PurposeThe purpose of this paper is to test a research model based on the cause-and-effect relationships between perceived justice, service satisfaction and behavioral intention.Design/methodology/approachThis paper is based on a questionnaire survey with service receivers in the Mexican telecom industry.FindingsThere are significant relationships between international/distributive justice and service satisfaction, as well as between service satisfaction and behavioral intention.Research limitations/implicationsThe research model tested appears not to be context- and time-specific, but valid across contexts and through time.Practical implicationsThe cause-and-effect relationships between perceived justice, service satisfaction and behavioral intention provide useful insights into service recovery strategies.Originality/valueThis paper provides additional empirical substantiations to existing theory and previous studies.