Entertainment Motivation Research Articles

The Use of Online Marketplace Website in Indonesia: A Study of Consumers’ Motives and Gratification

The rapid development of technology eases people to do many things such as shopping, paying bill, transferring money, and so on. This study is intended to discover consumers’ motives and gratifications in using online marketplace website through uses and gratification theory (UGT). This study employed quantitative method. The population in this study is the undergraduate students’ of business and economy faculty of Universitas Sumatera Utara who have ever made a purchase at tokopedia.com and bukalapak.com. Accidental and purposive samplings were utilized to determine the samples totaling to 66 respondents. The methods employed to collect the data were survey and questionnaire. Validity and reliability was tested by using SPSS 17.0 Program, and to test the significance level, t-test was employed. The results elucidate the users’ got gratified in information, entertainment, and social interaction motives. Meanwhile, in economic and convenience motives, the users’ gratification was not achieved. Then, there is no difference in the gratification level of Tokopedia.com and Bukalapak.com users. The discrepancy level between motives and users’ gratification in the information, comfortability, entertainment, social interaction, and economic dimension yields not significant score.

Motivation research on the participation of multimedia Web page users in “share” behavior: a case study of Alipay

With the rapid development of mobile Internet technology, a series of activities such as “share billing bills”, “share songs list”, and “share footprints” in the past two years have won a great success and wide participation of users. It is of a great practical significance for enterprises to use multimedia to carry out “share” behavior to win users and gain competitive advantage. Therefore, this paper introduces the design of such multimedia pages and the multimedia technology used, and evaluates the interactivity of multimedia page design from the perspective of user experience. More specifically, we construct a motivation model for users to participate in “share” behavior, and use empirical research methods to analyze the impact of motivation (information motivation, social motivation, entertainment motivation) on users’ participation in “share” behavior. The results demonstrate that information motivation, social motivation, and entertainment motivation have a significant impact on users’ participation in “share” behavior. These influences, in the descending order of their importance, are entertainment motivation, information motivation, and social motivation. Privacy concerns do not play a mediating role in the relationship between motivation and user involvement in “share” behavior. Taken together, the results of the present study not only reveal and explain the motivation mechanism of consumers participating in “share” behavior in multimedia pages, but also help evaluate the perceived quality of emerging multimedia services from the perspective of consumer participation, as well as provide some inspiration for interactive design and improvement of multimedia pages.

Motif Menonton Vlog "Keluarga Beti" Channel Youtube Arif Muhammad

This study aims to determine the motives of vlog audience "beti family". This study uses in-depth interviews, and documentation. Measurement of motifs in this study uses McQuail's motive theory, namely: information motives, personal identity motives, social interaction motives, and entertainment motives. The Uses and Gratification Theory assumes that media is not all powerful, which has a high power, that is to its users. Media users have the choice of consuming media to satisfy their needs. The "Beti Family" vlog Arif Muhammad's youtube channel is the research subject chosen by the researcher. This is because one of the drama vlogs on YouTube is the most popular community and is often included in YouTube's tranding column. The results that can be dominant in the motives of social interaction and entertainment motives. The informant's answer about the motives of social interaction because it allows the informant to interact with each other and get new conversations about the uniqueness contained in this vlog. And for answers about entertainment motives because they want to get entertainment and want to get rid of boredom.

Подросток как читатель: возможности педагогического влияния

The relevance of the research is related to the need to develop pedagogical strategies for the formation of reading generations. The analysis of domestic studies of reading of teenagers for the last 50 years is carried out. We identify and describe the basic characteristics of teenagers reading behavior. Research results show that reading occupies a fairly stable place among the priority forms of leisure activities, despite the growing diversity and availability of other forms of leisure time. But due to the psychological and physiological characteristics of adolescence, their dynam-ism, it is not its main form. It is shown that the reading intensity of teenagers changes under the in-fluence of the social situation. The development of computer technologies, the increase in educa-tional loads, and the general lack of time reduce reading activity, but do not exclude teenagers from reading activities in general. The repertoire of teenager reading is gradually narrowing, limited to 2–3 genres. It is established that the top three most influential agents of influence on teenager reading include friends, parents, and teachers. Conclusions are drawn about the need for pe-dagogical support of teenagers reading activity. The main pedagogical tasks are defined: formation of teenagers’ awareness of the value of reading as a way of intellectual leisure, maintaining the balance of entertainment and cognitive motives for reading, expanding the genre and thematic repertoire of books read.

