Email Newsletters Research Articles

E-marketing Strategies and Performance of Small and Medium-sized Enterprises: A New-normal Agenda

This study examined E-marketing strategies and performance of small and medium-sized enterprises: A new-normal agenda. It aimed to explore the effects of social media marketing, online advertising, and email marketing on the performance of SMEs in the new-normal era. The study adopted a cross-sectional survey research design. It used a structured questionnaire to obtain primary data from 295 operators of SMEs. The hypotheses developed for the study were statistically tested using multiple linear regression with the aid of the Statistical Package for the Social Sciences (SPSS 23). The findings of the study revealed that social media marketing, online advertising, and email marketing had significant positive effects on the performance of SMEs in the new-normal era. Therefore, the study recommended that SMEs adopt social media platforms (such as Facebook, Instagram, and WhatsApp); online advertising tools (such as search engine, display, and website advertising); and email marketing tools (such as welcome email, email newsletters, and dedicated email promotions) to promote their products and services in order to enhance sales and marketing performance. Suggestions for further studies are also made as a guide for intending researchers.

PROshot News: A Novel Avenue for Continuing Radiation Oncology Education

<h3>Purpose/Objective(s)</h3> The growth in the number of reported scientific results over the last decade has been logarithmic, posing a growing critical barrier for practicing oncologists striving to stay current on the best available cancer care. This remains a contributing factor to rising rates of physician burnout. At the same time, practicing physicians have a growing disgruntlement with mandated, formalized continuing medical education (CME) that is often costly—both in monetary value and time spent—without affording corresponding educational value. As such, the Accreditation Council for Continuing Medical Education (ACCME) has recently responded with a call for "effective and efficient" education that works to enhance clinical delivery of care in a truly continual manner. PROshot (formerly known as QuadShot News) was developed to be a uniquely practical and effective web-based newsletter for radiation oncologists. We hypothesize it will prove a popular way for trainees and practitioners to stay informed of trial updates and policy developments that influence clinical practice. <h3>Materials/Methods</h3> Using an email newsletter, weekly quiz, web archive and audible podcast, pertinent research results and policy updates are disseminated in a highly-accessible and digestible way. Updates are formatted in succinct blurbs that are both quick and engaging. User data is hosted by the MailChimp marketing automation platform with built-in real-time analytics. Consumer engagement is measured by (1) email open rates, (2) embedded link clicks, and (3) individual consumer engagement. To capture individual metrics, MailChimp assigns each subscriber an engagement level: opening no more than 1 of the last 12 emails and clicking no more than 1 link (rare), opening 2-4 of the last 12 emails and clicking 2-4 links (sometimes), or opening 5 or more of the last 12 emails and clicking several links (often). Descriptive statistics only were utilized for data analysis. <h3>Results</h3> The inaugural newsletter was sent to roughly 20 beta users in June 2017. It has since demonstrated consistent substantial monthly growth via consumer-to-consumer referrals to now (as of March 1, 2021) reach 2263 subscribers. Of these, 93.6% (n = 2123) are US residents, a number representing nearly half of practicing radiation oncologists nationwide. More importantly, throughout our continued growth, daily user engagement and click rates currently average 52.9% and 11.0%, respectively, compared to the medical industry average of 21.7% and 2.5%. Currently, 24% of subscribers rarely engage, 4% sometimes engage, and 69% often engage, with the remaining 3% too new to be assigned. <h3>Conclusion</h3> Our analytics establish proof of concept with clear sustainable growth and substantial daily engagement. Given our rapid initial success with grassroots marketing, we expect PROshot will transform the paradigm of lifelong learning by utilizing creative continuing medical education methodology designed for the modern radiation oncologist.

