For years, international deals between developed countries dominated the deal market because governments of many emerging countries had long imposed restrictions and barriers to inward and outward capital flows, limits on capacity extension, stringent licensing requirements to enter new businesses, et cetera, which inhibited the rise of deals between developed and emerging economies as a result of poor or absent growth avenues. In addition, until recently, technological innovation, transportation, and communication that advanced at astonishing rates only in the last decades did not allow easy, fast, and cheap combination, integration, and communication between business firms located in geographically and culturally distant countries. The few deals involving developed and emerging economies were also initiated almost exclusively by developedmarket buyers that acquired either minority or majority stakes in emerging-market targets. There has recently been a steady transition in a number of emerging economies as local governments tried to liberalize their closed economies. This has not only spurred both deals originated by developed-market acquirers, largely through joint ventures and minority stake purchases, but also deals of developed-market firms by emerging-market companies. Liberalizations help firms to go abroad but are not sufficient to overcome cultural differences. Numerous studies on cross-border deals show evidence of a negative implication of cultural distance (Bjorkman et al., 2007; Cartwright & Schoenberg, 2006; Schweiger & Goulet, 2000; Teerikangas & Very, 2006). Cultural distance, cultural incompatibility, cultural misfit are viewed as a potential obstacle to exploiting synergistic benefits in post-merger integration process (Barkema et al., 1996). On the other side, other studies show that cultural distance provides new routines and repertoires that can increase their performance in new markets (Chakrabarti et al. 2009; Morosini, et al. 1998). Can cross-border deal experience moderate the cultural distance? We consider the possibility that crossborder deal experience can affect the success of the deal and the subsequent benefit from culturally differences. By relying on event study methodology, we analyzed the stock market reaction of a sample of Italian firms in response to announcements of MA particularly, experience and cultural distance.
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