Emotional Bonding Research Articles

결혼이주여성의 지역사회 정체성이 지역사회적응에 미치는 영향

The purpose of this study is ways to establish the community identity of marriage migrant women and to adapt to the community, so that marriage migrant women can live a self-sustaining and self-sufficient life as an active participant in the community, not as an individual othered in the Korean community. For this purpose, a quantitative survey was conducted targeting marriage migrant women from Vietnam in rural areas of Gyeongsangbuk-do.
 Summarizing the results of the study, the factors influencing the community adaptation of marriage migrant women were socio-demographic variables such as educational background and community identity among factors such as regional involvement, emotional bond, and regional trust. In particular, emotional bonding was found to have a significant effect. Therefore, in order for marriage migrant women to adapt well to the local community, it is necessary to seek various opportunities and methods to have emotional bonds with the local residents.

The Effect of SNS Marketing Characteristics of Hair Salons on Brand Image and Emotional Bonding

As the number of users and usage of SNS increases explosively, relationships with consumers and branding strategies in SNS marketing are becoming increasingly important for companies as well as consumers daily lives. This study examines the impact of hair salon SNS marketing characteristics on brand image and emotional bond. Based on previous research, a survey was conducted from October 30 to December 14, 2022, targeting 300 men and women in their 20s or older who use SNS in the Seoul and Gyeonggi regions. The conclusions based on the analysis results using SPSS 22.0 are as follows. As a result of this study, first, it was found that all sub-factors of SNS marketing characteristics (interactivity, playfulness, information provision, reliability) had a positive influence on brand image. Second, all sub-factors of SNS marketing characteristics (interactivity, playfulness, information provision, reliability) were found to have a positive influence on brand image. Third, brand image was found to have a positive influence on emotional bonding. Considering that the value and use of SNS is gradually increasing, if we understand the characteristics of SNS and recognize that the emotional bond formed through communication with consumers is an important factor, we can use long-term transaction-oriented marketing strategies and branding for competitive hair salons. It can be used to create a marketing strategy that creates differentiation.

Analysis Of Promotion And Service Quality On Customer Loyalty At Pln Tanjung Pura Ulp Mediated By Customer Satisfaction In The Use Of Pln Mobile Application

This research investigates the impact of promotion, service quality, and emotional bonding on customer loyalty at PLN Tanjung Pura ULP, mediated by customer satisfaction through the PLN Mobile application. Utilizing a quantitative approach with structural equation modeling, the study reveals that promotion and service quality significantly influence customer satisfaction, subsequently affecting customer loyalty. The findings emphasize the importance of effective promotional strategies, high service quality, and emotional connections in enhancing customer satisfaction and loyalty. Recommendations include promoting PLN Mobile adoption through step-by-step guidance, improving service quality through employee training and customer feedback, and fostering emotional bonds with special offers for loyal users. Overall, the study highlights the interconnected dynamics shaping customer loyalty in the context of PLN Mobile usage.

Family functioning, parental attachment and students’ academic success

This study explores the intricate relationship between family functioning, emotional bonding, parent-child contact, and academic success among students through a serial mediation analysis. The research, conducted on a sample of 200 participants, sheds light on the indirect pathways through which family dynamics influence academic achievements, emphasizing the significance of emotional connections and parent-child interactions. The findings affirm the positive association between family functioning and academic achievement, in alignment with prior research. Additionally, the study identifies parent-child bonds and contact as partial mediators in this relationship, reinforcing previous findings. A noteworthy discovery is the full complementary sequential mediation effect, revealing that family functioning’s influence on academic success becomes substantial when emotional bonds foster increased parent-child contact. In conclusion, this research underscores the importance of emotional bonds and parent-child contact as sequential mediators, emphasizing their role in translating family dynamics into academic achievements among students. While providing valuable insights, the study acknowledges limitations such as sample size, potential sampling bias, self-reported measures, and a cross-sectional design. Addressing these limitations and expanding the scope of outcomes in future research will contribute to a more comprehensive understanding of the complex dynamics within family and educational institutions relationships and their profound impacts on students’ academic success.

