Email Campaigns Research Articles

A conceptual framework for digital health marketing strategies to enhance public health outcomes in underserved communities

This paper proposes a conceptual framework for integrating digital health marketing strategies with public health initiatives to enhance healthcare access and outcomes in underserved communities. The framework focuses on leveraging digital marketing tools such as social media, mobile applications, email campaigns, and search engine optimization to disseminate critical health information, promote preventive measures, and engage communities in healthier behaviors. It addresses the persistent challenges faced by underserved populations, including limited healthcare access, low health literacy, and cultural barriers, by utilizing the accessibility and broad reach of digital channels. The proposed framework incorporates three core components: (1) Health Information Dissemination, which explores the use of targeted digital campaigns to provide culturally relevant and accessible health education; (2) Community Engagement, which leverages interactive platforms such as social media and mobile apps to foster participation in preventive healthcare initiatives and healthy lifestyle practices; and (3) Behavioral Change Promotion, which emphasizes using digital tools to influence health behaviors through personalized messaging, reminders, and virtual support groups. By integrating digital marketing strategies into public health programs, the framework aims to improve healthcare outcomes by increasing awareness of preventive measures, enhancing early diagnosis, and promoting disease management. It also underscores the role of data analytics in refining outreach efforts by identifying specific health needs, tracking engagement, and measuring the effectiveness of interventions. This conceptual framework holds promise for healthcare providers, policymakers, and digital marketers seeking to enhance public health outcomes in underserved communities. It provides a structured approach to combining the strengths of digital marketing with public health goals, creating more inclusive, accessible, and effective health interventions. Future research and case studies can build on this model to refine digital health marketing strategies and assess their long-term impact on public health in underserved populations.

Effectiveness and costs of the recruitment strategies used in the MetA-Bone trial, a randomized clinical trial to test the effects of soluble corn fiber supplementation for 1 year in children

Background: Pediatric recruitment into clinical trials is very challenging. A recruitment plan was designed to recruit healthy children (9–14 years) in a trial testing the 1-year effect of corn soluble fiber supplementation on bone mass. We evaluated the effectiveness and costs of the recruitment strategies used in this trial. Methods: The recruitment plan included “Traditional” (mailings, flyers, posters, visits, snowball, etc.) or “Online” (email campaigns, social media, website, etc.) strategies. All strategies led to the pre-screening online form, which asked how they learned about the study. This analysis includes the number of pre-screenings and enrollment (consents signed), ineligibility, socio-demographics, and costs per strategy. Differences were analyzed using ANOVA or chi-square. Results: 649 individuals completed the pre-screening; 37.1 % came from “Traditional”, 46.7 % from “Online”, 2.6 % from “Other”, and 13.6 % from “Unknown” strategies. The most successful strategies were related to Florida International University (posting flyers around campus and email campaigns). The main reasons for ineligibility were obesity (38.9 %) or outside the age range (22.7 %). A total of 48.4 % of the children enrolled came from “Traditional”, 50.2 % from “Online”, and 1.4 % from “Other” strategies. The cost per screened participant was $1112 for “Traditional” and $512 for “Online” strategies, and the cost per enrolled participant was $2704 for “Traditional” and $1454 for “Online” strategies. The highest costs were staff salary. Conclusion: “Online” strategies were more effective and had a lower implementation cost than “Traditional” strategies, although these were also important in achieving the recruitment goal. Future pediatric trials should consider some of these strategies and their costs.ClinicalTrials.gov registry number: NCT02916862

Assessment of Purchasing Influence of Email Campaigns Using Eye Tracking

Assessment of Purchasing Influence of Email Campaigns Using Eye Tracking

Digital Marketing Strategies – A study on Samsung Mobile Phones

This study investigates the impact of digital marketing strategies on brand awareness and consumer engagement with a specific focus on Samsung mobile phones. As the mobile industry becomes increasingly competitive, brands must leverage digital platforms such as social media, search engines, and influencer marketing to stay relevant and connected with their audience. This research aims to assess the effectiveness of these channels in influencing consumer perceptions, fostering engagement, and driving brand loyalty. Through a combination of surveys and data analysis, the study explores consumer interactions with Samsung's digital marketing strategies, such as social media advertising, video marketing, and email campaigns. It evaluates how these strategies shape brand awareness and consumer behaviur, providing insights for improving Samsung’s digital marketing approach. Findings from this study will offer practical recommendations to enhance Samsung's digital presence, increase consumer engagement, and maintain competitive advantage in the mobile phone market.

