Engagement Tactics Research Articles

Green Economy Transition and Sustainable Development: Implication for Developing Countries

The green economy has received prominence owing to environmental concerns and the need for sustainable growth. For developing nations in the Global South, shifting to a green economy is crucial to tackling climate change, poverty, and unemployment through renewable energy, sustainable agriculture, and green technology. Effective policy-making, financial assistance, and international collaboration are vital to overcoming hurdles and achieving a successful green economic transition, contributing to global sustainability objectives. This paper investigates the green economic transition, stressing regulatory structures and stakeholder interaction. This study uses secondary data analysis, focused on a literature examination of over 50 sources, including government files and academic journals. It studied case studies, policy frameworks, stakeholder engagement tactics, and the advantages, obstacles, and success of green economy initiatives in developing nations. The study discussed engaging stakeholders in developing nations' green economy transitions involving inclusive policies, multi-stakeholder platforms, public awareness, financial incentives, and capacity building. Despite constraints like limited budgets and inadequate institutions, effective transitions depend on clear, integrated policies, cross-sector coordination, and sustainable financing. Strengthening stakeholder participation and harnessing international assistance can generate effective transformation. In conclusion, the study highlights that transitioning to a green economy in undeveloped nations brings both possibilities and problems that require specific measures. Effective policies must incorporate environmental sustainability into wider economic objectives, address capacity-building and funding restrictions, and foster cross-sector collaboration. By building institutions, motivating green investments, and engaging stakeholders, developing nations may achieve sustainable growth and contribute to global sustainability goals.

Stakeholder communication framework for successful implementation of community-based renewable energy projects

The implementation of community-based renewable energy projects demands effective stakeholder communication to ensure project sustainability, community acceptance, and overall success. This review proposes a strategic framework for communicating with diverse stakeholders, including local communities, government agencies, project developers, and non-governmental organizations. The framework emphasizes transparency, trust-building, and engagement as core principles to address the unique challenges and requirements of community-based renewable energy initiatives. Key components include identifying relevant stakeholders, establishing clear communication objectives, and selecting appropriate channels for tailored, ongoing dialogue. First, the framework outlines the identification process of key stakeholders, considering their roles, influence, and interests in the project. This involves categorizing stakeholders into primary (directly impacted) and secondary (indirectly impacted) groups, which enables targeted engagement efforts. Next, the framework recommends diverse communication channels, such as community meetings, social media platforms, local radio, and informational workshops. These channels are chosen based on accessibility, stakeholder preferences, and cultural appropriateness, ensuring messages reach all stakeholders effectively. The framework also includes strategic engagement tactics to enhance community participation, including participatory planning sessions, regular feedback loops, and transparent reporting on project milestones and impacts. By fostering continuous interaction, the project team can build and sustain trust, helping to alleviate concerns and gain community support. Moreover, the framework advocates for the inclusion of culturally relevant communication approaches that respect local values and practices, further strengthening stakeholder relationships. Implementing this communication framework is expected to enhance transparency, cultivate trust, and improve community buy-in, ultimately driving the success and long-term sustainability of community-based renewable energy projects. This approach aligns stakeholder interests, mitigates risks of opposition, and promotes shared ownership, facilitating smoother project execution. By engaging stakeholders meaningfully, community-based renewable energy initiatives can achieve greater resilience and acceptance, contributing to the broader goals of energy transition and environmental sustainability.

During and after COVID-19: understanding entertainment consumption shifts through habit and customer value perspectives