The Effect of Hair Salon Brand Image on Emotional Bonding and Purchase Intention in Social Media Marketing

This study aims to present a plan that hair salons can use to establish SNS marketing strategies in the rapidly changing beauty industry every day. For this study, 312 questionnaires were distributed to subjects living in the Korean metropolitan area for about a month and a half from October 30, 2022 to December 14, 2022. Excluding inappropriate ones, 300 copies of data were analyzed by factor analysis, reliability analysis, and frequency analysis using the SPSS 22.0 program. As a result, first, it means that the higher the brand name, reliability, reputation, price, service/professionalism, and facility, the higher the emotional bond, in the "effect of brand image on emotional bond on SNS marketing." Second, in the "Effect of Emotional Bonding on Purchase Intention," the sub-factors of purchase intention, professional-oriented purchase, procedure-oriented purchase, and efficacy-oriented purchase, all showed that the higher the emotional bond, the higher the purchase intention. Based on these results, the brand image of hair salons produced on SNS affects emotional ties with customers, and emotional ties have a significant impact on purchase intentions. Recognizing the need for brand marketing that can give customers expertise and reliability in procedures, we hope that efficient SNS marketing management will be carried out in hair salons in the future to increase the level of the beauty industry.

Emotional Bonding and Diner’s Loyalty to Restaurants in Umuahia, Abia State

The study focused on emotional bonding affect diner’s loyalty among restaurants in Umuahia, Abia State. The specific objectives of the study are; to examine the influence of quality, price, response time, accessibility and trust on diner's loyalty among restaurant in Umuahia metropolis, Abia state. To achieve the objectives of the study, survey research design was adopted. Convenient sampling was used to select 196 diner's from the selected restaurants in Umuahia metropolis. The data collection involves primary data through the use of structured questionnaire. The data collected were analyzed using frequencies, percentages and mean and standard deviation while the hypotheses were tested using multiple regression analysis. The findings revealed that quality, price, response time, accessibility and trust have a significant influence on diner's loyalty among restaurants in Umuahia, Abia State. Therefore, the study concludes that emotional bonding plays a significant role in enhancing diner's loyalty in restaurant business. Based on the findings, the study recommends that restaurant managers to become aware of the strategic role of quality and to set up expansions and improvement plans aiming at attracting consumers’ satisfaction. It is also important to know how to better manage relationship marketing by using technological tools like customer relationship management (CRM). Consumers are certainly attached to products and they become loyal. Also, it is recommended that products be offered at reasonable prices, good quality and attractive packaging, thereby providing a pleasant experience for consumers. Additionally, product managers need to pay special attention to generating persuasive content on social media in particular. It is important to make sure that the content of ads is in line with the long-term goals and strategies of the business.

Emotional Bonding in Coffee Shops Toward Society 5.0

Penelitian ini menjelaskan tentang perubahan tren yang terjadi di kedai kopi dengan pendekatan 5.0 yang tidak lagi mengandalkan pada lokasi strategis, namun menekankan pada kekuatan dalam promosi yang mengandalkan media sosial Instagram, dan pengalaman pelanggan di kedai kopi. Tujuan dari penelitian ini adalah untuk mengetahui konten media sosial yang diunggah di Instagram dan layanan pelanggan di kedai kopi untuk membentuk ikatan emosional yang pada akhirnya menghasilkan kepercayaan dan komitmen dengan pelanggan. Konsep yang digunakan dalam penelitian ini adalah strategi digital branding, emotional bonding, guerilla marketing dan customer experience 5.0. Penelitian ini menggunakan pendekatan kualitatif dengan metode etnografi virtual. Hasil penelitian tentang ikatan emosional antara pelanggan dengan kedai kopi ditunjukkan dengan pelanggan ingin datang berulang kali ke kedai kopi karena kangen dengan suasana kedai kopi, obrolan yang terjadi saat menunggu kopi diseduh dan memantau kapan kedai kopi buka/tutup. Penelitian juga menemukan kedai kopi menyediakan fasilitas Wi-Fi dengan kuota yang besar.l dan mereka mengandalkan kekuatan storytelling pada konten Instagram dan perlakuan khusus bagi konsumen saat melayani. Hal tersebut memperkuat kepercayaan dan komitmen pelanggan untuk kembali lagi. Dari hasil penelitian ini dapat dibentuk sebuah model untuk menunjukkan proses emotional bonding dalam Society 5.0. Penelitian ini memiliki keterbatasan dalam mendeskripsikan proses emotional bonding yang terjadi di kedai kopi, penelitian selanjutnya dapat mengukur seberapa besar pengaruh emosional bonding yang terjadi terhadap loyalitas pelanggan kedai kopi.

