiarities of consumption among this age group seems to us extremely important, since it is teenagers who are the most active group of consumers in the field of entertainment. The study identified the external and internal factors that influence the choice of a particular form of leisure. The external factors are objective conditions that cannot be changed. The internal factors include socio-demographic and status characteristics that determine the choice of entertainment (gender, age and economic status of the family). Teenagers can influence their parents’ purchasing decisions regarding a particular entertainment service, which certainly has an impact on the development of the entire consumer market of entertainment services in Russia and requires its active study. The study shows that adolescent consumption of entertainment services has undergone major changes over the past decade, which creates the need for a sociological understanding of this issue.

ОСОБЛИВОСТІ ЗАСТОСУВАННЯ МАРКЕТИНГОВИХ ІНСТРУМЕНТІВ У СФЕРІ РОЗВАЖАЛЬНИХ ПОСЛУГ НА ПОЧАТКОВИХ СТАДІЯХ РЕАЛІЗАЦІЇ ПРОЄКТУ В УМОВАХ ЦИФРОВІЗАЦІЇ

In the article, using the example of the virtual reality club «Dive VR», the peculiarities of the use of marketing tools at the initial stages of the project in the field of entertainment services in the conditions of digitalization are considered. The role and types of advertising means in the implementation of entertain-ment projects are considered. It was determined that advertising is a complex of all types of promotion methods, each of which has a unique set of approaches to delivering information to the consumer. Modern marketing tools that can be used to advertise services are analyzed. Internet advertising trends in Ukraine were studied and their dynamics were analyzed. It has been studied that the volume of promotion of adver-tising on the Internet, as one of the key directions of its placement, is growing in Ukraine. It has been stud-ied that in general, the online advertising market has been growing since 2021, when due to the COVID-19 pandemic, the peak of the demand for online advertising fell not only in Ukraine, but also in the whole world. In 2023, the Ukrainian online media market is expected to grow by an average of 8% due to in-creased demand for online media advertising in the context of digitalization.The peculiarities of the implementation of projects in the field of entertainment services were determined using the example of the virtual reality club «Dive VR» and the introduction of theSMM-marketer position was proposed as the basis for successful promotion of the club in the city of Cher-nihiv. The economic efficiency of this project has been analyzed and the key benefits that «Dive VR» club can get by hiring an SMM-marketer have been identified: «Dive VR» club's image will improve and its revenue will increase.Marketing in social networks is one of the most effective ways of online advertising in the mod-ern world, because most Ukrainians are active participants in social networks, which directly proportionally influence their choice of services, entertainment or goods.At the same time, each effectively organized project contributes to ensuring the stability of the functioning of the sphere of entertainment services

Assessment of the State of the Entertainment Services Market Under Covid-19 Restrictive Measures

Assessment of the State of the Entertainment Services Market Under Covid-19 Restrictive Measures

Pemilihan Layanan Subscription Video on Demand (SVOD) Menggunakan Weighted Product (WP)

In Indonesia, in the last few years there have been TV and movie entertainment services that can be accessed via mobile devices, PCs, and smart TVs. This service is known as Subscription Video on Demand (SVOD). SVOD services in Indonesia are very diverse. The problem that occurs is that there are many SVODs that have advantages and disadvantages. So, this makes it difficult for users to determine which SVOD services are in high demand. This research aims to determine the desired SVOD service according to predetermined criteria. In this research, the Weighted Product (WP) method is used to objectively determine which SVOD services are in high demand. 7 criteria were used which were selected based on observations and interviews with VOD service users. This research shows that Disney+ Hotstar is the chosen alternative with a final score of 0,2127. From this research, it is known that the determining criteria in the decision-making process are rating (C1), the increasing number of users (C2), and data collection (C7). This result is influenced by the new users of Disney+ Hotstar service, which increased very high compared to other SVOD services.

BIG ENTERTAINMENT’S FILM AND MUSIC CREATION DESIGN: PLATFORM-BASED BUSINESS MODEL CANVAS AND ENTERPRISE ARCHITECTURE

BIG Entertainment is an application that offers unparalleled music and film entertainment. Previously, applications like Spotify were all about music, while Netflix, Joox, and Disney were all about movies. This entertainment combines movies and music into a single application. This research seeks to examine the Big Entertainment application's business model canvas. This study employs the literature review method, which gathers various scientific and relevant sources. The findings suggest that BIG Entertainment service providers work hard to expand their offerings in response to changing market trends and technology advancements. The business model offers both tangible and intangible assets for customers who require not only the final product (music service) but also a one-stop service. BIG Entertainment can generate profit while developing a distinctive and efficient business model if it successfully integrates tangible and intangible assets.