Fenomena “Virtual Youtuber” Kizuna Ai di Kalangan Penggemar Budaya Populer Jepang di Indonesia

Defy Media’s survey shows that 85% of 13-24 years old teenagers use YouTube as the main platform to watch videos. Hence, YouTuber became a favored profession. Within YouTuber profession trend, Virtual YouTuber phenomenon emerges. Virtual YouTubers are YouTubers who appear as 3D animation avatars. The term was first used by Virtual YouTuber Kizuna Ai whose popularity reaches Indonesia. Based on pre-research, 96 of 100 Indonesian Japanese pop-culture fans know Kizuna Ai, 86 has watched her vlogs, and 53 subscribe her YouTube channel. This research’s goal is to understand motives and meanings in watching Kizuna Ai’s vlogs. this study used Phenomenology method. Even though they are virtual, their presences can be captured by senses. Based on the research’s results, there are two kinds of motive in watching Kizuna Ai’s vlogs: because motives consisting interest motive and curiosity motive, and in-order-to motives consisting desire for information motive, self-actualization needs motive, competency motive, desire for entertainment motive, and self-existence needs motive. Meanwhile, the meanings in watching Kizuna Ai’s vlogs are ideal partner figure representation, escape from problems, interest in Japanese pop-culture representation, role-model for interacting with others, and the importance of being expressive and expressing opinions.

Building relationships through customer engagement in Facebook brand pages

Purpose Social media brand pages have emerged as an influential relationship-building tool and continue to grow in popularity as an integral part of the marketing strategy across diverse industries. Hence, the purpose of this paper is to provide a framework for building relationships through customer engagement in Facebook brand pages (FBPs). Design/methodology/approach Using a sample of 327 undergraduate Facebook users in Sri Lanka, the conceptual model of the study depicting relationships between eight latent constructs, is tested using structural equation modeling (SEM) in AMOS 21 statistical software. Findings The data analysis reveals that customer engagement with FBPs is positively influenced by customer motivations; information, remuneration, social interaction and personal identity in apparel/fashion, FMCG and hotel/restaurant FBPs. However, the relationship between entertainment motive and customer engagement is found to be insignificant. Additionally, customer engagement is found to be positively related to FBP trust and FBP commitment. Further, the study highlights that the different types of FBPs are guided by different relationship principles. Hence, the strength of the relationships between customer motivations and customer engagement, and, further, the relationships between customer engagement and FBP-specific relationship outcomes are dependent upon the type of the FBP. Moreover, customer engagement is found to be mediating the relationships between motivations (information, remuneration, social interaction and personal identity) and FBP trust. Practical implications The study provides strategies for FBP marketers. It emphasizes the value of FBPs as an effective marketing tool to build up relationships with customers. Marketers are advised to identify and address what customers expect from the FBPs to engage them on FBPs and strengthening their relationship with the FBP itself. Originality/value The study provides insights into the nature of engagement in FBPs by incorporating the motivations and FBP-specific relationship outcomes of customer engagement in a single framework. The study focuses on the development of a framework explaining the role of customer engagement in building customer relationships with the FBP itself, rather than with the brand.

MOTIF PENDENGAR DALAM MENDENGARKAN RADIO VIRGIN JAKARTA

Radio an example of mass communication. Radio Virgin started 2015. and is owned by MPG Media by franchise with Radio Virgin International. Radio Virgin gained 140,000 listeners in its three months. This research was conducted to find out what is the listener's motive in listening to Radio Virgin. The researcher uses Uses & Gratification theory with four motive indicators in this research, which we information motive, personal identity motive, interaction motive and social integration, and entertainment motive. The method used is qualitative research. The method that will be used in this research is in-depth interviews with five resource persons in accordance with the research criteria. The results showed the research of motive information and entertainment motives. The results showed the discovery of motive information and entertainment motives. Motive information found in this study, the information motive will be music concerts that will be held in Indonesia and overseas, and information about the news music offered by Radio Virgin. While the main motive of entertainment found in this study is mRadio Virgin provides the latest songs with different formats and concepts, so informants feel their needs we fulfilled in terms of entertainment

