The purpose of this study is to examine the influence of quality culture on innovative work behavior among employee. Even though the innovative work behavior of the employees is the main source of organizational innovation, it does not improve automatically. Leadership should offer employees appropriate climate to improve their innovative behavior, backed by quality culture. The Methodology of the study explores the theoretical conceptions which based on the Theory of Social Cognitive and deals with previous studies in order to investigate the conceptual associations between variables of the study. The researcher concluded that there is influence between the quality culture and innovative work behavior. In a similar way, quality culture may have a positive effect on innovative work behavior. Furthermore, quality culture, as one of the cultural factors, is very essential for an organization or any sector as quality culture offers a conceptual framework that helps to examine ideas and innovations in various fields that are fundamental to discover the strengths and weaknesses in an organization. The current study presents theoretical contributions that encourage employees to enhance their innovative work behavior. Study results can be applied as a policy for the organization to develop innovative work behavior. This study suggests examining these variables empirically.