Purpose As situational changes result in changing consumption patterns, this study aims to understand the entertainment consumption shifts during and after the COVID-19 pandemic lockdown. Particularly, how users’ habits and use behavior have changed and how these constructs subsequently impact their continuance intention has been investigated. The study proposes a research model based on customer value and habit theory. Design/methodology/approach The study proposes a research model based on customer value and habit theory. The data collected during (n = 192) and after (n = 138) COVID-19 situation in the over-the-top (OTT) platforms setting through purposive sampling was analyzed using partial least square structural equation modeling (PLS-SEM). Findings The study elucidates that customer perceived value (utilitarian and hedonic values) impacts habit and continuance intention in different situations: during and after COVID-19. It was also shown that habit partially mediates the influence of utilitarian and hedonic values on continuance intention. Further, the extent of use had a negative moderation effect on the habit-continuance intention relationship during COVID-19 but did not moderate the relationship in the post-COVID-19 situation. Finally, it was demonstrated that the effect of utilitarian value increased, whereas that of hedonic value decreased on the continuance intention of OTT platforms in the after-COVID-19 situation compared to during COVID-19. Practical implications Although set up in the OTT context, the practitioners from other online entertainment services, and any online service in general, may utilize the study findings to reinforce habit and continuance intentions to address unwanted consequences due to situational changes. The study suggests to the OTT service providers ways to facilitate the habit formation of OTT users. The study recommends constant monitoring of the extent of the use of OTT consumers and user engagement tactics for nurturing the OTT consumption habits of heavy users. The recommendations for maintaining and strengthening the perceived value-continuance intention relationship were also made, which would help the OTT service providers immensely. Originality/value The study establishes the mediation effect of habit and the robustness of perceived value in determining continuance intention in varying situations. The results also highlighted the changes in the impact of perceived value and habit on the continuance intention of OTT platforms. The study also advances the literature by demonstrating the differential influence of the extent of use on the habit-continuance intention relationship during and after COVID-19.

The Influence Branding of Social Media to Improve Digital Business in Training and Consulting on Instagram

In the post-pandemic era, Indonesian entrepreneurs are competing fiercely to promote and sell their products, aiming to boost economic growth and busi- ness resilience. HSP Academy, a company specializing in occupational safety and health training and consulting, is leveraging this momentum by adopting social media-based marketing to reach wider audiences. Recognizing Insta- gram’s power as an accessible and popular platform, HSP Academy utilizes it to share information about its certified training programs, accredited by the Ministry of Manpower of Indonesia and the National Professional Certifica- tion Agency (BNSP). Instagram’s mobile-friendly interface allows prospective clients to easily access information on certified courses, which supports HSP Academy’s visibility and accessibility in the digital space. This article examines effective strategies for advancing business on social media, specifically focus- ing on Instagram as a key promotional tool. By analyzing the digital marketing techniques that resonate on this platform, the author explores methods for op- timizing engagement with potential clients. Topics include content strategies, engagement tactics, and promotional techniques tailored to the digital market- place. Through a focus on best practices for social media marketing, especially within a business like HSP Academy, this discussion aims to offer insights into enhancing business visibility and reach in today’s digital-driven market

The Impact of Illegal Mining on Sports Participation and Community Well-being in Ghana: Challenges and Prospects for Sustainable Development

This study aims to evaluate the effects of illegal mining on sports participation and community well-being in Ghana. The study specifically seeks to determine the impact of galamsey activities on community health, athlete development, sports infrastructure, and general sports participation in areas affected by mining. This study evaluates the effects of illegal mining on sports engagement and community well-being in Ghana. The Galamsey, an illegal small-scale mining practice, negatively impacts social infrastructures, particularly community well-being and sports participation. The report suggests that there are health hazards from environmental pollution, deteriorating sporting facilities, and a decline in youth involvement due to unlawful mining activities. However, the shift towards mining has disrupted sustainable livelihoods and communal cohesiveness, impeding local talent and community growth. The study used a qualitative research technique to examine the effects of illicit mining on Manso Datano and Keniago in Amansie West and Amansie South Districts. Thirty participants, including youth leaders, teachers, coaches, health workers, and community elders, were interviewed. This study highlights the devastation of sports facilities, health risks, and mitigating measures. It also highlights the decline in parental and school involvement in sports, as well as the absence of equipment, upkeep, and enthusiasm for sports activities. The study recommends community engagement tactics, public awareness campaigns, school assistance, community activities, and legal actions to lessen these effects. Policy reforms, funding for sports infrastructure restoration, and the integration of health and sports activities are proposed as vital steps towards sustainable development and recovery in affected areas.

