The paper specifi es the notion of communicative strategies widespread in modern linguistics suggesting the concept of schematic strategies treated as a means of semiotic modifi cation of the addressee’s conceptual structures making up the worldview common for the speakers of a particular language. Drawing on the BBC’s English news texts about the Russia-Ukraine war, the article singles out three groups of moves meant to implement schematic strategies. Referential moves of news texts activate the mental structures representing individuals, social groups, and states or their confrontation. Status moves distribute the textual content with respect to its topicality in the headline, the lead, the sections of current and previous events, and of comments and context. Accentuating moves as an implicit means of infl uencing the audience through reference to objects in the most prominent news text positions of paragraph beginnings and endings form particular subtypes. The move of initial focusing foregrounds the units denoting the same referent in the headline and the subsequent p aragraphs emphasizing its importance. The move of fi nal focusing concentrates the reader’s attention on the referents denoted at the ending of the headline and of the following paragraphs in the texts on politicians’ speeches while the units in the paragraphs’ initial positions refer to the key ideas of the talks under discussion. The move of fi nal-initial focusing foregrounds in the subsequent paragraphs of a news text the units denoting a referent at the end of the headline contrasting it with the one foregrounded in its beginning. The defocusing move names referents in the background positions of a news text bringing down their importance while giving prominence to the focal elements. The identifying move indicates in the lead the referents missing from the headline with the organization of the rest of the text drawing on the moves outlined above. The multidirectional move foregrounds in the headline and each subsequent paragraph different units denoting referents comprising the mental structure of confrontation: its source, target, and the results of their counterforce. Key words: schematic strategy, communicative strategy, move, cognitive linguistics, English news text, Russia-Ukraine war, influence.
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