Social Media Engagement Research Articles

Internet addiction, sleeping habits and psychological distress in Brazilian adolescents and young adults.

The internet is widespread in modern society and has raised concerns about excessive usage and its consequences for different aging groups. This study explores the relationships between internet addiction, sleep patterns, and psychological distress in adolescents and young adults. In order to assess this phenomenon, an exploratory cross-sectional study was conducted in southern Brazil from October to December 2023. A questionnaire, administered via Google Forms, collected data from 618 participants aged 15-36. The participants consisted of a non-probabilistic community sample selected based on convenience criteria. Instruments included a sociodemographic questionnaire, the Internet Addiction Test, Depression, Anxiety, and Stress Scale, and Social Media Engagement Questionnaire. It was categorized 48.1% as having moderate internet addiction, and classified 0.8% as having severe internet addiction. Correlation analysis revealed positive associations between internet addiction and depression, anxiety, and stress. Logistic regression identified internet addiction and overall psychological distress as predictors of sleep difficulties, along with unemployment status. The findings highlight the detrimental impact of excessive internet use on sleep quality and mental health. The bidirectional relationship between internet addiction and psychological distress underscores the complex interplay between these variables. This study underscores the urgent need for interventions targeting internet addiction and its associated consequences in adolescents and young adults. Addressing internet addiction levels and promoting healthy internet usage habits are crucial steps in mitigating the adverse effects on mental health and sleep quality. There is a need for targeted interventions, protocols, and preventive measures to mitigate the adverse effects of excessive internet use on mental health and sleep quality. Public health strategies should include IA and its consequences in health programs with multidisciplinary approaches and protocols for treatments for behavioral addictions. The study emphasizes the multifaceted nature of internet addiction and its implications for mental health and sleep patterns.

Building Future Leaders: The Power of Brand Knowledge in Shaping the Younger Generation

In the dynamic landscape of leadership development, cultivating future leaders requires a strategic focus on instilling brand knowledge as a powerful tool. Recognizing the profound impact that brand awareness can have on shaping the younger generation, this approach goes beyond traditional leadership training. It emphasizes the importance of understanding and embodying the values, ethos, and narrative of a brand, empowering emerging leaders to navigate complexities with authenticity and purpose. This integration of brand knowledge not only equips them with a strong foundation for decision-making but also fosters a sense of identity and commitment, ultimately contributing to the development of visionary and impactful leaders poised to shape the future. The conceptual model was developed based on four main variables, namely Brand Knowledge Acquisition, Leadership Development Programs, Digital Literacy and Social Media Engagement to Leadership Effectiveness with Brand Integration and Education Level. For analyzing purposes, data was collected from a representative sample of 200 both male and female individual who were aged between 16 to 28 from Colombo metropolitan. A self-administered questionnaire was used for data collection. SPSS version 25 statistical package was used for data analysis. The findings of the study conclude that Brand Knowledge Acquisition, Leadership Development Programs, Digital Literacy and Social Media Engagement have significant impact on Leadership Effectiveness with Brand Integration. And also, Education Level moderate the relation between the power of brand knowledge and Leadership Effectiveness with Brand Integration.

Social Media and Vaccine Intention: The Case of Kuwait

Purpose: The COVID-19 pandemic has underscored our heavy reliance on social media platforms for primary information. Misinformation related to the pandemic has significantly affected behaviors related to vaccine hesitancy and overall business confidence. This study uses the extended Information Motivation Behavior (IMB) model to examine the impact of pandemic-era social media usage on vaccine hesitancy and trust in e-commerce.Study design/methodology/approach: Structural equation modeling is used to assess the extended IMB model. Sample and data: Online survey data from a diverse cross-section of the Kuwaiti population during the pandemic's peak. Results: Findings highlight the substantial influence of factors such as knowledge, motivation, observational learning-driven motivation, behavioral skills, social media usage, engagement, and consumption on vaccine willingness. This, in turn, significantly impacts trust in e-commerce. Notably, social media use, consumption, and engagement have adverse effects on health behavior, with observational learning-driven motivation being the most influential.Originality/value: This study is one of the few empirical studies that examine and test the impact of e-commerce on the Kuwaiti population during and after the COVID-19 pandemic. The results of this study display the shift in consumer behavior during the pandemic.Research limitations/implications: The study emphasizes the importance of accurate vaccine information dissemination on social media to counter misinformation, ultimately fostering an informed society and contributing to e-commerce growth.