The Impact of Market Place Persona Based Neuromarketing on Brand Identity and Consumer Attitude on SDG's

Objective: The objective of this study is to investigate the impact of persona-based neuromarketing on brand identity and consumer attitude in the digital marketplace, with the aim of understanding how neuromarketing principles can enhance consumer engagement and marketing effectiveness. Theoretical Framework: This topic is underpinned by several key concepts and theories. Häusel's Limbic Map, consumer behavior theories, and digital marketing frameworks provide a solid basis for understanding the context of the investigation. Method: The methodology adopted for this research comprises a quantitative approach using structural equation modelling with SmartPLS. Participants included 440 respondents, who were surveyed via Google Forms. The study analyzed variables such as Persona, User Interaction, Information Quality, Ease of Use, Visual Design, Entertainment Value, Customization, and Website Domain. Results and Discussion: The results obtained revealed that consumer perceptions of marketplace personas significantly impact their attitudes, with mediator variables playing a crucial role. The marketplace itself acts as a confounding variable, influencing the relationship between brand persona and consumer engagement. In the discussion, these results are contextualized in light of the theoretical framework, highlighting the importance of aligning branding strategies with target audience motivations. Research Implications: The practical and theoretical implications of this research are discussed, providing insights into how the results can be applied in the field of digital marketing. These implications could encompass e-commerce strategy development, brand management, and consumer engagement tactics. Originality/Value: This study contributes to the literature by applying innovative neuromarketing techniques to the digital marketplace context, offering new insights into consumer behavior. The relevance and value of this research are evidenced by its potential to enhance consumer loyalty and brand equity, aligning with SDG 8 and SDG 9.

Innovative Employee Engagement Strategies and Actions: A Comparative Study of Pre-pandemic and Pandemic Periods

The complex relationship between worker productivity and engagement in organizational settings is examined in this study. The emotional, mental, and physical commitment that workers make to their jobs is known as employee engagement, and it has become clear that this is a crucial component of what makes a business successful. The purpose of this study is to ascertain the primary engagement drivers that have the greatest impact on productivity, examine the effects of differing employee engagement levels on both individual and team productivity, and assess the efficacy of various engagement tactics in raising productivity. This research investigates how employee engagement tactics changed between the pre-pandemic and pandemic periods. By using a comparative study, we are able to pinpoint significant changes in strategies and how well they work to promote worker motivation, contentment, and output. We used surveys, questionnaires to collect data from a variety of industries using a mixed-methods approach. The majority of pre-pandemic tactics were in-person endeavours, such as workplace health campaigns, in-person gatherings, and team-building exercises. However, a quick shift to virtual engagement techniques was required due to the pandemic. The results of our study underscore the growing need on digital technologies, adaptable work schedules, and psychological assistance amidst the pandemic. We also investigate the effects of these tactics on worker morale and productivity, exposing both difficulties and fruitful modifications. Through the use of mixed-methods research design, the study incorporates case studies, qualitative interviews, and productivity indicators with quantitative surveys. Measures of involvement will be assessed using surveys, and the results will be compared to targets for productivity, like hours worked, company revenue, and employee satisfaction. More detailed information about the subjective perceptions of engagement and its alleged effects on productivity will be obtained through interacting with managers and employees. In order to find best practices and effective tactics, case studies of businesses with high levels of engagement will also be evaluated. According to preliminary research, there is a positive correlation between improved employee engagement and increased productivity. Key factors that influence this relationship include leadership quality, work atmosphere, and recognition. Additionally, the study shows that companies with complete engagement strategies are substantially more productive than those without. The present study adds to the expanding corpus of literature on employee engagement and provides pragmatic suggestions for establishments seeking to augment efficiency via enhanced engagement methodologies. Business executives, HR specialists, and legislators looking to promote a more engaged and effective staff will find the findings useful.

Age-considerate employee engagement strategies in SMEs: Analysis of practices and research opportunities

This paper aims to examine the crucial role of employee engagement in the operational success and resilience of small and medium-sized enterprises in the European Union, with a specific focus on the impact of age diversity on engagement strategies. Tailored engagement strategies significantly improve job satisfaction, decrease turnover rates, and promote a cohesive organizational culture. The study is based on an extensive analysis of previous research and scientific publications, providing a comprehensive overview of the current state of employee engagement practices within small and medium-sized enterprises. It explores how various age groups within the workforce perceive and react to different engagement initiatives, emphasizing the necessity for customized approaches. The paper also delves into the specific engagement tactics that have proven effective across different age demographics, such as digital tools for younger employees and recognition programs for older employees. Moreover, the paper discusses the broader implications of these findings for human resources managers and business leaders, highlighting the strategic importance of implementing age-aware engagement practices. It calls for further research to explore the long-term effects of these strategies, particularly in the context of evolving workplace dynamics and technological advancements. By adopting such tailored strategies, small and medium-sized enterprises can not only enhance employee satisfaction and retention but also foster a more innovative and adaptable organizational culture. In conclusion, this study underscores the importance of a nuanced and flexible approach to employee engagement in small and medium-sized enterprises.