PROshot Podcast: The Podcast Formerly Known as Quadshot

<h3>Purpose/Objective(s)</h3> Medical literature is published at an unprecedented rate. Specifically, the field of oncology has experienced a dramatic increase in cancer therapeutics and technological advances in recent years. This creates challenges for practitioners and trainees who are interested in staying up-to-date with the latest in oncology literature. We developed an email newsletter and subsequently a podcast to help summarize recent publications so that busy physicians can remain current on cancer publications. We hypothesized that this type of hands-free, commuter-friendly platform would be well-received amongst the radiation oncology and broader oncology community. Here we present data from the initial 18 months of the PROshot podcast (formerly known as QuadShot News). <h3>Materials/Methods</h3> We queried analytics data from the media-hosting software SimpleCast from the podcast's inception in August 2019 to February 2021. Relevant data included all-time download numbers, download numbers of individual podcasts, location of download by country, and podcast listening methods. Descriptive statistics only were utilized for data analysis. <h3>Results</h3> The first podcast in the dataset was released in August 2019 with the last podcast being released in February 2021. A total of 104 podcasts were included in the analysis. The number of all-time podcast downloads was 33,082. The range of downloads for any individual podcast was 170-453 with the median number of downloads being 326. The median number of downloads for the first 10 released podcasts was 180, as compared to 323 for the last 10 released podcasts. The number of downloads increased over time as demonstrated in Figure 1. The most downloaded podcast was interview-based and recorded live at ASTRO 2019 within a special series of conversations with speakers and presenters. Podcast downloads occurred most commonly in the United States, representing over 88% (n = 29,239) of the downloads. The most common listening method was Apple Podcasts, being utilized 79% (n = 25,637) of the time. All other methods of listening each comprised < 5% of the total. <h3>Conclusion</h3> The PROshot Podcast is designed to update listeners on the latest breakthroughs in oncology. It has experienced considerable growth since its inception in August 2019 with a demonstrable market among today's radiation oncologists. Understanding that interview-based podcasts are popular among the current listeners, we hope to continue to grow the product into a more helpful tool by incorporating more of this content in the podcast.

Accessibility tools and resources: A reminder to create inclusive content

When you're creating social media graphics, downloadable lead magnets, new academic program pages for your website, and email newsletters, are you keeping accessibility in mind? I certainly hope so. It's not only required by federal law for many colleges and universities, but it's simply the right thing to do — and will most likely lead to a better experience for all, not just for students with disabilities.

E-Mail Marketing

Email marketing is a considerable development and includes direct emails, transactional emails, and email newsletters to attract new customers and retain existing ones. This research paper aims to identify and synthesize literature on the effectiveness of email marketing and potential challenges affecting its proper implementation. The research establishes that businesses in the current business environment recognize email marketing's capacity to produce a higher return on investment and generate more sales than traditional marketing channels, such as television. The adoption of permission-based email marketing enables establishing strong relationships between companies and their target audiences, developing emotional, conative, and cognitive responses to the distributed messages. Therefore, salespersons should ensure compliance with legal requirements in email marketing and develop effective strategies of reducing spam emails to avoid negative impressions and increase response rates.

Digital News Readership and Subscription in the United States during COVID-19: A Longitudinal Analysis of Clickstream and Subscription Data from a Local News Site

The COVID-19 pandemic created a unique opportunity where local news sites play an essential role in their readers’ lives. Whether this increased level of news readership will help save the business of local journalism is a question that journalism scholars and professionals seek to answer. We propose a framework that demonstrates the relationships between local news consumption experiences, reading behaviours, and audience retention. We analysed individual-level clickstream data and payment records of subscribers of a regional newspaper to track the changes in their news reading behaviours and renewal decisions before and after the virus outbreak. We found that reading behaviours spiked since the beginning of the pandemic and gradually decreased but remained at a relatively higher level compared to the same period in previous years. We also found that reading news on COVID-19 or local issues and signing up for email newsletters for local news or sports positively influenced establishing the regularity of online local news consumption. The regularity of consuming local news on the site, in turn, positively impacted audience retention, demonstrating the importance of building the habit of online news consumption by providing the value that current and potential subscribers seek from their digital news consumption experiences.

Implementation of an animated medication information tool in community pharmacies, with a special focus on patients with limited health literacy

The animated medication information tool 'Watchyourmeds' provides information in an accessible manner through animated videos and therefore appears to be especially suitable for people with limited health literacy. This study aimed to assess the implementation of this animated medication information tool in Dutch community pharmacies, with a special focus on patients with limited health literacy. A cross-sectional survey based on the Reach, Effectiveness, Adoption, Implementation and Maintenance (RE-AIM) framework was sent to approximately 75% of the ±1900 community pharmacies in the Netherlands through email newsletters of pharmacy networks. 140 pharmacists (⁓10%) completed the survey and 125 of them (89%) indicated that they offered the animated medication information tool to their patients. 108 pharmacists indicated that the tool was offered to all patients, not only to patients with limited health literacy. The distribution method was primarily passive (patients were given a leaflet and were not explicitly pointed to or informed about the tool). Two frequently cited motivations for offering the tool were that it complemented other sources of information and that the health insurer provided a financial incentive. The main reasons patients refused to use the tool were that they had no access to or no affinity for the required technology. This study demonstrated that the tool is used in community pharmacies and that it is offered to all patients, regardless of their presumed health literacy level. A more active method of offering the tool may be warranted to better reach patients with limited health literacy.