MECHANISMS FOR THE DEVELOPMENT OF RESTAURANT SERVICES IN THE ODESSA REGION

Topicality. Restaurant industry is one of the activities designed to provide catering services for organizing leisure activities (if necessary). The global and Ukrainian restaurant business is developing rapidly, the competition for visitors is increasing and the mechanisms of its promotion are changing. This factor forces restaurateurs to pay more and more attention to marketing strategies, the style of the enterprise and the individual details that give the establishments uniqueness and originality. Aim and tasks - to assess the state of the restaurant industry development of the Odessa region, to identify its strengths and weaknesses, to offer marketing strategies and mechanisms for further promotion of services. Research results. The pace of the restaurant industry development always depends on the dynamics of the country's population income growth. So far, the country's population is not highly capable. The main contingent of clients are tourists and young people. Young people give preference to eating out. In the Odessa region, the number of enterprises whose activities include the provision of food and drinks in 2019 amounted to 488 units. They employed 3478 people. The volume of products sold by enterprises whose activities include the provision of food and drinks in 2019 amounted to more than one billion hrn. The main weaknesses of the region's restaurant industry are: the actual decline in the population's income; narrow specialization of some institutions; lack of funds to finance innovations; the prices for some signature dishes are too high; lack of a well-functioning system of discounts and bonuses; staff turnover of waiters. Strengths are: interesting proposals in the menu; stylish design; the ability to order food home or to the office; availability of a constant base of corporate clients. Potential abilities are spread due to: a logically built organizational structure of the company; competition as an incentive for development, expansion of the range of services; improving marketing and management, both internal and external; the emergence of new technologies; change of advertising technologies. The list of the main threats boils down to the deterioration of the economic and political situation in Ukraine; decline in the purchasing power of Ukrainians; limited investment opportunities, low reinvestment rates. Conclusion. The catering market in the Odessa region could develop even more dynamically, if not for the impact of some negative factors. The main are the high rental rates for premises and the still low solvency level of the majority of potential clients. This makes it difficult for new establishments to stay in the market, and many of them close within a year or two. The main factors influencing consumer preferences in the catering market are: taste of dishes; territorial availability of the institution; the opportunity to buy food to go; reputation of the restaurant; price. Innovative options for the promotion mechanisms for the restaurant industry in the region can be: �fast and random� format, �home cooking�, theme parties, PR-parties, bonus systems, new entertainment services.

User Quality of Experience (QoE) Satisfaction for Video Content Selection (VCS) Framework in Smartphone Devices

Video streaming is widely available nowadays. Moreover, since the pandemic hit all across the globe, many people stayed home and used streaming services for news, education, and entertainment. However, when streaming in session, user Quality of Experience (QoE) is unsatisfied with the video content selection while streaming on smartphone devices. Users are often irritated by unpredictable video quality format displays on their smartphone devices. In this paper, we proposed a framework video selection scheme that targets to increase QoE user satisfaction. We used a video content selection algorithm to map the video selection that satisfies the user the most regarding streaming quality. Video Content Selection (VCS) are classified into video attributes groups. The level of VCS streaming will gradually decrease to consider the least video selection that users will not accept depending on video quality. To evaluate the satisfaction level, we used the Mean Opinion Score (MOS) to measure the adaptability of user acceptance towards video streaming quality. The final results show that the proposed algorithm shows that the user satisfies the video selection, by altering the video attributes.

Customer adoption factors for in-flight entertainment and connectivity

The aviation industry has recently begun providing in-flight entertainment and connectivity (IFEC) services using information and communication technology (ICT). IFEC is a concept that adds connectivity to the existing in-flight entertainment (IFE) service, which allows passengers to access the Internet or use roaming, using their electronic devices. The purpose of this study is to identify the adoption factors that affect the customer's intention to use the IFEC. The customer's adoption factors are largely classified into utilitarian motivation and hedonic motivation, and the sub-factors are verified to be influenced by four independent variables: ease of use, voluntariness, enjoyability, and excitability. Hedonic motivation has had more impact, which is attributed to the customer's enjoyment and interest in the new service. Low cost carriers (LCC), who were unable to provide IFE services due to the lack of in-seat video systems (IVS), began offering airline-specific entertainment services through their personal electronic devices (PED). In the case of LCC, voluntariness had a meaningful effect on the adoption factor of IFEC, unlike full-service carriers (FSC), which provided IFE. This seems to have been influenced by the voluntary nature of passengers related to cost payment as a new service was introduced in LCC, which previously did not have IFE services. In-flight wireless fidelity (Wi-Fi) services are an important factor for airlines around the world who want to implement smart cabins, and the results of this study will help each airline find suitable IFEC services that consider customer adoption factors.

