Encouraging Consumers Research Articles

E-waste landscape on the environment and human health: A bibliometric analysis

Electronic waste (e-waste) has become relevant to the impact on the environment and human health. The mass production of equipment and devices makes them more affordable for consumers and promotes, in exchange, a short time of use and disposal growth. In this regard, the present work conducted a literature mini-review based on bibliometric analysis, using the SCOPUS database to obtain records of research articles from 2019 up to date. The purpose is to grasp an overview of the impact of e-waste on the environment and health. Therefore, the study revealed works that addressed such topics and identified the journals with the most articles published in this period. Moreover, the analysis exhibits the research collaboration among authors, countries, and highly cited authors, highlighting the contribution of developing countries such as Mexico, Brazil, Thailand, Nigeria, Indonesia, and Vietnam and exposing the current trends and future directions to mitigate this worldwide concern. The reviewed works emphasized the relevance of employing sustainable methods and supporting the circular economy at the disposal of e-waste. They also highlighted the need for creating and implementing policy and regulation frameworks, especially in developing countries, in parallel with encouraging corporate and consumer responsibility in e-waste management to raise awareness about eco-friendly practices and promote a greener and healthier future.

Powering Brand Success: The Impact of Firm-Created and User-Generated Content on Equity, Attitude, and Purchase Intentions

This study aims to analyze the impact of Firm Created Content (FCC) and User Generated Content (UGC) on brand equity and purchase intention of Grab-and-Go coffee brand. In today's digital era, content generated by both companies and users plays a critical role in shaping consumer perceptions of brands. FCC refers to all content created by companies to promote their products and services, while UGC is content created by consumers that reflects their experiences with a product. This research employs a quantitative method using an online survey involving 300 respondents who are consumers of Grab-and-Go coffee. The results of the study indicate that both FCC and UGC have a significant impact on brand equity. High-quality FCC can enhance brand awareness, perceived quality, and consumer loyalty. On the other hand, positive UGC can strengthen the emotional connection between consumers and the brand, as well as increase consumer trust. Furthermore, the study also finds that strong brand equity contributes to an increase in purchase intention. Data shows that 75% of respondents are more likely to purchase Grab-and-Go coffee products after being exposed to engaging content from both the company and users. Through this analysis, the study provides valuable insights for marketers in designing effective content strategies to enhance brand equity and drive purchase intention. The findings are expected to serve as a reference for other coffee companies in leveraging FCC and UGC to achieve a competitive advantage in an increasingly competitive market. The study also recommends that companies be more proactive in encouraging consumer participation in content creation and utilize social media platforms to enhance engagement with their audience.

THE ROLE OF PROMOTIONAL GIMMICKS WITH 10% DISCOUNT ON PURCHASE DECISIONS FOR WARDAH WHITE SECRET PRODUCTS AT MISS GLAM STORE IN BENGKULU CITY

The use of promotional gimmicks, such as price discounts, is one of the effective marketing strategies in encouraging consumer purchasing decisions. This study aims to analyze the role of promotional gimmicks in the form of a 10% price discount on the decision to provide Wardah White Secret products at the Miss Glam Store in Bengkulu City. The method used is a thematic literature review, referring to various studies related to the influence of price promotions on consumer behavior in the cosmetics sector. The results of the study show that a 10% price discount significantly increases consumer attraction to the product, creates a higher perception of value, and encourages faster purchasing decisions. In addition, this promotion also strengthens the competitiveness of Wardah White Secret products in the local market. However, the effectiveness of this promotional gimmick is also influenced by external factors, such as brand loyalty, product quality, and the marketing communication strategy used. This study provides insight for cosmetic business actors, especially at the Miss Glam Store, to maximize the implementation of promotional gimmicks in supporting increased sales and consumer satisfaction.