Practices of Physical Therapists Who Assist People With Cerebral Palsy in Brazil: A National Survey.

To describe the practices of pediatric physical therapists (PTs) working with children and adolescents with cerebral palsy (CP) in Brazil. PTs working with children and adolescents with CP were invited to participate via social media and email campaigns to complete an online survey containing 46 questions. In total, 373 PTs participated. Most PTs reported searching in scientific databases (96.8%) and on social media (71%). The main barrier to information reported was limited access to full-text articles (44%). Among the PTs, 58.4% and 84% reported using the International Classification of Functioning, Disability and Health (ICF) and family centered practice models, respectively. Regarding tools and interventions, there was little focus on the domains of contextual factors and participation. This survey points to some important advances. However, strategies are still needed to promote knowledge translation and evidence-based practices among pediatric PTs in Brazil.

Integration of Technology and Marketing Activities Among Service SMEs in Emerging Economies

Service small and medium enterprises (SMEs) are typically SMEs that operate in the service industry. In emerging economies, service SMEs can benefit from integrating technology and marketing activities to compete globally and drive growth. Further, service SMEs can compete with larger businesses with technology-driven marketing. Technology can differentiate an SME and create a unique value proposition, attracting customers and setting it apart. Social media advertising and email campaigns are often more cost-effective than traditional marketing channels such as print and television. The authors included a total of 32 articles published between the years 2013 and 2023 for in-depth analysis to address the issue under investigation. Findings indicated several effective digital marketing strategies to integrate technology and marketing activities among service SMEs in emerging economies, such as personalized marketing options, direct customer engagement, 24/7 availability options, and brand-building capabilities.

EFEKTIVITAS PROGRAM DIRECT MARKETING TERHADAP TINGKAT KUNJUNGAN WISATAWAN DI KABUPATEN CILACAP

Cilacap Regency, Indonesia, is endowed with significant tourism potential, yet its tourist visitation rates remain comparatively low compared to other destinations in Indonesia. To enhance tourist arrivals, this study explores the effectiveness of direct marketing programs as a strategy to increase tourist visitation rates in Cilacap Regency. This research employs a quantitative approach with a survey design, collecting data from respondents who have visited Cilacap Regency. Independent variables include various direct marketing strategies such as email campaigns, social media promotions, and other online marketing activities. The main dependent variable is the tourist visitation rate. Regression analysis is utilized to test the hypothesis that direct marketing programs significantly contribute to increasing tourist visitation rates. The findings reveal that direct marketing programs have a significant positive impact on tourist visitation rates in Cilacap Regency (p < 0.001). These findings provide crucial implications for the development of more effective tourism marketing strategies in the region and offer empirical grounds for recommendations to local governments and tourism industry stakeholders in designing more focused and successful marketing programs.

Advancements in artificial intelligence for omnichannel marketing and customer service: Enhancing predictive analytics, automation, and operational efficiency