Email Newsletters: An Analysis of Content From Nine Top News Organizations

Email newsletters are increasingly popular delivery systems for legacy and digital-native news outlets. The newsletter embodies another level of gatekeeping, but little research has explored which stories make it through the email newsletter “gate” and into the subscriber's inbox. This content analysis of newsletter items ( N = 1,231) from select broadcast, cable, print, and digital-native news outlets provides a snapshot of the focus, subject matter, and style of daily newsletters. Newsletter subscribers generally are encouraged to link to the outlet's full-length online content on its website; however, not all outlets attempt to make personal connections with their newsletter readers. In general, the newsletters are largely filled with nationally focused stories on politics and government and mimic the style of their full-length counterparts.

Accessibility tools and resources: A reminder to create inclusive content

When you're creating social media graphics, downloadable lead magnets, new academic program pages for your website, and email newsletters, are you keeping accessibility in mind? I certainly hope so. It's not only required by federal law for many colleges and universities, but it's simply the right thing to do — and will most likely lead to a better experience for all, not just for students with disabilities.

A generalizable data assembly algorithm for infectious disease outbreaks

During infectious disease outbreaks, health agencies often share text-based information about cases and deaths. This information is rarely machine-readable, thus creating challenges for outbreak researchers. Here, we introduce a generalizable data assembly algorithm that automatically curates text-based, outbreak-related information and demonstrate its performance across 3 outbreaks. After developing an algorithm with regular expressions, we automatically curated data from health agencies via 3 information sources: formal reports, email newsletters, and Twitter. A validation data set was also curated manually for each outbreak, and an implementation process was presented for application to future outbreaks. When compared against the validation data sets, the overall cumulative missingness and misidentification of the algorithmically curated data were ≤2% and ≤1%, respectively, for all 3 outbreaks. Within the context of outbreak research, our work successfully addresses the need for generalizable tools that can transform text-based information into machine-readable data across varied information sources and infectious diseases.

Saving Mr. Water: anthropomorphizing water promotes water conservation

Anthropomorphism refers to the assignment of human-like attributes to otherwise non-human entities. In the pro-environmentalism literature, there is indication that anthropomorphizing nature can promote green behaviors. The current research examines how anthropomorphizing water can promote water conservation behaviors via environmental locus of control—one primary impediment to people acting in an environmentally-friendly fashion. A randomized controlled field trial was carried out across three apartment buildings in Melbourne, Australia, from July 2018 to June 2019. At the end of the first six months, which served as our baseline, half of the households had received monthly water conservation tips within an e-mail newsletter format with water anthropomorphized; the other half received the same tips without anthropomorphism. In the latter six months, households in the experimental group consumed fewer liters of water than those in the control group. Our end-of-year survey revealed that anthropomorphizing water increased responding households’ internal environmental of control, which then encouraged water conservation behaviors. A follow-up laboratory experiment replicated the results within a controlled atmosphere. Both theoretical contributions and practical implications are discussed.

Exercise Prescription Practices to Improve Mental Health.

There is growing evidence that higher levels of physical activity are associated with better mental health. Furthermore, interventional studies have shown that exercise may improve symptoms in a number of psychiatric conditions. Despite this evidence, relatively little information is available about how these findings have been translated into clinical practice. The goal of this study was to characterize the exercise prescribing practices of health care providers from different subspecialties and evaluate factors that may influence their prescribing practices. We conducted a cross-sectional survey among faculty and staff from a large academic tertiary care medical center in the southeastern United States. Participants were invited to complete the survey via email or departmental newsletters. Descriptive statistics were used to characterize the sample and ordered logistic regression was used to analyze practices about exercise as a therapy for psychiatric illness. A total of 185 respondents completed the survey. More than half of the providers (58%) reported that they regularly recommend exercise as part of the treatment for patients with psychiatric conditions; however, few providers offered specific exercise instructions (24%) or followed national guidelines (30%). Depression (84.9%) and anxiety (69.2%) were the most common indications for exercise prescription, while insufficient knowledge or training was the most common barrier to prescribing exercise. We also found significant differences in prescription practices depending on the providers' formal clinical degree and their reported personal exercise habits. Exercise is recognized by most clinicians as a therapeutic option for psychiatric conditions. Despite this recognition, only a small proportion provide recommendations consistent with national guidelines or empirical research.