민간경비조직의 리더-구성원 교환관계(LMX)와 고객지향성의 관계에서 직무열의의 매개효과

The role of the private security industry as a co-producer of public security is becoming more important than ever due to the government's privatization policy and the implementation of the local self-government system. However, excessive competition, high small size, vertical organizational structure, and emotional labor from the customer service process are acting as factors hindering the security guards' enthusiasm for the job and customer orientation. Therefore, this study aimed to find a way for private security personnel to voluntarily increase customer orientation, based on the results of previous studies, to examine the effect of the leader-member exchange relationship (LMX) of private security organizations on customer orientation as a mediator of job enthusiasm. The purpose of this study is to elucidate the causal relationship focusing on the effect. In this study, private security guards working in private security companies(55 places) located across the country were set as the population, and then a questionnaire survey(2021.6.21.~7.28) for the collected data(762 copies), frequency analysis, reliability analysis, exploratory factor analysis, correlation analysis, multiple regression analysis, and mediating effect analysis were performed using the statistical program SPSS 22.0. As a result of the study, first, in the relationship between LMX and job enthusiasm, emotional bonding and contribution of LMX had a positive (+) effect on the vitality of job enthusiasm, and LMX's contribution had a positive (+) effect on commitment of job enthusiasm. Second, in the relationship between LMX and customer orientation, LMX's emotional bond and contribution have a positive (+) effect on customer-oriented service satisfaction, and LMX's emotional bond and contribution have a positive (+) effect on customer-oriented satisfaction of customer needs. LMX's emotional bond and contribution have a positive (+) effect on customer-oriented understanding of customer needs. Third, in the relationship between job enthusiasm and customer orientation, the vitality and dedication of job enthusiasm have a positive (+) effect on customer-oriented service satisfaction, and the vitality and dedication of job enthusiasm have a positive (+) effect on customer-oriented customer needs satisfaction, and the vitality and dedication of job enthusiasm have a positive (+) effect on customer-oriented understanding of customer needs. Fourth, in the relationship between LMX and customer orientation, the vitality and dedication of job enthusiasm plays a mediating role in the relationship between service satisfaction, customer needs satisfaction, and understanding customer needs, which constitute customer orientation only in the contribution of LMX. Reflecting these research results, first, private security organizations need to improve their vertical organizational structure. Leaders need to improve the environment so that security guards can voluntarily participate in their duties and do their best for customers by expressing and accepting individual opinions through continuous communication with security guards. Second, it is necessary to rethink the motivation so that the security guards themselves can participate in customer orientation with dedication and vitality to the organization by configuring an autonomous work environment to form a mutual trusting relationship between the leader and members.

Https://habibiaislamicus.com/index.php/hirj/article/view/230

The study has focused on Brand Religiosity Aura and Emotional Bonding with the Brand and measured its impact on Consumer loyalty towards brands with the mediating effect of Brand Personality in the Pakistani Islamic Banking Perspective. Quantitative, explanatory and correlational study was designed with the purpose of examining the phenomenon and collected 316 sample questionnaires from the consumers of Islamic banks of Pakistan. The study has used convenience sampling technique and PLS SEM as data analysis technique for results and findings. The result of this study concluded that brand emotional bond has a significant impact on brand loyalty. Moreover, the result of this study concluded that brand personality and brand religiosity aura have significant impact on brand loyalty. However, the result of this study concluded that brand religiosity aura has a significant impact on brand emotional bond and brand personality.