Gone are the days of impersonal customer service and generic marketing. Artificial intelligence (AI) is changing how businesses interact with customers, making interactions personalized and smooth across every platform. This transformation is powered by AI's capability to predict what customers want, automate routine tasks, and analyze large volumes of data. The Predictive Power of AI examines customer data to predict their preferences. Imagine receiving targeted ads and product recommendations that seem tailored exactly to your preferences! This personalized marketing approach enhances engagement and boosts sales significantly. AI-powered 24/7 chatbots provide instant customer support, eliminating the need for waiting on hold. They handle common inquiries and offer real-time assistance, continuously improving their ability to understand natural language and provide increasingly accurate help with each interaction. AI provides efficiency boost by automating repetitive tasks, allowing human teams to dedicate more time to cultivating relationships with customers, this includes qualifying leads, building targeted email campaigns, and analyzing data to inform business decisions, the outcome? More efficient operations and a happier team. It is imperative for businesses to understand customer sentiments and integration of AI analyzes customer interactions across various channels to assess their emotions and attitudes. This process, known as "sentiment analysis," enables businesses to detect dissatisfaction early, manage online brand perception, and gather valuable insights to enhance products and refine marketing strategies. There are also concerns about Ethical considerations, as AI becomes more integrated, businesses must prioritize customer privacy, eliminate bias in algorithms, and maintain a human touch to build genuine relationships. The future of AI and its possibilities are limitless! Natural Language Processing (NLP) advancements will lead to chatbots that sound and act human, while the integration of AI with virtual reality (VR) and augmented reality (AR) could create immersive and personalized experiences. In summary, AI is not here to replace humans; it is here to collaborate as your customer experience partner.

Design and Development of an Emailing Management System: System Modeling

Developing a software platform that effectively handles email communication is the main goal of creating an email management system. Given the growing importance of electronic communication in various fields, its relevance in today's landscape cannot be overstated. This system encompasses a variety of features designed to streamline the process of sending, monitoring, and organizing emails with the utmost efficiency. Whether it's used for marketing, customer relationship management (CRM), outreach efforts, or internal communication within companies, it offers a comprehensive set of tools to facilitate these tasks seamlessly. Building and maintaining strong customer relationships, generating leads, promoting products or services, and improving an organization's online presence all depend on the presence of a well-designed email management system. In addition, intelligent email management serves to strengthen online reputation and ensure compliance with legal privacy standards. The goal of this effort is to create, refine, and optimize a comprehensive email management system tailored to an organization's unique requirements. Goals include improving the effectiveness of email campaigns, optimizing the successful delivery of messages, complying with privacy regulations, and providing a user-friendly interface. In this work, we will focus on the modeling of the system. UML modeling language is employed to clearly illustrate both static and dynamic aspects of the system, encompassing class, use case, activity, and sequence diagrams. To enhance the tangibility of the proposed solution, we developed four user interface prototypes.

A Comparative Analysis of Machine Learning Algorithms for Predicting the Telemarketing Campaigns of Portuguese Banking Institutions

A financial institution is an entity of business that handles deposits, money circulation, saving, and other corresponding operations. Banks supply a broad spectrum of services. This differs depending on the capacity of each bank. The bank is going to provide further amenities, which is one of the many industries that frequently engage in direct product launches. Thus, banks might employ technological innovations to do market investigation before directly releasing products, which may assist with decision-making. Marketing initiatives that offer prospective consumers the option of embracing or rejecting an offered product can be carried out using direct email, phone calls, and email campaigns. The volume of incoming data continues to expand as time goes by. One of the bank institutions in Portugal faced difficulties judging whether or not its customer base would choose to sign up for a term deposit because of the growing amount of data. Consequently, to ascertain if the consumer will subscribe to a term deposit, the data mining processes utilized here will incorporate Ensemble Learning (Gradient Boosting (GB), Xg Boost (XGB), Random Forest (RF), Linear Models (Logistic Forest (RF), Linear Models (Logistic Regression (LR), Non-Linear Models (K-Near Neighbors (KNN), Support Vector Machine (SVM), Decision Tree Classifier (DT)), and Probabilistic Models (Naive Bayes (NB))included in classification techniques. Among these, Xg Boost yields the most impressive results, with the best performance in terms of AUC, model accuracy, and cross-validation accuracy in a minimum amount of computation time.