P109 Responsive Feeding During COVID-19: Evaluation of a Specialized Training for ECE Providers and Stakeholders.

<h3>Background</h3> Practicing family style meal service in early care and education (ECE) settings supports children's autonomy and improves self-regulation of energy intake. However, during COVID-19, CDC passed a directive to ECE to pause family style meal service. Therefore, we conducted an ECE webinar focused on how to feed children responsively during plated meal service to help providers support children's autonomy and self-regulation. <h3>Objective</h3> To evaluate changes in the level of understanding, behavioral intention to implement knowledge, and confidence about how to feed children (2-5 years) responsively during plated meal service. Also, to determine need for future training opportunities. <h3>Study Design, Setting, Participants</h3> Retrospective pretest-posttest study. The webinar was advertised through an email newsletter disseminated by a national-level platform, Penn State Extension Better Kid Care. Participants attended the online webinar for 1 hour on August 11, 2020, had access to an Extension publication (http://bit.ly/3pnJ71X) and responded to a follow-up survey (Qualtrics Link: http://bit.ly/3jMWvvv). Participants identified themselves as either ECE providers (n = 77) or other stakeholders (n = 30), who can offer opportunities or guidance to providers. <h3>Measurable Outcome/Analysis</h3> Change in self-reported evaluation score (range 1=low to 7=high) for understanding, behavioral intention to implement knowledge, and confidence about how to feed children responsively during plated meal service. Paired sample <i>t</i> tests (alpha = 0.05) followed by Sidak-Bonferroni correction (adjusted <i>P</i> = 0.007). <h3>Results</h3> Both providers and stakeholders reported significantly higher (<i>P</i> < 0.001) level of understanding, intention to implement knowledge obtained, and confidence regarding implementing responsive feeding during plated meal service after the webinar compared to before the webinar. Participants expressed need for online nutrition trainings with emerging themes such as feeding infants, safe food preparation and storage, flexibility of CACFP rules, and physical distance during meals. <h3>Conclusion</h3> Intentional mealtime conversations, giving children small tasks supporting their autonomy, and setting clear expectations while adjusting mealtime routines can offer a promising avenue for implementing responsive feeding during plated meal service.

Educational program in onco-urology for young urologists: What are their needs?

The emergence of new communication media such as digital contents are progressively replacing more traditional medias in the field of educational programs. Our purpose was to assess urologist in training aspirations regarding urological education. Members of a national urologist in training association were sent an anonymous online questionnaire regarding their medical formation in the field of urology. Responders interest for urological sub-specialty or education support (new tools and traditional support) were evaluated through a 5-point Likert scale. Overall, 109 young urologists (26%) responded to the survey. Most of the respondents worked during their training in an academic hospital (n=89, 82%). The three favorite tools for training chosen by the responders were: videos, workshop or masterclass, and podcasts (responders very interested were respectively n=64 (58.7%), n=50 (45.9%), and n=49 (45%)). E-mail newsletters were reported as the less useful educational tool by participants (n=38, 34.9%). Participants were very interested in improving their surgical skills and their radiological knowledge. Responders who were the most attracted by PCa were much more looking to improve their systemic treatment and radiological knowledges. Urologic-oncology was a priority regarding education for urologists in training. A majority of participants expressed a lack in their surgical education, revealing a reduced OR access and underlining utilization of new tools such as simulation. New digital contents such as social media or podcast achieved high interest for the participants, instead of more traditional media. There is a need that educational content evolve and uses new digital media. 3.

Needs and Experiences of Users of Digital Navigation Tools for Mental Health Treatment and Supportive Services: Survey Study.