Clarifying the relationship between insecure attachment and problematic social media use across platforms: a network analysis.

Despite evidence suggesting that insecure attachment is a significant risk factor for Problematic Social Media Use (PSMU), there remains a lack of comprehensive studies exploring this relationship, and a unified understanding of its role has yet to be established. We employed network analysis to construct an integrated model for examining the complex interrelations between negative emotions, trait and state attachment, motives, and PSMU across three platforms (i.e., WeChat, Sina Weibo, and TikTok), as well as for identifying potential mediating variables between attachment and PSMU. Data were collected from 685 young adults via online self-reported questionnaires. We found that negative emotions are positively correlated with insecure trait and state attachment but have a negligible direct relationship with PSMU. The conformity motive and state attachment security emerged as important central nodes when measured by strength, closeness, and betweenness. Moreover, attachment states and motives were found to be clustered. Such strong interrelationships were also evident between insecure attachment and PSMU, while trait attachment anxiety and avoidance were observed to be related to PSMU across various platforms. Our findings promote a deeper understanding of the relationship between insecure attachment and PSMU from a cross-platform perspective and offer novel insights into the mechanisms underlying their co-occurrence, which may guide the development of effective interventions for healthier social media engagement.

Navigating uncertain waters: 12 tips for medical department social media engagement under shifting platform landscapes

Social media has revolutionized how society receives and transmits information in the digital age, including healthcare. While the future of social media platforms remains uncertain, the benefits of social media for healthcare organizations, departments, and divisions are clear when compared to traditional communication methods, including improved recruitment efforts, increased promotion of faculty work, rapid dissemination of information and education innovations, and accelerated professional networking. Consequently, preferred platforms may shift but the benefits of social media likely cement it, in one form or another, in medical education and society at large. The strategic development of a social media presence at the department level can be opaque and overwhelming amidst varying mediums, yet the benefits of use have never been more important. Here, we present 12 tips for developing a successful social media presence as a healthcare department, addressing the creation of a purposeful social media strategy and crucial considerations for any platform, current or future, at all levels of development.

The Discomfort Dilemma: How Pro-environmental Consumption Affects Consumer Trust in Green Social Media Marketing and Engagement Intentions

The Discomfort Dilemma: How Pro-environmental Consumption Affects Consumer Trust in Green Social Media Marketing and Engagement Intentions

PaaS Solutions for Scalable Social Media Engagement and Brand Loyalty Programs

Abstract: This research paper is a systematic analysis of how PaaS solutions can revolutionize the approach to increasing social network presence and improving brand reward programs. Based on the literature survey, comparison with current practices, and case study investigations, we study how, benefiting from PaaS, organizations deliver enhanced, efficient, and customer-centric experiences. This paper explores the attributes of PaaS that Microsoft especially targets for such applications the ability to perform real time analysis, omnichannel support and superior personalization. Based on the analysis of successful stories in different industries, we illustrate how, with the help of PaaS, Starbucks, Nike and Sephora were able to significantly enhance the specifics of customer interactions. It also focuses on the implementation issues that can be tackled. Some of the problems that may conflict with the research are data privacy, the complexity of integration, and sometimes, the use of the system by the targeted users. In addition, we analyze such innovative tendencies and tools as artificial intelligence, blockchain, augmented reality, and other future aspects concerning the development of PaaS-based loyalty and engagement solutions. The results reveal that PaaS provides definite top-line and bottom-line benefits for scalability, cost, and flexibility; it provides enterprises of all sizes with complex engagement solutions that were earlier only available to large enterprises. The study benefits both the academic and business worlds by offering theoretical and practical insights into the adoption of PaaS within businesses that desire to improve their app-based presence and connections with clients. The article ends with implementation suggestions and propositions for further research, focusing on the developments and trends related to cloud solutions concerning the future of customer engagement and their loyalty schemes..