Developing Ethical Frameworks for Sustainable Food Pricing Through Supply Chain Transparency

Developing ethical frameworks for sustainable food pricing is crucial in addressing the interconnected challenges of profitability, ethical food access, and supply chain transparency. This study presents a decision analysis model designed to evaluate the sustainability and ethics of food pricing strategies, with a strong emphasis on future stakeholder analysis. The model incorporates a systematic approach to balancing profitability with ethical considerations, focusing on transparent supply chain practices as a foundation for sustainable pricing decisions. By evaluating factors such as production costs, environmental impact, and fair labor practices, the model aims to create a comprehensive pricing strategy that promotes both ethical food access and corporate responsibility. To account for diverse stakeholder interests, this decision analysis model integrates key metrics from suppliers, producers, distributors, consumers, and regulatory bodies, facilitating a balanced approach that aligns with sustainable development goals (SDGs). Stakeholder analysis is central to this framework, enabling companies to predict potential reactions and adapt pricing strategies that support long-term economic, social, and environmental objectives. By analyzing data from multiple stages of the supply chain, the model fosters transparency and allows stakeholders to track how pricing decisions impact resource allocation, waste reduction, and fair trade practices. This approach addresses rising consumer demand for ethical consumption choices while offering companies insights into profitability impacts associated with sustainable practices. Furthermore, it provides an actionable pathway for food industry leaders to reconcile competing priorities, such as affordable pricing for consumers and adequate returns for producers. Implementing this framework can help foster a culture of accountability and sustainability across the food industry, enhancing brand reputation and encouraging ethical consumer behavior. In conclusion, this study’s decision analysis model for sustainable food pricing offers a viable tool to evaluate ethical and transparent pricing practices, highlighting how strategic stakeholder analysis can align profitability with responsible corporate behavior. This framework supports sustainable food pricing as a core element of ethical business practices in the global food industry.

Participation of Clients in the E-Banking Practices of Nepalese Commercial Banks

The aim of present research was to analyze the different e-banking services provided by Nepalese commercial bank in terms of customers’ participation. Nowadays, almost all commercial banks and financial intermediaries provide internet banking services for their customers in order to reduce cost and time. This study conducted to understand the different technological advancement used by the Nepalese commercial bank in their day-to-day operation. Data for this research came from both primary and secondary sources: responses from a questionnaire and many secondary sources. Present investigation was conducted utilizing a survey technique using a questionnaire as the data collecting tool. To get understanding of consumers' involvement in the Nepalese banking sector, structured sets of questions including Likert scale questions, yes/no questions, multiple choice questions were asked. According to the findings of this study, decision-makers should take into consideration the importance of centering their attention on the alertness, and faith of clients. This can be accomplished by enhancing safety measures, implementing proper e-legislation, and offering electronic bills or assurance for each and every transaction. The ultimate goal is to instill a greater sense of confidence in those who use such services and to encourage a culture of internet banking usage throughout Nepal. The findings of this study indicate that both the environment in which the application for online banking is used and the program itself are in need of further enhancement. The bank should always place a strong emphasis on encouraging consumer participation in the use of online banking services, rather than only focusing on the implementation of latest technological advancements.

“Fresh Start” Messaging, “Rebirth Associations,” and Consumers’ Environmentally Sustainable Actions

AbstractWhat do consumers do with their used clothing, books, and children’s toys? In this research, we introduce metaphoric “fresh start” messaging as an effective tactic to encourage consumers to engage in environmentally sustainable actions of donating used products for remanufacture or reuse. Drawing on conceptual metaphor theory and construal theory, we contrast metaphoric “fresh start” messaging with dominant “reduce waste” and “recycle” non-metaphoric environmental messages. Across six experimental studies, metaphoric “fresh start” messaging is more effective in increasing environmentally sustainable actions, including used product donations and donation intentions. The effectiveness of metaphoric “fresh start” messaging is grounded in its activation of abstract thinking as “rebirth associations,” thoughts around new beginnings, renewal, and new life. We examine the effectiveness of metaphoric “fresh start” (vs. non-metaphoric environmental) messaging with the use of “fresh start” temporal landmarks (New Year’s Day and Earth Day) and find that metaphoric “fresh start” messaging, with or without these temporal landmarks, is more effective in triggering abstract thinking as “rebirth associations.” Our work substantiates the power of metaphoric “fresh start” messaging in encouraging consumers’ environmentally sustainable actions and has significant implications for the use of conceptual metaphors in marketing messages.