Evaluation of Accessibility to Public Services in the City of Aqaba Using Geographic Information Systems

In this study, we identify methods of measuring accessibility to public services in the city of Aqaba. Accessibility is an indicator of the efficiency of their spatial distribution in relation to residential neighborhoods in the city. Administrative, commercial, educational, health and entertainment services were selected for a case study because they are the most important services. We used spatial analysis tools in Arc Map within the geographic information systems (GIS) environment to measure direct distances between neighborhood centres and public services and to determine the number of services within specific ranges (1,000 m, 500 m, 200 m), using the three most common methods of measuring accessibility: the distance to the nearest service, the number of services within a certain distance or time, and the average distance for all services. The results of this research indicate that educational services have the highest degree of accessibility, followed by slight differences among recreational, administrative, and commercial services. Health services lag further behind.

Factors to Enhance Tourist’s Ecotourism Loyalty, an Empirical Study in Viet Nam

In order to fulfill the gaps in the literature, this research aims to develop and test a model for tourist's ecotourism loyalty and eWOM. This research is different from the previous research since the research model integrates the expectation confirmation theory and the theory of planned behavior. Accordingly, this study contributes to the literature by creating the possibility to explore how tourist's ecotourism loyalty and eWOM are greatly influenced by tourism experience, which aligns with previous research findings. This research will emphasize the tourist's ecotourism satisfaction and personal behavior intentions. Therefore, this study is the first of its kind to the study's theoretical contribution through a model to enhance understanding of tourist's ecotourism loyalty and eWOM in Vietnam. The research findings tell us that developing entertainment services, fun learning, and emotional experience influenced tourists' ecotourism loyalty and eWOM in Vietnam. The government agencies and ecotourism managers should also emphasize these factors when implementing strategies and policies to enhance ecotourism.

Mahem Entertainment Society: strategic alternatives and change management

Learning outcomes Teaching objectives: to help students review entertainment service and its ecosystem; to discuss leadership anxiety during change management and organizational development; to understand organizational diagnosis while initiating change management exercise; and to compare various strategic alternatives and the implications of selecting an option. Case overview/synopsis This case narrates dilemma of Krishna Goenkar, a management consultant entrusted to revisit strategic orientations of Mahem Entertainment Society (MES). Mahem is a fictitious state in the west coast of India. MES had been created by the Government of Mahem as a regulatory body to promote the state as a world class destination for entertainment. Public interest guided the organization, as it was a government instituted body. Hence, Goenkar had twin challenges. Firstly, what strategic initiatives should he propose to scale up the operations in spite of the given organizational constraints? Secondly, how to scale up and diversify if required, with minimal resistance? The case would help students get familiarized with entertainment domain, service ecosystem and challenges of driving strategic change in public utilities, especially in Indian and emerging market context. Complexity academic level This case is suitable for graduate-level programme in marketing management. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing.

Taking Netflix to the Cinema: National Cinema Value Chain Disruptions in the Age of Streaming

This article explores how international over-the-top services impact the national feature film value chain in Canada and Australia. The main objective of this exploration is to interrogate the tendency to classify Netflix as television—whether in the context of broadcasting policy or in light of disciplinary biases that tend to separate media industry studies from the more cinephilic text-focused approaches of film studies. By equating entertainment services like Netflix with television, the discussion of how feature films will sustain themselves in a rapidly changing market becomes sidelined. Examining examples from Canada and Australia, we seek to draw attention to the ways in which film sustains and develops its industry and how services like Netflix relate to policy mechanisms designed to foster national cinema. This article offers an intervention into the developing discourse around Netflix as television to ask the question: what does it mean to consider Netflix as cinema?

