With the rapid development of Internet technology and the widespread use of smart terminals, we have entered the Internet era. The continuous innovation of artificial intelligence (AI) technology has enriched people's work and life and has changed how people receive information. Unlike traditional media such as newspapers, magazines, and television, digital media provides a more efficient way to access information. In the 21st-century knowledge economy, digital media has become a core industry. Under such circumstances, universities across the country have successively introduced related courses, with the Digital Media Technology program being one of the most representative. Due to the diverse fields and wide application range of digital media technology, its social functions have been fully demonstrated during its development. Therefore, integrating AI technology into the teaching of digital media technology courses can help adjust teaching goals, optimize teaching methods, and gradually enhance students' initiative. This paper aims to explore the specific application of AI technology in digital media technology course teaching to provide useful references for educators.