The author systematized and supplemented in the article some recommendations for a successful public speech of a teacher of higher education with a presentation. The article highlights the causes and disadvantages of «slide dependence» of public speeches. Analysis of scientific publications suggests that the key to success of a professional lecturer is not only intellectual ability and academic knowledge, but also personal criteria (emotional culture, ability to regulate, feel and understand not only their own emotional states but also audiences). The author recommends not to turn the lecturer with presentation into mechanical reproduction (reading) and commenting some slides, but to emphasize the key points that are demonstrated in them. Crowded slides cause emotional tension and a reluctance to listen to the lecturer. The key to the mood of the audience is improvised during the performance, the ability of the lecturer to use prosodic elements of speech (facial expressions and intonation of the voice, which is transmitted to listeners through tempo, intensity, and logical pauses). Rhythmic, emotional, pointing, visual, symbolic gestures are most often used in oratory, but they must be involuntary, not accompanied by a full speech of the speaker. You should also not build the whole lecturer in a humorous way. It is important to remember that the main conditions for effective humor are appropriateness and «portion». Need to be especially careful with satire, irony, and sarcasm, avoid jokes about race, religion, or sexual preference. The audience can be interested in history, an example on the topic of the speech, it is desirable that this example be covered from their own experience, the experience of acquaintances, colleagues. Real stories (even slightly exaggerated) give the speech concreteness, persuasiveness and tune the audience in the lecture. The slides in the presentation should not be «crutches» for the speaker, but only a support and a tool for oral narration. Therefore, to improve communication skills, it is necessary to constantly practice the art of transforming thought into word, work on diction and develop language thinking.