AbstractThe Joule Electric Vehicle (EV) was developed “from a clean sheet” by Optimal Energy, a South African start‐up company established in 2005. In the seven years to its liquidation in 2012, the company grew to 108 people, built up significant international partnerships, developed substantial in‐house technology and performed three development iterations culminating in four market‐testable prototypes.Developing a vehicle from scratch requires a different approach to the traditional automotive development processes, which are optimised for evolutionary vehicle improvements and cost reduction.Developing a new EV in a new organisation without legacy processes or manufacturing infrastructure presents additional challenges but also provides opportunity to work “top‐down”, focussing on the real “mission requirements” instead of being trapped by legacy practices, design concepts and infrastructure. Systems engineering “best practices” may be applied to a larger extent and the concept of passenger mobility can be optimised for electric propulsion instead of accepting the traditions of fossil‐fuel power.This paper provides highlights of the unique challenges and opportunities related to EVs, and presents the tailored development process that was established for the Joule EV.
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