This research article elaborates on the conceptual design development of a sustainable bionanocomposite bracket for bracing installation in composite cross arm structures. The product design development employed the hybrid techniques of the theory of inventive problem solving (TRIZ), morphological chart, and analytic network process (ANP) methods. The current bracket design in the braced composite cross arm is composed of heavy and easy-to-rust steel material. Therefore, this research aims to develop a new bionanocomposite bracket design to replace the heavy and easy-to-rust steel bracket. This research also aims to implement a concurrent engineering approach for the conceptual design of bionanocomposite bracket installation to enhance the overall insulation performance. A preliminary process was implemented, which covered the relationship between the current problem of the design and design planning to build a proper direction to create a new design product using TRIZ. Later, the TRIZ inventive solution was selected based on the engineering contradiction matrix with specific design strategies. From the design strategies, the results were refined in a morphological chart to form several conceptual designs to select the ANP technique to systematically develop the final conceptual design of the bionanocomposite bracket for the cross arm component. The outcomes showed that Concept Design 1 scored the highest and ranked first among the four proposed designs. The challenges of the bionanocomposite bracket design for cross arm structures and the improvement criteria in concurrent engineering are also presented.