Communication Factors Affecting Tourist Adoption of Social Network Sites

Smart tourism technologies (STTs) are technological media that tourists apply in various stages of the tourism decision-making process. The purpose of this study was to explore how the communication elements of social network sites (SNSs), as a part of STTs, enhance tourists’ motivation and usage intention. A structural framework based on communication elements and the uses and gratification theory with regard to SNSs usage was developed and investigated. An online survey was employed for the data collection, and structural equation modeling was used in the hypotheses analysis. The findings indicated that Internet self-efficacy, information quality, and systems quality trigger the information-seeking motive while service quality and source credibility positively determine the relationship maintenance motive. The information-seeking motive, entertainment motive, relationship maintenance motive, and Internet self-efficacy positively influence the intention to use SNSs for trips. New findings were found in terms of the relationship between the motives. The information-seeking motive and relationship maintenance motive influence the entertainment motive. Moreover, the relationship maintenance motive influences the information-seeking motive.

MOTIF PENGGUNA MEDIA SOSIAL DALAM MENGUNGGAH INSTAGRAM STORY (Studi Fenomenologi Pada Anggota Sanggar Arastra di Kota Bengkulu)

Instagram social media is a unique medium because through this media not only communicating by sharing photos, but also penetrating into videos that everyone can get various videos that inform various kinds of actifities or routines that are carried out. The use of instagram also occurs among the community in the city of Bengkulu, precisely Sanggar Arastra community, thus encouraging members to play Instagram. The purpose of this study is to find out the motives of social media users to upload instagram story. This study uses a qualitative research method with a qualitative descriptive approach and this study uses the motive theory by Papacharissi and Rubin (2017), which consist of several motives, utility motives and motives seeking information. This research was conducted with data collection techniques through interview, observation and documentation study. The subjects in this study were five members of Sanggar Arastra owning an Android or iOS cellphone with an application and an Instagram account, they actively play Instagram and like ti upload photos, videoa and texts on the Instagram Story. The results of thie study indicate that the motives of members of Sanggar Arastra in uploading photos, videos nd texts in Instagram story are convenience motives, entertainment motives, passing time motives to follow current trends. Of all the motives, there is the most dominant motive, namely Convenience Motives because what they upload on Instagram stories is a form of expressing themselves, a place to express feelings in the form of photos, videoa and texts. Their uploads form a good image in order to get the desired recognition.

Üniversite Öğrencilerinde Kişilik Özellikleri, Motivasyon Faktörleri ve Sosyal Ağ Sitelerinin Kullanım Biçimleri

The Social Networking Sites (SNS) are popular these days among all ages, especially in the young population. Social Networking Sites (SNS) which is an online platform that allows users to create a public profile and interact with other users on the website. A social networking site may also be known as a social website or a social networking website. This study is designed to define the user profile that can be accepted as dependent to SNSs. The aim of this study was to offer more knowledge and better understanding of compulsive use of SNSs among university students particularly investigating the effects of gender, motivational factors and personality on SNS addiction. The independent variables were gender, personality traits and personal motives for using SNS, and the dependent variable was the frequency of social networking sites usage. This research found that there is no effect of personality traits and only a slight difference between men and women on SNS addiction. Only relaxing and entertainment motivation predicted SNS addiction.

Motif Menonton Program “I Look” Di Net TV Pada Followers Instagram @ilook_net

Among the types of mass media, television has become one of the popular medias in Indonesia. One popular television programme is I Look, where one of the events discusses fashion. This research is expected to provide a clear understanding of the motive used by the viewers of the television on I Look programme Net TV. Motive theory with 4 dimensions (information motive, personal identity, integration, and entertainment motive) is the supporting theory in this research. Uses and gratification theory is a supporting theory, because it explains how an individual is a selective person in using the media. Respondents in this research are followers of account instagram @ilook_net. Sample technique used in this research is non probability sampling, that is quota sampling, and uses descriptive quantitative method. The results in this research found that the motive information became the main motive in watching I Look impressions; followed by the motives of entertainment, integration, and personal identity.Keywords: I look, fashion programme, motive, uses and gratification

Motives and Satisfaction of Radio Listeners in The New Media Era (Cases Study on Dhara FM Radio Listenes in Pariaman)

