The EML4-ALK fusion gene is one of the key oncogenic drivers and identified in 4%-6% of patients with NSCLC. NSCLC harboring ALK rearrangements (ALK+ NSCLC) is highly sensitive to therapy with an ALK-targeted inhibitor. Crizotinib is a first-in-class ALK tyrosine kinase inhibitor. Crizotinib showed a favorable response rate (approx. 60%) in phase I and Phase II trials. Moreover, phase III trials have shown the superior efficacy of crizotinib in response rate (RR) and progression-free survival (PFS) when compared with standard 1st-line platinum/pemetrexed chemotherapy or 2nd-line monotherapy (docetaxel or pemetrexed) in ALK+ NSCLC. The Japan Lung Cancer Society Guidelines recommend crizotinib as Grade A for 1st-line or 2nd-line therapy on ALK+ NSCLC. However the majority of patients experienced crizotinib resistance within 1 year. Alectinib is a highly selective, CNS-active, inhibitor of ALK tyrosine kinase developed in Japan. Phase I/II study has shown a promising effect (RR; 93.5%, PFS; 27.7M) of Alectinib in 46 ALK inhibitor naïve patients with ALK+ NSCLC. Several clinical trials have shown that alectinib displays clinical activity in ALK+ NSCLC patients who have progressed on crizotinib. Chugai Pharmaceutical Co., Ltd. announced in a press release that randomized a phase III study evaluating alectinib versus crizotinib in treatment naïve ALK+ NSCLC was stopped early because the study met its endpoint, demonstrating superior PFS in patients receiving alectinib. My presentation will focus on the selective use or sequence of alectinib and crizotinib via findings to date and conceivable future prospects for therapeutic strategy on ALK+ NSCLC in Japan.