In the rapidly expanding transportation industry, it is crucial to make focused and coordinated efforts to improve services with maximum efficiency. This paper seeks to explore the optimization of the Enterprise Architecture approach to effectively attain the primary objectives of the transportation industry, specifically the enhancement of service quality. The main emphasis is on implementing the enterprise architecture methodology of the open group architecture framework on a strategic basis. This paper examines how Enterprise Architecture can offer systematic and quantifiable solutions by identifying problems in infrastructure and operational processes. The research aims to provide comprehensive insights into how the Enterprise Architecture concept can optimize operational efficiency and streamline processes in the provision of transportation services. By implementing TOGAF, it is expected that the integration of systems will be seamless, technology usage will be optimized, and customer experiences will be improved. To summarize, this paper demonstrates the desire to improve transportation services. It explains how Enterprise Architecture methods, specifically within the TOGAF framework, can directly lead to advantages such as increased operational efficiency and improved service quality. This paper aims to be easily understood by a wide range of readers, including management, Information Technology professionals, and other stakeholders in the transportation industry. It avoids using overly technical language to ensure accessibility and comprehensibility.
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