Green finance solutions for banking to combat climate change and promote sustainability

Green finance has become a pivotal strategy in addressing climate change and fostering sustainability within the banking sector. By integrating environmentally conscious financial practices, banks play a critical role in transitioning towards a low-carbon economy. This paper explores the potential of green finance solutions in mitigating climate change and promoting sustainable development. Key mechanisms include green bonds, sustainability-linked loans, and renewable energy financing, which enable financial institutions to channel investments toward eco-friendly projects. Additionally, banks are leveraging innovative technologies such as artificial intelligence and blockchain to enhance the transparency, efficiency, and scalability of green finance initiatives. Green finance supports sustainable business practices by providing incentives for corporations to adopt environmental, social, and governance (ESG) frameworks. It also empowers individuals through green mortgages and eco-friendly personal loans, encouraging sustainable consumer behavior. Moreover, the adoption of climate risk assessment tools enables banks to evaluate the environmental impact of their portfolios and make informed decisions to align with global sustainability goals. However, challenges persist in the widespread implementation of green finance, including the lack of standardized regulatory frameworks, limited public awareness, and the risk of greenwashing. This paper highlights the importance of policy interventions, public-private partnerships, and international cooperation in overcoming these barriers. It emphasizes the role of central banks and regulatory authorities in establishing guidelines that promote accountability and transparency in green finance practices. Through case studies of successful green finance initiatives across Europe, Asia, and the Americas, this paper underscores the transformative potential of banking in combating climate change and promoting sustainability. The findings advocate for a holistic approach, combining financial innovation, stakeholder collaboration, and regulatory support to accelerate the transition to a sustainable future. Keywords: Green Finance, Sustainability, Climate Change, Banking, ESG Frameworks, Green Bonds, Renewable Energy Financing, Climate Risk Assessment, Green Mortgages, Blockchain, Artificial Intelligence, Public-Private Partnerships.

Beyond Green Hype: Attitude, Trust & Ethics For E-Motors

This research aims to fill the gap in inconsistent findings on the relationship between green attitude and green purchase intention using the Theory of Planned Behavior (TPB) approach by adding green trust and environmental ethics as mediating variables. Data were collected through a survey of 200 potential respondents and analyzed using structural equation modeling (SEM) based on partial least squares (PLS). Positive and significant results were found in the relationship between green attitude, green trust, environmental ethics, and electric motorcycle purchase intention. In addition, green trust and environmental ethics were able to mediate the relationship between green attitude and electric motorcycle purchase intention. These findings provide insights for electric motorcycle manufacturers and policymakers to improve strategies that promote positive environmental attitudes and trust in green products, ultimately encouraging sustainable consumer behavior. This research provides an original contribution and fills a knowledge gap by combining the concepts of green trust and environmental ethics in the Theory of Planned Behavior (TPB) model, which has not been widely studied in Indonesia. In addition, this study introduces a new model that can be the basis for future research in sustainability and green marketing.

The Role of Global Ambassador and Brand Ambassador for Indonesian and Malaysian Youth

The growing digital era, the role of influencer marketing has become one of the most effective marketing strategies and one of the important aspects in influencer marketing is the involvement of Global Ambassadors and Brand Ambassadors. This study aims to explore the implementation of the role of Global Ambassadors and Brand Ambassadors for Young People in Indonesia and Malaysia. The research methodology was carried out through the first stage, namely observation, development and use of the theory of global ambassadors and brand ambassadors ranging from providing testimonials, providing encouragement and reinforcement (Endorsement), acting as actors in the advertising topics they represent. The second stage is to test the theory through interviews to get feedback, visual representations, and problem-solving creativity that can identify opportunities that exist and be applied in business. The results of this study show that Global ambassadors play a major role for Indonesian and Malaysian youth, especially in shaping their lifestyle image and identity, encouraging consumption of international products, and shaping global trends. However, young people retain local cultural values that influence their perception of products and brands.