BLUEMERCURY-WEBSITE

Abstract: In the ever-evolving digital realm, cosmetic websites represent a pivotal intersection of consumer behavior, brand identity, and online engagement. This comprehensive study delves deep into the multifaceted landscape of cosmetic websites, offering an in-depth analysis of their evolution, user experience strategies, and brand engagement tactics. Through an extensive review of existing literature, this research illuminates the intricate interplay between user interface design, content presentation, and interactive features, unraveling their profound influence on consumer perceptions and behaviors. By examining case studies and empirical data, it seeks to unveil the underlying trends that shape the online presence of cosmetic brands, shedding light on effective strategies for capturing audience attention, fostering trust, and driving conversion. Drawing upon a diverse range of methodologies, including quantitative analysis, qualitative research, and comparative studies, this investigation strives to provide a nuanced understanding of the digital marketing landscape within the cosmetics industry. It identifies emerging patterns, challenges, and opportunities inherent in cosmetic website development and optimization, offering practical insights and actionable recommendations for industry practitioners .

Advancing Health Equity through 15-min Cities and Chrono-urbanism.

Implementing the 15-min city and chrono-urbanism aims to improve sustainability and quality of life by ensuring residents' proximity to essential services. The 15-min city model is gaining global traction, with localized adaptations to suit communities' needs. Beyond environmental motivations, 15-min cities can benefit public health through enhanced walkability, social cohesion, and universal accessibility. However, research examining the intersection of health and equity among chrono-urbanism and the 15-min city remains limited. This study aims to develop a framework to integrate health and equity into chrono-urbanism and 15-min city plans. We describe the potential benefits and risks of the 15-min approach for urban planning, daily behaviors, and health outcomes. Potential benefits of 15-min cities for health equity include proximity to destinations, increased physical activity, strengthened social capital, reduced emissions, and traffic calming. Risks that must be mitigated include gentrification, variable proximity definitions, infrastructure upgrades, and inadequate cultural sensitivity. Recommendations to integrate 15-min cities into planning activities include conducting comprehensive baseline assessments, aligning goals with sustainability, economic development, flexible zoning, inclusive public spaces, and diverse community engagement tactics. We recommend interventions targeting marginalized communities and developing standardized measurement tools for comparison, monitoring, and evaluation. A nuanced, equitable approach to implementing 15-min cities can help urban plans support health equity across diverse populations.

The Making of the “Good Bad” Job: How Algorithmic Management Manufactures Consent Through Constant and Confined Choices

This research explores how a new relation of production—the shift from human managers to algorithmic managers on digital platforms—manufactures workplace consent. While most research has argued that the task standardization and surveillance that accompany algorithmic management will give rise to the quintessential “bad job” (Kalleberg, Reskin, and Hudson, 2000; Kalleberg, 2011), I find that, surprisingly, many workers report liking and finding choice while working under algorithmic management. Drawing on a seven-year qualitative study of the largest sector in the gig economy, the ride-hailing industry, I describe how workers navigate being managed by an algorithm. I begin by showing how algorithms segment the work at multiple sites of human–algorithm interactions and how this configuration of the work process allows for more-frequent and narrow choice. I find that workers use two sets of tactics. In engagement tactics, individuals generally follow the algorithmic nudges and do not try to get around the system; in deviance tactics, individuals manipulate their input into the algorithmic management system. While the behaviors associated with these tactics are practical opposites, they both elicit consent, or active, enthusiastic participation by workers to align their efforts with managerial interests, and both contribute to workers seeing themselves as skillful agents. However, this choice-based consent can mask the more-structurally problematic elements of the work, contributing to the growing popularity of what I call the “good bad” job.