BackgroundDespite a recent proliferation in web-based and digital resources that are designed to assist users in finding appropriate mental health treatment and supportive services, it can be overwhelming, confusing, and difficult for an individual or family member to access and use an appropriate navigation tool. As digital resources are increasingly sought after, there is an urgent need for a clearer understanding of digital navigation tools in order to help link individuals with the tool that is best suited to their needs.ObjectiveThe objective of this study was to determine the needs of individuals seeking mental health treatment and supportive services and to quantify their experiences and satisfaction with available digital navigation tools.MethodsA survey was offered via an email newsletter and social media posting throughout the extended membership of the National Alliance on Mental Illness, which includes both individuals with a mental health condition and their family members and support networks. A 13-item anonymous survey, which consisted of multiple-choice and open response options, was developed to measure participants’ past use of and experiences with web-based, mobile, and phone-based navigation tools. The survey was available from April 9 through May 21, 2020.ResultsA total of 478 respondents completed the survey; the majority of respondents were female (397/478, 83.1%) and aged ≥35 years (411/478, 86%). Younger respondents were more likely to report seeking mental health services for themselves, while older respondents were more likely to be searching for such services on behalf of a family member. The majority of respondents seeking such services on behalf of a family member (113/194, 58.2%) required a combination of mental health treatment and supportive services. Furthermore, two-thirds of respondents (322/478, 67.4%) used a navigation tool to find treatment or services. The majority of respondents who provided feedback about their experiences with navigation tools (224/280, 80%) reported difficulties, with data availability and accuracy being the most commonly reported issues.ConclusionsThe survey results suggest that issues with data availability and accuracy in available navigation tools remain a major barrier for locating timely and appropriate mental health treatment and supportive services within the population of individuals seeking such services. Particularly for individuals seeking care on behalf of a family member, improving the accuracy of and users’ experiences with navigation tools could have a major impact on effectively connecting people to treatment and support services.

Preferences for Updates on General Research Results: A Survey of Participants in Genomic Research from Two Institutions.

There is a need for multimodal strategies to keep research participants informed about study results. Our aim was to characterize preferences of genomic research participants from two institutions along four dimensions of general research result updates: content, timing, mechanism, and frequency. Methods: We conducted a web-based cross-sectional survey that was administered from 25 June 2018 to 5 December 2018. Results: 397 participants completed the survey, most of whom (96%) expressed a desire to receive research updates. Preferences with high endorsement included: update content (brief descriptions of major findings, descriptions of purpose and goals, and educational material); update timing (when the research is completed, when findings are reviewed, when findings are published, and when the study status changes); update mechanism (email with updates, and email newsletter); and update frequency (every three months). Hierarchical cluster analyses based on the four update preferences identified four profiles of participants with similar preference patterns. Very few participants in the largest profile were comfortable with budgeting less money for research activities so that researchers have money to set up services to send research result updates to study participants. Conclusion: Future studies may benefit from exploring preferences for research result updates, as we have in our study. In addition, this work provides evidence of a need for funders to incentivize researchers to communicate results to participants.

Evaluation of medical emergency team medication management practices in acute hospitals: A multicentre study

BackgroundMedical emergency teams use medications to rescue deteriorating patients. Medication management is the system of steps and processes, including prescribing, distribution, administration, and monitoring, to achieve the best outcomes from medication use. Systems or standards for medication management by medical emergency teams have not been defined. ObjectivesThe aim of the study was to propose potential solutions to improve medical emergency team medication management by evaluating medication supply and related medication management practices during medical emergency team activations and understanding clinicians' perceptions about medical emergency team medication management in acute hospitals. MethodsA prospective multicentre audit of intensive care unit–equipped hospitals in Victoria, Australia, was conducted. After advertisement and invitation via scheduled email newsletters to hospitals, a representative of the medical emergency team from each hospital self-administered an online audit tool during December 2019 and January 2020. Audit data were analysed descriptively, and perceptions were analysed using content analysis. ResultsResponses were received from 32 of the 44 (72.7%) eligible hospitals. At 17 of the 32 (53.1%) hospitals, arrest trolleys provided medications for medical emergency team activations, in addition to arrest calls. At 15 of the 32 (46.9%) hospitals, separate, dedicated medical emergency team medication supplies were used to care for deteriorating patients. Dedicated medical emergency team supplies contained a median of 20 (range = 8–37) medications, predominantly cardiovascular (median = 8, mode = 7, range = 4–16) and neurological medications (median and mode = 6, range = 0–11). Variation was observed in all storage and other supply-related medication management practices studied. The four most frequent categories of clinicians' perceptions described systematic challenges with availability of the right medication in the right place at the right time. ConclusionsCurrent supply and related medication management practices and clinicians' perceptions demonstrated further development is necessary for medication management to meet the needs of medical emergency team clinicians and their patients.