Tourist satisfaction in Northern Vietnam: The impact of cultural involvement and social media engagement using PLS-SEM

The tourism sector in Northern Vietnam has witnessed significant expansion, enticing international tourists with its distinctive cultural heritage and picturesque scenery. This study examines how local cultural activity and social media engagement affect the relationship between visitor experience and satisfaction. Data was collected from 394 travelers who visited Northern Vietnam using a quantitative approach called Partial Least Squares Structural Equation Modelling (PLS-SEM). The results indicate that the tourist experience has a substantial impact on tourist satisfaction. The relationship is favorably influenced by active participation in local culture, suggesting that greater cultural engagement increases satisfaction. Nevertheless, the impact of social media involvement did not demonstrate a noteworthy moderating influence. The findings offer useful insights for tourism managers and policymakers, underscoring the significance of improving tourist experiences and fostering cultural participation to enhance satisfaction. This study enhances the theoretical comprehension of tourist satisfaction and provides practical suggestions for implementing sustainable tourism practices.

The effect of social media engagement on social integration of elderly migrants in China: the mechanism of perceived social support and psychological resilience

Surging numbers of older parents have migrated with adult children to developed urban areas under China’s internal family migration, experiencing several difficulties in social integration in local society. Social media has become an essential tool for older adults to gather information, socialize, and entertain. However, few studies have focused on the relationship between social media use and social integration among older migrants and the underlying psychological mechanisms. Drawing on the Media system dependency (MSD) theory and the Stress-buffering hypothesis, this study developed and tested a conceptual research model by conducting a cross-sectional online survey study (N = 1001). The results indicate that understanding and orientation, rather than entertainment, are two primary motivations for trailing parents to use social media. The activeness of social media engagement (exposure condition), rather than the intensity of social media use (selective exposure), can positively influence the social integration of older migrants. Psychological resilience cannot mediate the relationship between social media engagement and social integration, which is proved to be mainly achieved through perceived social support and the partial chain mediation of perceived social support and psychological resilience. These findings shed theoretical and practical light on the design of older migrant-friendly social media apps and the efforts of adult children and communities to enhance the social integration of older internal migrants through social media engagement.

Overcoming engagement shortfalls and financial constraints in Small and Medium Enterprises (SMES) social media advertising through cost-effective Instagram strategies in Lagos and New York City

This research explores the challenges faced by Small and Medium Enterprises (SMEs) in leveraging social media advertising, with a focus on engagement shortfalls and financial constraints. The study compares the strategies employed by SMEs in Lagos, Nigeria, and New York City, USA, to overcome these challenges, highlighting the impact of these strategies on business growth and customer loyalty. Through a cross-cultural analysis, this research identifies cost-effective practices that can enhance social media engagement and optimize advertising expenditures for SMEs in diverse economic environments. The findings reveal that while social media platforms offer significant opportunities for SMEs, success is often hindered by limited resources, inadequate content strategies, and the rapidly changing dynamics of social media platforms. This study provides actionable insights for SMEs seeking to maximize their social media presence, offering recommendations for improving engagement and overcoming financial barriers. Keywords: Social Media Advertising, Small and Medium scale Enterprises (SMEs), Engagement Shortfalls, Financial Constraints, Cross-Cultural Study, Lagos, Nigeria and New York City, USA, Cost-Effective Strategies.