The study of customer engagement of local sustainable fashion brands on Instagram content

The local enterprise aims to ensure long-term business continuity while enhancing brand awareness of regional businesses. Businesses use social media to boost customer engagement and local enterprise items that are ecologically friendly. This study intends to examine how local businesses' Instagram accounts for Local Sustainable Fashion Brands (LSFB) are used by their customers. This qualitative study examines brand engagement tactics used by LSFB and Instagram posts made by its followers. Content analysis is used in the analytical approach. In this study, the LFSB setting demonstrates how small business operators in the fashion industry have grown their enterprises. Social media usage to foster customer involvement is examined because it may assess the target market's brand recognition among a deluge of imported goods or worldwide brands.

Use of Brand Engagement Appeals in US Cigarette and E-CigarettesAds (2019-2020).

Background: The tobacco industry has historically used brand engagement - communication tactics companies use to increase customer attachment to a brand and brand loyalty - to recruit and retain consumers. Limited information is available to assess the brand engagement tactics used to promote the two most popular tobacco products in the US - cigarettes and electronic cigarettes (e-cigarettes) - across different advertising platforms (e.g., direct-to-consumer (DTC), social media). Material and methods: We acquired 520 cigarette and 5,502 e-cigarette ads that ran in the US January 2019 to December 2020 from market research firms (Kantar, Numerator), Rutger's University ad surveillance website (trinketsandtrash.org), and branded social media accounts. Ads were double-coded for eight types of brand engagement tactics: Price Promotion, Sweepstakes, Mobile App, Email/Mail List, Free Gift, Social Media engagement request, Sponsored Events, and Auto-Ship subscription program. We report presence of brand engagement tactics by product type and advertising platform. Results: Overall, 62.9% of cigarette ads and 49.9% of e-cigarette ads contained at least one brand engagement tactic. For cigarette ads, the most common tactics were Sweepstakes and Mobile App requests, which were most commonly featured in DTC ads. For e-cigarettes, the most common tactic was Price Promotion which was featured in most DTC and online e-cigarette ads. Conclusions: Brand engagement was common in this sample of cigarette and e-cigarette ads. Our findings highlight key differences in the type of brand engagement tactic used to promote each product on different advertising platforms. Results can inform continued advertising surveillance studies and regulatory efforts.

Hostile activism: Hostile tactics or hostile hedge funds?

AbstractIn this article, we examine reputation building by activist hedge funds and provide two new findings regarding hostile activism. First, we find evidence of a permanent reputation effect to hostile activism. Activist hedge funds that have engaged in hostile tactics receive on average a 3% higher cumulative abnormal return (CAR) [−10, +10] on their subsequent nonhostile campaigns compared to hedge funds that have not engaged in hostile tactics. This abnormal return is positively related to the level of the hostile reputation of the activist hedge fund. Second, we find that activist hedge funds with higher hostile reputations modify their nonhostile activism style to engage hostile‐like targets and pursue hostile‐like objectives but withhold the use of explicitly hostile tactics. These findings imply that (1) hedge funds can build a hostile reputation using their past engagement tactics and (2) market participants perceive and value such reputation as evidenced by the higher announcement return observed in subsequent targets.

Statistical Evaluation of Webometric Analysis of Tourism Websites in ASEAN Countries

The webometric study analysis utilizes SimilarWeb, a tool designed for market intelligence to assess and evaluate various aspects of tourism websites. The objective of this study is to conduct a comprehensive review of these websites, focusing on their global and local standings, sources of traffic, user demographics, performance indicators, external sites directing traffic, and the influence of social media during the months of September to November 2023. The study examines how users interact with these websites and their overall traffic to understand how the internet is used within the ASEAN region. The research contributes to the field of webometrics, which is the study of the quantitative aspects of the construction and use of information resources, structures, and technologies on the web. It also provides insights that could improve digital marketing for tourism websites in ASEAN. The analysis reveals that Malaysia’s “tourism.gov.my” is performing notably well on a global scale, boasting a high global ranking at #14,949 and a strong presence within the country, indicating a solid online reputation in the world of tourism. The data also underscores the importance of Google as a source of organic traffic, emphasizing the need for effective SEO strategies to ensure visibility in search results. Vietnam’s tourism website is highlighted for attracting the highest number of visits, suggesting that the country’s online engagement tactics are resonating with users. Both Vietnam and Malaysia are identified as having robust performance metrics, an indicator of successful user engagement strategies. Furthermore, the study points out that the websites of the Philippines, Singapore, and Malaysia serve as significant referrers, which means they are important in directing visitors to other sites. This reflects the interconnected nature of these platforms and their role in enhancing a website’s overall online presence.