Radio is the oldest and most flexible electronic mass media. The new media as mentioned has resulted in the radio being abandoned by the audience and turning to choosing new media as information and entertainment. Survey conducted by a Nielsen survey institute in 2014, stated that every year radio listeners decreased by 3%. The purpose of this study is to find out and explain the motives and satisfaction of the Dhara FM radio listeners in the city of Pariaman in listening to radio in the new media era. This study uses descriptive quantitative research methods. Describe systematically, factually, and accurately about the facts and nature of the population and try to describe phenomena in detail. The data source is a questionnaire. The analysis used is descriptive analysis. Results that can be taken from this study are entertainment motives and the motives of interaction and social integration have a significant influence in influencing the satisfaction of the Dhara FM radio listeners Pariaman. Satisfaction obtained by listeners can be seen from the persistence of radio listeners in listening to the radio. Motives have a strong enough influence to achieve listener satisfaction.

Being social during the big dance: Social presence and social TV viewing for March Madness in public and private platforms

In response to a recent trend in a TV viewing behavior, the current study examined the role of motives for social TV viewing in public and private communication platforms. Using an online survey, data were collected from college students in the U.S., who engaged in social TV viewing for March Madness, the NCAA men’s basketball tournament. Primary findings indicate that the entertainment and communication motives for social TV viewing are stronger in the public platform than in private. Conversely, the social motive is slightly stronger in the private platform than in the public one. Further, in the public platform, the entertainment motive is found to be the strongest motive for social TV viewing; in the private platform, the communication motive is the strongest. Additionally, social presence has a mediation effect on social TV enjoyment.

Pathways to political (dis-)engagement: motivations behind social media use and the role of incidental and intentional exposure modes in adolescents’ political engagement

Abstract Based on the Social Media Political Participation Model (SMPPM), this study investigates the relationship between four key motivations behind the use of Social Network Sites (SNS) and political engagement among adolescents. We collected our data in a paper-pencil survey with 15- to 20-year-old adolescents (N=294), a highly underexplored group, which is most active on social media. We theorize that adolescents’ user motivations are related to political engagement via two modes of exposure: The intentional mode, which is related to active information seeking, and the incidental mode, in which adolescents run into politics only by accident. We found that political information and self-expression motivations were positively related to political engagement via the intentional mode. By contrast, entertainment motivations were negatively related to offline, but not to online engagement via the incidental mode.

Insta-Politicos: Motivations for Following Political Leaders on Instagram

This study expands uses and gratifications research into the area of political Instagram use. A survey shows the motives for following political leaders on the social media platform and how followers’ motives are associated with their demographics and political attitudes. Findings indicate that information/guidance motives are the most important for following political leaders on Instagram, with social utility being the next highest motive. Also, males use Instagram more for social utility purposes than females, and having an entertainment motive is related to being young. The results also provide insight into how the politically active can be more influential on Instagram.

Vlog and brand evaluations: the influence of parasocial interaction

PurposeThe purpose of this paper is to investigate the marketing results of video blogging (vlogging). In particular, the authors are interested in understanding which video bloggers (vloggers) can better help marketers develop their brand image, which vlog viewers tend to evaluate vlogger-endorsed brands more positively, and how these effects occur.Design/methodology/approachA questionnaire survey was conducted with a convenience sample online. A total of 401 valid responses were collected. Regression analyses and bootstrapping were used to test the hypotheses.FindingsThe authors found that vloggers’ physical and social attractiveness and the audience’s viewing motives (entertainment motive and relationship-building motive) and behavior (time spent on the media) increased the audience’s evaluations of the brands endorsed by the vloggers (perceived brand quality, brand affect and brand preference). The authors also found that these relationships were mediated by the parasocial interaction (PSI) between the vloggers and the audience.Practical implicationsThe findings of this study suggest that marketers can develop relationships with consumers and enhance their brand evaluations via vloggers. This strategy is more effective when brand managers use more attractive vloggers and target viewers who spend a lot of time on vlogs seeking entertainment or hoping to build relationships.Originality/valueThis study contributes to the literature by showing that vlogging can affect brand evaluations through the development of PSI between vloggers and viewers. The authors extended the focus of vlog marketing research from consumers’ watching and sharing behaviors and their perception of vloggers to brand evaluations, from vloggers’ characteristics to viewers’ characteristics and from the Western to the Eastern context.