The evolution trend of availability of China\u2019s community-based care services and its impact on the cognitive function of elderly people: 2008-2018

BackgroundTo address the challenge of the aging population, community-based care services (CBCS) have been developed rapidly in China as a new way of satisfying the needs of elderly people. Few studies have described the evolution trend of availability of CBCS in rural and urban areas and evaluated their effectiveness. This study aims to show the availability of China’s CBCS and further analyze the effect of the CBCS on the cognitive function of elderly people.MethodsLongitudinal analysis was performed using data from the 2008 to 2018 Chinese Longitudinal Healthy Longevity Survey (CLHLS). A total of 23937 observations from 8421 elderly people were included in the study. The Chinese version of the Mini-Mental State Examination (MMSE) was used to assess cognitive function. We aggregated similar CBCS to generate three binary variable categories (daily life support, emotional comfort and entertainment services, medical support and health services) indicating the availability of CBCS (1 = yes, 0 = no). Multilevel growth models were employed to estimate the association between CBCS and cognitive function while adjusting for many demographic and socioeconomic characteristics.ResultsThe availability of CBCS increased a lot from 2008 to 2018 in China. Although the availability of CBCS in urban areas was higher than that in rural areas in 2008, by 2018 the gap narrowed significantly. Emotional comfort and entertainment services (B = 0.331, 95% CI = 0.090 to 0.572) and medical support and health services (B = 1.041, 95% CI = 0.854 to 1.228) were significantly and positively associated with cognitive function after adjusting for the covariates.ConclusionThere was a significant increase in the availability of CBCS from 2008 to 2018 in China. This study sheds light on the positive correlation between CBCS and cognitive function among Chinese elderly individuals. The results suggest that policymakers should pay more attention to the development of CBCS and the equity of the supply of CBCS in urban and rural areas.

Robust Resource Allocation for Vehicular Communications With Imperfect CSI

The resource allocation in vehicle-to-everything (V2X) communications face a great challenge for satisfying the heterogeneous quality of service (QoS) requirements of the ultra-reliable safety-related services and the minimum throughput required entertainment services, due to the channel uncertainties caused by high mobility. In this paper, we first consider an optimistic scenario where the distribution of uncertain channel state information (CSI) can be deterministic and accurately known at the eNB. Then, a low-complexity resource allocation approach is developed, in which the probabilistic QoS constraint of V2V is transformed into a computable optimization constraint. To deal with the scenario with unknown uncertain CSI distribution, we develop a distributionally robust resource allocation approach for converting the intractable chance constraint of V2V into a deterministic semidefinite constraint based only on the first- and second-order moments of uncertain CSI. For alleviating the conservatism of above approach, a support-based distributionally robust resource allocation approach is developed to tighten the semidefinite constraint by utilizing the support information of uncertain CSI. Finally, we conduct simulations to show that the effectiveness of the proposed approaches outperforms other state-of-art approaches.

High-integrity based cooperative file transmission at urban intersections using pure V2V communication

Vehicular Ad Hoc Networks (VANETs) provide safety management and entertainment services in smart city scenarios. However, due to the highly time-varying network topology caused by vehicles’ movement and non-line-of-sight (NLOS) areas in complex urban environment, the connection time between vehicles might be very short, leading to limited transmission capacity between vehicles. As a result, large file transmission such as online video sharing might be unavailable. To alleviate this issue, we study high-integrity based file transmission using pure vehicle-to-vehicle (V2V) communication at urban intersections. First, we develop the analytical models to evaluate file transmission at intersections, including vehicle mobility model, connection time prediction model, and V2V communication model. Then, we derive the relationship between transmission capacity and vehicles’ mobility. Based upon this analysis, we propose a cooperative file transmission strategy for the transmitting vehicle, which helps transmit the target file to the receiving vehicle. The proposed strategy includes three phases: transmission capacity evaluation, cluster establishment, and cooperative file transmission. By taking advantage of the cluster characteristics, the strategy can achieve file transmission with high integrity. Through extensive simulations, we demonstrate the accuracy of the proposed system model which matches our analysis well, and show the effectiveness of the proposed strategy by comparing with other file transmission strategies in aspects of transmission success rate and data transmission volume.

Research and Implementation of Mobile Advertising System Based on Location Service

A Location Based Mobile Advertising is an information and entertainment service, accessible through Smartphones through the ability to use the location of mobile phones. Marketers should be allowed to publish and classify ads according to the consumer interests. If information is not available voluntarily in the short term, Then the consumers Interest may be lost in order to purchase the products. They need to find more information and location without having to make a lot of effort. The Location-Based Mobile Advertising service allows customers to receive advertiser details such as their Location, discounts, and product descriptions. This service also provides information about the nearest tourist destinations according to their location.