Innovative digital marketing strategies for SMEs: Driving competitive advantage and sustainable growth

In the rapidly evolving digital landscape, small and medium-sized enterprises (SMEs) must adopt innovative digital marketing strategies to drive competitive advantage and sustainable growth. This review explores the critical components and benefits of leveraging digital marketing for SMEs, emphasizing how tailored strategies can enhance market presence, customer engagement, and business performance. SMEs face unique challenges in resource allocation and market competition, necessitating cost-effective and impactful marketing approaches. Innovative digital marketing strategies, including search engine optimization (SEO), social media marketing, content marketing, email campaigns, and data-driven analytics, provide SMEs with the tools to compete effectively against larger enterprises. By utilizing these strategies, SMEs can achieve greater visibility, attract a broader audience, and convert prospects into loyal customers. SEO and content marketing play a pivotal role in enhancing online visibility and organic traffic. By producing high-quality, relevant content and optimizing it for search engines, SMEs can improve their search rankings and attract targeted audiences. Social media platforms offer powerful channels for engaging with customers, building brand awareness, and fostering community. Through targeted advertisements and influencer partnerships, SMEs can reach specific demographics and drive engagement. Email marketing remains a cost-efficient strategy for maintaining customer relationships and promoting products or services. Personalized email campaigns can nurture leads, encourage repeat business, and build customer loyalty. Additionally, data-driven analytics enable SMEs to measure campaign performance, understand customer behavior, and make informed decisions to refine marketing efforts. The integration of innovative technologies such as artificial intelligence (AI) and machine learning further enhances digital marketing capabilities. AI-driven tools can automate tasks, provide insights into customer preferences, and optimize marketing strategies in real-time. For instance, chatbots can improve customer service, while predictive analytics can forecast trends and personalize marketing messages. In conclusion, innovative digital marketing strategies are essential for SMEs seeking to drive competitive advantage and sustainable growth. By embracing SEO, social media marketing, content marketing, email campaigns, and data-driven analytics, SMEs can maximize their marketing impact, enhance customer engagement, and achieve long-term business success. Leveraging these strategies allows SMEs to remain agile, responsive, and competitive in the dynamic digital marketplace. Keywords: Innovative, Digital Marketing, SMEs, Sustainable Growth, Competitive Advantage.

Phishing detection tool for financial emails

Phishing attacks have emerged as a significant cybersecurity threat, especially within the financial domain, where email serves as a prevalent vector for malicious activities. This project report outlines the development and evaluation of a Chrome browser extension tailored to bolster email security, specifically focusing on detecting and mitigating phishing attempts in financial communications. The study begins with a thorough examination of the techniques and tactics used by phishing attackers in financial email campaigns. A sophisticated awareness of the changing landscape of phishing assaults is required to develop successful defences. The key contribution of this work is the development of a powerful Chrome browser extension that easily integrates with common email services in the financial sector. This extension harnesses a blend of machine learning algorithms, URL analysis, and user-friendly interfaces to identify potentially malicious financial emails. It rigorously scans email content, scrutinizing hyperlinks and attachments for signs of phishing. The extension evaluates URL reputations, checks for typical phishing indicators, and examines email headers. In case any suspicious elements are identified, users receive real-time alerts, enabling them to make informed decisions about the safety of financial emails. To ensure the extension’s accuracy and effectiveness within the financial context, an extensive dataset of real-world phishing emails and legitimate financial messages is employed for training and testing. The report offers a comprehensive analysis of the extension’s performance, emphasizing its capability to detect and prevent phishing attempts in financial emails while minimizing false positives. In addition to its detection capabilities, the extension actively promotes user awareness and education regarding phishing threats within the financial sector. It provides guidance on recognizing phishing red flags and offers educational resources to enhance user security practices. This work concludes with an evaluation of the extension’s usability and its potential impact on enhancing email security within the financial domain. It underscores the critical role of proactive measures, such as this extension, in addressing the evolving threat landscape of phishing attacks in the digital age, particularly within financial communications.

Lead Generation Methodologies and Strategies

The research challenge is first articulated, along with the necessity for more investigation into lead generation techniques and methodologies across sectors. The project's focus on the vital role that lead generation plays in fostering corporate sustainability and growth. This study intends to provide insights and solutions applicable to a wide range of sectors by analyzing the complexities and difficulties related to lead generation. The research explores traditional and digital lead generation channels commonly utilized in the automotive sector, including but not limited to, dealership networks, online advertising, social media marketing, content marketing, search engine optimization (SEO), and email campaigns. It evaluates the effectiveness of each method in terms of lead quantity, lead quality, cost-effectiveness, and conversion rates, considering their applicability to Suzuki's marketing goals and budgetary constraints. The present study in automobile sector with lead generation strategy is essential for car businesses to thrive in a competitive market. It helps identify effective ways to attract and convert potential buyers, ensuring sustained sales growth. This research aims to uncover key strategies and insights to improve customer acquisition in the automotive industry. The study incorporates statistical tools like 5-point Likert scale, Anova and Regression techniques are used with necessary recommendations.