Drivers, inhibiting factors and facilitating factors influencing purchase intention of suboptimal foods among Taiwanese consumers

PurposeTo elucidate the factors influencing suboptimal food (SF) purchase intention among Taiwanese consumers, this study extended the theory of planned behaviour (TPB) model by incorporating driving factors that encourage purchasing of SFs, that is, incorporating food waste awareness and personal norms. The inhibiting moderator of health consciousness and facilitating moderator of price consciousness were also considered.Design/methodology/approachA total of 305 online questionnaire responses were analysed. Moderated regression analysis was performed to test the hypotheses proposed in this study.FindingsConsumer attitudes toward purchasing SFs and perceived behavioural control as well as their food waste awareness and personal norms are determinants of their SF purchase intention. Health consciousness inhibits SF purchase intention, and price consciousness promotes SF purchase intention. In addition, the moderating effect of health consciousness reverses the positive relationship between personal norms and SF purchase intention, turning the relationship negative. However, the moderating effect of price consciousness strengthens the positive relationship between personal norms and SF purchase intention.Originality/valueIn addition to extending the TPB model, this study considered the main effects and moderating effects of health consciousness and price consciousness on consumers’ intention to purchase SF. The research findings contribute to the understanding of the relevant factors that influence Taiwanese consumers’ SF purchase intention. The study also outlines the implications of its findings in terms of encouraging consumers to purchase SFs to reduce food waste.

Assessing the influence of artificial intelligence on sustainable consumption behavior and lifestyle choices

Purpose Artificial intelligence (AI) has advanced at a rapid pace in the 21st century, and this has had a profound impact on many facets of human behavior, most notably the attitudes toward sustainable consumption and the lifestyles of consumers. Young consumers are at the forefront of AI technology adoption due to their upbringing in an era dominated by technological advancements, and these technologies are changing the way they engage with brands, make purchases and practice sustainability. This research paper aims to investigate the influence of AI on sustainable consumption behavior and lifestyle choices among young consumers. Design/methodology/approach This research study examines the complex effects of AI on young consumers using the Unified Theory of Acceptance and Use of Technology 2 model. This study addresses the intricacies and issues related to AI, such as the risk of overconsumption and the environmental impact of AI technologies, while also examining how AI-driven tailored experiences improve consumer engagement and promote sustainability. Structural equation modeling (SEM) was used to evaluate the hypotheses and produce solid insights into the connections between consumer behavior, sustainable consumption and the adoption of AI. Findings The results highlight the necessity of adopting AI in a balanced manner and stress the significance of coordinating AI advancements with sustainability goals. Originality/value This study offers a significant contribution to the body of knowledge by examining the relationships between the adoption of AI, environmental consciousness and sustainable consumption. It also offers practical suggestions for encouraging consumers to engage in eco-friendly activities and responsible consumption.

Synergising tradition and innovation: Fortification of milk kefir with date syrup, a novel functional beverage

AbstractMilk kefir is gaining popularity due to its high probiotic content. This study focuses on fortifying milk kefir with date syrup to enhance its sensory attributes, with the goal of encouraging consumption among the younger generation. Date syrup was added to milk kefir in specific proportions (2, 4, 6, 8, and 10% per 100 mL of milk). The selection of the most suitable percentage (10%, 74 °Bx) was determined based on sensory preferences indicated by the panellists. The newly developed fermented beverage underwent physicochemical and biochemical analyses over a 14-day fermentation period. Results revealed that the addition of date syrup led to a significant (P ≤ 0.001) decrease in pH and total soluble solids (TSS) content, accompanied by a noteworthy increase in total phenolic, flavonoids, condensed tannins contents and antioxidant activity (almost 2-fold). Liquid chromatography - heated electrospray ionisation - mass spectrometry (LC-HESI-MS/MS) results identified the presence of a newly formed and important antifungal compound, p-hydroxyphenyllactic acid (HPLA), showing a progressive increase in quantity during the fermentation process (13.8-fold on the 14th day of fermentation). Hence, the outcomes of this study offer compelling evidence that a novel category of functional beverage can be developed by employing milk kefir as an appropriate starter with the incorporation of date syrup.

Does carbon labelling encourage the consumption of low‐emission meat products? Evidence from China

AbstractBy combining a hypothetical labelled‐choice experiment and a between‐subject design experiment, this study explores the influence of carbon labels on low‐emission meat consumption. The results reveal that carbon labels are effective in encouraging consumers to choose low‐emission conventional meat products. However, carbon labels are ineffective in persuading consumers to choose novel meat alternatives. Additionally, the results suggest that the efficiency of carbon labels depends on their format. The traffic‐light carbon label was identified as the most effective, reducing carbon emissions from meat consumption by 21.55%, followed by the carbon‐reduction label at 18.07% and the carbon‐neutral label at 2.6%. The findings raise implications for policymakers in developing standards for carbon labels.

