Thirty years ago this month, as a young reporter at Chemical & Engineering News , I was assigned to write the lead News of the Week story on the very first Earth Day—April 22,1970. Here's the lead of that 1970 C&EN story: Millions of people were expected to participate in protests against their polluted heritage as the much heralded and politically popular environmental movement picked up steam last week and culminated Wednesday in Earth Day. Across the nation, politicians eagerly preached the perils of pollution at Earth Day rallies, environmentalists warned of impending doom, industry spokesmen informed community groups of policies, colleges and universities sponsored teach-ins on various aspects of ecology, and civic groups focused their attention on local pollution problems. Well, perhaps there was a bit too much alliteration in this youthful effort, but I'm still proud to have written that story about Earth Day, which in some ways marked the birth of the modern ...