A MODEL OF FACTORS AFFECTING DOMESTIC TOURIST SATISFACTION ON ECO-TOURISM SERVICE QUALITY IN THE MEKONG DELTA, VIETNAM

The objective of the present study is to explore the factors affecting domestic tourists’ satisfaction with the quality of ecotourism services. Survey data collected from 457 visitors visiting Mekong Delta, Vietnam were analyzed to provide evidence. Results from multiple regression analysis using SPSS software have determined that Food and beverage Shopping & entertainment services, Perceived price, Nature destination landscape, Security and Safety, Transportation had positive associations with domestic travelers’ satisfaction. Besides, this research also showed that female tourists tend to be more satisfied than male tourists. The main findings of this study provide practical implications for travel agencies and tourism managers. It implies that they should improve these factors in order to maintain and enhance domestic tourist satisfaction with the quality of ecotourism services in Mekong Delta, Vietnam.

Decision Support System for Giving Annual Bonus at PT. Vizta Pratama by Using the Analytical Hierarchy Process (AHP) Method

PT Vizta Pratama Bengkulu is a branch of a franchise company engaged in family karaoke entertainment services, founded by a well-known dangdut singer, Inul Daratista and starting its first operation in 2005 in Kelapa Gading area. PT. Vizta Pratama Bengkulu has not used the Decision Support System Application. The decision to determine the recipient of the annual bonus is only to calculate the total value based on 3 criteria, namely responsibility, discipline, honesty without using a decision support method, therefore sometimes it is felt that the giving of employee annual bonuses is not right on target. Decision support system for giving annual bonus at PT. Vizta pratama using the analytical hierarchy process (AHP) method is a desktop-based application that has implemented the AHP (Analytical Hierarchy Process) method, this application runs on a Windows operating system created using the Visual Basic .NET programming language and SQL Server 2008r2. This application can be used to assist in the assessment process in determining the annual bonus at PT. Vizta Pratama Bengkulu where this application uses 4 predetermined criteria and then processed using the AHP (Analytical Hierarchy Process) method so as to produce values that will be ranked. Based on the results of the Blackbox testing that has been carried out, it can be concluded that the decision support system for providing annual bonuses at PT. Viztapratama by using the analytical hierarchy process (AHP) method is able to run well and can overcome data input errors by users and the SPK application with the Analytical Hierarchy Process method has provided effective results in accordance with the results of calculations using paired comparisons of 4 criteria where the comparison of pairs of criteria must produce consistent weighting criteria.

The impact of developing parks and gardens on tourist attractions in Egypt

Gardens and parks play a vital role in generating tourism demand especially local ones. It is an essential part of any tourist trip, perhaps the reason for this is that it contains a variety of entertainment services with the aim of entertaining its patrons as well as the beauty, the good scenery and the psychological comfort of the visitors as a result of the presence of these green spaces as well as providing fresh air and reducing the risk of pollution. And as regards of the importance of gardens and parks and the role they played in attracting public attention, whether inside or outside the country, thus contributing to making Egypt a distinguished tourist destination. This research aims to shed light on gardens and parks and their impact on tourist attractions in Egypt, in addition to identifying the obstacles and challenges facing gardens and parks, to reach the proposals for its development and define future plans for its development. The research recommended to establishing an independent authority for the Egyptian gardens that would work to protect and preserve them while laying down a future plan for their continuous development.

How has the Coronavirus Pandemic Affected the Esports Market?

The article provides a general description of the global Esports market. The potential for the development of Esports has been studied and assessed by using the method of linear regression analysis. The authors have carried out a comparative analysis of the industry's potential and actual development results in the context of the new coronavirus infection COVID-19’s spread. It was found out that as a result of the pandemic, the industry lost about $ 74 million, and the market growth, which had been observed for almost a decade, was replaced by a slight recession for the first time. Based on the comparison of the global Esports market participants' income structure both in terms of percentage and absolute values ​​in 2019 and 2020, the prerequisites for profound changes caused by the pandemic were revealed. Such prerequisites include a trend towards the growth of entertainment services digitalization and an increase in the importance of streaming as a new media. In the current conditions, interested participants are recommended to strengthen their presence in the streaming segment by reducing the cost of holding public events with face-to-face presence.