Penggunaan Bahasa Persuasi dan Elemen Bahasa pada Iklan Makanan di YouTube

This research aims to identify the use of persuasive language and language elements in food advertisements on the YouTube platform. Food advertising on digital media is an effective means of attracting consumer attention. With a qualitative descriptive approach, this research reveals various persuasion language techniques, such as the use of invitations and suggestions such as "try", "again", "really", and "interesting", which encourage the audience to try the product. In addition, repetition of sentences and use of hyperbole to highlight product advantages were found to be effective in attracting attention and increasing consumer interest. The results of this research indicate that persuasive language in food advertising plays an important role in generating interest and encouraging consumers to buy products. These findings provide insight into language-based marketing strategies that can be used to influence consumer decisions.

Green Disposable Packaging and Communication: The Implications of Bring-Your-Own-Container

Problem definition: A growing number of firms are encouraging consumers to participate in “bring-your-own-container” (BYOC) behavior in which consumers bring their own reusable packaging to purchase and consume products, thus reducing single-use packaging waste. In this paper, we study the environmental implications of a firm’s BYOC implementation when considering its disposable packaging choice and communication strategy. Methodology/results: We build a stylized model to study a firm’s joint decisions on BYOC, disposable packaging choice, and communication and their implications on the environment. Our main results follow. First, allowing BYOC reduces the firm’s incentive to make fraudulent green claims about its disposable product packaging; however, BYOC implementation may harm the overall environment while improving the firm’s profit, thereby creating a new form of greenwashing. Second, the adoption of third-party certification for green disposable packaging is an effective remedy to mitigate the negative environmental impact of BYOC. In addition, the environmental implications of adopting third-party certification (either voluntarily or because of government mandates) depend on the relationship between the environmental qualities of green disposable packaging and reusable packaging. Whereas it always benefits the environment when the firm’s green disposable packaging has better environmental performance, adopting certification may negatively impact the environment if consumers’ reusable packaging is greener. Furthermore, we find numerically that offering a price discount for BYOC may encourage the firm to adopt certification because of increased profitability, thereby leading to the aforementioned environmental implications. Managerial implications: We offer operational insights on how firms should make joint decisions on BYOC, disposable packaging choice, and communication. We also generate insights on how governments should regulate firms’ green claims when firms start to allow BYOC. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2021.0605 .

Smart Consumer Purchasing Decisions: The Moderating Role of Lifestyle

This research aims to analyze the influence of price on the purchase decision of Samsung smartphones with lifestyle as a moderating variable in Faculty of Economics and Business Undana Kupang students. This study uses a quantitative approach with a sample of 95 people. Data were collected using questionnaires and analyzed using simple linear regression and MRA tests with the help of IBM 29 SPSS. The results of this study show that price has a positive effect on purchase decisions, meaning that higher prices are considered indicators of product value or superiority, thus encouraging consumers to make purchases., in addition, lifestyle weakens the relationship between price and purchase decisions, meaning that the influence of price on purchase decisions becomes less significant because of consumer lifestyles. In this context, even if the price of a product or service is higher or lower, consumers' purchasing decisions are influenced more by their lifestyle than by the price itself. Smart consumers tend to price as their lifestyle improves. Smart customer signals a significant shift in the way people think about purchasing. They are beginning to realize that price does not always reflect the true value of a product. In many cases, savvy consumers are willing to pay more for higher quality, appeal, or ethical values

Explore the Problems and Optimization Countermeasures Existing in the Marketing Hype of the Shoes’ Business

This paper discusses the phenomenon of shoe marketing hype and its impact on consumer behavior and the market. First of all, through the development trend of social media and online platforms, the affected aspects of consumers are analyzed in this paper. Through the Nike brand, the price of limited edition sneakers has risen to a very extreme number, which discusses the reasons for this factor, including the cooperation between the spokesmen and the brand, thus causing consumers’ enthusiasm for limited edition sneakers, and analyzes the psychology of consumers. Consumer psychological factors mainly include the negative factors of the scarcity of goods. The paper emphasizes supply chain management to maintain the balance of the market and not oversaturation to ensure the scarcity of shoes and uniqueness in the market. In addition, the special commodities represented by sneakers will also be symbolic, stored, circular, and speculative, representing the uniqueness of the product online. In the end, the problems in the market are explained and optimized, and suggestions are put forward, such as advocating the concept of healthy consumption and encouraging consumers to choose products according to their actual needs rather than pursuing the value of hype.