СУЧАСНІ ТЕНДЕНЦІЇ ВИКОРИСТАННЯ ЦИФРОВИХ КОМУНІКАЦІЙ ПІДПРИЄМСТВАМИ

In today's realities, the development of e-business has a positive impact on the world economy, as it accelerates economic growth, reduces inflation, increases productivity and increases employment. Internet commerce is most developed in countries with a high level of readiness for such business (USA, Hong Kong, Singapore, EU countries). The development of e-commerce is based on attracting more and more users to the Internet, so it is not surprising that the share of e-commerce turnover in GDP and the share of e-commerce in retail trade correlates with the level of Internet penetration. Moreover, the growth rate of e-retail will outpace the growth of traditional forms of retail, which will increase the share of online sales in total global retail. The article considers the current trends in the use of digital communications by enterprises, including SEO, paid advertising, content, e-mail communications. It is determined that the share of e-commerce in the country's retail trade naturally increases with the level of Internet penetration and Internet trade, ie the share of buyers of the country who make at least 1 purchase on the Internet during the year. The strategy states the need to adopt a law on online trading, to consider the basic provisions for the operation of online trading platforms and aggregators. The article also identifies and proves that Internet technologies have become widespread and continue to change the processes of customer interaction with the company. The basis of these changes is the emergence of a wide toolkit of Internet communications, which is gradually replacing the traditional channels of communication with customers of the enterprise. The basis of any tool of Internet communications is content: profile articles on the Internet resource, ads for paid search advertising, video content, content in e-mail newsletters or social networks. By analyzing the needs of its potential users, the company tries to provide the most relevant content that would meet their needs. Peculiarities of content perception may manifest themselves differently for different nationalities and segments of the population, so there is a need to study trends.

Current Pest Status and Management Practices for Systena frontalis (Coleoptera: Chrysomelidae) in Ornamental Plants in the Eastern United States: An Online Survey

Abstract Systena frontalis (F.) (Coleoptera: Chrysomelidae) is an important pest in ornamental plant nurseries in the United States. Information on current pest status and management practices employed by nurseries, garden centers, and landscape care operations are crucial to developing an effective research and extension program for ornamental crops. An online survey was developed and administered by the research team in 2020 to gather data on pest status and current pest management practices. The questionnaire included three focus areas: 1) participant (location, industry type, or operating area); 2) pest status indicators (incidence, affected crops, and estimated loss); and 3) common pest management practices. The questionnaire was distributed to stakeholders via e-mail lists, newsletters, and blogs. Seventy-five responses were received; 82.6% of which were from wholesale nursery operators in 19 U.S. states and 1 Canadian province. For most respondents (72%), damage recurred yearly in the past 10 yr and persisted from April to October. About 56% of respondents reported damage on more than five host plant species (with Hydrangea spp. being the most frequently identified) representing approximately 25% of the total number of plants grown in the facilities. Presence of S. frontalis is being monitored mainly through visual inspection of foliage for adult presence or foliage damage (100%), with scouting occurring mainly at weekly intervals (57%). The majority of respondents used broad-spectrum insecticides (such as pyrethroids) for adult (89%) and larval control (47%). We estimated that a grower spends USD$1,637/ha/yr on insecticides and labor for monitoring and implementing S. frontalis management.

A Simple Method for Unsupervised Anomaly Detection: An Application to Web Time Series Data

We propose a simple anomaly detection method that is applicable to unlabeled time series data and is sufficiently tractable, even for non-technical entities, by using the density ratio estimation based on the state space model. Our detection rule is based on the likelihood ratio estimated by the dynamic linear model, i.e. the ratio of likelihood in our model to that in an over-dispersed model that we will call the NULL model. Using the Yahoo S5 data set and the Numenta Anomaly Benchmark (NAB) data set, publicly available and commonly used benchmark data sets, we find that our method achieves better or comparable performance compared to the existing methods. The result implies that it is essential in time series anomaly detection to incorporate the specific information on time series data into the model. In addition, we apply the proposed method to unlabeled Web time series data, specifically, daily page view and average session duration data on an electronic commerce site that deals in insurance goods to show the applicability of our method to unlabeled real-world data. We find that the increase in page view caused by e-mail newsletter deliveries is less likely to contribute to completing an insurance contract. The result also suggests the importance of the simultaneous monitoring of more than one time series.