The goal of minimizing oil production costs is becoming increasingly crucial in current oil production settings, particularly during the operation of oil fields in the final phases of development and the ever-expanding commissioning of difficult-to-recover hydrocarbon reserves. Oil production practice has shown, lengthening the length of the steel pumping plant's loop needs a lower frequency of rolling, which extends the life of the well equipment and enhances pumping installation performance. The engine's weight and cost increase as the drive lengthens. The necessary characteristics made it impossible to build long-stroke balancing drives. One of the ways to solve this problem is the use of long-stroke unbalanced sucker-rod pump drives as part of pumping units, which will significantly reduce energy consumption for oil production and, accordingly, reduce the cost. The presented article shows the prospects of using unbalanced drives of sucker-rod pumping units in the operation of wells by mechanized method. The kinematic-power diagram of the drive of the downhole rod pumping unit is shown. A method for calculating the acting forces is given. To calculate the strength of the structure being developed, it is important to determine the change in the force acting on the suspension point of the rods. In order to carry out repair work, the goal was set to further improve the unbalanced drive WRPU (well rod pump unit). For this, a scheme was proposed for changing the fixed guide pulley to a movable one, installed on the base with the possibility of its rotation. The proposed design of the rotary pulley makes it possible to free up space above the wellhead. Keywords: unbalanced drive, long stroke, swivel pulley, beamless drive of pumping unit, rod suspension point, crank-pulley converting mechanism.