Women's Lived Experience of Emotional Bonding with Their Husbands and Successful Vaginal Delivery: A Phenomenological Study

Childbirth is one of the most important events in women's lives and a bridge for them to enter the maternal stage and accept a new role in the family. Due to the need to promote natural childbirth in the country, in this study, women's lived experience of the emotional link between wife and husband and successful natural delivery studied using the phenomenological methodology and in-depth interviews. Twelve participants were selected from among Tehran's first-born women by purposeful sampling. In this study, according to qualitative and phenomenological research, the sample size was determined based on the theoretical saturation criterion to achieve the research goal and lake of new information's appearance. The collected data analyzed by the Colaizzi method. This study's central theme is the spouse's emotional role in vaginal delivery, which is extracted from three sub-themes of the spouse's positive emotional attitude about natural childbirth, spouse's emotional participation during birth, and spouse's emotional protection after delivery. It seems that the emotional connection between husband and wife in this during can create a more pleasant experience of birth in women and increase women's desire for a natural birth. Indeed, Childbirth is a process that begins with the choice of the type of delivery, and it continues until the full recovery of women after childbirth. The emotional interaction of spouses plays an essential role in the passage of this stage and women's lived experience.

Emotional Bonding and Sexual Activity During COVID-19 Lockdown: A Cross-National Pilot Study

Background: The COVID-19 pandemic and lockdown measures have affected the sexuality and emotional bonding among the couple across the world. Objectives: We aimed to assess the effects of the COVID-19 pandemic and lockdown on the married people’s emotional bonding and sexual relationships in 3 south Asian counties (Bangladesh, India, and Nepal). Methods: A cross-sectional online survey was conducted among Bangladesh, India, and Nepal residents from April 3 to April 15, 2020. The survey was designed in English. The participants were selected through convenience sampling technique, the link of the online questionnaire was shared with the participants. Only participants older than 18 years and above, married, and living with their spouses were included in the study. Results: A total number of 120 respondents were included finally for analysis from the participating countries (India, Nepal, and Bangladesh). The mean age of the participants was 35.42 (±5.73) years; the majority were males under the age of 40 years and had completed postgraduation as their qualification. Among the study participants, more than half (53.8%) of the women reported being sexually active during the lockdown, whereas 41% of the men reported being sexually active. Among the sexually active participants, most women (57.7%) reported that they perceived positive emotional bonding with their partners. Nevertheless, there was no significant difference observed when compared with men. There are variations in responses. However, no significant association was identified. Conclusion: There are a few insights from the study, that is, there was no significant difference found in almost 3 countries in emotional intimacy. There had been a trend that there is improved emotional bonding with their partners, although no significant difference was observed.

"We're just two people in a relationship": A qualitative exploration of emotional bond and fairness experiences between transgender women and their cisgender partners.

Trans-including couples experience systemic marginalization impacting their relationships, yet studies on these relationships or narratives of strength are few. The purpose of this qualitative study was to explore emotional bonding and perceptions of fairness between transgender women and their cisgender partners. Interpretative Phenomenological Analysis was utilized to answer the research question: What are the experiences of emotional bond and fairness between transgender women and their cisgender partners? This research was situated within frameworks of minority stress, romantic attachment, and contextual therapy. Seven couples of transgender women and cisgender partners were interviewed. Three themes emerged: Minority Stress Contexts and Relational Strengths; The Experience of Emotional Bond; and Negotiating Balance. Processes of boundary creation, attunement, affirmations, and balance of care were noted. Findings reframe partner relationships as opportunities to construct transphobia-resistant and resilient narratives. Recommendations for clinicians include prioritizing the couple subsystem as an avenue for building resilience against minority stress.

Emotional Bond: The Nature of Relationship in Palliative Care for Cancer Patients.