The impression management benefits of humorous self-disclosures: How humor influences perceptions of veracity

Across five studies, we identify humor as a powerful impression management tool that influences perceptions of veracity. In many domains, such as negotiations and interviews, individuals face a challenge with respect to disclosing negative information and managing impressions. For example, an interviewer may ask an applicant to name their greatest weakness. In these settings, disclosures that reveal negative information (e.g., “I am not good at math.”) can harm perceptions of warmth and competence. We demonstrate that pairing a humorous statement with a disclosure (e.g., “I am not good at math. Geometry is where I draw the line.”) changes perceptions of the veracity of the disclosure; disclosures are less likely to be judged as true when they are accompanied by a humorous statement than when they are not. We introduce the Speaker's Inferred Motive (SIM) Model and consider the possibility that (a) speakers pursue different motives, such as a transmission-of-ideas motive (to convey information) or an entertainment motive (to amuse an audience), (b) audience members infer the speaker’s motive, and (c) these inferences influence perceptions of the veracity of proximal disclosures. As a result, by using humor, a speaker may signal a shift in motive and diminish perceptions of the veracity of both the humorous statement and proximal claims. Taken together, when a target discloses negative information, including information that is highly relevant to the conversational partner, the use of humor can boost perceptions of warmth and competence. We discuss implications of our findings with respect to communication, interpersonal perception, and impression management.

Loneliness and excessive smartphone use among Chinese college students: Moderated mediation effect of perceived stressed and motivation

Excessive smartphone use has attracted researchers' attention recently. Although extensive research has tested factors that affect excessive smartphone use, few has examined complex models of different motivations and individual characteristics interact with each other, and the subsequent impact on excessive smartphone use. The present study aims to construct a moderated mediation model to explore the impact of loneliness on excessive smartphone use among Chinese college students and its internal mechanism. Using a sample of 549 smartphone users, we found that for entertainment motivation, it was a mediator between loneliness and excessive smartphone use and perceived stress moderated the relationship between the mediator (entertainment motivation) and excessive smartphone use. Additionally, for escapism motivation, loneliness could affect excessive smartphone use only through the mediating role of escapism motivation. Our findings demonstrated the importance of unsolved life problems in facilitating excessive smartphone use and could provide a new perspective for researchers to design interventions for excessive smartphone users.

Culture and media entertainment: A cross-cultural exploration of hedonic and eudaimonic entertainment motivations

Recent studies have juxtaposed hedonic forms of media entertainment motivations (seeking for pleasure and fun) with eudaimonic forms (seeking for insights into the human condition). As most of this research was confined to the Western world so far, this contribution explores the impact of culture on hedonic and eudaimonic media entertainment motivations. Culture is conceptualized on both macro- and micro levels of analysis. On the macro level of countries, the study draws of Hofstede’s concept of individualism/collectivism. On the micro level of individuals, the study explores independent and interdependent self-construals and ethnic identity as potential influences on hedonic and eudaimonic entertainment. A survey was carried out with international students and non-students in Germany and Turkey ( N = 324). Cross-level operator analyses were calculated to explore relationships between cultural variables and hedonic/eudaimonic entertainment motivations. Results show consistently that variables of culture that tap into cultural belonging (collectivism, interdependence, and ethnic identity) are significant predictors of hedonic entertainment. Cultural variables that tap into distinctiveness and separation from one’s collective (individualism and independence) are significant predictors of eudaimonic entertainment. The study is among the first to explore the impact of cultural variability on entertainment motivations and thus especially relevant for sparking up a new line of research.

The rules of engagement: how to motivate consumers to engage with branded mobile apps

ABSTRACTThis research presents and validates a framework, which illustrates how to motivate consumers to engage with branded mobile applications, or apps. The framework shows that consumer involvement with branded apps underpins two sets of consumer perceptions of the benefits that the app offers, which reflect the different motives for engaging with the app, as consumers experience them. These perceptions include the utilitarian motives of security, usefulness and ease of use; and the hedonic motives of interpersonal utility, attachment (with the device) and entertainment. This range of motives leads to the willingness to pay for the app and the willingness to recommend it. This research contributes to marketing theory by clarifying specific details of the psychological process through which it is possible to motivate consumer engagement with branded apps - i.e. by means of binding involvement, perceptions of how apps’ benefits meet individual needs and two key outcomes. The findings also yield managerial relevance. Above all, the outcomes of this research suggest that, by involving and motivating consumers through the improvement of the benefits that a branded app offers, it is possible to increase the app’s revenues and to encourage word-of-mouth, creating value for app providers and consumers.