Disseminating a health information website to teens using a three-pronged approach with social media outreach

ObjectiveTo disseminate iuveo.org, a new health information website, primarily to teens in the United States using a three-pronged approach of social media, in-person, and emails. MethodsDissemination methods included a combination of in-person, email, and social media campaigns starting in August 2022 to reach teens and stakeholders focused on teen health. Following the Social Marketing Theory framework, a social media campaign was implemented utilizing Instagram and X (formerly Twitter). Website analytics, including monthly usage of iuveo, was measured utilizing Google Analytics. The intrinsic analytics from X and Instagram were also tracked. ResultsFrom August 2022–July 2023, iuveo attracted 1338 unique users to the website. In the same time frame, 1085 accounts were reached on Instagram, and 14,367 impressions were received on X. Most website users (84.8%) were classified as ‘direct’ acquisition, meaning that they directly typed in the URL or clicked on a link, and 7.3% of users visited iuveo from a social media platform. ConclusionA three-pronged dissemination strategy is beneficial when disseminating a new health information website. InnovationUtilizing a three-pronged approach with a social media campaign based on Social Marketing Theory, a health information website was disseminated to youth in the United States.

Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations

This research employs automated text analysis to explore how textual characteristics in campaign emails affect monetary donations received by political candidates. The authors outline a new methodological framework that combines a machine learning approach for natural language processing with fixed effect regressions, thereby enabling researchers to study and interpret the impact of textual characteristics on donations while also accounting for individual differences across candidates and their email recipients. Using this framework, the authors analyze 764 emails from 19 candidates in the 2020 U.S. Democratic presidential primary election and evaluate how certain textual characteristics (e.g., empathy, vulnerability) in campaign emails affect donation outcomes. Identifying these effects would enable candidates to improve their email text and increase their donations by 9% on average. This research provides a practical and flexible roadmap for automated text analysis in situations where political campaigns do not have clear a priori hypotheses about which textual characteristics will be effective for them.

Analisis Peningkatan Angka Partisipasi Mahasiswa Melalui Pengembangan Materi Digital Marketing Di Lingkungan Universitas Terbuka

This study employs a descriptive-comparative method to compare two main strategies, namely Digital PR and Digital Marketing, implemented in the environment of Universitas Terbuka Semarang. Data were collected through interviews with university staff involved in the implementation of both strategies, document analysis, and observation of university practices. The Digital PR strategy at UT Semarang focuses on building a positive image through social media, online news platforms, and blogs, while the Digital Marketing strategy emphasizes paid advertising, paid social media, and email campaigns to prospective students. The integration of both strategies was then evaluated to determine the resulting outcomes, revealing that the combined strategies generated a consistent and robust narrative that enhanced the conversion of prospective students into new students. Despite positive outcomes, the study identified challenges such as the expansion of resources and workforce needed to execute effective digital campaigns. The research subjects were twelfth-grade students at SMA N 1 Ungaran who were active on social media with over 1,000 followers, selected using purposive sampling techniques. Three students were chosen as research subjects because they were considered potential influencers in the Ungaran area.