Museum Engagement Tactics: Lessons Learned from Henry Ossawa Tanner House and the Climate Crisis Heritage Project

Museum Engagement Tactics: Lessons Learned from Henry Ossawa Tanner House and the Climate Crisis Heritage Project

Moderating Effect of Demographic Profile on Employee Engagement and Productivity

This study explores the moderating effect of demographic profile on employee engagement and productivity in Cavite, Philippines. The study focused on the 321 service crews working in the Quick Service Restaurants (QSRs), who were selected through a simple random technique. The findings show that productivity is negatively impacted by physical engagement. This suggests an effect between more customer complaints and less physical engagement. Accuracy and quality are affected by emotional engagement, indicating that a drop in emotional engagement could result in a drop in quality. Other types of engagement, such as trait, behavioral, psychological, and cognitive, do not affect productivity. The results are consistent with earlier studies, emphasizing the role that engagement dimensions, including physical, emotional, cognitive, trait, psychological state, and behavioral, play in raising productivity in the service industry. The study also emphasizes how important demographic characteristics are in determining how engagement and productivity are related. Gender does not significantly attenuate this association; nevertheless, other demographic factors that are important to consider are age, marital status, duration of service, and monthly wage. Theoretical implications imply that, in contrast to conventional wisdom, gender may not significantly impact employee productivity in QSRs. In practical terms, the non-significant gender moderation effect highlights how crucial it is to implement gender-neutral engagement tactics to raise worker productivity and levels of engagement. The study suggests future paths for research and offers useful implications for organizational management.

A Study on E-Marketing at eBay

This research aims to conduct a comprehensive study on E-Marketing practices employed by eBay, one of the leading e-commerce platforms globally. As the landscape of online marketing continues to evolve, understanding the strategies and approaches adopted by prominent players such as eBay becomes crucial. Employing a mixed-methods research design, including content analysis, surveys, and interviews, this study seeks to explore the various facets of eBay's E-Marketing initiatives. Key objectives include analyzing the effectiveness of eBay's digital marketing strategies, assessing customer engagement tactics, and understanding the impact of E-Marketing on user acquisition and retention. The study also aims to identify innovative practices, challenges faced, and the integration of emerging technologies in eBay's E-Marketing efforts. The findings of this research are anticipated to provide valuable insights for eBay, e-commerce practitioners, and researchers interested in understanding the nuances of E-Marketing in the competitive online marketplace.

Investigating the influence of employee voice on public sector performance: The mediating dynamics of organizational trust and culture

This study uses the Social Exchange Theory (SET) to examine the mediating influence that organizational trust and culture have on the link between employee voice and public sector performance. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to analyse data on 503 public sector employees. The study findings indicates that employee voice greatly improves organizational trust (β = 0.914, p < 0.001) and culture (β = 0.893, p < 0.001), which in turn have a favourable effect on performance in the public sector (β = 0.395, p < 0.001 and β = 0.133, p < 0.002, respectively). It has shown that in this connection, trust is a strong mediator (β = 0.361, p < 0.001) than culture (β = 0.119, p < 0.001). The findings highlight how crucial it is to support employee voice and trust in order to enhance performance outcomes in the public sector. These revelations have important ramifications for managers in the public sector who want to improve organizational dynamics and staff engagement tactics in order to increase productivity and effectiveness.

The Link between Fan Engagement and Economic Performance of Professional Sports Teams

This research paper will investigate the relationship between sports fan engagement and the economic performance of sports teams. Understanding this relationship will allow sports teams to generate higher revenue and build brand loyalty among fans. My research process involves evaluating sports fan engagement data and its impact on team economic performance, including but not limited to price elasticity and revenue. Additionally, I will identify specific marketing and fan engagement tactics that teams are currently using and provide recommendations for improvement to maximize engagement. I will do this by analyzing financial and economic data, as well as fan engagement case studies.