Over more than forty years of deepening reform and opening up, China has become the second largest world economy after the United States. As a component of energy system in China, rural energy is becoming more and more important. With the development of rural economy in China, the efforts of energy conservation and emission reduction have been continuously strengthened and expanded in China. Sustained, safe, and green energy supply is the material basis for the sustainable development of rural economy in China, and it is also a prerequisite for improving the quality of life of rural residents in China. Given living habits and income levels, energy consumption in rural areas in China is still dominated by traditional energy sources such as coal and firewood. There is little use and consumption of new energy. Rural energy is gradually declining for the investment in special funds for rural energy projects is not enough. New energy technology research and development are lagging. At the same time, rural areas have low using efficiency but high demand of energy, which leads more contradictions. In order to meet the needs of farmers for energy production and increase their income, it is necessary to study the countermeasures of rural energy development, which becomes an important part of the construction of a new socialist countryside. Based on the analysis of rural energy developing status and rural energy consumption structure in China, this article pointed out the problems including unreasonable energy structure, insufficient supply, the contradiction between supply and demand, and the lagging construction of follow-up service management system, and uncompleted energy support policies and imperfect incentive measures. We also put forward corresponding countermeasures and suggestions.
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