THE ROLE OF EMOTIONAL APPEAL IN MODERN ADVERTISING: A STUDY ON ROLE OF E-ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR

This study delves into the significant role of emotional appeal in modern advertising, exploring its psychological underpinnings and effectiveness in influencing consumer behaviour. The research examines how emotions are strategically used to connect with audiences, build brand loyalty, and drive purchase decisions. Through a comprehensive review of literature and case studies, the study highlights the psychological mechanisms that make emotional appeal a powerful tool in advertising. The findings suggest that emotional appeal not only enhances brand recall but also fosters long-term consumer relationships, making it a critical component of successful advertising campaigns. The digital revolution has fundamentally transformed the landscape of advertising, giving rise to e-advertisement as a powerful tool for influencing consumer buying behavior. This study investigates the role of e-advertisement in shaping consumer decisions, focusing on the elements that make digital ads effective, such as personalization, interactivity, and data-driven targeting. By analyzing consumer responses to various forms of e-advertisement, including social media ads, search engine marketing, and email campaigns, the research seeks to uncover the underlying psychological mechanisms that drive consumer engagement and purchasing decisions. The study also explores the challenges associated with e-advertising, including ad fatigue, privacy concerns, and the growing prevalence of ad-blocking software. Through a combination of qualitative and quantitative methods, the research aims to provide a comprehensive understanding of how e-advertisements influence consumer behavior, as well as strategies for enhancing their effectiveness in a competitive digital marketplace. The findings of this study will offer valuable insights for marketers and advertisers seeking to optimize their e-advertising strategies and build stronger connections with consumers in the digital age.

The Health Innovation Series: Translating Research Evidence into Practice.

Electronic medication systems (EMS) improve medication safety in hospitals; however require modifications to optimize their performance. Drawing on a five-year program of research, we developed the Health Innovation Series to disseminate recommendations arising from our research to a wide audience. Each issue contains EMS optimization tips that can be actioned by EMS managers and system vendors, as well as user tips for health professionals including nurses, doctors and pharmacists. Five issues were released by 30 Nov 2022, via two email campaigns, with further issues planned. The five issues had 2,035 downloads by March 2023. The most recent email campaign open and click rates indicate very good audience engagement.

Trauma predicts the desire to migrate and psychological well-being via belongingness and quality of life among Palestinians.

The current study aimed to test the association between trauma symptoms, desire to migrate and psychological well-being, and whether general belongingness, belongingness to place, and quality of life mediate the association between these variables. The sample of our study consisted of 470 Palestinian adults. Participants' age ranged from 21 to 52 years old (M = 36.4, SD = 14.24). They were all recruited from online advertisements, e-mail campaigns, and social media. The General Belongingness Scale, The Psychological Place Attachment Scale, The Impact of the Event Scale, World Health Organization Quality of Life Instruments, and The Warwick-Edinburgh Mental Well-being Scale were administered. The findings of our study revealed that trauma symptoms negatively correlated with psychological well-being (r = -.47, p < .01), general belongingness (r = -.50, p < .01), belongingness to place (r = -.16, p < .05), and quality of life (r = -.16, p < .05), and positively associated with desire to migrate (r = .26, p < .01). Moreover, results of structural equation modeling showed that the association between trauma symptoms, psychological well-being, and desire to migrate was mediated by general belongingness, belongingness to place, and quality of life. The findings of our study indicate the importance of supporting health providers and policymakers in enhancing quality of life and strengthening belongingness and attachment to the place among Palestinians to control the effects of ongoing trauma on mental health and mitigate the risks of illegal (or legal) migration from the homeland. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

Environmental degradation, eco-anxiety and post-traumatic stress symptoms among Palestinian adults: The mediating role of coping strategies

Abstract The current study aimed to test the association between environmental degradation, eco-anxiety and post-traumatic symptoms, and whether coping strategies mediate the association between these variables among a sample of Palestinian adults. The sample of our study consisted of 554 Palestinian adults, of whom 392 identified as female and 162 as male. Participants’ age ranged from 19 to 54 years old (M = 35.8, SD = 12.31). They were all recruited from online advertisements, e-mail campaigns and social media. The findings of our study revealed that post-traumatic stress symptoms positively correlated with environmental degradation, eco-anxiety and avoidant coping and negatively correlated with problem-focused coping and emotion-focused coping. Results of structural equation modeling revealed that coping strategies mediated the association between environmental degradation, echo-anxiety and post-traumatic stress symptoms. The findings of our study emphasize the need for tailored psychological support and coping strategies for individuals experiencing eco-anxiety and post-traumatic stress symptoms in the face of environmental challenges.