Aim:Relationship between care providers and cancer patients is one of the main elements in providing healthcare to these patients. Understanding the characteristics and the nature of the relationship is a basis for further organization of palliative care and will enhance the performance of care providers. The purpose of this study was to investigate the nature of the relationship in palliative care for cancer patients.Methods:In this qualitative study, 16 participants with rich experiences in the field of cancer patient's palliative care were selected by purposive sampling. A semi-structured face-to-face interview was conducted with each of the participants. After data collection, all interviews were transcribed and reviewed, and then primary codes, sub-categories, and categories were extracted.Results:Data analysis emerged three categories; being alongside the patient, establishing and maintaining cordiality relationship, and mutual understanding with the patient. Moreover, an emotional bonding was the main theme that defined the nature of relationship between the care provider team and cancer patients in a palliative care approach.Conclusion:Effective relationship based on emotional bonding is the foundation of palliative care in cancer patients. Considering the structures and palliative care settings in health systems, it is possible to provide training programs regarding the strategies related to establishing emotional bond for effective delivery of palliative care.

Moodle Research Software: Emotional Context in Ecuadorian Higher Education

The objective of the study was to develop a theoretical approach between the logical and affective emotional bond that exists in university students in Ecuador when conducting educational research with the Moodle system. The nature of the research was developed under the qualitative approach, based on the humanist-interpretative paradigm. Due to its qualitative scheme, there are 22 universities in the city of Azogues with a population of 700,790 students, of which the selection of a homogeneous sample was applied, obtaining the participation of 618 students. The results were analyzed through the generalized comparison of data and theories through the qualitative data analysis software ATLAS.ti, which concludes with a theoretical approach consisting of three main constructs: cognitive influences of information and communication technologies, emotional logic and emotional bonding, establishing that digital connectivity facilitates the capacity of university research thinking.

Como a confiança, lealdade e vínculo emocional influenciam a conexão pessoal com a marca

São muitos os fatores que estão ligados a confiança, a lealdade, o vínculo emocional e a conexão com a marca. Este estudo tem como objetivo relacionar cada um destes aspectos para que se obtenha uma conexão pessoal com a marca. Foi baseado em dados empíricos coletados de fonte primária por meio de um questionário aplicado a 179 respondentes. Com o estudo, pôde-se perceber que os aspectos citados anteriormente são conquistados gradativamente, por exemplo, dificilmente uma marca conquista a lealdade de seus clientes, sem antes conquistar a sua confiança. Os resultados do estudo demonstram que há uma forte relação entre afeto e conexão pessoal, entre confiança e conexão emocional e entre lealdade atitudinal e conexão emocional. Podemos concluir que os resultados estão de acordo com o que diz Vlachos et al. (2010), que considera que criar um forte vínculo emocional com a marca requer focar em vários fatores funcionais e psicológicos.

Cross-cultural similarity in relationship-specific social touching.

Many species use touching for reinforcing social structures, and particularly, non-human primates use social grooming for managing their social networks. However, it is still unclear how social touch contributes to the maintenance and reinforcement of human social networks. Human studies in Western cultures suggest that the body locations where touch is allowed are associated with the strength of the emotional bond between the person touched and the toucher. However, it is unknown to what extent this relationship is culturally universal and generalizes to non-Western cultures. Here, we compared relationship-specific, bodily touch allowance maps across one Western (N = 386, UK) and one East Asian (N = 255, Japan) country. In both cultures, the strength of the emotional bond was linearly associated with permissible touch area. However, Western participants experienced social touching as more pleasurable than Asian participants. These results indicate a similarity of emotional bonding via social touch between East Asian and Western cultures.

Associations of patient-rated emotional bond and vocally encoded emotional arousal among clinicians and acutely suicidal military personnel.

To determine if synchrony in emotional arousal and affective regulation between patients and clinicians reflect emotional bonding during emergency behavioral health appointments. Audio recordings of suicide risk assessment interviews and crisis intervention planning with 54 suicidal active duty soldiers presenting to an emergency department or behavioral health clinic were analyzed. Emotional arousal was assessed using mean fundamental frequency. Patient-rated emotional bond was assessed with the Working Alliance Inventory, Short Form (Hatcher & Gillaspy, 2014). Actor-partner interdependence modeling was used to identify moment-to-moment patterns of covariance among clinician and patient emotional arousal. Greater synchrony in clinician and patient emotional arousal was positively associated with higher emotional bond ratings during the crisis intervention but not the risk assessment interview. During the risk assessment interview, higher emotional bond was associated with a dysregulating effect of the clinician on the patient's emotional arousal (i.e., larger fluctuations in the patient's emotional arousal). The reverse pattern was seen during the intervention: Higher emotional bond was associated with a regulating effect of the clinician on the patient's emotional arousal (i.e., smaller fluctuations in the patient's emotional arousal). Emotional bond during the intervention was also positively associated with a regulating effect of the patient on the clinician's emotional arousal. Emotional bonding during emergency clinical encounters is associated with patient-clinician synchrony in emotional states. During crisis interventions, emotional bonding is also associated with mutual down-regulation of emotional arousal among patients and clinicians. (PsycINFO Database Record