Understanding the impact of tourist behavior change on travel agencies in developing countries: Strategies for enhancing the tourist experience

The study investigates the impact of tourist behavior change on travel agencies in developing countries, with a focus on strategies for enhancing the tourist experience. The research aims to identify the main factors influencing tourist purchasing behavior and understand their relationship with the customer experience. Data were collected from 368 experienced tourists in Ho Chi Minh City and Hanoi, Vietnam, using a combination of convenience and random sampling. Partial Least Squares Structural Equation modeling (PLS-SEM) is employed to analyze the research model. The findings confirm that product quality, product price, brand image, and marketing strategy significantly influence tourist purchasing behavior. Importantly, the results highlight the indirect effect of these factors on purchasing behavior, mediated through customer experience. It suggests that enhancing the customer experience is a crucial aspect of influencing tourist purchasing decisions. Based on these findings, industry managers and travel agents in developing countries should prioritize enhancing customer experience and building a strong brand through personalized services, digital integration, and active social media engagement. Implementing dynamic pricing strategies and targeted marketing campaigns that address safety concerns and highlight local experiences are crucial for competitiveness and attracting travelers post-crisis. Future research should explore the long-term effects of these strategies on travel agency performance and adapt the model to specific regional contexts. By adopting these multifaceted approaches, travel agencies in developing countries can enhance their competitiveness and better navigate the changing tourist behavior in the post-crisis era.

Benefits and Practices of Social Media Marketing on Small-Medium Enterprises (SMES) in Subic Bay Metropolitan Authority

In the 21st century, e-commerce technology has garnered significant interest from researchers and management, driven by the internet’s rapid growth. This has enabled customers to personalize websites according to their preferences. This study aimed to identify the benefits that small and medium-sized enterprises (SMEs) can gain from using social media to interact with customers, focusing on social media marketing tactics and their advantages. It provided insights into the challenges faced by entrepreneurs in prominent urban areas within the Subic Bay Metropolitan Authority (SBMA) and the managerial requirements for ensuring consumer satisfaction. The study concentrated on six key areas: profiling SMEs based on specific elements, identifying primary social media platforms used by SMEs in Subic Bay, evaluating potential benefits for SMEs, assessing the extent of social media engagement by SMEs, gathering input on ethical standards in social media marketing, and developing “RJM 24-points Proposed Guidelines for Social Media Practices.” Employing a descriptive methodology, data were collected from 51 respondents via structured questionnaires and supplemented by random interviews with proprietors, IT personnel, and managers. Statistical techniques such as percentage, weighted mean, Likert scale, and ranking were used for data analysis. Key findings revealed that increased brand visibility and feedback were the most probable benefits, while accessibility and advertising were the most commonly used social media practices. Ethical practices emphasize maintaining honesty, transparency, and authenticity in marketing efforts. The study provided several recommendations for improving social media marketing approaches for SMEs. These included encouraging financial businesses to diversify their products or focus on niche markets, motivating entrepreneurs to start micro or small firms to leverage low entry barriers and market adaptability, and prioritizing support for early-stage companies to enhance their chances of long-term success and profitability. Keywords: Electronic Shopping, Small Medium Enterprises (SME’s), Social Media Marketing Practices, Special Economic Zones

Social Media Fashion Campaigns on Brand Engagement in Thailand

Purpose: The aim of the study was to analyze the social media fashion campaigns on brand engagement in Thailand. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Recent studies on social media fashion campaigns in Thailand reveal that these campaigns significantly enhance brand engagement. Findings indicate that fashion brands leveraging platforms like Instagram and Facebook effectively engage consumers through visually appealing content and influencer collaborations. These strategies lead to higher levels of brand interaction, increased consumer loyalty, and elevated sales performance. Research highlights that campaigns tailored to local cultural preferences and trends resonate more with Thai audiences, driving greater engagement and brand affinity. Unique Contribution to Theory, Practice and Policy: Social identity theory, uses and gratifications theory & social media engagement theory may be used to anchor future studies on social media fashion campaigns on brand engagement in Thailand. Fashion brands should implement data-driven approaches to identify and collaborate with influencers who have a genuine connection with their audience. Regulatory guidelines should be developed to ensure transparency in influencer partnerships, including clear disclosures and compliance with advertising standards.