Electrospun fibers of zein and pea protein to create high-quality fibrous structures in meat analogs.

The importance of developing plant-based meat similar to animal meat lies in the fact that sensory similarity is a crucial factor in encouraging consumers to adopt this alternative. The present study reports the morphology, hydrophilicity, and thermal analysis of different fibers obtained by the electrospinning method. In the first step of this work, zein and zein/poly(ethylene oxide) (PEO) in 80% aqueous ethanol solution with varying concentrations of these polymers were investigated. It was observed that the diameters of the electrospun fibers are related to the concentration and viscosity of the solutions. Moreover, the addition of small percentages of PEO makes the fibers more hydrophilic and leads to an increase in the polymeric solution viscosity. Because of its low toxicity, PEO is used in various edible products. In the second step of this work, an ideal zein/PEO combination was found to allow the pea protein (PP) to be electrospun. Adding PP to the zein/PEO blend (20:1) leads to a more hydrophilic fiber and improves thermal stability. The results suggest that the zein/PEO and zein/PEO/PP blends can offer an innovative solution to enhance the texture and appearance of plant-based meats. These simulated electrospun fibers can mimic the fibers in animal meat and are a potential alternative to provide a sensory experience as close to animal meat as possible.

دور الابتكار والتطوير في تحسين جودة المنتجات وزيادة رضا العملاء في شركات التأمين بالمملكة العربية السعودية

The goal of this research is to evaluate the influence of innovation and development in boosting product quality and increasing customer satisfaction in insurance firms in the Kingdom of Saudi Arabia. A quantitative technique was adopted, with a sample size of 120 persons. Data were obtained by surveys, and the replies were examined using statistical analytic methods. The findings reveal a considerable influence of product development on enhancing customer experience and boosting customer satisfaction in insurance firms in Saudi Arabia. Additionally, the results show the significance of product development in boosting internal procedures, which also leads to higher customer satisfaction inside these firms. Furthermore, the research reveals that the function of product development in boosting the efficacy of marketing activities is vital in encouraging consumer happiness in the insurance industry. Entirely, the study highlights the vital need of providing insurance solutions that not only suit the requirements of clients but also improve their entire experience. The consequences of these results are deep, as they show that a focus on product innovation may lead to increased operational efficiency and more efficient marketing techniques, which eventually lead to higher customer satisfaction levels. This research adds to the current literature by giving insights into how insurance firms might employ product development to strengthen their competitive edge in the marketplace. By understanding the link between product innovation, internal procedures, marketing effectiveness, and customer happiness, insurance businesses may develop tactics that correspond with consumer expectations and enhance overall service quality. In conclusion, this research stresses the essential importance of product development in the insurance business and its direct association with customer satisfaction in Saudi Arabia. The findings serve as a significant reference for insurance businesses trying to strengthen their product offerings and improve client interactions in an increasingly competitive climate.

K- Popfication in Viral Marketing: Increasing Brand Awareness and Purchasing Decisions of MSMEs

The K-pop phenomenon has become one of the significant global culture trends, impacting not only the entertainment industry but also various aspects of marketing. This study aims to explore the impact of K-pop elements in viral marketing strategies on MSMEs in Indonesia, especially in increasing brands awareness and consumer purchasing decisions. The sample formed of 75 respondents who were selected using purposive sampling, with criteria MSME's customers on on line shopping. Data analysis using Structural Equation Modeling (SEM) with the help of Smart PLS 4.1. The research results shows that K- Popfication has been a significant influence on increasing brands awareness and purchasing decisions. This indicates that marketing strategies that integrate elements of K-Pop culture are effective in increasing brands awareness and encouraging consumers to make purchases. In contrast, neither buzz marketing nor viral marketing showed a significant influence on brands awareness and purchasing decisions in the context of this research. These findings provide important insight that in an effort to increase visibility and sales, K- Popfication has greater potential than other marketing strategies that do not involve elements of popular culture such as K-Pop.