We analyze the end-point region of the photon spectrum in semi-inclusive radiative decays of very heavy quarkonium $(m{\ensuremath{\alpha}}_{\mathrm{s}}^{2}\ensuremath{\gg}{\ensuremath{\Lambda}}_{\mathrm{QCD}}).$ We discuss the interplay of the scales arising in the soft-collinear effective theory, m, $m(1\ensuremath{-}{z)}^{1/2},$ and $m(1\ensuremath{-}z)$ for z close to 1, with the scales of heavy quarkonium systems in the weak coupling regime, m, $m{\ensuremath{\alpha}}_{\mathrm{s}},$ and $m{\ensuremath{\alpha}}_{\mathrm{s}}^{2}.$ For $1\ensuremath{-}z\ensuremath{\sim}{\ensuremath{\alpha}}_{\mathrm{s}}^{2}$ only collinear and (ultra)soft modes are seen to be relevant, but the recently discovered soft-collinear modes show up for $1\ensuremath{-}z\ensuremath{\ll}{\ensuremath{\alpha}}_{\mathrm{s}}^{2}.$ The S- and P-wave octet shape functions are calculated. When they are included in the analysis of the photon spectrum of the $\ensuremath{\Upsilon}(1S)$ system, the agreement with data in the end-point region becomes excellent. The nonrelativistic QCD matrix elements $〈{1}^{3}{S}_{1}|{O}_{8}{(}^{1}{S}_{0})|{1}^{3}{S}_{1}〉$ and $〈{1}^{3}{S}_{1}|{O}_{8}{(}^{3}{P}_{J})|{1}^{3}{S}_{1}〉$ are also obtained.
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