The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love

This study aims to shed light on the role of social media in building consumer engagement and examines the impact of Islamic brand personality traits on electronic word-of-mouth and brand trust in the context of social media engagement behaviour within Islamic online banking. To assess the proposed model a sample of 665 users was recruited. The results show that the brand personality traits of Islamic brands within the context of the Islamic banking sector have a positive impact on brand trust and electronic word of mouth when mediated by brand love. This study addresses this gap in research by examining the impact of Islamic brand personality traits and brand love on electronic word-of-mouth and brand trust in Palestine. These results underline the importance of considering the alignment of brand personality traits with Islamic principles in fostering engagement and trust towards the brand.

Impact of a New Gynecologic Oncology Hashtag During Virtual-Only ASCO Annual Meetings: An X (Twitter) Social Network Analysis.

Official conference hashtags are commonly used to promote tweeting and social media engagement. The reach and impact of introducing a new hashtag during an oncology conference have yet to be studied. The American Society of Clinical Oncology (ASCO) conducts an annual global meeting, which was entirely virtual due to the COVID-19 pandemic in 2020 and 2021. This study aimed to assess the reach and impact (in the form of vertices and edges generated) and X (formerly Twitter) activity of the new hashtags #goASCO20 and #goASCO21 in the ASCO 2020 and 2021 virtual conferences. New hashtags (#goASCO20 and #goASCO21) were created for the ASCO virtual conferences in 2020 and 2021 to help focus gynecologic oncology discussion at the ASCO meetings. Data were retrieved using these hashtags (#goASCO20 for 2020 and #goASCO21 for 2021). A social network analysis was performed using the NodeXL software application. The hashtags #goASCO20 and #goASCO21 had similar impacts on the social network. Analysis of the reach and impact of the individual hashtags found #goASCO20 to have 150 vertices and 2519 total edges and #goASCO20 to have 174 vertices and 2062 total edges. Mentions and tweets between 2020 and 2021 were also similar. The circles representing different users were spatially arranged in a more balanced way in 2021. Tweets using the #goASCO21 hashtag received significantly more responses than tweets using #goASCO20 (75 times in 2020 vs 360 times in 2021; z value=16.63 and P<.001). This indicates increased engagement in the subsequent year. Introducing a gynecologic oncology specialty-specific hashtag (#goASCO20 and #goASCO21) that is related but different from the official conference hashtag (#ASCO20 and #ASCO21) helped facilitate discussion on topics of interest to gynecologic oncologists during a virtual pan-oncology meeting. This impact was visible in the social network analysis.

Assessing the Role of Social Media Marketing on Consumer Behavior

This paper investigates the relationship among various demographic and behavioral characteristics of consumers in relationship with social media marketing and how these relationships impact the overall consumer behavior of Social Media users. A structured questionnaire was employed for data collection from the respondents of various demographic and behavioral characteristics of consumers. Correlation analyses of different variables reveal weak positive correlations between age, gender, monthly income, and time spent on social media with average spending on social media purchases. There is also a notable observation of a moderate positive correlation between following brands and interacting with their content. It can also be seen that consumer satisfaction strongly correlates with comfort in social media purchases. Regression analysis identifies brand loyalty and the quality of social media advertisements among other variables has a substantial impact in the new product/service consideration. These findings highlight the importance of engagement and advertisement quality in social media marketing strategies.