THE RELATIONSHIP BETWEEN POST PARTUM DEPRESSION WITH MOTHER-BABY EMOTIONAL BONDING, BREASTFEEDING ABILITY, MARRIAGE SITUATION RELATIONSHIP IN PUSKESMAS MALANG REGION

A woman's transition into motherhood brings about physical and psychological changes. The changes require adjustments to her daily roles and activities. If the postpartum mother is not able to adapt well, then there will be a mood disorder. Depression is a part of mood disorder. The impact of postpartum depression will disrupt the mother-infant bonding, breastfeeding self-efficacy and the changing of marriage partnership. The purpose of this research was to analyze the impacts most affected by the incidence of postpartum depression in the working area of public health Malang City. The research used descriptive correlational method with cross sectional, with purposive sampling of 70 respondents in the period April 26th, 2017 - May 30th, 2017. The results are 93% of post-partum mothers experience moderate depression affecting low breast-feeding ability 54.3%, poor marital relationship situation 52.9% and moderate emotional bonding disturbances 47.1%. The result of bivariate analysis is known to the effect of postpartum depression, namely breastfeeding ability (p value = 0,011), marital relationship situation (p value = 0.014), emotional bond (p value = 0,021). The results of logistic regression test showed that the impact most influenced by postpartum depression was the ability of breastfeeding (p value = 0,011; ExpB 6,394). Postpartum mothers can predict the incidence of depression by looking at three aspects directly including the breastfeeding self-efficacy, marriage partnership and mother-infant bonding. Of the three aspects of the most influential is the breastfeeding self-efficacy. In the next research should be done at a wider population level in order to be able to cover the area of Malang generally.

The Influence of Promotion in Constructing Country's Perception, Autobiographical Memory, Emotional Bonding, and Visiting Intention

This paper aims to propose the influence of promotion toward the establishment of country's perception, autobiographical memory (AM), emotional bonding (EB), and visiting intention. The writer would like to propose the direct influence of promotion toward intention to visit. This paper is aimed to see prospects' perception toward its promotion. Next, the writer would like to explore the influence of country's perception, AM, and EB toward the intention to visit. It is interesting to understand that they function as crucial factors which are considered deeply by prospects before the decide where to go. Hence, it is important to analyze their influence toward intention to visit and including which one is more dominant. This paper proposes 7 hypotheses to analye the relationship above. Data is analyzed using Structural Equation Modelling (SEM) with Lisrel 8.80. The data shows that promotion influences country's perception, AM and EB significantly. On the other hand, emotional bonding influences intention to visit significantly. This research has implications that promotions which are held by countries for tourism should be targeted correctly. Media of promotion or time of promotion have to be analyzed promptly in order to gain effective campaign for prospects. On the other hand, the promotion which is able to create EB or AM has to be developed continuously by tourism industry. Furthermore, marketers need to think appropriate marketing strategies to create a strong emotional bonding between prospects and country.

La emoción decide y la razón justifica

Hasta hace muy poco tiempo la inteligencia se consideraba algo innato e inamovible. Gardner define la inteligencia como una capacidad. La capacidad o la incapacidad no es por lo tanto un concepto negativo en sí. Gardner desarrolla una buena clasificación para distribuir a la población, sin que tenga que ser etiquetada de inferior o superior, pero no satisface la imperiosa necesidad del ser humano de poder salir de su capacidad específica y trasladar esta habilidad a otras áreas para llegar a dominar otros territorios para los que no tiene tanta predisposición en los primeros momentos del aprendizaje. Con el modelo de Vinculación Emocional Consciente damos salida a esta circunstancia.