Technology and Language Revitalization in Indonesia: A Literature Review of Digital Tools for Preserving Endangered Languages

This systematic literature review examines specific digital tools such as mobile apps, online dictionaries, and social media platforms, evaluating their implementation and effectiveness in preserving endangered languages in Indonesia. Drawing from an analysis of ten scholarly publications spanning 2019 to 2023, key tools identified include the Android-based Lampung dictionary, "Nusantara in Your Hand" for Javanese and Madurese, and the Muyu-Indonesian-English Dictionary App. These tools engage communities through initiatives like the Balinese Language Digital Dictionary and BASAbali Wiki, utilizing platforms such as WhatsApp, Facebook, and YouTube for cultural preservation. Implementation strategies encompass a variety of mediums: mobile apps tailored for Lampung, Javanese, and Madurese speakers; comprehensive online platforms like the Balinese Language Digital Dictionary and BASAbali Wiki; interactive resources such as LearnJavaneseOnline.com; and dynamic social media engagement on WhatsApp, Facebook, Twitter, and YouTube. Utilizing modern technology, these tools document, teach, and sustain regional languages, enhancing accessibility and fostering community engagement. Their effectiveness lies in promoting community involvement, integrating into educational frameworks, and gaining support from governments and local communities, thus playing a crucial role in safeguarding Indonesia's linguistic heritage and cultural identity. In conclusion, digital tools present significant progress in preserving Indonesia's linguistic diversity, requiring strategies that address socio-cultural and technical challenges, prioritize community involvement, foster collaboration across sectors, improve digital infrastructure, and promote sustainable practices to ensure long-term success in language revitalization efforts.

Application of Public Relations Tools for Revenue Generation by Taraba State Board of Internal Revenue

This study investigates the efficacy of public relations (PR) tools employed by the Taraba State Board of Internal Revenue to bolster revenue generation. The research objectives encompass identifying specific PR strategies, eval_uating their effectiveness, and proposing actionable recommendations. Employing a mixed-methods approach, quantitative surveys and qualitative interviews were conducted to gather comprehensive insights. The study was built on Two Symmetrical Model, Excellence Theory, and Transfer Process Model. Findings indicate a moderate utilization of PR tools, with 63% of respondents reporting extensive to moderate use. Notable strategies include social media engagement, press releases, and community outreach initiatives. Qualitative data elucidates participant experiences, highlighting the impact of these strategies on promoting tax compliance and fostering positive public perception. Effectiveness assessments reveal tangible outcomes, with participants citing increased tax compliance rates and positive media coverage as key indicators. This underscores the significance of strategic communication in driving revenue generation efforts. However, challenges such as limited collaboration with external stakeholders and the absence of comprehensive eval_uation mechanisms are identified. Based on the findings, several recommendations are proposed to optimize PR efforts and enhance revenue generation outcomes. These include fostering closer collaboration with stakeholders, implementing robust eval_uation mechanisms, and tailoring communication strategies to diverse audience segments. Additionally, there is a call for continuous professional development to ensure staff proficiency in PR roles.

NETIZENS' PERCEPTION OF MUSEUM PUSAKA NIAS AS A TOURISM DESTINATION ON THE FACEBOOK PLATFORM IN GUNUNGSITOLI

This study examines netizens' perceptions of the Nias Heritage Museum as a tourism destination through analysis of comments on the museum's Facebook platform. Using a qualitative descriptive approach, the research analyzes Facebook posts and comments from 2023-2024 to understand how social media users perceive and engage with the museum online. The study employs sociolinguistic analysis to examine language variation, identity expression, cultural context, and language functions in user comments. Findings indicate generally positive perceptions of the museum, with netizens using both Indonesian and the Nias regional language to express cultural pride and identity. The research reveals that posts with diverse language use and strong cultural context generate higher engagement. Additionally, the study demonstrates the effectiveness of Facebook as a promotional tool for the museum, highlighting the platform's ability to reach a wide audience and foster community interaction. This research contributes to understanding digital communication strategies for cultural heritage sites and offers insights for optimizing social media engagement in cultural tourism contexts.

The Influence of Social Media Engagement, Consumer Brand Engagement on Satisfaction and Loyalty of Tourists Visiting Coffee Shops in Kintamani, Bangli District, Bali

The Influence of Social Media Engagement, Consumer Brand Engagement on Satisfaction and Loyalty of Tourists Visiting Coffee Shops in Kintamani, Bangli District, Bali